• Title/Summary/Keyword: Media platform

Search Result 944, Processing Time 0.029 seconds

Design of Integrated Reduction Platform for Food Contaminants Derived from the Environment through Interagency Collaboration in Korea (환경유래 식품오염물질의 범부처 통합 저감화 플랫폼 설계)

  • Ko, Ahra;Heo, Ji-Young;Kang, Young-Woon;Kang, Kil Jin;Chung, Myung-Sub;Lee, Hunjoo
    • Journal of Environmental Health Sciences
    • /
    • v.43 no.4
    • /
    • pp.307-313
    • /
    • 2017
  • Objectives: Chemicals derived from various environment media contaminates food across the food supply chain. In Korea, levels of contaminants in food have been sporadically measured by monitoring programs of different government agencies. There is difficulty with data compilation and integrated analysis across media. Therefore, the aim of this study was to propose an overall integrated database and analytical platform design for the 'ECO-FOOD NET (Environmental COntaminant reduction platform for FOOD through an interagency collaboration NETwork)', a tool to support the reduction of environmental contaminants in food. Methods: We developed a new data structure and standardized protocols for the compilation of integrated data. In addition, we conducted subject-oriented logical and physical relational database modeling and created the architecture design of the platform. Results: We established a standardized code system related to exposure media and route, analysis method and food matrix. In addition, we designed the seven software modules of 'About the System', 'Introduction to Interagency Work', 'Media-Chemicals Profiles', 'Method Bank', 'Monitoring Data Base', 'Integrated Media Analysis', and 'Risk-Benefit Analysis'. Conclusions: This study will contribute to decision-making as a tool for executing risk management, such as sustainable reduction policies of contaminants in food.

Archival Platform for Everyone : Archival Design with Social Media Platform Based on User Experience Design (모두를 위한 플랫폼 사용자 경험 디자인을 중심으로 한 소셜미디어 플랫폼 기반 일상 아카이브 설계)

  • Yang, In-Ho
    • The Korean Journal of Archival Studies
    • /
    • no.66
    • /
    • pp.157-201
    • /
    • 2020
  • This study started with the question "Shall we apply the existing record management method to our trivial daily records?" For the general public, we focus on media that thinks more about daily recordings and suggests a better method, suggesting a 'social platform' as a plan, and using the user's visual approach through UX design methodology. The social archive proposed in this study aims to be a 'square' where various people can gather and communicate and share. A space that can record daily life using 'record' as a basic body Purpose It aims to provide the basis for basic research in various fields, and aims to function as a space for communication of various research things such as researchers and researchers, researchers and producers. In order to maintain, focus on the prerequisites of the existing construction, the items to be researched when constructing the daily archive are 'creative methodology to change research items when building a paradigm', 'network with related organizations', 'service plans for persistence', and characteristics of social media. We discussed the possibility of social media as a social archive platform. Finally, while looking at the user experience design process, I designed some features of the social archive and suggested things to do in UX design.

A Case Study of Line Friends Character TransMedia Branding ('라인 프렌즈' 캐릭터의 트랜스미디어 브랜딩 사례연구)

  • Chang, Hyo Jin;Kim, Young Jae
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.2
    • /
    • pp.153-166
    • /
    • 2015
  • This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products

  • Youngeui Kim;Hyun Sil Moon;Jae Kyeong Kim
    • Asia pacific journal of information systems
    • /
    • v.27 no.3
    • /
    • pp.139-155
    • /
    • 2017
  • As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

The Home Networking Service Embodiment based on Software Defined Media Platform (SDMP(Software Defined Media Platform)기반 홈 네트워킹 용 셋탑 박스 구현의 실제)

  • Moon Juneho;Cho Seongho;Kim Chong-kwon
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2005.07a
    • /
    • pp.604-606
    • /
    • 2005
  • 셋탑 박스 (Settop Box)는 다양한 가전 간의 통신을 통해 디지털 멀티미디어 서비스를 구현하는데 있어 중요한 홈 네트워킹 기술 요소 중 하나이다. 셋탑 박스의 구현을 위하여 다양한 플렛폼에서 개발이 진행되는 가운데 본 논문에서는 SDMP(Software Defined Media Platform)에 기반하여 멀티미디어를 제작하고 스트리밍 서비스를 할 수 있는 홈 네트워킹 용 셋탑 박스를 구현하였다. 본 논문에서는 다양한 인터페이스를 갖는 가전 기기를 지원할 수 있는 엑스스케일 보드 (Xscale board)를 제작하고 임베디드 리눅스 (Embedded Linux)를 포팀하여 실시간으로 인코딩된 멀티미디어를 스트리밍할 수 있는 서비스 구현의 예를 제시하였다.

  • PDF

Package Contents Authoring and Consuming System Based on MPEG-21 Multimedia Framework

  • Kim, Nam-Hoon;Kang, Min-Jae;Jung, Hoe-Kyung
    • Journal of information and communication convergence engineering
    • /
    • v.9 no.1
    • /
    • pp.50-54
    • /
    • 2011
  • Recently there are so many media contents created and used by variety routes. Therefore, it is essential to make a new platform which is used for distributing media contents include IPTV. With open IPTV service, developing the new platform became even more important. Because open IPTV makes it possible for consumers to choose contents regardless of contents of the providers. The new platform has to accept current variety service structure. MPEG-21 multimedia framework was developed to satisfy these needs. It presented the distribution framework of the contents but didn't restrict the particular solutions for protecting the rights. In this paper, we present authoring and consuming system for package contents based on MPEG-21 Multimedia Framework for distributing media resources and managing the license of multimedia contents

A Study on the Implementation of High-Speed Hybrid MAC for Smart Grid Application (스마트 그리드 응용에 적합한 고속Hybrid MAC 구현에 관한 연구)

  • Kwon, Tai-Gil;Kim, Yong-Sung;Cho, Jin-Woong;Hong, Dae-Ki
    • Journal of the Semiconductor & Display Technology
    • /
    • v.13 no.1
    • /
    • pp.73-81
    • /
    • 2014
  • In this paper, high-speed Hybrid MAC (Medium Access Control layer) implementation suitable for smart grid applications is researched. MB-OFDM (Multi-Band Orthogonal Frequency Division Multiplexing) is considered for high-speed communication method in smart grid application. In this paper, the MAC adopts the distributed network managing method. Also, the MB-OFDM merit of high-speed transfer rate of up to 480Mbps must be supported. Hence, this paper presents an efficient hardware-software integration (co-design) method in order to realize a high- speed transmission, and a realizing method of distribution network. Finally, MAC performance and reliability based on MB-OFDM PHY (PHYsical layer) are confirmed through simulation and emulation.

A Convergence of Technology and Service of MyMusicTaste : The Success Factors for Online Platform Service Innovation (MyMusicTaste의 기술과 서비스의 융합 : 온라인 플랫폼 서비스 혁신의 성공 요인)

  • Yim, Myung-Seong
    • Journal of the Korea Convergence Society
    • /
    • v.5 no.4
    • /
    • pp.87-92
    • /
    • 2014
  • It is difficult to innovate product or service alone in the fast-changing world. The convergence is new approach in order to respond to customers' desires for new products and services. The online service platform as combination of technology and services is one of growth drivers for service innovation. Thus, it is worthwhile to note that we need to investigate the success factors of online service platform. To to this, this study delves into MyMusicTaste.com of JJS media as a case of online service platform. By doing so, we can suggest a success factors for online service platforms.

The Converter Device for Smart User Interface Platform (지능형 사용자 인터페이스 플랫폼 변환장치)

  • Kim, Seong Kyu;Kim, Bo Ra;Moon, Sang Mi;Lee, Chang Gun;Choi, Hun;Lee, Chil Woo;Hwang, In Tae
    • Smart Media Journal
    • /
    • v.2 no.1
    • /
    • pp.37-41
    • /
    • 2013
  • The Smart Use Interface Platform(SUIP) which is the next generation of smart phone's intelligent user interface platform researches, has a function of finding outer devices and has the dynamic loading function of the device driver. This paper introduce platform converter between smartphone and outer devices, named SUIP converter and it's applications, the SUIP converter can combines the smart phones which has Smart Use interface Platform and the Devices like sensor network devices which can be hardly connected to the smart phones.

  • PDF

An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China (중국 위챗 플랫폼의 MPR효과에 관한 실증연구)

  • Yang, Yu;Qing, Cheng-Lin
    • Asia-Pacific Journal of Business
    • /
    • v.10 no.1
    • /
    • pp.73-86
    • /
    • 2019
  • Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.