• Title/Summary/Keyword: Measurement of Service Quality

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Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index (Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발)

  • Jo, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.221-230
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    • 2017
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

Suitable IP Currency Quality Measurement Model in Ubiquitous Environment (유비쿼터스 환경에 적합한 IP 통화품질 측정 모델)

  • Choi Seung-Kwon;Lee Byeong-Rok;Sin Byung-Gok;Kim Sun-Chul;Cho Young-Hwan
    • The Journal of the Korea Contents Association
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    • v.6 no.8
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    • pp.20-29
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    • 2006
  • This paper proposes a quality measurement model for video phone service over IP environment. Proposed model enhances conventional E-Model by using quality analysis and this model is suitable for ubiquitous environment. This research measures video phone quality by applying bust packet loss and recency effect. It uses delay and recency effect for compensating actual quality and recognized quality of user using NR and UR factor. Simulation results show that this model can provide more precise results than conventional model by considering recency effect of video phone service quality measurement model.

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A Study on the Difference of Consumers' Recognition for Education Service Quality (교육 서비스 품질에 대한 소비자 인식의 차이에 관한 연구 -패션 관련 전공을 중심으로-)

  • 장경혜
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.3_4
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    • pp.483-490
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    • 2004
  • By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.

A Measurement-based Quality Evaluation Scheme for Mobile VoIP Service over Wireless Broadband (WiBro) Networks (와이브로를 통한 모바일 VoIP 서비스의 측정 기반 품질 평가 방안)

  • Kim, Dong-Yon;Kim, Beom-Joon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.5 no.5
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    • pp.528-533
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    • 2010
  • Currently the telephone service using Internet grows and the recent introduction of a smart phone is expected to accelerate the trend. In particular, considering the domestic situation that the wireless broadband (WiBro) system deployed over the nation, the telephone service over WiBro can be a solution toward its fast expansion. Unlike telephone service over a conventional telephone network or mobile network, however, internet telephone cannot guarantee it service quality, which can be severer in a wireless environment such as a WiBro network. Therefore, a more strict and systematic management for controlling the quality of internet telephone service over WiBro in a more efficient way. As the first step to establish the management system, this paper proposes a scheme to manage the quality of internet telephone service over WiBro and introduces a software developed for the purpose. The developed software is installed on a user terminal and facilitates efficient service quality management by measuring the quality of internet telephone service over WiBro in terms of VoIP metric, network metric, and wireless metric.

Literature Review on the Service Quality in KSQM for 50 Years (품질경영학회 50주년 특별호: 서비스품질 분야 연구 리뷰)

  • Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.265-276
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    • 2016
  • Purpose: This paper reviews the papers on service quality issues which are published in the Journal of the Korean Society for Quality Management (KSQM) since 1965. The literature review is purposed to survey a variety of service quality issues for several categories in terms of industry as well as research model. Methods: By use of the double diamond design process model 71 papers are analyzed 4 stages which are discover, define, develop and deliver. And all of service quality issues are classified into 4 categories: service factory, mass service, service shop and professional service by the service process matrix typology. Results: According to this review, there are several features of research trends. There are 'from physical service to information-intensive service pattern' and 'from private sector to public sector pattern'. And the Kano model has been a steady-selling model to measure the service quality as like a SERVQUAL. Another meaningful issue was a convergency of the research method and tools such as BSC, CRM, AHP, DEA, Information System, Systgem Dynamics and 6 Sigma. Conclusion: The review paper is expected to provide future direction to improve service quality theories and applications. There are three future research topics: Application area, measurement model and research purpose.

Measuring Hotel Service Quality Using Social Media Analytics: The Moderating Effects of Brand of Origin

  • Byounggu Choi;Shin-Hyeok Kang
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.677-701
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    • 2023
  • With the rapid advancement of social media analytics and artificial intelligence, many studies have used online customer reviews as an important source to measure service quality in many industries, including the hotel industry. However, these studies have failed to identify the relative importance of different dimensions of service quality and their role in customer satisfaction. To fill this research gap, this study aims to identify the effects of service quality on hotel customer satisfaction from the multidimensional perspectives using sentiment analysis with self-training on online reviews. Additionally, the moderating role of the brand of origin for each service quality dimension is also investigated. Drawing on the SERVQUAL model and brand of origin concept, this study develops 12 hypotheses and empirically tests them using 30,070 online customer hotel reviews collected from TripAdvisor.com. The results indicated that overall service quality and each dimension of SERVQUAL significantly influenced customer satisfaction of hotels. The results also confirmed the moderating effects of brand of origin on overall service quality. However, the moderating effects of brand of origin for the tangible, reliability, and empathy dimensions of service quality were significant, whereas the effects for responsiveness and assurance were not. This study sheds new light on service quality measurement by analyzing the multidimensional features of service quality and the role of brand of origin in the hotel service context.

The Importance-Satisfaction Analysis of Service Quality in University (대학교육 서비스품질의 중요도-만족도 분석 연구)

  • Kim, Myung Kyum;Park, Jongwoo
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.807-822
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    • 2019
  • Purpose: To increase the competitiveness of the university and improve the quality of education by providing education services that meet the student's satisfaction needs based on the education service quality survey of university students. Methods: A questionnaire consisting of 6 elements and 38 questions was prepared and students were surveyed. The importance and satisfaction ISA analysis was conducted. Results: The results of this study are as follows; there was a difference in the perception of importance and satisfaction by student characteristics regarding the results of educational service quality measurement. Working students need an extra effort in the educational environment and foreign students in student services. Conclusion: The importance of educational service quality-satisfaction survey should be used to identify the factors of educational service quality by student characteristics to improve student satisfaction, improve the quality of education, and support educational services with a strategic approach.

A Study on the Perceived Service Quality in the Passenger Transportation (지각된 여객운송서비스품질에 관한 연구)

  • 김성국;조만영
    • Journal of the Korean Institute of Navigation
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    • v.24 no.4
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    • pp.269-283
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    • 2000
  • Service is the source of firm's competitive advantage in recent years. The importance of service quality in any service industry doesn't need to be disputed. Customers have expected the improvement of the quality of service they receive ,so providers are struggling to meet these expectations. This study aims at finding factors of service quality in passenger transportation. An empirical investigation and the measurement on the perceived Service Quality by customers in the passenger transportation system was carried out. The purpose of this study is to clarify the factors of service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combines research tools that include both empirical study and documentary research. Data was gathered from 239 passengers by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation (SERVQUAL) model. Research findings through empirical test are as follows. First, five service quality dimensions in passenger transportation are identical to SERVQUAL dimensions defined by Parasuraman, Zeithaml, and Berry in 1988. Second, demographic segments such as gender and age don't have significant different dimension of service quality. Third, there is no significant difference between groups by experiences such as price level, abroad tour and vehicle type in determinants of transportation service quality.

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A Study on the Assessment Factors for Measurement of Bank Service Quality (은행서비스 품질측정을 위한 평가요인에 대한 연구)

  • Kim Dong-Nam;Cho Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.102-110
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    • 1998
  • It is recently to increase the interest of service quality. Nevertheless, it is the level in difficult to evaluate the service quality for its special feature. In this study, it was practiced for grasping the factors for which evaluating the service quality of bank and it was tried to examine how much these factors is affected on service quality. Though this study, we'll derive the factors of service quality from factors analysis which based on the T-test of making the consumer and the staff of bank. And then, I will account the different position between consumer and supplier by questionaire in relation to consumer and supplier.

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Analyzing the Causal Relationship between Qualities, Satisfaction, and Trust in Public Services: an Intermediary Customer Perspective (공공서비스 중간고객의 품질, 만족, 신뢰의 인과모형 분석)

  • Rha, June-Young
    • Journal of Korean Society for Quality Management
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    • v.38 no.3
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    • pp.378-390
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    • 2010
  • From the perspective of employees working for public service agencies, we analyzed the causal relationship between service quality, relationship quality, design quality, customer satisfaction, and trust in public services. We conduct statistical analyses on the quality attributes we derived from a critical incident technique(CIT) analysis and build a measurement model, which has a second-order hierarchical structure. Survey data was collected from social work, childcare, and healthcare services. Using a structural equation modeling method, we identify a causal model and simultaneously estimate factor loadings and path coefficients. We find that all the quality dimensions are antecedents to satisfaction and then satisfaction precedes trust. The results show that service quality and design quality mediate in parallel the effect of relationship quality on satisfaction and both relationship and design qualities have stronger effects on satisfaction rather than service quality.