• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.58-67
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• 2013

The methods used in this study included investigation of media facades used for landmarks in downtown areas in previous studies, visits to these areas, and recording of media facades. The changes in the colors or the size of buildings were analyzed among the recorded cases and 12 of these cases were selected for further study. The sensibility preference of the media facades was evaluated by sorting the 12 kinds of media facades, and providing them as materials to a group of 60 participants (40 undergraduate and 20 graduate students majoring in architecture and design) consisting of an equal proportion of males and females. This study addressed the following four_stage questions: 1) Five questions of recognition evaluation about media facades and the cognitive evaluation items of emotional vocabulary and color preference in each research case; 2) sensibility preference items regarding the media facade color design; and 3) design evaluation items of the media facades; 4) Video clips and still images were recorded from a middle distance at 7p.m to 11p.m. in central New York, Singapore, Seoul, and Beijing. The participants looked at the changes in colors through the video clips in each case and evaluated their preferences through 23 pairs of emotional vocabulary items using system dynamics. Construction of an emotional vocabulary followed, based on previous studies about media facades and color design. To evaluate the sensibility preference and the perceived representative colors of the media facade, this study suggests new emotional responses that depended on the color emotional vocabulary of light in the LED lighting technical evaluation methodology. A media facade with a moving change of colors, unlike a fixed landscape color design, suggests a new communication method based on architectural factors. New architectural color coordination can be presented for urban landscapes at night. Designs that factor in the pedestrians' emotional vocabulary or preference should take precedence over the use of high luminance and various colors.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6478-6483
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• 2014

Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.24 no.1
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• pp.45-55
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• 2010

Recently a number of media facade buildings making beautiful cityscape landmark has been increased in Seoul. However, indiscreet adaptation of media facade cause problems such as light pollution and poor city image. This paper was to investigate luminous characteristics of media facade building. Five representative media facade buildings in Seoul have been selected. The CS-100 and ProMetric-1400 were used to measure the luminance and color temperature of the facades. The measurement points were located at the opposite spot of the building. The results showed that maximum media facade luminance of such buildings exceed Seoul design guideline. Also, color temperature with over 5,500[K] that exceed the design guideline were mostly used in all the facades.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.417-418
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• 2015

정보사회에서 대중은 다양한 방식으로 건축과 연관되어 있으며, 정보기술이 건축 디자인 각 방면에 개입하면서 건축학에 큰 영향을 미치고 있다. 건축공간의 디자인은 현대사회 대중의 업무, 생활, 교류와 같은 새로운 추세에 대응해야 한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.12
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• pp.1455-1462
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• 2014

In the future we are likely to see the development of public media with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.167-176
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• 2019

Building skins are expanding even beyond theirfunctions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outerskins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media fa?ade technologies can be understood based on the concept of outerskin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.

• International Journal of Contents
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• v.18 no.2
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• pp.32-46
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• 2022

In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.301-310
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• 2011

Today, the city greatly increase the interest in the night, increasing the importance of building and landscape lighting is a trend. Landscape lighting and a combination of factors, especially the media has been expanding in the domestic media facade. The facade of the building for the implementation of the screen to install the LED, or are projecting the image through the projector. The facade of this study present a paradigm shift in traditional media based on interactive and works by combining the artistry of the item type, art, colors, patterns, and interactions were drawn into 5 main topics. This section of the 83 kinds of domestic. Other media facade sample was classified. Categorized by 5 types of lighting techniques, lighting system, manner of expression, changing the way lighting design elements were based. Thus, the current trend changes, depending on the technical value and artistic value of the applied media facade lighting design should be applied to identify the elements and the combination of media facades and IT skills beyond simply directing programmed to communicate interactively with various designs Must be for you.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.101-103
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• 2010

최근 도시의 건축물들은 파사드(Facade) 전면에 디지털 조명을 활용하여 도시의 표정을 빛으로 표현하고 있다. 이러한 표현 방법은 빛을 통한 시각적 만족감 뿐 만 아니라, 파사드를 도시 공간과 소통하는 매개체로써, 사람의 감성과 상호작용을 시도하며 새로운 가능성을 실험 하는 도구로 사용 되고 있다. 하지만 일부 미디어 파사드는 독창적 컨텐츠의 부재와 상업적인 성향만이 강조 되어 이에 따른 부작용이 우려 되고 있다. 이에 본 연구는 공공 미술의 관점으로 미디어 파사드의 특성과 문제점을 고찰하고 분석하여, 공공 미술로서의 미디어 파사드 표현방법을 제시하고자 한다.