• Title/Summary/Keyword: Media consciousness

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The Effects of Media Exposure and Involvement of Female University Students on Objectified Body Consciousness and Appearance Management Behaviors (여대생의 미디어 노출과 관여도가 객체화된 신체의식 및 외모관리행동에 미치는 영향)

  • Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.4
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    • pp.59-73
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    • 2017
  • This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

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How Important are Media Characters to You?: The Effects of Media Images on Body Concern

  • Kim, Jung-Hwan
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.29-43
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    • 2017
  • This study investigated how exposure to thin-ideal images affects social physical anxiety and body-esteem in relation to individual levels of self-consciousness. A survey questionnaire was administered to a convenience sample of 119 female college students. Sixty-seven of the 119 participated in a posttest session. The mean comparisons of social physique anxiety and body-esteem scores between pretest and posttest were conducted; no significant results were found. However, when participants were divided into two separate self-consciousness groups (high vs. low), the effect of media exposure on social physique anxiety were significant.

A Study on the Consumer Consciousness and Behavior on environmental problems -A survey of college Women Students in Kwangyu- (환경문제에 대한 소비자의 의식과 행동에 관한 연구-광주시여대생을 중심으로-)

  • 노채영;신효식;조혜정
    • Journal of Families and Better Life
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    • v.9 no.2
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    • pp.49-62
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    • 1991
  • The purpose of this study is to measure the overall level of consumer consciousness and behavior environmental problems of college women students and to analyze influencial factors. Five hundred and sixteen college women students were selected randomly, in Kwangju area. The methods of data analysis were Frequency Distribution, Mean , Percentile, one-Way ANOVA , Scheffe-test . Pearson's Correlation, and Stepwise Multiple Regression Analysis. Major finding are as follows; 1) The consumer consciousness and behavior an environmental problems of college women student showed significant differences according to the grade, age, major, socio-economic status, consumer education experience environmental problems, and frequencies of contacting mass media. 2) The consumer behavior on environmental problems of college women students had a positive relationship with consumer consciousness on environmental problems. Based on the above findings , this study suggests the followings; first the consumer education as a formal program is needed for the improvement of the consumer consciousness and behavior of college women student. Second. The content of the consumer education must emphasize more clearly the consumer rights in order to improve consumer's consciousness and behavior of environmental problems. Third. mass media of TV, radio, newspaper, magazine must be more active publicity and instruction in order to improve consumer's consciousness and behavior on environmental problems.

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Information Suppression and Projection Strategies Depending on Personality Traits: Using Social media for Impression Management (사용자의 성격에 따른 정보의 통제와 투사 전략: 인상관리를 위한 소셜미디어의 활용)

  • Yun, Haejung;Lee, Hanbyeol;Lee, Choong C.
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.147-162
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    • 2017
  • As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

Tourists' Re-Participation Intention in Wellness Tourism: Differences by Health Status and Health Consciousness

  • Jiao LI;Han ZHOU;Kaige ZHU;Juhyeok JANG
    • The Journal of Economics, Marketing and Management
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    • v.12 no.5
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    • pp.91-103
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    • 2024
  • Purpose: This study analyses the key variables that influence tourists' intention to re-participate in wellness tourism. To this end, a theoretical model is developed that is grounded in the theories of perceived value and perceived risk. Additionally, this study segments the market based on tourists' health consciousness and health status, examining the differences in the process of forming re-participation intentions. Research Design, Data, and Methodology: An online survey of 305 Japanese respondents was conducted, and the research model and hypotheses were validated using SmartPLS 4 and SPSS. Results: The findings illustrate that perceived functional, social, emotional, and epistemic values from previous wellness tourism experiences positively influence tourists' attitudes, whereas time risk negatively affects them. Furthermore, functional value and attitudes enhance re-participation intentions, whereas financial risk decrease them. Cluster analysis identified three groups: 'Health-Conscious but Unwell'; 'Not Health-Conscious and Unwell'; and 'Health-Conscious and Well'. Those who are 'Health-Conscious and Well' are more likely to re-participate if they are satisfied with the functional value of their wellness tourism experience. Conclusions: The findings of this study offer destination marketers and service providers valuable insights into how tourists form behavioural intentions and how to strategically allocate resources to maximise the potential of wellness tourism.

The Effect of Obscene Media on Elementary School Student's Sex Consciousness (음란매체가 초등학생의 성의식에 미치는 영향)

  • Lee, Ki-Soo;Park, Young-Soo
    • The Journal of Korean Society for School & Community Health Education
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    • v.1 no.1
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    • pp.119-130
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    • 2000
  • The purpose of this study was to serve as a basis for more effective sex education, by examining the influence of obscene media on elementary school student's sex consciousness. For attaining the purpose, the research questions were posed as follows: 1) What's general characteristics of elementary school students? 2) How much are elementary school students exposed to obscene media? 3) Is their sex consciousness different according to the degree of being exposed to obscene media and the appearance of secondary sex characteristic? The subject of study were the 400 male and female students who were in the sixth grade at elementary school in the city of Paju. The questionnaire survey was conducted to find out their general characteristics, sex consciousness and degree of being exposed to obscene media. The conclusions were as follows; 1) Basic Information 94% of the students investigated were living with their parents. The greatest number of their parents were in their fourties. Concerning the religion of their families, 47.5% belonged to Christianity or Catholicism. 47.3% got in touch with obscene media, which indicated that the harmful influence of that media was great. Their basic knowledge of pregnancy was very poor, as 27.2% weren't sure whether being pregnant could be caused only by shaking hands, hugging or kissing. 34.7% considered it a natural behavior to contact the other sex. Regarding their practice of sexual behavior, they'd have an experience of hugging or kissing. 2) Group Comparison The female students underwent the appearance of secondary sex characteristic faster than the male students. As a result of examining if their degree of being exposed to obscene media was affected by the presence or absence of secondary sex characteristic, no statistically significant difference existed in all the groups: the entire group, male student group and female student group. There appeared, however, statistically significant differences between male and female students, as the number of male student who hadn't yet been exposed to obscene media was less than that of female student who hadn't. And the number of male student who had been much exposed to obscene media was more than that of female student who had. 3) Sex Knowledge, Sex Attitude and Sex Practice The extent of making contact with obscene media didn't make statistically significant difference to the sex knowledge of all the groups. But more extent of getting in touch with obscene media led to more sex attitude and sex practice in the entire group. However, as a result of analyzing these things by the presence or absence of secondary sex characteristic, it's found in general that the group that had secondary sex characteristic possessed statistically better sex knowledge than the other group that hadn't. For the male students, there appeared little disparities in three subareas of sex knowledge, sex attitude and sex practice. For the female students, however, the group that had secondary sex characteristic owned better sex knowledge than the other group that hadn't, and the former group looked upon sex attitude as more natural.

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A Study on the Psychological Mechanism underlying the Influence of Media Exposure on Diet Intention : Focusing on Self-Objectification Theory (미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제에 관한 연구 : 자기대상화이론을 중심으로)

  • Kim, Yesolran;Lee, Mina
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.359-370
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    • 2020
  • This study tested the roles of public self-consciousness, body surveillance, body shame, and body dissatisfaction based on culture cultivation theory and self-objectification theory with the aim of revealing the psychological mechanisms underlying the influence of media exposure on diet intention. As a result of conducting a survey on 350 women in their twenties and performing structural equation modeling, this study found that media exposure causes public self-consciousness, which increases body surveillance and body shame, thereby increasing body dissatisfaction and thus increasing diet intention. In addition, public self-consciousness indirectly influenced body shame through body surveillance. Body surveillance was found to have an indirect effect on diet intention through body dissatisfaction, whereas body shame had a direct effect on diet intention. Based on the results, we presented theoretical and practical implications of this study and suggestions for future research.

Formation of Anti-Corruption Consciousness of Citizens as a Direction of Interaction of Public Authorities and Institutions of Civil Society

  • Shpak, Yurii;Bandura, Ivan;Primush, Roman;Dokalenko, Varvara;Abdullayev, Vagif
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.17-22
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    • 2022
  • This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

Effects of Socio-cultural Pressure and Objectified Body Consciousness on the Behavior of Women for Appearance Management (사회문화적 압력과 대상화된 신체의식이 성인여성의 외모관리행동에 미치는 영향)

  • Kim, Yun;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.112-122
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    • 2008
  • The purposes of this study were to verify how internalization of ideal beauty stereotype and objectified body consciousness by sociocultural pressure factors had an influence on body satisfaction and examine the relation between body satisfaction and appearance management behavior. To achieve the purposes, a survey was conducted to 419 female adults, whose ages were from 18 to 29. Data were analyzed by structure equation modeling of Amos 4.0 and SPSS 10.0 program. The results of this study were summarized as follows: First, there were significant differences in sociocultural pressure, objectified body consciousness, internalization of ideal beauty stereotype, body satisfaction and appearance management behavior variables. Second, sociocultural pressure factors such as, family, friends, media had a positive effect on objectification that female adults saw themselves from the viewpoint of a watcher; when females more highly recognized sociocultural pressure like family, friends and media, their satisfaction with body became lower. Third, when females had high tendency of objectification and high body satisfaction, they affirmatively managed their appearance.

The Effects of Self-Consciousness and News Consumption on Facebook

  • Lee, Mina;Yang, Seungchan
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.87-93
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    • 2020
  • The popularity of social media has led to a variety of communicative behaviors among users. This study targeted Facebook as a representative social medial platform because it has the most subscribers in order to investigate factors that influence Facebook usage. In particular, because a person's behavior is based on how they are perceived by others, self-conscious behavior was examined in the study. Facebook usage and news consumption were examined to ascertain the effects of self-consciousness. An online survey was conducted to examine how private SC and public SC (SCs), affects Facebook usage (profiles and writing posts) and news consumption (clicking "like" and sharing news). 616 participants completed the survey, and results indicated that public SC was positively related to the degree of profile updating and post writing. On the other hand, private SC was positively related to the degree of news sharing. These results suggest that psychological elements significantly predict a user's behavior on Facebook.