• 유통과학연구
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• 제17권11호
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• pp.35-45
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• 2019

Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistics culture safety, safety compliance and logistics performance of logistics companies. Research design, data and methodology: The structure and method of this research is organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results: It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety culture and logistics performance, and corporate image has full mediation effects between logistics safety compliance and logistics performance. Conclusions: In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity for spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both logistics performance and corporate image has positive influences by logistics safety.

• 통상정보연구
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• 제10권2호
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• pp.45-62
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• 2008

As the Internet settles down as a general means, every year the domestic e-commerce transaction using the internet rapidly increases in its scale, and the conflicts occurred from the e-commerce largely grow as well. However, it is true that the clear settlement means to work out such conflicts is not established yet. Considering the feature of e-commerce, it would be better to resolve them by ADR rather than by lawsuits in the court, and in addition to it, the ODR system having sweetness as its advantage will be the optimized model. But to make the ODR settled down, there are many assignments to be improved in many aspects afterwards. In case of our country also, since the ODR system is still its early developing step, it is not activized yet due to its weak technical, lawful environments. Thus, currently, it is unavoidable to operate the dispute mediation system, carrying out a system by the existing Off-line together, and thereby, as we replace the parts worked out by the Off-line with by the On-line, we must try to develop it into a quick, cheap, and reliable dispute settlement system.

• 유통과학연구
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• 제16권8호
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• pp.29-37
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• 2018

Purpose - This research aimed at exploring the mediation role of Muslim's identification with halal brand in the effects of the congruity between Islamic self and halal brand and Islamism commitment on the loyalty to the brand. Research design, data, and methodology - A single factor design was employed. A total of 199 undergraduate, graduate students or office workers in Bangladesh participated in main survey to finish the questionnaire. Structural equation model analysis was used to verify hypotheses. Results - The results of verifying hypotheses were as followings. First, the Muslim's identification with halal brand positively affected on the loyalty to the halal brand. Second, Both Muslim's commitment to Islamism and the congruity between Islamic self and halal brand positively affected on the identification with the halal brand. Third, mediation analysis showed the partial mediation role of Muslim's identification with halal brand in the effects of the Islamism commitment on the loyalty to the halal brand, and there was the full mediation role of the Muslim's identification in the effect of the congruity on the loyalty. Conclusions - Marketers should build the congruity between Islamic self and their halal brand and promote Islamism commitment to induce the loyalty to the halal brand from Muslim.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 디지털융복합연구
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• 제15권3호
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• pp.107-117
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• 2017

본 연구는 조건과정모델링에 기초하여 공익광고캠페인의 정서성과 이슈에 대한 수용적 태도의 관계에서 시각적 주의와 지각된 자아관련성의 매개효과와 매개변인에 대한 EEG 각성의 조절효과를 알아보고자 했다. 이를 위해 SPSS 22.0의 Multiple Mediation 절차와 SPSS Macro(14번)를 이용하여 조절된 매개효과를 분석하였다. 본 연구결과는 첫째, 공익캠페인의 정서성은 지각된 자아관련성을 매개로 이슈에 대한 수용적 태도에 유의미한 영향을 보였다. 둘째, EEG 각성은 시각적 주의 및 지각된 자아관련성과 유의미한 상호작용효과를 나타냈다. 셋째, 정서성과 수용적 태도의 관계에서 지각된 자아관련성의 매개효과는 EEG 각성에 의해 조절되는 효과를 보였다. 본 연구결과는 공익캠페인의 부정소구보다는 긍정소구에서만 유효하였다. 이러한 결과를 바탕으로 공익광고캠페인의 정서소구를 활용하기 위해서는 공익캠페인에 대한 소비자의 지각된 자아관련성과 주의를 전략적으로 결합할 수 있음을 확인하였다.

• 대한물리치료과학회지
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• 제31권1호
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• pp.53-69
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• 2024

Background: This study aims to examine the multiple-parallel mediation effects of depression, anxiety, and anger in the relationship between anger-out and interpersonal problems in men. In addition, the purpose of this study was provide a basis for supporting psychological services alongside therapeutic services as a way to increase the overall interpersonal relationship of men. Design: Survey. Methods: This study targeted 208 adult men aged 20 to 59 years. Participants were recruited through online cafe postings, and data were collected by running an online survey link. Based on the collected data, correlations between variables were investigated, and multiple parallel mediation analysis was performed using the model (Model 4) presented by SPSS PROCESS Macro. In addition, the significance of statistics was confirmed by applying the bootstrapping method, and the significance of the indirect effect was confirmed by the Sobel Z test. Results: First, Anger-out in men is related to interpersonal problems(β=.614, P<.001). Second, it can see that anger-out not only increases depression·anxiety, but also increases anger. Third, Anger-out has been shown to increase depression, anxiety, and anger, leading to increasing interpersonal problems. Anger-out had a significant effect on depression, anxiety(β=.324 P<.001), and anger(β=.551, P<.001), and depression, anxiety(β=.239, P<.001), and anger (β=.318, P<.01) had a significant effect on interpersonal relationship problems. Lastly, it can be seen that men's anger-out is experienced more as anger than depression or anxiety. Conclusion: When providing medical services to men, I believe that if externally expressed anger is addressed along with therapeutic treatment, invisible depression can also be intervened and a more positive prognosis can be expected

• 유통과학연구
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• 제16권12호
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• pp.69-80
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• 2018

Purpose - Our primary goal of this study is to investigate the positive relationship between female managers' self-determined motivations (i.e., RAI: relative autonomy index) and job performances with the mediation of their job creativity in service industries. This study also examines the moderating role of creative efficacy on the relationship between female managers' self-determined motivations and creativities. Finally, based on mediation and moderation hypotheses, we also tested moderating effect of creative efficacy on the mediation effect of job creativity. Research design, data, and methodology - Drawing on SDT(Self-determination theory) and COR(conservation of resources) theories, we developed three research hypotheses. Service female managers from a several service organizations(i.e. banking, retailing, and restaurant/hospitality service) in South Korea were surveyed using self-administered instrument for data collection. A total of 331 usable questionnaires were obtained after list-wise deletion. To test reliability and validity of measurement model, we employed the CFA(confirmatory factor analysis) using M-plus 8.1 Software. Also, internal consistency was tested by Cronbach's α. We, furthermore, used the SPSS PROCESS MACRO 2.16, which was suggested by Hayes (2013; 2015), to test mediation, moderation, and moderated mediation. Results - Our results revealed that self-determined motivation and job performance were positively and fully mediated by job creativity. Furthermore, the positive relationship between female managers' self-determined motivations and job creativities was stronger when their creative self-efficacies were high than when it was low. In addition, female managers' creative self-efficacies also amplified the positive relationship between their self-determined motivations and job performances with the mediation of job creativity. Conclusions - Our research empirically elaborated the previous model of self-determined motivation and manager/female creativity literature by presenting the findings that female managers' self-determined motivations significantly influence their job performances via job creativity and that creative self-efficacy effectively strengthen these positive impacts. Also, our research offered new insight for practitioners (i.e. top service managers) by suggesting that they may enhance female service managers' job performance if they pay more attention to employee creativity in service marketing.

• Human Ecology Research
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• 제55권6호
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• 한국가족관계학회지
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• 제21권1호
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• pp.29-49
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• 2016

Objectives: The purpose of this study was aimed to examine the effect of self-esteem on life satisfaction and happiness among adolescents, and to verify moderated mediation of peer relations mediated by altruism and self-regulation. Method: The study referred to the 2015 Annual Report of the Korean Children and Youth Panel Survey. More precisely, report on the fourth year research process of the study cohort comprising 2,091 subjects was used to verify the research model. Overall data were analyzed by using SPSS 18.0 program and specifically, moderated mediation were verified by using SPSS Macro, as suggested by Preacher, etc. (2008). Results: As a result, firstly, the peer relations mediated the relationship between life satisfaction and self-esteem among adolescents. Secondly, altruism and self-regulation had moderated mediation effects between self-esteem and peer relations among adolescents. Conclusion: These results suggest that self-esteem affects on life satisfaction and happiness by mediation of peer relations among adolescents and altruism and self-regulation agent is applied positive adjustment to further promote the peer relations and increase life satisfaction among adolescents. Through these study results, the implications for counseling and suggestions for future research were discussed.

• 디지털융복합연구
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• 제19권1호
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• pp.99-105
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• 2021

본 논문은 일의 의미가 직무열의라는 동기적 요소를 거쳐서 직무수행에 정적인 영향을 미치고, 궁극적으로 개인차원의 긍정적인 결과인 번영에 정적인 영향을 미치는 이중매개 관계를 검증하고자 하였다. 이를 위해서 395명의 직장인을 대상으로 온라인 설문방식을 통해서 연구를 진행하였고, SPSS와 SPSS Process Macro를 활용하여 위계적회귀분석, 부트스트래핑 분석을 시행하였으며. 연구 결과는 다음과 같다. 일의 의미(WM), 직무열의(WE), 직무수행(JP), 그리고 번영(FL) 간의 상관관계는 모두 통계적으로 유의미한 것으로 나타났으며, 일의 의미(WM), 직무열의(WE), 번영(FL) 간의 단순 매개관계와 일의 의미(WM), 직무수행(JP), 번영(FL) 간의 단순 매개관계가 통계적으로 검증되었다. 그리고 일의 의미(WM), 직무열의(WE), 직무수행(JP), 그리고 번영(FL) 간의 이중매개관계가 통계적으로 유의미한 것으로 확인되었다. 본 연구는 자율성이 중요해지는 최근의 업무 환경에서 효과적인 직원 관리 방법에 대한 의미 있는 결과를 보여주었으며, 향후 종단적 연구를 통해서 이중 매개관계에 대한 실질적인 검증 연구의 시행이 필요할 것으로 보인다.