• Title/Summary/Keyword: Media Environment

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A Study on the Effects of Interactivity of Convergence Media (통신방송 융합 미디어의 상호작용성 효과에 관한 연구)

  • Han, Eun-Jeong;Mun, Hyeong-Nam
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.05a
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    • pp.208-217
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    • 2007
  • The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

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The media environment, media use, and bilingual development among Korea-Chinese children in Yanji, China (연변 조선족아동의 미디어환경 및 미디어이용실태와 이중언어발달)

  • 박혜원;원영미;이귀옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.181-195
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    • 2004
  • The purpose of the study was to explore the degree of children's access to media and the relationship between the use of media and language development of Korean-Chinese bilingual children in Yanji, China. Questionnaires were answered by 258 4th graders and their parents. The results showed that the children had an access to a variety of media. The children's use of language(Korean/ Chinese) differed to the type of media: they had more access to Korean language in the use of newspapers/magazines, books, and radio, and to Chinese language in the use of computer. They had comparatively a balanced access to Korean/chinese language in the use of TV. Stepwise regression analyses revealed that the children's access to Chinese language in the use of media, proficiency of a parent's Chinese language, and a parent's affection were related to proficiency of the children's Chinese language. Implications are derived from the use of media in development of bilingualism.

Media Education Methodology in Smart Media Era (스마트 미디어 시대의 미디어 교육 방안)

  • Do, Joonho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.245-250
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    • 2018
  • The diffusion of smart media based on Internet has brought great changes on existing media business model. This changes also affect the core competence of jobs in media industry. This study performed two focus group interviews among professionals in media industry. The interviews examined the changes that media professionals recognize in the field and requirement changes to meet the job core competence. The interviews also examined the media education method in university that can respond to the changes in the media industry. Breaking away from the classical theory oriented education, university should develop the curriculum that can support competence required in the media industry. Media education in university should focus on fostering problem solving ability that can work regarding various issues in new media environment.

A Study on Media Coverage and Recognition Type of Users about Ubiquitous Environment (유비쿼터스 환경에 대한 언론보도와 수용자의 인식유형에 관한 연구)

  • Ryu, Seung-Kwan;Lee, Jei-Young
    • Korean journal of communication and information
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    • v.32
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    • pp.169-207
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    • 2006
  • This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

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Modeling for the fate of Organic Chemicals in a Multi-media Environment Using MUSEM (다매체 환경 모델 MUSEM을 이용한 유해화학물질의 환경거동예측 모델링)

  • Roh, Kyong-Joon;Kim, Dong-Myung
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.10 no.4
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    • pp.201-210
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    • 2007
  • Pollution by chemical substances such as POPs, EDCs and PBTs in the ecosystem has become more complex and varied, increasing the possibility of irreversible damage to human health or the ecosystem. It is necessary to have a exposure assessment in a multi-media environment for various chemical substances is required for efficient management. This study applied MUSEM(Multi-media Simplebox-systems Environmental Model), a multimedia environmental model that can simultaneously evaluate the possibility of exposure of hundreds of chemical substances in order to efficiently manage chemical substances that can have negative impact on human health or ecological environment through environmental contamination. MUSEM executed the modeling for Japan by setting all 47 prefectures of japan as the regional area for 62 chemical substances and the rest of the territory of japan, excluding regional area, as the continental area and made the estimation of concentration among environment media in each administrative area and made the sensitivity analysis on Tokyo area. The results of simulation for chemical distribution showed that most of the target chemicals located in water region. The result of sensitivity analysis for octanol-water partition rate showed that the concentration change of soil in urban/industrial area and sediment in freshwater was high. In the case of sensitivity analysis for degradation rate showed that the concentration change of freshwater, soil in urban/industrial area, and sediment in freshwater was high.

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Development of the Optimal Media for Mycelial Culture of Pleurotus eryngii using the Hot-water Extract of Raw Materials (천연배지 열수추출물을 이용한 큰느타리버섯 균사배양 적합 배지 개발)

  • Kim, Min-Keun;Ryu, Jae-San;Lee, Young-Han;Lee, Seong-Tae;Heo, Jae-Young;Kwon, Jin-Hyeuk
    • The Korean Journal of Mycology
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    • v.40 no.1
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    • pp.49-53
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    • 2012
  • Hot-water extracted natural media were made from raw materials for mycelial culture of Pleurotus eryngii. Poplar sawdust, wheat bran and rice bran were used as substrates for hot water extraction. The mixed substrates of poplar sawdust, wheat bran, and rice bran with 50 : 20 : 30 (v/v/v, PWR523) and 50 : 30 : 20 (v/v/v, PWR532) were optimal for mycelial growth of P. eryngii, respectively. The hot-water extracted natural media from PWR523 and PWR532 showed a rapid mycelial growth and spawn running compared to PDA. There was no significant difference in mushroom yield when the mycelium grown on the hot-water extracted natural media was used as the inoculum source for producing fruit body.

A Study on Marketing Strategies for School Library (학교도서관 서비스 체제 강화를 위한 마케팅 전략의 적용)

  • Kim, Jong-Sung
    • Journal of Korean Library and Information Science Society
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    • v.38 no.2
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    • pp.373-397
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    • 2007
  • The purpose of this paper is to discuss marketing strategies for school library. The writer divided marketing environment of school library into macro-external environment, micro-external environment, substantial environment, and operational environment. And analyzed characteristics of four target audiences-school administrator, teachers, students, and parents and local society-for school library marketing and suggested approach strategies to each target audiences. Four communication strategies of school library media specialist for effective marketing are discussed ; administrative communication, behavioral communication, cooperative communication, and social communication.

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Study on Selective Media for Isolation of Entomopathogenic Fungi

  • Shin, Tae-Young;Choi, Jae-Bang;Bae, Sung-Min;Koo, Hyun-Na;Woo, Soo-Dong
    • International Journal of Industrial Entomology and Biomaterials
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    • v.20 no.1
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    • pp.7-12
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    • 2010
  • To determine the optimal isolation conditions of the entomopathogenic fungi from soil, we compared their growth characteristics with non-entomopathogenic fungi on agar media containing various concentrations of cooper (II) chloride ($CuCl_2$) or dodine. The result showed that dodine medium is more selective, and the optimal concentration of dodine is determined with $50{\mu}g$/ml. We could isolate several putative entomopathogenic fungi from soil using this, and identify them using ITS analysis. As a result, 64% fungi were identified as typical entomopathogenic fungi. This selective medium may be useful to the rapid and simple isolation of entomopathogenic fungi from soil.

Interoperable DRM Tool Technology for communication and broadcasting conversions environment (통방융합환경에서의 상호운용적 DRM 툴 기술)

  • Choi, Beom-Seok;Byun, Yeong-Bae;Nam, Je-Ho
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2005.11a
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    • pp.225-228
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    • 2005
  • DRM 기술의 호환성 부재는 콘텐츠 소비 활성화에 큰 장애물로 부각되고 있다. 현재 상호운용적인 DRM 기술 개발을 위하여 다양한 산업체와 기관들이 DRM 기술에 대한 표준화 단체를 조성하고 이 문제를 해결하기 위해 노력하고 있다. 본 논문에서는 툴 개념을 기반으로 서로 다른 DRM 간의 상호운용성(interoperability)을 지원하는 방법에 대하여 설명한다.

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A Study for the Broadcasting Makeup and Image Representation Changes in the Digital Media Era (디지털 미디어 시대의 방송 분장 변화에 관한 연구)

  • Barng, Kee-Jung;Kim, Kyung-Hee;Kim, Ju-Duck
    • The Research Journal of the Costume Culture
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    • v.18 no.6
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    • pp.1194-1210
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    • 2010
  • The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.