• Title/Summary/Keyword: Media Flow

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An Empirical Study on the Flow Experience Affected by Characteristics of Mobile Internet (모바일 인터넷 특성이 플로우 경험에 미치는 영향에 관한 연구)

  • Yoo, Sang-Jin;Choi, Eun-Bin;Kim, Hyo-Jung
    • Information Systems Review
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    • v.8 no.1
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    • pp.125-139
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    • 2006
  • Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

A Numerical Study on Flow in Porous Structure using Non-Hydrostatic Model (비정수압 수치모형을 이용한 다공성 구조물의 유동에 관한 수치적 연구)

  • Shin, Choong Hun;Yoon, Sung Bum
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.30 no.3
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    • pp.114-122
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    • 2018
  • This paper introduces a non-hydrostatic wave model SWASH for simulating wave interactions with porous structures. This model calculates the flow in porous media based on volume-averaged Reynolds-averaged Navier-Stokes equations (VARANS) in ${\sigma}$-coordinate. The empirical coefficients of resistance used to account for the flow in a porous media often need to be measured or calibrated. In this study, the empirical resistance coefficients used in the model are calibrated and validated using laboratory experiments, involving dam-break flow through porous media, and solitary wave interactions with a porous structure. It is shown that the agreement between experimental and numerical results is generally satisfactory. It is also confirmed that non-hydrodynamic model, SWASH, is computationally much more efficient than the three-dimensional porous flow models based on VOF approach.

Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • v.17 no.1
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

Exploring the Causal Structure of Adolescent Media Addiction and Policy Intervention

  • Hwang, In Young;Park, Jeong Hun
    • International Journal of Contents
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    • v.12 no.4
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    • pp.69-75
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    • 2016
  • Adolescent media addiction has emerged as an important social agenda in Korea. However, there has not been enough discussion on the causal structure of media addiction and policy interventions. The objective of this study is to identify and assess the mechanism of the existing and the revised Shutdown policy based on the systems thinking approach. To achieve this purpose, we establish the relationship between media usage, flow, and addiction, and develop a causal loop diagram. Based on the causal loop diagram, we explore the causal structure of two policy scenarios: shutdown policy and deregulation. Our study suggests that policy interventions inducing direct parental control on children's media usage time are ineffective since the time control reduces children's autonomy, which helps alleviate media addiction. Therefore, this study suggests that policy intervention should focus on alleviating addiction itself rather than on controlling media usage time.

A Numerical Model for Steady State Groundwater Flow Near a Radioactive Waste Repository (방사성폐기물 처분장 주변에서 정상상태의 지하수 수치 모델 개발)

  • Suh, Kyung Suk;Lee, Han Soo;Han, Kyung Won
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.9 no.4
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    • pp.103-112
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    • 1989
  • A numerical model for Steady state groundwater flow has been established to understand the groundwater flow phenomena near a radioactive waste repository. The integrated finite difference method based on a network composed of nodes and members was applied to investigate groundwater flow in homogeneous, heterogeneous and layered media. Its numerical solution was in good agreement with analytic solution. Physical phenomena associated in the groundwater flow depending on both hydraulic characteristics and effects of fractured zone were also investigated. A method by which feasible groundwater flow paths can be identified was developed. This method used the composite network for the geologic media near a repository and the direction of computed groudwater velocity. Groundwater velocity and travel time were predicted for the possible pathway form a repository to a biosphere.

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Predictors of Multitasking and Learning Flow on Self-Regulated Learning Strategies in Nursing University Students of Non-face-to-face Learning Environment (비대면학습 환경에서 간호대학생의 미디어멀티태스킹과 학습몰입이 자기조절 학습전략에 미치는 예측 요인)

  • Ja-Ok Kim;A-Young Park;Ja-Sook Kim;Jong-Hyuck Kim
    • Journal of Digital Policy
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    • v.3 no.1
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    • pp.1-10
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    • 2024
  • The purpose of this study was to identify the predictors of self-regulated learning strategies among nursing university students. Data were collected from 212 nursing university students in G metropolitan city and K city. The SPSS WIN 23.0 version program was used for data analysis. The data were analyzed using Pearson's correlation coefficient and multiple regression. There were significant correlations between media multitasking and self-regulated learning strategies(r=.45, p<.001), learning flow and self-regulated learning strategies(r=.59, p<.001), and media multitasking and learning flow(r=.32, p<.001). Friendship satisfaction, media multitasking and learning flow explained 45% of the variance for self-regulated learning strategies. To increase the self-regulated learning strategies among nursing university students, it is necessary to develop multiple interventions that enhance friendship satisfaction, media multitasking and learning flow.

The Effect of Presence and Flow of Augmented Reality Advertising on the Advertising toward Attitude and Recall (증강현실 광고의 프레즌스(Presence)와 플로우(Flow)가 광고 태도와 회상에 미치는 영향)

  • Han, Kwang-Seok;Choi, Junehyock
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.29-35
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    • 2020
  • This study identified the impact of augmented reality advertising on attitude toward advertising and memory according to the type of presence and flow level. The presence (cognitive, emotional, media) and flow level (high vs. low) of the augmented reality(AR) advertising were set as independent variables and analyzed by Two-Way MANOVA. As a result of the research, first, the augmented reality advertising attitude was positive when the emotional presence and flow level were high. Second, when the flow level is high, the ARM such as product attribute information increases, but when the flow level is low, the evaluation-oriented GRM increases. Third, emotional presence increases GRM when the flow level is high, but ARM increases when the flow level is low. Fourth, the memory effect was low regardless of the flow level. In the future research, it would be desirable to produce augmented reality advertisements through virtual brands in the generalization of research.

Fast Network based Localized Mobility Management protocol using Media Independent Handover Services (MIH 서비스를 이용한 고속 NetLMM 프로토콜)

  • Park, Si-Hyun;Kim, Young-Han
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.43 no.11 s.353
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    • pp.35-43
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    • 2006
  • In this paper we have presented a network based high-speed handover protocol using NetLMM(Network based Localized Mobility Management) WG protocol in IETF(Internet Engineering Task Force). We use IEEE 802.21 MIHS(Media Independent Handover Services) for improving handover latency and we analysis proposed Fast NetLMM protocol performance using Fluid Flow Mobility Model. Evaluation results show that the Fast NetLMM protocol performance is better than other mobility management protocols.

Numerical Study on the Production of Methane Hydrate by Depressurization Method (감압법을 이용한 메탄하이드레이트 생산에 대한 수치적 연구)

  • Kim, Jin-Hong;Chun, Won-Gee;Kim, Nam-Jin
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.06a
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    • pp.519-523
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    • 2007
  • Gas(or methane) hydrates are solid solutions when water molecules are linked through hydrogen bonding and create host lattice cavities that can enclose a large variety of guest gas molecules. The natural gas hydrate crystal may exist at low temperature above the normal freezing point of water and high pressure greater than about 30 bars. A lot of quantities of natural gas hydrates exists in the earth and many production schemes are being studied. In the present investigation, depressurization method was considered to predict the production of gas and the simulation of the two phase flow - gas and water - in porous media is being carried out. The simulation show about the fluid flow in porous media have a variety of applications in industry. Results provide the appearance of gas and water production, the pressure profile, the saturation of gas/ water/ hydrates profiles and the location of the pressure front.

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Two-scale approaches for fracture in fluid-saturated porous media

  • de Borst, Rene;Rethore, Julien;Abellan, Marie-Angele
    • Interaction and multiscale mechanics
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    • v.1 no.1
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    • pp.83-101
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    • 2008
  • A derivation is given of two-scale models that are able to describe deformation and flow in a fluid-saturated and progressively fracturing porous medium. From the micromechanics of the flow in the cavity, identities are derived that couple the local momentum and the mass balances to the governing equations for a fluid-saturated porous medium, which are assumed to hold on the macroscopic scale. By exploiting the partition-of-unity property of the finite element shape functions, the position and direction of the fractures are independent from the underlying discretization. The finite element equations are derived for this two-scale approach and integrated over time. The resulting discrete equations are nonlinear due to the cohesive crack model and the nonlinearity of the coupling terms. A consistent linearization is given for use within a Newton-Raphson iterative procedure. Finally, examples are given to show the versatility and the efficiency of the approach.