• Korean journal of communication and information
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• v.71
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• pp.274-298
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• 2015

Doctoral Candidate, Department of Communication, Pusan National University This study analyzed the political and social significance of the disaster accident news with the frame and bias concept. In particular, this study confirmed theoretically how domestic media biased frame when it presents problem definition, causing interpretation, moral evaluation, and post-prescription on the ferry Sewol accident, In addition, the bias of the frame was analyzed comparing what is the difference between the conservative newspapers and liberal newspapers. Findings are as follows. First, in diagnosis of ferry Sewol accident, news slanted fragmentation frame>personalization frame>authority-disorder frame. The Chosun Ilbo focus on fragmentation bias, meanwhile Hankyoreh focus on the authority disorder relatively. Second, in accident evaluation, responsibility frame> moral frame> problem-solution frame. The Chosun Ilbo focus on responsibility frame and moral frame. But Hankyoreh focus on responsibility frame and problem-solution frame. Third, in the matter of responsibility, government frame>personal frame>organizational frame. Chosun Ilbo biased responsibility of the government and individuals, while the Hankyoreh is relatively more emphasis on government responsibility and the responsibility of the organization also showed. Fourth, in problem solving, thematic frame and episodic frame bias appeared as rough and level. Chosun Ilbo showed episodic frame, Hankyoreh showed thematic frame. News frame and bias as well as ideological differences of media on ferry Sewol accident was discussed in the context of the social dimension.

• Journal of Korean Theatre Studies Association
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• no.53
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• pp.167-202
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• 2014

When video composes mise-en-scene during the performance, it reflects the aspect of contemporary image culture, where the individual as creator joins in the image culture through the device of cell phone and computer remediating the former video technology. It also closely related with the contemporary theatre culture in which 1960's and 1970's video art was weaved into the contemporary performance theatre. With these cultural background, theatre practitioners regarded media-friendly mise-en-scene as an alternative facing the cultural landscape the linear representational narrative did not correspond to the present culture. Nonetheless, it can not be ignored that video in the performance theatre is remediating its historical function: to criticize the social reality. to enrich the aesthetic or emotional reality. I focused video in the performance theatre could feature the object with the image by realizing the realtime relay, emphasizing the situation within the frame, and strengthening the reality by alluding the object as a gesutre. So I explored its two historical manuel. First, video recorded the spot, communicated the information, and arose the audience's recognition of the object to its critical function. Second, video in performance theatre could redistribute perceptual way according to the editing method like as close up, slow motion, multiple perspective, montage and collage, and transformation of the image to the aesthetic function. Reminding the historical function of video in contemporary performance theatre, I analyzed two shows, Schaubuhne's Hamlet and Lenea de Sombra's Amarillo which were introduced to Korean audiences during the 2010 Seoul Theatre Olympics. It is known to us that Ostermeir found real social reality as a text and made the play the context. In this, he used video as a vehicle to penetrate the social reality through the hero's perspective. It is also noteworthy that Ostermeir understood Hamlet's dilemma as these days' young generation's propensity. They delayed action while being involved in image culture. Besides his use of video in the piece revitalized the aesthetic function of video by hypermedial perceptual method. Amarillo combined documentary theatre method with installation, physical theatre, and video relay on the spot, and activated aesthetic function with the intermediality, its interacting co-relationship between the media. In this performance theatre, video has recorded and pursued the absent presence of the real people who died or lost in the desert. At the same time it fantasized the emotional aspect of the people at the moment of their death, which would be opaque or non prominent otherwise. As a conclusion, I found the video in contemporary performance theatre visualized the rupture between the media and perform their intermediality. It attempted to disturb the transparent immediacy to invoke the spectator's perception to the theatrical situation, to open its emotional and spiritual aspect, and to remind the realities as with Schaubuhne's Hamlet and Lenea de Sombra's Amarillo.

• Journal of Fashion Business
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• v.20 no.6
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• pp.32-51
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• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.592-601
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• 2014

This study examines newspaper obituaries in Korean media and English media. Initially, 100 Korean obituaries were collected from the JoongAng Ilbo which span over more than three years, from May 2011 to August 2014. After that, another 50 Korean obituaries were gathered from the DongA Ilbo which were published over the same time period with the JoongAng Ilbo. As for English newspapers, obituaries from the New York Times and the Guardian were included in the corpus for comparison. First, the structure and composition of obituaries in each language (Korean and English) are compared. Korean obituaries show a pattern of a combination of a death notice and an obituary. Second, distinct features of each newspaper are discussed. The JoongAng Ilbo has its obituary section titled "Life and Memories", and the DongA Ilbo's obituaries are under the heading of "Rest in Peace." Obituaries in the New York Times appear in print on different pages of the paper according to the deceased's field of interest. Following discussion of formal structure and characteristics of each newspaper, Korean and English obituaries will be compared in terms of content and cultural context.

• Journal of Fashion Business
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• v.5 no.5
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• pp.49-64
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• 2001

Fur is conceived as a material signifier, not only with its commodity value as luxury goods but also as its symbolic value as objects invested by one's libidinal desire. In this study, complex meanings of fur as multi-layered signs of political and sexual power focusing on fetishism shall be explored, especially on the spectacle fetishism acted by mass media during the anti-fur movement in the 1980s. In conjuction herewith, a highlight shall also be made to the symbolic value in fashion design since 1990s. In this study, first, as a theoretical investigation, fetishism, that has been traditionally considered only as sexual fetishism in fashion discourse will be explored in socio-economic level. Second, in historical context, how the meanings and values of fur have become realized in various cultural spaces, such as literature, art, film and finally, fashion will be viewed. In fashion, fur is a product of desire and power influenced by commodity fetishism as well as sexual fetishism. During the anti-fur movement, mass media has developed the concept of spectacle fetishism. Fur is a sign of animal-victim, and fur-clad women is viewed with images full of imperialsm, sexism and racism, thus act as derisive spectacles of consumerism. Since 1990s as a reflection on anti-fur movement, fetishistic characteristics, which challenge traditional operation method, are expressed by disguise, parody, and returning to the nature. First, fur as disguise is intended to hide sexually perverse, decadent characteristics and expensiveness of fur by texturing or patterning techniques. Second, fur as parody uses fake fur or dyed fur in order to satirize erotically and ethnographically fetishized meanings of fur. Third, aboriginal design of fur is adapted to use symbolic values outside the West, which can potentially mobilize antagonistic oppositions out of their fetishistic regimes. In conclusion, fur as sign of female sexuality and its libidinal profits of exchange, has significant symbolic values expressed in fashion.

• Journal of Fashion Business
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• v.21 no.1
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• pp.12-31
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• 2017

Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.40-49
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• 2014

Globalisation has intensified the international movement of labour and South Korea is no exception. Korea, which in the past was itself a labour-exporting country, has seen a reversal in human mobility since the late 1990's with a rapid growth in immigration and a transformation of a previously almost ethnically homogenous society. In this context, the important questions about the cultural and political implications associated with the construction of minority representations in the media have remained highly unexplored. The starting point of this study is an examination of the vital role of public service broadcasting (PSB) in Korean society, where ethnic minorities have increasingly become visible. The study shows the significant role of PSB in representing cultural diversity in public debates and the ways in which such representations and their dissemination reflect media power.

• The Transactions of the Korea Information Processing Society
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• v.5 no.6
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• pp.1441-1456
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• 1998

The concept of a hyperpresmtation, as an extension of a hypermedia, is the presentation in which time-varying multimedia presentations are dynamically linked together and a hyperlink's context can be changed over time at any time during a continuous presentation. Problems caused by integrating the hyperpresentation into an existing multimedia system which handles a sequential presentation only are, how to describe the hyperprcsentation, how to set up a hyperlink on a continuous media, and how to check the consistency of the synchronized presentations. In this paper. a new synchronization description method for the hyperpresentation and a method for setting a hyper link on a continuous media during" presentation are proposed after havin!; SHrvey of existing methods, The proposed method deals with only the DC value in a stream ut a DCT based compressed data for checking a condition of te link. Finally, the method for checking the consistency of mixed presentations before actual play of the hnlerpresentation is described. Proposed methods are implemented on MuX(Multimedia IO Server) where a sample scenario is tested.

• Korean journal of communication and information
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• v.32
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• pp.75-111
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• 2006

The purpose of this study is to investigate the dependency level of news attributes on the government source and to measure up the impact of news negativity, press ideology, and the conflict level on the forementioned relationship in the context of the prime definer role of the government. The prime definer means that the official source such as the government may dominate media access and create media dependency on the issue and issue attributes. To test the research questions, the content analyses of both the government briefing materials and newspapers were conducted. Textual arguments regarding the new administrative capital were chosen for the analysis. The results showed that the government source played a prime definer role in framing issue attributes of news reporting. This prime definer role was not diminished even among the negative coverage about the chosen topic. However, press ideology and the conflict level influenced the relationship between news attributes and the government-released information in some extent.

• Journal of Korea Game Society
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• v.12 no.6
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• pp.83-94
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• 2012

Employing in-depth interview, this study sought to explore the meaning of game play among those adolescent game addicts. Recent evolution of game text and rapid diffusion of smart media contributed to their addictive game use. Stronger relationship-building with their peer group through game play was also more important for them. In addition, alienation from family, school and society apparently led those adolescents to evaluate the virtual experience to be more valuable and meaningful. Lack of proper parental mediation and intervention from the school authority caused them to spend more time in the virtual world. Without understanding the complex social context surrounding the adolescents, a systematic approach to attenuate the problem of game addiction is hardly attainable.