• 제목/요약/키워드: Media exposure

검색결과 487건 처리시간 0.026초

패션 의경선도자에 관한 연구 - 주부들의 사회참여도와 대중매체 노출도를 중심으로 - (The study on fashion opinion leader -Concerning the degree of mass media exposure and social paticipation-)

  • 전혜정
    • 대한가정학회지
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    • 제23권3호
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    • pp.39-48
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    • 1985
  • The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

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다양한 위해성평가 방법에 따라 도출한 오염토양 선별기준의 차이에 관한 연구 (I): 매체 간 이동현상 해석에 따른 차이 (Analysis on the Risk-Based Screening Levels Determined by Various Risk Assessment Tools (I): Variability from Different Analyses of Cross-Media Transfer Rates)

  • 정재웅;류혜림;남경필
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제16권2호
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    • pp.12-29
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    • 2011
  • Risk-based screening levels (RBSLs) of some pollutants for residential adults were derived with risk assessment tools developed by United States Environmental Protection Agency (USEPA), American Society for Testing and Materials (ASTM), and Korea Ministry of Environment (KMOE) and compared each other. To make the comparison simple, ingestion of soil, dermal contact with soil, outdoor inhalation of vapors, indoor inhalation of vapors, and inhalation of soil particulates were chosen as exposure pathways. The results showed that the derived RBSLs varied for every exposure pathway. For direct exposure pathways (i.e., ingestion of soil and dermal contact with soil), the derived RBSLs varied mainly due to the different default values for exposure factors and toxicity data. When identical default values for the parameters were used, the same RBSLs could be derived regardless of the assessment tools used. For inhalation of vapors and inhalation of soil particulates, however, different analysis methods for cross-media transfer rates were used and different assumptions were established for each tool, identical RBSLs could not be obtained even if the same default values for exposure factors were used. Especially for inhalation of soil particulates pathway, screening level derived using KMOE approach (most conservative) was approximately 5000~10000 times lower than the screening level derived using ASTM approach (least conservative). Our results suggest that, when deriving RBSL using a specific tool, it is a prerequisite to technically review the analysis methods for cross-media transfer rates as well as to understand how the assessment tool derives the default values for exposure factors.

영과잉 회귀모형을 이용한 광고노출분포 추정 (Estimation of Advertising Exposure Distribution by Zero-inflation Regression Models)

  • 이동희
    • Journal of the Korean Data Analysis Society
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    • 제20권6호
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    • pp.2841-2852
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    • 2018
  • 이 논문에서는 광고분야 매체기획에서 필요한 노출분포 추정과 관련하여 영과잉 분포를 이용한 회귀모형 방법에 대해 살펴보고자 한다. 노출분포란 광고를 반복하여 게재할 때마다 노출되는 청중들의 비율을 나타낸 것이다. 이와 같은 노출분포는 광고효과를 수량적으로 측정하기 위한 각종 지표들을 산출하는데 필요한 기초 정보를 제공한다는 점에서 매우 중요한 역할을 한다. 특히 최근 다양한 매체의 확산으로 인한 광고 단가의 인하로 인하여 과거에 비해 특정 광고의 게재 혹은 방영빈도는 크게 늘어난 상태이나 노출빈도는 상대적으로 줄어들고 있는 상황이다. 이러한 상황에서 해당 매체를 접하지 않는, 즉 구조적으로 광고에 노출되지 않는 개인들이 늘어가고 있다. 이제까지 광고의 노출분포 추정을 위해 사용해 왔던 베타이항분포 등은 이러한 상황에 적합하지 않을 수 있는데, 본 연구에서는 영과잉 회귀모형을 이용한 광고노출분포모형을 제안하고, 실제 사례를 통한 비교연구를 수행하였다.

다매체 노출을 고려한 Perchloroethylene의 인체위해성평가연구 (Human Risk Assessment of Perchloroethylene Considering Multi-media Exposure)

  • 서정관;김탁수;조아름;김필제;최경희
    • 한국환경보건학회지
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    • 제40권5호
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    • pp.397-406
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    • 2014
  • Objectives: Perchloroethylene (PCE) is a volatile chemical widely used as a solvent in the dry-cleaning and textile processing industries. It was evaluated as Group 2 "probably carcinogenic to humans" by the Integrated Risk Information System (IRIS) of the United State Environmental Protection Agency (U.S. EPA) in 2012. In order to provide a scientific basis for establishing risk management measures for chemicals on the national priority substances list, aggregate risk assessment was conducted for PCE, included in the top-10 substances. Methods: We conducted the investigation and monitoring of PCE exposure (e.g., exposure scenario, detection levels, and exposure factors, etc.) and assessed its multi-media (e.g., outdoor air, indoor air, and ground water) exposure risk with a deterministic and probabilistic approach. Results: In human risk assessment (HRA), the level of human exposure was higher in the younger age group. The exposure level through inhalation at home was the highest among the exposure routes. Outdoor air or uptake of drinking water represented less than 1% of total contributions to PCE exposure. These findings suggested that the level of risk was negligible since the Hazard Index (HI) induced by HRA was below one among all age groups, with a maximum HI value of 0.17 when reasonable maximum exposure was applied. Conclusion: In conclusion, it was suggested that despite low exposure risk, further studies are needed considering main sources, including occupational exposure.

중재적 시술에 사용하는 조영제의 요오드(53I) 함유량 차이에 따른 피폭선량 평가 (Dose assessment according to Differences in the Content of Iodine in Contrast Media used in Interventional Procedure)

  • 박혁;전주섭;김용완;장성주
    • 한국콘텐츠학회논문지
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    • 제14권3호
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    • pp.337-345
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    • 2014
  • 중재적 시술 및 혈관조영검사에 사용되는 조영제의 요오드 함유량 차이에 따른 흡수도와 피폭선량을 알아보았다. 실험에 사용된 조영제는 요오드 함유량(I $mg/m{\ell}$)에 따라 240, 270, 300, 320, 350, 370, 400의 7종류를 사용하였으며, 그 결과 요오드 함유량이 많을수록 흡수도 및 피폭선량이 높아짐을 알 수 있었으며, TACE 검사에서도 조영제의 농도 270 I $mg/m{\ell}$에 비해 350 I $mg/m{\ell}$의 출력 선량이 8.5% 정도 증가하였다. 본 연구를 통해 조영제가 환자의 피폭선량에 영향을 주며 요오드 함유량이 많은 조영제일수록 환자의 피폭선량이 증가함을 알 수 있었다.

한부모가정여부가 아동의 자기보호와 미디어노출을 통해 학교적응에 미치는 영향 (The effects of single-parent households on children's school adjustment -Mediation of children's self-care and media exposure-)

  • 양경해;강현아
    • 한국아동복지학
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    • 제56호
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    • pp.221-251
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    • 2016
  • 본 연구의 목적은 한부모가정여부가 아동의 자기보호와 미디어 노출을 통해 학교적응에 영향을 미치는지를 분석하고 자기보호와 미디어노출의 이중매개효과를 검증하는 것이다. 이를 위해 한국청소년정책연구원의 한국아동 청소년패널조사데이터의 초4학년패널 4차년도 자료를 활용하였으며 이에 따라 총 1,916명의 아동 자료를 분석에 포함하였다. 주요한 통계방법으로는 인과관계 검증을 위해 구조방정식모형 분석과 다중매개모형 특정간접효과(specific indirect effect)를 확인하기 위해 팬텀모형(phantom model)에 의한 Bootstrapping 방법을 적용하였다. 분석 결과, 한부모가정여부는 아동의 학교적응에 직접적인 영향력을 미칠 뿐 아니라, 아동의 자기보호를 통해서도 영향을 미치는 것으로 나타났다. 또한, 아동의 자기보호와 미디어 노출은 한부모가정여부가 학교적응에 영향을 미치는 경로에 이중매개효과가 있는 것으로 검증되었다. 즉, 한부모 가정은 일반가정에 비해 아동 자기보호 수준이 높으며, 이는 미디어 노출을 증가시키고 학교적응에 부정적인 영향을 미치는 것으로 나타났다. 이 결과는 아동 자기보호와 미디어노출에 관련한 정책이 한부모가정 아동의 학교 적응을 도울 수 있음을 시사한다. 이러한 결과를 바탕으로 본 연구는 한부모가정이라는 구조적 특성과 그에 따른 특수한 욕구에 맞는 방과후 돌봄과 아동 미디어노출 관련 정책적, 실천적 제언을 하였다.

미디어 노출이 성형 행동에 미치는 영향 (The Effect of Media on Taking Plastic Surgery)

  • 윤종희;성수광;진기남
    • 한국의류산업학회지
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    • 제8권2호
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    • pp.177-182
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    • 2006
  • The purpose of this study is to examine the effect of media on plastic surgery experiment. Firstly this study try to find the relationship between exposure to media and other intervening factors(e.g., body image, self-esteem, fashion attitude). The data collected for this study was gathered through questionnaire survey with 443 female students in Seoul. The results are as follows: Using ANOVA, we found that those prefer the magazine over TV or Internet had positive body image, higher self-esteem, and positive fashion attitude(e.g., personality/self-expression, fashion leadership, sexual attraction). Using regression analysis, we found that the we found that the factors influence plastic surgery behavior are the exposure to magazine and the factors influence plastic surgery planning are the clothing attitude (especially fashion leading power, sexual attraction).

납 취급 근로자의 Monte-Carlo simulation을 이용한 노출 및 건강위해성평가 (Exposure and Health Risk Assessment of Lead Workers using Monte-Carlo Simulation)

  • 염정호;권근상;이주형;정주원
    • 한국산업보건학회지
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    • 제16권2호
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    • pp.110-122
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    • 2006
  • Objective : This study was conducted to quantify chronic lead exposure from various media(ie. working environment, food, ambient air), and to certify the usefulness of exposure assessment using Monte-Carlo simulation in the fields of occupational health. Methods : Data were obtained from Korean Industrial Health Association, Korea Food and Drug Administration, and the Ministry of Environment. Then lead worker's exposure was estimated indirectly from various media and parameters (ie. volume inhaled, body weight, dietary intake, etc.). Uncertainty was analyzed by Monte Carlo simulation with Crystal Ball software. Exposure doses and hazard indices were simulated with various hypothetical scenarios including weekly working hours and respiratory protective equipment. Results : Without respiratory protective equipment, the total exposure dose per kilogram of body weight of lead workers was estimated as $5.45{\times}10^{-3}mg/kg/day$, and hazard index was estimated as 2.26, and exposure contributions were calculated as follows : working environment(82.42 %); foods(17.57 %); and ambient air(0.01 %). But, if working condition has changed - reduction of working hours and using respiratory protective equipment, the total exposure dose per kilogram of body weight was estimated between $1.34{\times}10^{-3}-1.49{\times}10^{-3}mg/kg/day$, and hazard index was estimated between 0.56 - 0.62. Conclusions : This study suggested that occurrence of hazardous impact(ie. increased blood pressure) through lifetime lead exposure would be expected, and that the Monte-Carlo simulation was useful for the fields of occupational health.

미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제에 관한 연구 : 자기대상화이론을 중심으로 (A Study on the Psychological Mechanism underlying the Influence of Media Exposure on Diet Intention : Focusing on Self-Objectification Theory)

  • 김예솔란;이미나
    • 문화기술의 융합
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    • 제6권4호
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    • pp.359-370
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    • 2020
  • 본 연구는 미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제를 밝히기 위해 문화배양이론과 자기대상화이론에 기초하여 공적자기의식, 신체감시성, 신체수치심, 신체불만족의 역할을 상정하고 그 경로를 검증하였다. 20대 여성 350명을 대상으로 설문조사를 실시하여 구조방정식 모형분석을 통해 그 영향관계와 경로를 검증한 결과, 미디어 노출로 인해 야기된 공적자기의식이 신체감시성이나 신체수치심을 거쳐 신체불만족에 영향을 주고 이는 다이어트 의도로 이어지는 모형이 지지되었다. 또한 공적자기의식은 신체감시성을 매개로 신체수치심에 영향을 미쳤다. 신체감시성은 신체불만족을 매개로 다이어트 의도에 영향을 미치는 반면 신체수치심은 다이어트 의도에 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 연구의 이론적 및 실무적 의의와 후속연구를 위한 제언을 제시하였다.

천연염색 제품 구매 고객의 매체 프로그램 및 정보원 이용 특성 (Differences between Purchasers and Non-purchasers of Naturally Dyed-products -Usages of Media, Media Programs, and Information Sources-)

  • 홍희숙;김기억
    • 한국의류학회지
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    • 제34권1호
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    • pp.79-91
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    • 2010
  • This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.