• Title/Summary/Keyword: Media's Role

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The Structural Effects of Relational Benefits on Brand Loyalty in Financial Institute (금융기관에서 관계편익이 브랜드충성도에 미치는 구조적 영향)

  • Jang, Jungbin;Kim, Shin;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.45 no.1
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    • pp.39-54
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    • 2017
  • Purpose: This study evaluated the effect of customer relationship management (CRM) on customer's brand loyalty in the holistic perspective of relational benefits, relationship quality and relation value. This paper attempted to find out the psychological process that links the relational benefits and brand loyalty. Methods: The data was collected by using the structured questionnaires to VIP customers and general customers of major domestic banks. The proposed research model is empirically tested using 324 valid questionnaires using SPSS 23 and AMOS 23. Results: This research indicated the partially positive relationship between the relational benefits and relation values, and between relational benefits and relationship quality. The relation value and relationship quality positively affects the relation commitment and the relation commitment also positively affects brand loyalty. This study also shows that the relation value affects the brand loyalty through the mediation of relation commitment, but also the relationship quality affects the brand loyalty through the media of relation commitment. Conclusions: This study investigates the role of perceptional factors(relational value and relationship quality) and affective factors(relation commitment) to find the relationship between relational benefits and brand loyalty. It also suggest the relative influence of relational benefits on relation value.

Comparison of Breast Feeding Trends in Urban Versus Rural Areas: Recommendations to Improve Breast Feeding in Rural America

  • Lee, Connie W.;Willoughby, Deborah;Mayo, Rachel
    • Women's Health Nursing
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    • v.11 no.1
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    • pp.5-11
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    • 2005
  • Breast feeding can play a very important role in the development of strong, healthy children. Many studies over the years have shown that breast milk provides defense against common ailments of childhood such as otitis media, gastrointestinal distress, and atopic diseases (allergies). For these reasons the American Academy of Pediatrics recommends breast feeding for at least the first twelve months of an infant's life. Goals of the Health People 2010 Initiative include that at least 75% of mothers will be breast feeding upon discharge from the hospital and at least 50% will be still nursing at six months post-partum. Currently, about 60% of new mothers initiate breast feeding and about 26% are still breast feeding at six months. However, research has shown that breast feeding trends are below these averages in rural areas of the United States. This may be due in part to lack of breast feeding knowledge and teaching in rural areas. Rural hospitals and birthing centers have not initiated many of the breast feeding promotional programs, such as the Baby Friendly Hospital Initiative and Best Start, that have been successful in improving breast feeding trends in urban areas. Often new mothers who live in rural areas do not have access to a lactation consultant to help them with proper follow up. This paper will examine these concerns and propose recommendations to improve breast feeding in rural areas.

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Research on the Practice of Coming-of-Age Ceremonies as a Family Event (가족행사로서의 성년례 정착을 위한 방안연구 - 어머니들의 성년례에 대한 인식과 실천사례를 중심으로 -)

  • Ju, Young-Ae
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.4
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    • pp.1-20
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    • 2010
  • The purpose of this study is to provide fundamental information of the practice of coming-of-age ceremonies as a family event. In order to achieve the purpose of this study, research questionnaires were developed, and 321 mothers residing in Seoul, South Korea were selected as the research subjects. The study was conducted from April 15th, 2010 to June 25th, 2010. The collected data was analyzed using SPSS17 computer programs. The conclusions are as follows. 1. In the future, coming-of-age ceremonies will be necessary in family event. 2. Education for mothers (specifically for mothers under the age of 30) opposed to coming-of-age ceremonies is necessary. 3. The contents for the education of coming-of-age ceremonies must include ceremony processes, alcohol consumption etiquette, and sex education. 4. Coming-of-age ceremonies, as family events, will be desirable to have on the 19th birthday. 5. Education of coming-of age ceremonies must be done in schools or social educational institutions. The Healthy Family Support Center will especially be able to play a central role. 6. Education of coming-of-age ceremonies is necessary even from the popular media.

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A study on the determinants of game over-flow in adolescents : Focusing on differences according to the level of school (청소년의 게임 과몰입 영향요인에 관한 연구 : 학교급(초·중·고)에 따른 차이를 중심으로)

  • Kwak, Eun-A;Choi, Jin-Ho
    • Journal of Korea Game Society
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    • v.20 no.1
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    • pp.33-46
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    • 2020
  • The purpose of this study was to examine the differences in the factors that determine the game immersion of adolescents by the level of school. The results of this research showed that among the internal variables, loneliness, self-control, and among the psychological variables, game leadership, game subjective norm, and game efficacy played a common role in game addiction in all groups. To be specific the factors determining game overflow by the level of the school were identified as discriminatory. These findings can help making policies or developing a program on adolescent's overflow.

Verification on Diffusion of Beam Propagation in Randomly Distributed Scattering Medium (무질서하게 분포된 산란매질에서 빔전파의 확산에 관한 검증)

  • Kim, Ki-Jun;Lee, Hoo-Seol
    • Journal of the Korean Applied Science and Technology
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    • v.24 no.4
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    • pp.354-361
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    • 2007
  • The distribution of light in a randomly scattering medium can represent problems found in many area. Particularly, in the clinical application of lasers for Photodynamic therapy(PDT) or in the fluorescence spectroscopy for biological tissue, turbidity plays a very important role. The influences of fluorophor, scatterer, and absorber in turbid material by light scattering were interpreted for the scattered fluorescence intensity and wavelength. The molecular properties have been studied by laser induced fluorescence spectroscopy in scattering medium as tissue. It has been found that the effects of optical properties in scattering media could be investigated by the optical $parameters({\mu}_s$, ${\mu}_a$ ,${\mu}t)$. Experimental and Monte Carlo simulation method for modelling light transport in tissue was applied. The experimental results using a randomly distributed scattering medium were discussed and compared with those obtained through Monte Carlo simulation. It'll be also important in designing the best model for oil chemistry, medicine and application of medical engineering.

The Effects of Alginic Acid on 3T3-L1 Cell's Differentiation (알긴산이 3T3-L1세포의 분화에 미치는 영향)

  • HWANG Hye-Jung;PYEUN Jae-Hyeung;NAM Teak-Jeong
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.33 no.6
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    • pp.541-545
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    • 2000
  • This study examines the effects of alginic acid, a source of dietary fiber, in a glucose-derived media. In particular, we examined how the presence or absence of alginic acid affected the differentiation and triglyceride densities of 3T3-L1 cells. We established that the addition of insulin-like growth factor-I (IGE-I) to 3T3-L1 cells results in acceleration of differentiation. We sought to determine the role of alginic acid in the production of fat by adding alginic acid to 3T3-L1 cells and examining its ability to limit or potentiate this stimulatory effects of IGE-I and IGF binding proteins. We have determined that alginic acid restricts 3T3-L1 cell differentiation and the creation of triglycerides, effectively attenuating 3T3-L1 cell metablolism and growth.

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Video Browsing Service Using An Efficient Scene Change Detection (효율적인 장면전환 검출을 이용한 비디오 브라우징 서비스)

  • Seong-Yoon Shin;Yang-Won Rhee
    • Journal of Internet Computing and Services
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    • v.3 no.2
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    • pp.69-77
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    • 2002
  • Recently, Digital video is one of the important information media delivered on the Internet and playing an increasingly important role in multimedia. This paper proposes a Video Browsing Service(VBS) that provides both the video content retrieval and the video browsing by the real-time user interface on Web, For the scene segmentation and key frame extraction of video sequence, we proposes an efficient scene change detection method that combines the RGB color histogram with the $x^2$(Chi Square) histogram. Resulting key frames are linked by both physical and logical indexing, This system involves the video editing and retrieval function of a VCR's, Three elements that are the date, the field and the subject are used for video browsing. A Video Browsing Service is implemented with MySQL, PHP and JMF under Apache Web Server.

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The Influence of personality traits on the Facebook Addiction

  • Hwang, Ha Sung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.2
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    • pp.1032-1042
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    • 2017
  • Many empirical studies indicate that SNS use has increased substantially over the last few years. People use SNSs for social purposes, mostly related to the maintenance of existing offline contacts. Such usage may have led to compulsive use of SNSs resulting in addictive behavior. This paper aims to explore factors affecting SNS addiction. Specifically, the study examined the role of personality traits in the Facebook usage among college students. Compared to the rest of world, daily log on the site has grown very quickly in South Korea. And college students constitute a vast majority of Facebook users in South Korea. Results from a survey of 235 college students revealed that extraversion and neuroticism positively predicted Facebook usage. Students who were high in extraversion were more likely to update their profiles, share photo and images with others and give feedback on other's posts. Similarly, those who were high in neuroticism were more likely to share photo and images with others and update their profiles. These findings support previous research. Furthermore, in terms of the effect of personality on SNS addiction, this study found that consciousness was negatively associated with Facebook addiction, while extraversion and neuroticism were positively associated with Facebook addiction. Based on these findings implications and directions for futures studies are discussed.

A Study on the Utilization of SNS Post Records in Self-History Composition (자기역사 구성에서의 SNS 게시물 기록 적용 연구)

  • Ryu, Han Jo
    • The Korean Journal of Archival Studies
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    • no.64
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    • pp.63-92
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    • 2020
  • The SNS post records were not studied by some or essential characteristics of personal records. Until now, Studies on SNS post records have focused on research on technical characteristics, and studies on identity and online space have been rare. This study argued that SNS postings are records that reflect online identity and that SNS postings are meaningful in recreating events related to online and online. This study also suggested the composition of self-history from an epic self-image of events experienced by individuals from their own historical point of view, and argued that SNS post records perform an important role in the process. To this end, the media characteristics of SNS and the way individuals are used were analyzed together.

The Effects of Racing Game's Realistic Input Device and Point-of-View on Arousal, Valence, Identification and Engagement (레이싱게임 입력기의 사실성과 시점의 효과: 각성, 유인가, 동일시, 관여도를 중심으로)

  • Kim, Ock-Tae
    • Journal of Korea Game Society
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    • v.11 no.6
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    • pp.201-212
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    • 2011
  • This study examines the potentials of realistic controller and point-of-view to affect users' arousal, valence, identification and engagement. While media researchers have advocated the role of realistic controller and point-of-view as a possible contributor to psychological reactions of playing video game, this claim is based on a relatively small number of empirical studies. Collegiate subjects took part in an experimental investigation manipulation the level of controller realism(gamepad vs. steering wheel) and point-of-view(first person vs. third person). Results of the study showed the influence of controller realism and point-of-view on arousal, identification and engagement, and the implication of the findings are discussed.