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http://dx.doi.org/10.7741/fie.2017.15.1.029

How Important are Media Characters to You?: The Effects of Media Images on Body Concern  

Kim, Jung-Hwan (Deprt. of Retailing, University of South Carolina)
Publication Information
Fashion, Industry and Education / v.15, no.1, 2017 , pp. 29-43 More about this Journal
Abstract
This study investigated how exposure to thin-ideal images affects social physical anxiety and body-esteem in relation to individual levels of self-consciousness. A survey questionnaire was administered to a convenience sample of 119 female college students. Sixty-seven of the 119 participated in a posttest session. The mean comparisons of social physique anxiety and body-esteem scores between pretest and posttest were conducted; no significant results were found. However, when participants were divided into two separate self-consciousness groups (high vs. low), the effect of media exposure on social physique anxiety were significant.
Keywords
media images; social physique anxiety; self-consciousness; body-esteem;
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