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http://dx.doi.org/10.15207/JKCS.2014.5.4.087

A Convergence of Technology and Service of MyMusicTaste : The Success Factors for Online Platform Service Innovation  

Yim, Myung-Seong (Dept. of Business Administration, Sahmyook University)
Publication Information
Journal of the Korea Convergence Society / v.5, no.4, 2014 , pp. 87-92 More about this Journal
Abstract
It is difficult to innovate product or service alone in the fast-changing world. The convergence is new approach in order to respond to customers' desires for new products and services. The online service platform as combination of technology and services is one of growth drivers for service innovation. Thus, it is worthwhile to note that we need to investigate the success factors of online service platform. To to this, this study delves into MyMusicTaste.com of JJS media as a case of online service platform. By doing so, we can suggest a success factors for online service platforms.
Keywords
Platform; Online Platform; Platform Service; Service Innovation;
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