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http://dx.doi.org/10.9708/jksci.2012.17.2.187

A Study of Advertising Model based on Hybrid User Context in Smart Space  

Yoon, Yong-Ik (Dept. of Multimedia Science, Sookmyung Women's University)
Lee, Su-Ji (Dept. of Public Relations & Advertising, Sookmyung Women's University)
Publication Information
Journal of the Korea Society of Computer and Information / v.17, no.2, 2012 , pp. 187-195 More about this Journal
Abstract
Smart phone allows advertisers to estimate customers behavior by selecting user context awareness information and gives users instant feed back about their behavior. Electronic equipments such as smart phone enable advertisers to advertise interesting product for each customers at the point of purchase. In this paper, we deal with the trends of Smart phone and internet based TV in the spotlight as the upcoming advertising media and propose the effective way of advertising, Smart Advertising model, which can give users advertising contents of their interesting product by collecting user context information from a variety of devices including N-screen in smart space. This model will induce modern people who live in flood of advertisements to buy products by providing interesting advertising contents.
Keywords
Mobile Advertising; Smart Phone; Smart Space; N-screen; user context awareness; Hybrid User Context; Smart Mobile Advertising model;
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