• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.387-397
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• 2022

The purpose of this study is to examine the effects of emotional arousals of guilt versus shame on health message compliance. The study also investigates the moderation impact of two individual factors that have not been studied much in health communications, including regulatory focus and self-construal. This study employs a 2 (guilt versus shame appeals/arousals) between-subjects experiment and a survey to test the conceptual model. The context of the study is binge drinking, and the survey respondents (n = 330) are male university students in Ho Chi Minh City, Vietnam. The results confirm the positive effects of guilt and shame arousals on health message compliance. In addition, the results show moderating effects of the two individual characteristics of regulatory focus and self-construal on the relationships between guilt/shame arousals and health message compliance. The findings of this study have not only theoretical implications but also practical implications in the field of health communications. The insights could help health marketers, policymakers, and health promotion agencies to effectively develop health communications campaigns with more appealing message content (guilt versus shame) and relevant media selection (regulatory focus and self-construal).

• Journal of Broadcast Engineering
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• v.15 no.2
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• pp.304-312
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• 2010

This paper presents the design of alert message and message segmentation method for the Terrestrial DMB Automatic Emergency Alert Service Standard. This paper begins with the introduction of the standard and some background. The alert message contains the essential information of the alert. Structured information is represented as coded fields and the unstructured as short sentences. Design factors of each field are analyzed first. Next each field’s semantics and syntax are described. The message segmentation method is presented next. The previous study selected FIDC as the message delivery channel. However, in most cases, the size of the alert message exceeds the maximum size of FIG, which is the basic unit packet for the channel. The current T-DMB standard does not support the segmentation method for FIDC. To solve the problem, this paper proposes an elegant segmentation method that garantees reliable, flexible, and fast receiver characteristic. This paper concludes with some additional tasks that should be resolved before the full-time alert service.

• International Journal of Contents
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• v.13 no.3
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• pp.17-24
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• 2017

Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

• Journal of information and communication convergence engineering
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• v.19 no.1
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• pp.16-21
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• 2021

In this paper, to prevent accidents of school vehicles used by students, which have emerged as a continuous social problem, a boarding and leaving notification system using Bluetooth beacons is proposed. The platform structure uses Bluetooth, a smartphone, and an application, and provides real-time message reception between parents and teachers. It is not simply a system with Bluetooth capability alone, but also an IcT technology that is closely related to real life using two-way communication. The purpose is to provide user-friendly ICT technology as an integrated system for more practical effects. Two-way exchange of information between parents and teachers using cloud servers is made possible. By using this Bluetooth beacon notification system, safety accidents in student vehicles are reduced, which brings confidence from traffic accidents to schoolchildren of parents and teachers. Therefore, it is expected that parents and teachers are expected to improve their mental stability and quality of life from traffic accidents.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.12
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• pp.1455-1462
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• 2014

In the future we are likely to see the development of public media with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.5 no.4
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• pp.63-73
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• 1996

The knowledge of the specialized fields has been changed rapidly in the both side of quantity and quality. A hyper media as a knowledge based system is so fixed in the linked media in mutual that we couldn't tell it information provision with the view of users. In this paper, we propose the way of offering intellectual and flexible information which is the same with demand in the side of user, selecting, searching and composing the hypertext at the point of user's view through the design of knowledge media system. Three concepts are used in order to challenge the knowledge media system : special document, agent system and ontology. The special document is a ensure that its activities are coordinated with those of the others within the community, providing a uniform control mechanism. Finally, ontology is a language for exchanging knowledgement, which is a message exchanged among agents to ensure the proper interaction among them. The combination of these three concepts is used to design the prototype of knowledge media system.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.167-176
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• 2019

Building skins are expanding even beyond theirfunctions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outerskins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media fa?ade technologies can be understood based on the concept of outerskin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.3
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• pp.153-162
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• 2009

When a private information security incident occurs, the people who own the information are not acknowledged about their information leakage until those affairs appear in public media. This research aims at developing a mobile alarm system for acknowledging suspicious events to the information owners. The mobile alarm system was designed considering the limited user interface of mobile terminal and concept of "personal information leakage message tree" is deployed. The message tree contains every possible situation about personal information leakage and the leaves of the tree has several choices that the information owner can select. This message tree concept enables each information owner to manager his or her information leakage situation by just pushing a few buttons of mobile device. The contribution of this paper is in design of a comprehensive alarm message tree and development of mobile alarm system containing the message tree concept.

• Journal of Korean Society of Transportation
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• v.28 no.1
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• pp.39-49
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• 2010

Although many studies have been carried out on the pattern of behavior of drivers which result from the provision of traffic information, there have been few detailed studies on the composition of message, method for message expression, timing of provision, point of provision, media for provision, changes by traffic condition, etc. This study was intended to provide an insight into the changes in the characteristics related to the provision of information by analyzing how the patterns of information utilization change depending on the traffic condition and reclassifying such patterns according to the characteristics of media. Unlike the existing studies, this study adopted the traffic condition, using rate of information media, and the correlation coefficient label as the basis for information media classification, and categorized them into passive utilization media, active utilization media, and past experience in order to ensure the statistical reasonability. The categorized using rate of information media and traffic condition was found to have a positive(+) correlation with the travel speed in the case of passive utilization media during both consecutive holidays(Korea's traditional Thanksgiving day) and weekends, but had a negative(-) correlation with the positive utilization media and past experience. The rate of decision to take a detour based on the past experience was high at the condition of congestion or slow during both consecutive holidays and weekends, but the rate of decision to take a detour through passive utilization media was high in a smooth traffic. In other words, if the traffic condition worsens, using rate of passive utilization media would be low while the diversion rate would be high which uses the active utilization media and past experience. Therefore, it should be established to suit the traffic condition and media characteristics for strategies of traffic distribution through drivers' diversion behavior on weekends and consecutive holidays.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.23 no.4
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• pp.361-368
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• 2010

In this paper, the parallel algorithm using MPI(Message-Passing Interface) library is introduced in order to improve numerical efficiency for the staggered method for nearly incompressible and impermeable porous media which was introduced by Park and Tak(2010). The porous media theory and the staggered method are also briefly introduced in this paper. Moreover, we account for MPI library for blocking, non-blocking, and collective communication, and propose combined the staggered method with the blocking and nonblocking MPI library. And then, we present how to allocate CPUs on the staggered method and the MPI library, which is related with the numerical efficiency in order to solve unknown variables on nearly incompressible and impermeable porous media. Finally, the results comparing serial solution with parallel solution are verified by 2 dimensional saturated porous model according to the number of FEM meshes.