• Title/Summary/Keyword: Media Relations

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A Study on Social Rapport Phenomenon of Social Network Services Users (SNS 사용자들의 사회적 라포 현상 연구)

  • Ahn, Changmin;Kwon, Soonjae;Jeong, Hyeonhee
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.41-57
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    • 2018
  • While there are lots of studies on examining the effects of social rapport in many research areas, however, there is a little work in examining the effect of the social rapport in social network service (SNS) contexts. Thus, this study attempts to examine the effect of social rapport in SNS settings. To address the research questions, this study has presented its hypotheses and conducted three experimental approaches by collecting 180 data from student subjects who have prior experiences on using SNSs to verify the hypotheses. This study has examined three experiments the effects of characteristics of Facebook(i.e. the number of mutual friends, the number of post likes, and the post personalities) on the social rapport and user responses. This study has conducted two-way ANOVA to verity its proposed research hypotheses. Based on three experiments, this study found that both the effects of the number of post likes and the number of post likes on the social rapport were not significant. Based upon empirical findings, this study has demonstrated how the effects of social rapports in SNSs were different from those of previous studies, and brought more attentions to the relevant literature.

Frame-level Matching for Near Duplicate Videos Using Binary Frame Descriptor (이진 프레임 기술자를 이용한 유사중복 동영상 프레임 단위 정합)

  • Kim, Kyung-Rae;Lee, Jun-Tae;Jang, Won-Dong;Kim, Chang-Su
    • Journal of Broadcast Engineering
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    • v.20 no.4
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    • pp.641-644
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    • 2015
  • In this paper, we propose a precise frame-level near-duplicate video matching algorithm. First, a binary frame descriptor for near-duplicate video matching is proposed. The binary frame descriptor divides a frame into patches and represent the relations between patches in bits. Seconds, we formulate a cost function for the matching, composed of matching costs and compensatory costs. Then, we roughly determine initial matchings and refine the matchings iteratively to minimize the cost function. Experimental results demonstrate that the proposed algorithm provides efficient performance for frame-level near duplicate video matching.

A Study of the Analysis and Countermeasure about the Phishing Scam (피싱에 대한 분석 및 대응방안에 대한 연구)

  • Kang, Hyun Joong
    • Convergence Security Journal
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    • v.14 no.5
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    • pp.65-74
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    • 2014
  • Phishing scans through wired telephones have been evolving into smissing and pharming. While we use wire or wireless telephones, text messages, e-mails, and online-banking conveniently, the ways of hacking and phishing attacks are getting developed and various. This paper investigates the various aspects of attacks depending on the kinds of phishing and suggests general prevention measures. In addition, the user-oriented practical preventive measures and government-driven long term measures are proposed in this paper. Technological developments, short or long term preventive measures proposed by the government, and continuous public relations could be solutions since in a short time, it could be difficult to eradicate phishing scams evolving continuously. Besides, the internet media as well as SNS are great helps in promoting the preventives against phishing and smissing. Finally this paper asserts that the newly developed service technology should be made carefully without security problems.

The Social Networks and Psychological Well-Being of Korean Women Immigrants (한국 여성 이민자의 사회적 지지와 심리적 복지)

  • Seo, Lee-Na
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.4
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    • pp.87-107
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    • 2006
  • A study of 117 Korean immigrant women who had husband and(or) children in Hawaii found the relation between social networks and psychological well-being. Social networks composed supporters, support structure, and support contents. Psychological well-being examined family life satisfaction, family life stability, and women's psychological health. Results showed as followed. First, the choice of immigration place among Korean immigrant women and her family based on other family members and friends lived in there. Second, her supporters were family and relatives, Korean friends, foreign friends, religions, belonged organizations and groups, public agencies in Hawaii, and mass-media. The best supporters of them was family and relatives and they mostly provided mental health to Korean immigrant women. Family, Korean friends, foreign friends, and religions tended to support emotional assistance. Third, the level of psychological well-being was higher. Her level of psychological health was higher than the others. Fourth, the best predictors of psychological well-being were child existence, occupation, and immigration duration. Fifth, psychological well-being significantly distinguished different relations of supporters from support structure of social network. The number and support duration with foreign friends supporter and the support duration and the level of perceived useful support content highly related with psychological well-being.

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A Study on Usage of Health Improving Agents in Seoul & Busan (대도시 지역 성인의 건강증진제 이용행태에 관한 연구)

  • Park, Seong-Cheol;O, Mi-Yeong;Kim, Hak-Su
    • Journal of the Korean Dietetic Association
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    • v.11 no.4
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    • pp.440-448
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    • 2005
  • This study explores some basic issues behind adults' seeking and using patterns of alternative medicine as well as health food (health food/medicine). In order to do this, 791 adult participants in Seoul and Busan were interviewed face-to-face. The results of the survey showed that 1) interpersonal influence was the most influential factor in relation to the adoption of health food/medicine(46.9% of the participants reported on the influences), 2) keeping healthy was the main motivation for the usage of health food/medicine(34.5% of the participants), 3) mass media was the important information source for health food/medicine, 4) with regard to trustworthiness of information sources, experts were believed to be the most trustworthy while information from acquaintances were thought less, and finally, 5) pharmacies and health food stores were main suppliers of health food/medicine. This study suggests some marketing strategies for health food/medicine. For example, it can be suggested that interpersonal communication among other information channels should be focused and might be increased trust by using professionals.

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The Facebook page communication strategy of high-end fashion department stores in the United States (미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략)

  • Kim, Sunghee
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.177-190
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    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

A Study on an Storytelling of Museum's exhibition by applying concept of 'Event' - Focusing on Holocaust Museum - ('사건'개념을 적용한 박물관 전시의 스토리텔링에 관한 연구 - 유대인박물관을 중심으로 -)

  • Lee, Sei-Young;Yoon, Jae-Eun
    • Korean Institute of Interior Design Journal
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    • v.21 no.3
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    • pp.58-66
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    • 2012
  • In the modern era, perceived as the century of culture, the pure meaning of information in various medium is becoming extinct and the distinction between media and reality being faded away. Such phenomenon is called "simulracre". Gilles Deleuze defines "simulracre" as an event that passes by momentarily. To the modern people, the museum should be sublimated into a space that reflects not only the various surroundings but also education and should be a space that can provide diverse experiences. For museum exhibit communication, storytelling is a method that can meet the need of audience and take one step forward in educational and emotion aspect. Considering such relationship, "event" can be an evidence to build a space by establishing relations with subject and determine the meaning of space. First, characteristics of event and requisite and the theoretical view of storytelling will be examined, followed by the analysis of event storytelling by selecting Holocaust Museum which attempted a new approach that has dealt with what is important to the Jews: 'holocaust'. The purpose of this study is to identify how "event", not remaining as an abstract term, is being present in Holocaust Museum with a new spatial perspective, and to provide the public with a different set of thinking and experience.

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A Study on Fashion Leadership of Clothing and Make-up, Information Sources, and Ongoing Information Search (의복 및 화장유행선도력, 정보원과 지속적 정보탐색에 관한 연구)

  • Lee, Juyoung
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.157-169
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    • 2013
  • The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

Subjectivity Study on Broadcasting of Civil Defense Exercise in Nation : Focused on Fire-fighting Officers (국가 민방위 훈련 방송에 대한 주관성 연구 : 소방공무원을 중심으로)

  • Lee, Jei-Young;Kim, Jee-Hee
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.216-226
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    • 2019
  • The purpose of this study was to provide basic data for developing strategic programs based on broadcasting of civil defense exercise in nation focused on fire-fighting officers. 33 Q-population (concourse) was selected based on the media related literature review described above, and interviews targeting the general public. As the next step representative statements were chosen randomly and reduced in number to a final 25 statement samples for the purposes of this study. The methodology of a Q-study does not infer the characteristics of the population sample from the sample, selecting of the P-sample is likewise not governed probabilistic sampling methods. Finally, in this research, 41 people were selected as the P-sample.

Effective Management Methods of the 7 Physical Education Curriculum (제7차 체육과 교육과정의 효과적 운영 방안)

  • Kim, Young-Sik;Lee, Yeon-Sook
    • The Journal of Korean Society for School & Community Health Education
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    • v.4
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    • pp.157-169
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    • 2003
  • This research was intended to have a grasp of the problems in physical education curriculum, After making an alternative plans of effective management. those were integrated and analyzed their own relations on the purpose of suggesting alternative plans to foster professionality of physical education teacher in order to improve real class of physical education. For this purpose, I referred to sundry records related with instruction of physical education teacher and also conducted a survey with 10 interviews such as researchers of central government education administration, and school commissioners in the ministry's provincial offices of education, professors in the university of pre-teacher training, and teachers involved in physical education. The conclusions were as follows; Physical education curriculum should be organized to reduce and diversify of the sport contents in various levels. Also, it should instruct students based on physical educational knowledge, and it is made up to know the achievement of goals through evaluation tools and development of rules having propriety and reliability. Such a physical educational curriculum developed from real class should inform continuously throughout the Ministry of Education & Human Resources Development and educational organization of physical education teachers and network of the school and mass media. So, it makes most people's recognition raise up, and we need discretionary authority of physical education teacher about time allocation of 45 minutes or 50 minutes for variety of lessons. And we need systematic installation such as reorganization of completion field in level of school.

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