• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.585-595
• /
• 2022

This study confirmed the effect of attitude factors on advertisement effect for the purpose of producing effective webtoon advertisement and suggesting media execution strategy. Data were collected using the experimental method. The research results are as follows. First, it was found that only the attitude of advertisement had a significant effect on the advertisement attention when the form of the webtoon advertisement was general format type ad. Second, when the form of webtoon advertisement was general format type ad, advertisement attitude and product attitude had a significant effect on advertisement click intention. Third, when the placement of the webtoon advertisement was inserted in the middle of the webtoon, the advertisement attitude had a significant effect on the advertisement attention. Fourth, when the product of the webtoon advertisement was an experience product, it was advertisement attitude that had a significant effect on advertisement attention. This study is valuable in that it proposed a strategy for producing webtoon advertisements and executing media through experimental research.

• 한국연소학회:학술대회논문집
• /
• 2014.11a
• /
• pp.249-251
• /
• 2014

Synthesis gas such as hydrogen and carbon monoxide was produced from $CH_4//oxygen$ mixture using two-section porous media combustor. Heat recirculation through the inner foam structure could extend the flow velocity of stable region over the laminar burning velocity. $H_2/CO$ ratio and module M from concentration of flue gas measured by Gas Chromatography was similar to those calculated by equilibrium. But it was made sure that the heat loss effect becomes more influential than heat recirculation effect as the mixture gets richer. To generate synthesis gas appropriate for methanol production, insulated pressurized porous media combustor will be designed and built in the future.

• Fashion & Textile Research Journal
• /
• v.8 no.2
• /
• pp.177-182
• /
• 2006

The purpose of this study is to examine the effect of media on plastic surgery experiment. Firstly this study try to find the relationship between exposure to media and other intervening factors(e.g., body image, self-esteem, fashion attitude). The data collected for this study was gathered through questionnaire survey with 443 female students in Seoul. The results are as follows: Using ANOVA, we found that those prefer the magazine over TV or Internet had positive body image, higher self-esteem, and positive fashion attitude(e.g., personality/self-expression, fashion leadership, sexual attraction). Using regression analysis, we found that the we found that the factors influence plastic surgery behavior are the exposure to magazine and the factors influence plastic surgery planning are the clothing attitude (especially fashion leading power, sexual attraction).

• Journal of Digital Contents Society
• /
• v.5 no.3
• /
• pp.225-233
• /
• 2004

The English education by Cyber have attracted the interest of people due to the change and development of education situation. To enhance the effect of education in foreign language, it is indispensable to work the production of lecture textbook which makes use of multi-media technique. The purpose of this paper is to search the effect of multi-media textbook and to show how well it could be practically used through the production of multi-media textbook.

• Fashion & Textile Research Journal
• /
• v.8 no.3
• /
• pp.336-342
• /
• 2006

The purpose of this study is to analyze the effect of media on makeup and hairdressing behavior. The data collected for this study were gathered through questionnaire survey with 443 female students in Seoul. The first study focus is on makeup behavior. The ANOVA test reveals that those exposed to magazine show higher level of concern with makeup compared to those exposed to other types of media. Using logistic regression method, we find that those exposed to magazine or those with positive body image are more likely to take makeup course. The next focus is on hairdressing behavior. The ANOVA test reveals that those exposed to magazine show more frequent use of hair salon. They also spend more money on hairdressing. The regression analysis also shows that those exposed to magazine or those with sexual attraction visit hair salon more frequently than others.

• Journal of the Korean Chemical Society
• /
• v.10 no.4
• /
• pp.161-165
• /
• 1966

The critical concentrations of ${\alpha}$-amino capric acid for micelle formation have been determined by the surface tension measurements in both acidic and alkaline solutions, and also by the dye titration using Rhodamine B in alkaline solutions. The critical micelle concentrations obtained by the two methods show the good agreements within experimental errors. Since ${\alpha}$-amino acid is an ampholyte, it may aggregate to form the micelles in both more acidic and basic media than its isoelectric point. It is found that the basic media are rather preferable for the micelle formation than the acidic media. The effect of gegen ions upon the critical concentration for micelle formation in alkaline media is similar to that expected from the salt effect on the CMC (Critical Micelle Concentration).

• International journal of advanced smart convergence
• /
• v.8 no.1
• /
• pp.214-221
• /
• 2019

This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

• Journal of Practical Agriculture & Fisheries Research
• /
• v.7 no.1
• /
• pp.74-80
• /
• 2005

To elucidate the optimal conditions of mycelial growth of Pholiota adiposa, the effect of a kinds of media, incubation temperature and shaking culture were investigated. Mushroom complete medium was selected as superior media for mycelial growth in this fungus. The optimal temperature for mycelial growth of this fungus shows at 25℃. Shaking culture could be obtain the mycelia in two or three times than the stationary culture.

• Asian Journal for Public Opinion Research
• /
• v.12 no.2
• /
• pp.122-141
• /
• 2024

Drawing on mere exposure effect, we proposed that more exposure to a city, as measured by the number of channels of exposure, would increase familiarity, city image, and intention to visit that city. We conducted a survey of university students in seven Asian countries, asking them about a total of 14 cities, at least one from each of the surveyed countries. Exposure was found to be a significant antecedent and was most powerful when mediated by familiarity. Some types of exposure were stronger than others. Personal exposure, in the form of having visited a city or knowing someone who has, was the strongest type of exposure, with more than double the effect of media exposure. Social media, which is difficult to classify as either personal or media, was assessed separately and had a much smaller effect. The mere exposure effect exists whether the intention to visit a city is related to pleasure (tourism) or business.

• Human Ecology Research
• /
• v.61 no.2
• /
• pp.169-182
• /
• 2023

This study aimed to investigate the mediating effect of the screen media time of young children on the relationship between mothers' reasons for allowing young children to use screen media and their children's ability to regulate screen media. The participants consisted of 614 children aged 5-6 (312 boys and 302 girls), and all the survey questions were answered by their mothers. Descriptive statistics, Pearson's correlation, structural equation modeling, and bootstrapping analysis were employed to analyze the data using SPSS 25.0 and Mplus 8.6. The results were as follows. First, mothers' educational and ritualized reasons for allowing young children to use screen media and children's screen media time directly affected young children's ability to regulate screen media. Second, children's screen media time mediated the relationship between mothers' educational and ritualized reasons for allowing their children to use screen media and children's ability to regulate screen media. When mothers permitted their children to use screen media for educational purposes, their children were likely to spend less time on screen media usage which, in turn, increased their ability to regulate screen media. Conversely, the more mothers allowed their children to use screen media for ceremonial purposes, the more time their children spent on screen media and the less ability they had to regulate screen media usage. These outcomes suggest that, to improve children's screen media regulation ability, mothers must not routinely allow their children to use screen media and should manage their children's screen media time.