• Title/Summary/Keyword: Media relations

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A Study of Advertising Model based on Hybrid User Context in Smart Space (융합 상황정보 기반 스마트 환경에서의 광고 모델 연구)

  • Yoon, Yong-Ik;Lee, Su-Ji
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.2
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    • pp.187-195
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    • 2012
  • Smart phone allows advertisers to estimate customers behavior by selecting user context awareness information and gives users instant feed back about their behavior. Electronic equipments such as smart phone enable advertisers to advertise interesting product for each customers at the point of purchase. In this paper, we deal with the trends of Smart phone and internet based TV in the spotlight as the upcoming advertising media and propose the effective way of advertising, Smart Advertising model, which can give users advertising contents of their interesting product by collecting user context information from a variety of devices including N-screen in smart space. This model will induce modern people who live in flood of advertisements to buy products by providing interesting advertising contents.

Investigating Major Topics Through the Analysis of Depression-related Facebook Group Posts (페이스북 그룹 게시물 분석을 통한 우울증 관련 주제에 대한 고찰)

  • Zhu, Yongjun;Kim, Donghun;Lee, Changho;Lee, Yongjeong
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.4
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    • pp.171-187
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    • 2019
  • The study aims to analyze the posts of depression-related Facebook groups to understand major topics discussed by group users. Specifically, the purpose of the study is to identify the topics and keywords of the posts to understand what users discuss about depression. Depression is a mental disorder that is somewhat sensitive in the online community, which is characterized by accessibility, openness and anonymity. The researchers have implemented a natural language-based data analysis framework that includes components ranging from Facebook data collection to the automated extraction of topics. Using the framework, we collected and analyzed 885 posts created in the past one year from the largest Facebook depression group. To derive more complete and accurate topics, we combined both automated and manual (e.g., stop words removal, topic size determination) methods. Results indicate that users discuss a variety of topics including depression in general, human relations, mood and feeling, depression symptoms, suicide, medical references, family and etc.

The observation of permeation grouting method as soil improvement technique with different grout flow models

  • Celik, Fatih
    • Geomechanics and Engineering
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    • v.17 no.4
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    • pp.367-374
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    • 2019
  • This study concluded the results of a research on the features of cement based permeation grout, based on some important grout parameters, such as the rheological properties (yield stress and viscosity), coefficient of permeability to grout ($k_G$) and the inject ability of cement grout (N and $N_c$ assessment), which govern the performance of cement based permeation grouting in porous media. Due to the limited knowledge of these important grout parameters and other influencing factors (filtration pressure, rate and time of injection and the grout volume) used in the field work, the application of cement based permeation grouting is still largely a trial and error process in the current practice, especially in the local construction industry. It is seen possible to use simple formulas in order to select the injection parameters and to evaluate their inter-relationship, as well as to optimize injection spacing and times with respect to injection source dimensions and in-situ permeability. The validity of spherical and cylindrical flow model was not verified by any past research works covered in the literature review. Therefore, a theoretical investigation including grout flow models and significant grout parameters for the design of permeation grouting was conducted in this study. This two grout flow models were applied for three grout mixes prepared for w/c=0.75, w/c=1.00 and w/c=1.25 in this study. The relations between injection times, radius, pump pressure and flow rate for both flow models were investigated and the results were presented. Furthermore, in order to investigate these two flow model, some rheological properties of the grout mixes, particle size distribution of the cement used in this study and some geotechnical properties of the sand used in this work were defined and presented.

Automatic Classification of Radar Signals Using CNN (CNN을 이용한 레이다 신호 자동 분류)

  • Hong, Seok-Jun;Yi, Yearn-Gui;Jo, Jeil;Lee, Sang-Gil;Seo, Bo-Seok
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.30 no.2
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    • pp.132-140
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    • 2019
  • In this paper, we propose a classification method for radar signals depending on the type of threat by applying machine learning to parameter data of radar signals. Currently, the army uses a library of mapping relations between the parameters and the types of threat to recognize threat signals. This approach has certain limitations when classifying signals and recognizing new types of threat or types of threat that do not exist in the current libraries. In this paper, we propose an automatic radar signal classification method depending on the type of threat that uses only parameter data without a library. A convolutional neural network is used as the classifier and machine learning is applied to train the classifier. The proposed method does not use a library, and hence, can classify threat signals that are new or do not exist in the current library.

Perceived Substitutability between Video Clips of Naver TV Cast and Regular TV program (네이버TV캐스트 클립영상의 TV 방송프로그램에 대한 인지된 대체가능성)

  • Ham, Min-jeong;Lee, Sang Woo
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.92-104
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    • 2019
  • This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.

Philosophical backgrounds of universal service in Korea and the US (보편적 서비스의 철학적 근거에 대한 한·미간 비교연구 : 보편적 서비스의 추진 배경과 동기를 중심으로)

  • Kim, Sung-Wook;Kwak, No-Jin
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.73-84
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    • 2019
  • By a comparative study of the philosophical backgrounds of universal service in Korea and the US, this research finds that Korea has paid little attention to the relations between universal service and basic human rights even though it has rapidly and successfully implemented universal service of telephone and the internet services in the past. Based on this key finding, it reaches a conclusion that Korea should adopt a new approach in implementing universal service in the future, considering the goals and contributions to the improvement of the basic human rights of universal service because economic goals have been main drivers of the implementation of universal service so far in Korea, which is not appropriate and suitable for the information society that new telecom services are rapidly emerging.

A Human Resource Perspective on the Industrial Convergence: An Unbalanced Bipartite Network Approach (인적자원, 전공, 산업융합의 구조: 비대칭 이분네트워크의 활용)

  • Jung, Dong-Il;Oh, Joongsan
    • Journal of Industrial Convergence
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    • v.19 no.5
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    • pp.1-11
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    • 2021
  • Prior research regarding the macro patterns of industry convergence has focused on the inter-industry patent network and cross-industry movements of products or services. This article provides a novel approach, according to which human resources embodying explicit and implicit knowledge and technologies are important media driving industry convergence. Drawing on GOMS data (2015-2019) and using information of university graduates' academic majors and their occupations, this article proposes an analytic strategy by which to understand the macro patterns and structural features of industry convergence. Specifically, we build unbalanced bipartite networks of major-industry (occupation) relations, and construct the measures of the industry's niche width and the measure of the average degree of convergence of majors that each industry is linked to. By crossing the two measures, we identify four groups of industries(occupations); specialist, generalist, partial convergence, and full convergence. The convergence group is composed of industries (occupations) that acquire human resources from a number of academic majors each of which plays a role of glue connecting several local industries.

A Study on the Conflict between the Use of Personally non-Identifiable Information and the Protection of Personal Information in Digital Behavioral Advertising: Focusing on the Domestic and Foreign Status and System (디지털 맞춤형 광고에서 비식별개인정보의 활용과 개인정보 보호와의 갈등에 관한 연구: 국내외 현황과 제도를 중심으로)

  • Choi, Min-Wook
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.71-79
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    • 2021
  • This study looked at the conflict between the aspect of the use of personally non-identifiable information for the development of the big data industry and the digital advertising industry and the aspect of personal information protection. In order to achieve the research purpose, this study focused on literature research such as thesis, legal texts, administrative regulations, and recent media articles. As a result of this study, the main issues related to the protection of personally non-Identifiable Information in digital behavioral advertising were 'conflict between freedom of advertising expression and personal rights', 'personalization of unidentifiable information', 'information imbalance'. In this regard, as measures to protect personally non-identifiable information in digital behavioral advertising, it was proposed to 'harmonize with freedom of advertising expression and personal rights, 'improve notification and consent. process', and 'reinforce the right to control personal information'.

A Text Mining Approach to the Analysis of Key Factors for Cosmetic Plastic Surgery (텍스트마이닝을 이용한 미용성형 주요 요인에 관한 연구)

  • Lee, So-Hyun;Shon, Saeah;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.45-75
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    • 2019
  • Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

Nihao? Chinese students' relationships with Korean students: From Chinese students' experience and perspectives (니하오? 국내 중국인 유학생의 한국 학생과의 교우관계 : 중국인 유학생의 경험과 인식)

  • Jon, Jae-Eun;Jang, Na-Yeong
    • (The)Korea Educational Review
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    • v.18 no.1
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    • pp.303-326
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    • 2012
  • The purpose of this paper is to explore Chinese students' difficulty and understanding of their relationship with Korean students. A total of 20 Chinese undergraduate students at a private university in Seoul were interviewed. Findings show that (1) Chinese students were separated from Korean students in their relationships; (2) Chinese students understood that Korean students were indifferent to Chinese students and pursue purposeful relationships with Chinese students; (3) Chinese students recognized that Korean students and people perceive China and Chinese people negatively, reasons including mass media in both China and Korea, political and economic relations between two countries, and lack of intercultural education in Korean education. This paper emphasizes the separation of Chinese students from Korean students despite the successful increase of international student population in Korean higher education, and concludes that international student recruitment and internationalization efforts in Korean higher education need to be directed toward facilitating relationships between Korean and international students, thereby promoting their quality of educational and sociocultural experience.