• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.20-29
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• 2018

본 연구는 부산광역시 블로그 '쿨부산'을 대상으로 지자체 PR커뮤니케이션이 지자체와 공중간의 관계성과 지자체 이미지에 미치는 영향과 조직-공중관계성의 매개역할을 살펴보았다. 연구결과, 소셜 미디어 정보특성 중 '상호작용성'과 '흥미성'은 조직-공중관계성과 지자체 이미지에 유의한 정적인 영향을 미쳤고, 조직-공중관계성의 하위요인들 중 '균형성'이 지자체 이미지에 영향을 미치는 것으로 나타났다. 또한, 지자체 소셜 미디어 정보특성의 지자체 이미지에 대한 영향력에 있어 조직-공중관계성의 매개역할이 입증되었다.

• 한국실내디자인학회논문집
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• 제16권5호
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• pp.30-37
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• 2007

According to the passage of an age, a method which communicates each other between the city and space, and space and a human has changed. Recently, as the city is developing related with the public, the sphere and a territory of activity of a public has been wider in an environment of the city. Therefore, development of night scenery and the rise of a medium of a vision are accompanied with a new material and the high-technology. Innovation of abundant techniques tends to being surface and mass media, and breaks from the architectural aspect of space as mutual expansion of relations between interior and exterior, and making a boundary obscurely. Space design represents peculiarity of non-territorial which modern art, an advertisement, a media and a reflection are integrated as getting over above tendency. As we find out methods which the public can communicate with the space in wider territory, the public and the space can extend mutual relations and the design of modern space is been varying a part as the space which has a context of city and synthetic sociality for the public by avoiding independent objects.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.110-118
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• 2024

This study examines factors influencing nonusers' resistance to the adoption of the metaverse, focusing on propagation mechanisms. It elucidates the role of innovation resistance within the metaverse adoption process. We applied the Innovation Resistance Model in the context of the metaverse and considers three major groups of factors influencing resistance to the metaverse: innovation characteristics (perceived usefulness, compatibility, perceived risk, and complexity), consumer characteristics (personal innovativeness), and propagation mechanisms (mass media, online media, and personal communication). An online survey of college students who do not use the metaverse revealed that perceived usefulness, compatibility, personal innovativeness, and online media were negative predictors of resistance to the metaverse. Conversely, perceived risk, mass media, and personal communication were positive predictors of resistance to the metaverse. Furthermore, innovation resistance was found to play a mediating role in the metaverse adoption process. Drawing upon the findings, we suggested marketing strategies to decrease resistance to the metaverse.

• 대한가정학회지
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• 제37권2호
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• pp.175-197
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• 1999

The effects of environmental factors on adolescent's socializaion were examined. Data were drawn from 1,412 adolescents. A hypothesized model was tested the links among housing, family conflicts, parent-adolescent relationship, family stress, prier relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent's socialization. Adolescent's internal socialization was directly related to father-adolescent relationship, mother-adolescent relationship, family stress, housing, peer relations, school atmosphere, consumer socialization. The external socialization was directly rebated to father-adolescent relationship, mother-adolescent relationship, housing, peer relations, school atmosphere, and consumer socialization. Mass media wits the most important factor which could be predicated the adolescent's socialization . The findings are consistent with a growing body of literature showing that the environmental factors are related to the adolescent's socialization.

• Asian Journal for Public Opinion Research
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• 제11권4호
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• pp.327-357
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• 2023

Adopting the Tools of Liberalism and Clash of Civilizations theories of international relations, this study examines the perceptions of 25,406 Arabs in 11 Arab countries as expressed in an Arab Barometer survey exploring their perceptions of violence against the United States (US), American citizens as "good," President Donald Trump's foreign policy in the Middle East, increasing economic relations with the US, and welcoming American foreign aid. As aspects of the Clash of Civilizations theory, this study examines religiosity, religious ritual practices, and political Islam and, as aspects of liberalism, this study explores the roles of online media as well as perceptions about US foreign aid in the prediction of the criterion variables. The findings suggest that religious indicators, and aspects of the Clash of Civilizations generally, were negative predictors of the perceptions, while social media and motivations for US foreign aid as aspects of liberalism, positively predicted the perceptions. The study discusses the results in relation to implications for policy makers.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.720-731
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• 2016

본 연구는 마을공동체미디어의 관계와 소통 구조를 이해하기 위하여 네트워크 분석방법을 통해 커뮤니티 미디어 참여자 네트워크의 관계망 특성을 분석하였다. 연구대상으로 서울시 마포구의 마포FM을 선정하였으며 네트워크 분석 방법에 기초하여 마포 FM의 생산자를 중심으로 형성되어 있는 참여자들의 네트워크의 밀도와 네트워크 중심성을 분석하였다. 또한 분석 결과의 해석과 이해를 위하여 추가적으로 참여자에 대한 심층 인터뷰 실시하였다. 분석 결과, 마포FM은 지역 활동가를 중심으로 하는 마을공동체 조직가의 역할을 수행하고 있으나 일반 주민들의 참여의 정도와 소통 방식은 이론적 논의와는 달리 낮은 밀도와 소수에 집중되어 있는 낮은 수준의 관계성을 보여주고 있었다. 이러한 결과의 원인과 배경을 이해하기 위하여 참여자 네트워크에 포함된 활동가들의 심층 인터뷰 자료를 분석하고 이를 바탕으로 국내 커뮤니티미디어가 공동체와 그 구성원을 위한 콘텐츠의 생산과 공유를 어떻게 진작 시킬 것인지를 논의하였다.

• Communications for Statistical Applications and Methods
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• 제19권6호
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• pp.771-780
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• 2012

In the current analysis, we examine news coverage data widely used in media studies. News coverage data is usually time series data to capture the volume or the tone of the news media's coverage of a topic. We first describe the distributional properties of autoregressive conditionally heteroscadestic(ARCH) effects and compare two major American newspaper's coverage of U.S.-North Korea relations. Subsequently, we propose a change point detection model and apply it to the detection of major change points in the tone of American newspaper coverage of U.S.-North Korea relations.

• International Journal of Contents
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• 제13권1호
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• pp.1-8
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• 2017

The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

• International Journal of Contents
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• 제17권1호
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• pp.1-10
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• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• 디지털융복합연구
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• 제10권3호
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• pp.273-281
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• 2012

소셜미디어의 등장으로 사회적 관계가 중요시되면서 사회성지수(SQ)가 다시 부각되고 있다. 이것은 공중관계를 다루는 PR과 밀접한 관계가 있다는 점에서 대학생들의 전공선택과 소셜미디어 채택에 미치는 영향에 대한 연구의 필요성으로 제기된다. 사회성지수는 다른 사람들과 잘 지내면서 그들을 자신에게 잘 협조하도록 하는 능력이라는 점에서 언론홍보전공 학생들에게 필요한 능력이고 또 적성이라고 할 수 있다. 하지만 본 연구는 언론홍보전공 학생들의 사회성지수가 기타 인문사회경영 전공학생들이나 자연이공계 학생들 보다 낮게 나타났다는 점에서 언론홍보전공 학생들에 대한 관계관리 능력이나 사회성지수를 높여줄 수 있는 교육이 필요하다는 점을 지적하고 있다. 이것은 결국 사회성지수가 전공 선택에 거의 영향을 미치지 못했다는 의미도 된다. 따라서 본 논문은 언론홍보전공 학생들에게 알브레히드(Albrecht)가 개발한 사회성지수 향상 프로그램 (SPACE)을 학습시키는 것과 이러한 능력을 향상시킬 수 있는 새로운 교과목의 개발과 채택이 필요하다는 점을 밝히고 있다. 반면, 본 연구는 사회성지수가 높은 사람이 스마트폰과 같은 소셜미디어를 보다 활발히 이용한다는 사실을 보여주고 있다. 이것은 사회성지수가 관계 확립과 관계유지 능력을 높여 주는 소셜미디어 이용에 영향을 미친다는 것을 의미한다.