• 제목/요약/키워드: Media Effect

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A Study on Sports Media Interest in Sports Values and Sports Activities

  • Tak, Eunjung;Jung, Hana
    • International Journal of Advanced Culture Technology
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    • 제9권4호
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    • pp.154-161
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    • 2021
  • The purpose of this study is to investigate the effect of college students' interest in sports media on sports values and sports activities. In order to identify the purpose of this study, college students aged 20 years or older living in Jeonnam region in 2021 were selected as the population. A total of 300 subjects (150 males and 150 females) were selected using the convenient sampling method. The survey tool consisted of a questionnaire on a 5-point scale. Also, the collected data were statistically processed using SPSS version 20.0. The results obtained through this research procedure are as follows. First, it was found that college students' interest in sports media had a partial influence on sports values. Second, it was found that college students' interest in sports media partially affected their participation in sports. Third, it was found that college students' participation in sports had a partial effect on sports values.

The Effects of Presented Media Types on Spatial Cognition Task Performance in Preschool Children

  • Kim, Bokyung;Pack, Yun Hyun;Yi, Soon Hyung
    • Child Studies in Asia-Pacific Contexts
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    • 제7권1호
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    • pp.27-38
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    • 2017
  • As the use of digital media is becoming more universal and is being used in early-childhood education, understanding the effects of digital media on development is required. The purpose of this study was to examine whether child performance on a spatial cognition task depends on the type of media used to present the task and if the effect of media type is different depending on child's age and sex. To do this, a spatial cognition task set (consisting of direction, rotation, symmetry, conjugation, and part/whole tasks) was prepared, and these tasks were presented to 60 3-, 4-, and 5-year-old children using paper- and tablet-based measures. Our results showed that the correct answer rate of task performance differed significantly when completing the task on a tablet than when completing the task on paper. Generally, response times when completing the tasks on a tablet was significantly shorter than when completing the tasks on paper. Although there was no interaction between the type of media and age, and partial interaction was found between the type of media and sex. This result implies an influence of digital stimulation on child performance on the spatial cognitive task. This study provides a basic understanding for follow-up studies to examine the consequences of exposure to digital stimulation.

A column study of effect of filter media on the performance of sand filter

  • Kim, Tae-hoon;Oh, Heekyong;Eom, Jungyeol;Park, ChulHwi
    • Membrane and Water Treatment
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    • 제11권4호
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    • pp.247-255
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    • 2020
  • Sand filter is a key unit process for particle removal in water purification treatments. Its long-standing use is due to on-site customized retrofit. Proper selection of filter media is one of the retrofit approaches to improve filter performance. This study described a series of controlled laboratory column tests and examined the effects of media property on filtration and backwash. When sand media of 0.51 mm in effective size was replaced by sand of 0.60 mm, the filter run increased up to 5 times in the given bed depth. The change of media property required an increase of backwash rate by 0.05 m/min to satisfy the requirement of bed expansion, more than 20%. When the anthracite was changed with lower effective size and uniformity coefficient, correlation with sand in the filter bed could be satisfied within the permissible error between media and bulk characteristics. Besides, this selection resulted in a well-stratified configuration of media layers after bed expansion. The column study showed that the correlation of property between the dual media had a significant effect on the filter productivity and backwash interval.

수업매체 활용이 학생들의 식품구매학 강의 만족도에 미치는 영향 (Effect of Various Instruction Media on Students′ Satisfaction of Food Purchasing Class)

  • 윤지영;홍완수
    • 대한지역사회영양학회지
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    • 제9권3호
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    • pp.326-332
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    • 2004
  • The research objective was to identify the effect of various instruction media on improving students' foodservice management competencies and for increasing class satisfaction. The research involved a comparison of two student groups. One group consisted of students who attended a lecture-based food purchasing class (Group A). The other group was students who attended the same class, and who also used various media as well as receiving the lecture (Group B). The results were as follows: 1) After a 16 week program, Group B perceived their procurement management competencies to be higher than those of Group A, especially in setting up purchasing goals, marketing research, and using computer systems for procurement; 2) In terms of class satisfaction, it was also observed that Group B was more satisfied with food purchasing class than was Group A. Group B gave high scores, especially in effective utilization of media, increasing motivation, and understanding; 3) Group B perceived that various instruction media was helpful for developing their procurement management competencies. Respondents evaluated the usefulness of media in the following order: using Power Point watching videos, visiting web-sites for food purchasing class, and surfing the World Wide Web. The results of the research show that using various instruction media for food purchasing classes would improve students' foodservice management competencies. Therefore, instructors who teach foodservice management related courses should consider developing teaching strategies that apply various instruction media for students to enhance their foodservice management competencies and to increase class satisfaction.

매체 유형에 따른 헬스케어 커뮤니케이션 캠페인 효과 분석 - 인쇄물과 영상 미디어 중심으로 - (A Study on Effectiveness of Healthcare Campaign According to Types of Media - Focused on Printed Media and Video)

  • 배순한;이지수;최재영
    • 디지털산업정보학회논문지
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    • 제16권4호
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    • pp.123-132
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    • 2020
  • With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

A PROPOSAL ON ALTERNATIVE SAMPLING-BASED MODELING METHOD OF SPHERICAL PARTICLES IN STOCHASTIC MEDIA FOR MONTE CARLO SIMULATION

  • KIM, SONG HYUN;LEE, JAE YONG;KIM, DO HYUN;KIM, JONG KYUNG;NOH, JAE MAN
    • Nuclear Engineering and Technology
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    • 제47권5호
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    • pp.546-558
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    • 2015
  • Chord length sampling method in Monte Carlo simulations is a method used to model spherical particles with random sampling technique in a stochastic media. It has received attention due to the high calculation efficiency as well as user convenience; however, a technical issue regarding boundary effect has been noted. In this study, after analyzing the distribution characteristics of spherical particles using an explicit method, an alternative chord length sampling method is proposed. In addition, for modeling in finite media, a correction method of the boundary effect is proposed. Using the proposed method, sample probability distributions and relative errors were estimated and compared with those calculated by the explicit method. The results show that the reconstruction ability and modeling accuracy of the particle probability distribution with the proposed method were considerably high. Also, from the local packing fraction results, the proposed method can successfully solve the boundary effect problem. It is expected that the proposed method can contribute to the increasing of the modeling accuracy in stochastic media.

미디어와 군중 지혜효과 연관성 연구 (How Media Exposure Distorts the Wisdom of the Crowd Effect)

  • 유순덕;최광돈
    • 디지털융복합연구
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    • 제11권9호
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    • pp.95-102
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    • 2013
  • 본 연구는 군중지혜효과가 사회 현상에 따라 달라질 수 있다는 것에 대한 논의를 했다. 본 연구의 배경에는 2010년도에 발생한 타블로 사건에 대해 사회 현상학적으로 이해를 하고자 하는 측면에서 연구되었다. 군중지혜효과 측면에서 소셜미디어가 주는 영향성을 평가하기 위해 50명의 대학생 참가자들을 통해 실험을 하였다. 본연구를 통해 발견한 사실은 미디어에 적게 노출된 정보에 대해서는 군중의 지혜효과를 확인 할 수 있었으나 미디어에 많이 노출된 정보는 집단에서 발생하는 군중의 지혜효과를 저해하는 것으로 나타났다. 따라서 본 연구 결과는 교육정책과 사회학적 현상에 대한 연구에 많은 영향을 제공 할 것이다.

The Effect of Beauty Influencer Characteristics on Relationship Continuation Intention and Purchase Intention - Focusing on Mongolian Consumers -

  • GANTUMUR, GANTSEND;Min Jung, Kang
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권1호
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    • pp.33-39
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    • 2023
  • Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products

  • Youngeui Kim;Hyun Sil Moon;Jae Kyeong Kim
    • Asia pacific journal of information systems
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    • 제27권3호
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    • pp.139-155
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    • 2017
  • As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

유아의 영상미디어 시청시간과 취침시간이 집행기능곤란에미치는 영향: 유아의 채널 선택권과 부모의 제한형 미디어중재의 조절된-조절된 매개효과 (The Effect of Children's Screen Media Time on Bedtime and Executive Function Difficulties: A Moderated-Moderated Mediation Effect of Children's Media Content Selection and Parental Restrictive Media Mediation)

  • 김윤경;박주희;박예슬;홍지연
    • 한국보육지원학회지
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    • 제20권2호
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    • pp.145-167
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    • 2024
  • Objective: This study aimed to investigate the moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation on the relationship between children's screen media time and executive function difficulties. Methods: A total of 693 parents of children aged 5~6 years participated in this study and were asked to answer all survey questions. The data were analyzed by descriptive statistics and correlation analysis using SPSS 27.0. Model 11 of PROCESS macro 4.3 was used to examine the moderated-moderated mediation model. Children's gender, age, childcare enrollment status, and household income were included in the analyses as covariates. Results: The moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation were found to be significant. Specifically, bedtime mediated the relationship between screen media time and executive function difficulties only when parents did not appropriately implement restrictive mediation and children freely selected media content. Conclusion/Implications: It is recommended that parents understand the importance of implementing restrictive media mediation and selecting appropriate media contents for their child to prevent executive function difficulties in early childhood. Also, child education or day-care centers should offer education program about appropriate media use to reach more parents.