• Title/Summary/Keyword: Media Control

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How Does Media Reports Affect Consumers' Attitude toward the Telecommunication Expense? (언론보도에 따른 소비자의 이동통신비 인식에 대한 연구)

  • Park, Yong Wan;Son, Soomin
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.87-97
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    • 2017
  • This paper examined how consumers' attitude toward the telecommunication expense was affected by news reports through the experiment. Participants were randomly assigned to one of four group (control group, high-expense-claimed-media group, low-expense-claimed-media group, and both-exposed-media group), and asked to indicate credibility & neutrality toward media report, similarity between media report, and their own thought, their attitude toward the telecommunication expense. The result of ANOVA showed that the high-expense-claimed-media was perceived more credible and neutral than the low-expense-claimed-media. ANCOVA was conducted to eliminate the impact of similarity between media report and their own thought on the evaluation of credibility & neutrality toward media report, and the result showed that there was no difference. Also, participants evaluated the telecommunication service so expensive, regardless of what kind of media reports they were exposed. We found that consumers' prior belief, which telecommunication service was expensive, might interrupt consumers' learning process for new information from media. To resolve the social pressure about mobile service rate-cutting, it is necessary to investigate how to dampen consumers' stereotype about the telecommunication expense. The future research using the framing effect could be considerable.

Biosynthesis of Organic Germanium Using Cordyceps militaris (동충하초를 이용한 유기게르마늄의 생산)

  • Kim, Seung;Kim, Jae-Sung;Sapkota, Kumar;Choi, Bong-Suk;Park, Se-Eun;Park, Yeal;Chun, Hong-Sung;Yoo, Jin-Cheol;Choi, Han-Seok;Kim, Myung-Kon;Kim, Sung-Jun
    • The Korean Journal of Mycology
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    • v.34 no.2
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    • pp.84-87
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    • 2006
  • In the present study, an attempt has been made to produce a high quality medicinal mushroom Cordycops militaris supplemented with organic Ge. Cordycops militaris was cultivated in SDAY liquid medium containing yeast extract 10 g, peptone 10 g, glucose 40 g per liter and chrysalis media supplemented with inorganic Ge at 100, 500, 1000, and 5000 ppm concentrations. The greatest organic Ge production of 442.4 ppm/g and 284 ppm/g were observed in SDAY liquid and Chrysalis media cultures supplemented with 100 ppm inorganic Ge respectively. Similarly, 4,509.7 ppm/g and 1,058 ppm/g of organic Ge were obtained from liquid and chrysalis media cultures supplemented with 5,000 ppm and 1,000 ppm inorganic Ge, respectively. In addition, higher concentration of organic Ge was obtained in mycelia than fruiting bodies. These results indicate that the concentration of organic Ge increase with decreasing inorganic Ge concentration in the medium. This is the first report on production of high valuable Cordyceps militaris contained with organic Ge.

Effect of Carriers on Residue of Wetting Agent Containing Polyoxyethylene Octylphenyl Ether, Initial Wetting and Water Movement in Container Media (증량제의 종류가 Polyoxyethylene Octylphenyl Ether를 포함한 토양습윤제의 상토내 잔류성, 상토의 수분보유 및 이동에 미치는 영향)

  • Choi, Jong Myung;Min, Kyung Rae
    • Horticultural Science & Technology
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    • v.18 no.6
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    • pp.839-844
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    • 2000
  • In developing of soil wetting agents using the mixture of polyoxyethylene octylphenyl ether [$C_8H_{17}O$ $(C_2H_4O)_{10}H$, POE] and polyoxyethylene+polypropyleneoxide tridecylether (1:1, w/w, CM-1), the effect of base carriers such as zeolite and vermiculite on changes of concentration of POE and on initial wetting of peat-vermiculite media were determined. The concentration of POE in the treatment of zeolite was higher than that of vermiculite. The treatments of POE+CM-1 with zeolite or vermiculite as carrier were effective in initial water retention of root media having about 510 mL of water per pot, where those of AquaGro and control had 490 mL and 400 mL of water per pot, respectively. In the evaporative water loss, the treatment of zeolite and AquaGro were faster than those of control and vermiculite. The treatment of AquaGro had faster water movement in root media than those of POE+CM-1 regardless of carriers and same trends were observed in the volume of water infiltrating into root media. Also, increasing the amount of POE+CM-1 resulted in increased water retention capacity, evaporative water loss, water movement in root media and amount of water infiltrating into root media.

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THE EFFECT OF FRUCTOSE ON THE METABOLISM OF SUCROSE BY STREPTOCOCCUS MUTANS (Streptococcus mutans의 자당 대사에 미치는 과당의 영향)

  • Shim Jig-Hyeon;Vang Mong-Sook;Yang Hong-So;Park Sang-Won;Park Ha-Ok;Oh Jong-Suk;Lee Jai-Bong
    • The Journal of Korean Academy of Prosthodontics
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    • v.44 no.1
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    • pp.124-134
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    • 2006
  • Statement of problem: Streptococcus produces energy and forms extracellular polysaccharides by metabolizing sucrose. Insoluble glucan, a kind of extracellular polysaccharide, is the important material of dental plaque. Fructose affects the metabolism of sucrose. Purpose: The purpose of this study was to evaluate the effect of fructose on the metabolism of sucrose in Streptococcus mutans. Materials and methods: To determine the effect of fructose on the formation of artificial plaque by Streptococcus mutans Ingbritt, S. mutans and fructose were placed in beakers containing M17 broth and sucrose. The wires were hung on frameworks inserted into cork stoppers, and then immersed in each of the beakers. After the incubation with gentle shaking, each wire was weighed. To analyze the effect of fructose on the sucrose metabolism by S. mutans or glucosyltransferase, S. mutans and fructose were placed in M17 broth containing sucrose. After the incubation. the remaining sucrose and polymers were analysed by thin layer chromatography. Results: The following results were obtained; 1. When Streptococcus mutans was cultured in the media containing 3% sucrose for 8 hours, the mean weight of formed artificial plaque on the wires was $124.3{\pm}3.0mg$, whereas being reduced to $20.7{\pm}10.2mg$ in the media added with 3% sucrose and 4% fructose(p<0.05) 2. When the control containing glucose was added with sucrose, the optical density of Streptococcus mutans solution cultured for 24 hours was not increased compared with the control, while being increased by adding with fructose. 3. When Streptococcus mutans was incubated in the media added with sucrose and fructose for 8 hours, the number of viable cells was increased compared with the media added with sucrose. 4. The amount of remained sucrose was increased in Streptococcus mutans culture supernatant of media added with sucrose and fructose than with sucrose only. but the amount of produced insoluble glucan was decreased. 5. The amounts of remained sucrose and produced soluble glucan were increased in the culture of glucosyltransferase-contained media added with sucrose and fructose than with sucrose only, but the amount of produced insoluble glucan was decreased . Conclusion: These results indicated that the sucrose metabolism and the production of insoluble glucan were inhibited in Streptococcus mutans by adding fructose in the media containing sucrose.

Changes in the Physico-Chemical Properties of Growing Media and the Growth of Oriental Melon Seedlings(Cucumis melo L.) by Charcoal Application (활성탄 혼합 비율에 따른 상토의 이화학성 변화와 참외(Cucumis melo L.)묘의 생육)

  • Kim, Kab-Cheol;Uhm, Mi-Jeong;Moon, Young-Hun;Choi, Yeong-Geun
    • Journal of Bio-Environment Control
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    • v.13 no.1
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    • pp.61-66
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    • 2004
  • To investigate the effect of charcoal on the physico-chemical characteristics in the growing media and the growth of oriental melon, six treatment, 0%, 10%, 20%, 30%, 40%, and 50% charcoal, were added into the growing media, Baroker. The value of pH in the charcoal contained growing media (CGM) was recorded higher and further increased by raising the charcoal ratio and by growing period. In 20% CGM, the range of pH was adequate to grow crop as 5.2${\sim}$5.8. Contents of Ca and K in CGM increased by raising the ratio of charcoal, while contents of Mg and Na decreased. The growth of oriental melon seedlings in 20% and 30% CGM was better than in other treatments, in terms of fresh and dry weight of shoot, plant height, leaf area, lear width and relative growth rate. Both the physico-chemical properties of growing media and the growth of oriental melon seedlings were changed by the addition of charcoal. These results suggest that charcoal can be used as mixing material with other potting media for producing the seedling of good quality.

An Efficient Bit Allocation Scheme Considering Scene Change (장면 전환을 고려한 효과적인 전송률 제어 알고리즘)

  • 이우용;나종범
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 1995.06a
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    • pp.109-112
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    • 1995
  • A rate control strategy in the MPEG is critical to the quality of the reconstructed image sequence. In this paper, were propose a rate control algorithm which can improve the coding performance for a given bit constraint. The proposed algorithm use the distortion-rate curve for the fine adjustment of the quantization scaling factor of each region. This algorithm can also handle the problem due to scene change effectively. It can be easily applicable to existing MPEG coders. Simulation results show that the performance for the algorithm is better than the rate control algorithm in the MPEG-2 TM5.