• ETRI Journal
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• 제30권5호
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• pp.634-643
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• 2008

One of the ubiquitous technology fields that have received the most attention recently from technology communities worldwide is mobile radio frequency identification (RFID). Mobile handsets loaded with RFID readers enable the identification and retrieval of information on RFID tagged objects. In Korea, a variety of mobile RFID services are currently being piloted, and their commercial roll-out looks imminent. The goal of this study is to propose, ahead of the commercial launch of mobile RFID services, a customer satisfaction index (CSI) model for this service category and to then measure the CSI to derive practical implications for their providers and pointers related to the improvement of service. A web survey was conducted on Korean mobile phone subscribers who had participated in a mobile RFID pilot program. Using the results of this survey, we tested the CSI model and its hypotheses by employing a partial least-squares-based structural equation model analysis and calculated the index. We further conducted an importance-performance analysis in order to provide insights that may be useful for improving the quality of mobile RFID services.

• 기술혁신연구
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• 제12권1호
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• pp.67-114
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• 2004

This study attempts to integrate causal model with competitiveness evaluation model, both of which have developed independently of each other, in connection with many studies on PMES (performance measurement and evaluation system) including the BSC (balanced scorecard) of Kaplan and Norton (1992, 1996). For this attempt, this study is composed of four analyses : First, this study develops a structural model for evaluating and diagnosing corporate ‘comprehensive’ competitiveness including quality competitiveness, derive CCI (comprehensive competitiveness index) and QCI (quality competitiveness index) ; Second, this study analyzes the determinants of quality competitiveness, the impacts of quality competitiveness, on product design and product reliability, and the impacts of product design and product reliability on quality competitiveness in the comprehensive competitiveness evaluation model of this study. Third, this study empirically identifies the positioning of product design in the quality competitiveness evaluation model of this study and the functional relationship between product design and other functions : product development, manufacturing, marketing, and marketing, and sales in the same comprehensive competitiveness evaluation model, estimate the determinants of product design and its impacts, thereby providing some empirical findings for the foundation of design management theory, and Fourth, this study identifies the positioning of product reliability in the same quality competitiveness evaluation model, estimate the reliability function and the functional relationship between product reliability and other dimensions of product quality, and tests the hypotheses on the causality of product reliability.

• 디지털산업정보학회논문지
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• 제13권4호
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• pp.221-230
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• 2017

BL(Blended Learning) has been presented as a promising alternative learning approach. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. The adoption of BL in computer practice class is necessary due to the characteristics of computer practice class itself. This study proposes a research model that examines the determinants of learner's satisfaction of computer practice classes in BL environment. Considering the characteristics of computer practices classes contents and instructor interaction were identified as the determinants. The research model is tested using a questionnaire survey of 141 participants. Confirmatory factor analysis (CFA) was performed to test the reliability and validity of the measurements. The partial least squares (PLS) method was used to validate the measurement and hypotheses. The empirical findings shows that contents easiness and contents constructs are the primary determinants of instructor interaction in BL. Instructor interaction was also found to be related to the learner's satisfaction resulting in re-using. The findings provide insight into the planning and utilizing BL in computer practice classes to enhance learner's satisfaction.

• 유통과학연구
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• 제13권11호
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• pp.15-22
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• 2015

Purpose - This study aims to propose and validate a research model that describes the relationships between customer socialization, customer participation, and customer loyalty in the online service industry. Although customer loyalty is frequently discussed topic in marketing and strategy research, this study takes a novel approach in adopting customer socialization and participation as the antecedents to customer loyalty. Research design, data, and methodology - Based on adopting and modifying measurement items of the constructs from previous studies, this study develops survey regarding the constructs within the proposed research model. Among current registered members of Facebook and DaumKakao, 522 college students and other regular users are selected as the samples for conducting the survey. The collected data is analyzed by structural equation modeling method using SPSS and AMOS. Results Proposed hypotheses of the positive relationships - between customer socialization and customer participation, and between customer participation and customer loyalty are all supported. Conclusions - The results of this study suggest customer participation as an important precursor to customer loyalty in the online service industry. Also, customer socialization is validated as a new strategy to increase customer participation. These results validate the practical importance of communicating mission, purpose, value, and other customer socialization activities that firms undertake.

• Journal of Information Technology Applications and Management
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• 제19권3호
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• pp.31-47
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• 2012

As the dependence on information is increasing, the protection of personal information (PI) becomes a critical issue for the organizations, causing not only financial loss but also negative impacts on corporate images and reputations. To date, academic research in this area is scarce. This study analyzes the factors affecting the establishment and/or implementation of Personal Information Management System (PIMS) and provides direction for the practice. In this study, we assume that PIMS is one of the new technology adopted by organizations, and Unified Theory of Acceptance and Use of Technology (UTAUT) model is selected as a base model for the study. Using structural equation modeling technique, both measurement and structural models are validated, and hypotheses are tested. Major findings of the study include (1) the major driver of the organizations attempting to adopt PIMS seems to be the improvement of the business outcomes, (2) organizational capability and resource are important in the establishment of PIMS, and (3) the perceived difficulty of the establishment of PIMS is not affecting the intention to adopt PIMS. Since the importance of personal information security is high, establishment of PIMS is becoming one of the critical issues in the organizations. The establishment of PIMS should be encouraged to strengthen the competitiveness of businesses and to enhance the security level of the entire nation. It is expected that this study may contribute to developing plans and policies for establishment of PIMS in practice, and to providing a foundation for further research in this area.

• Asia pacific journal of information systems
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• 제5권2호
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• pp.199-226
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• 1995

This study is an empirical research in order to clarify whether or not the correlation between the satisfaction of users that is the performance measurement factor and the following three:(1) the attitude of users as an individual characteristic, (2) the supports of organization as an organizational characteristic, (3) the routine degree of jobs as an job characteristic, is the same as the previous study results. In addition, another empirical research was done to make clear how organizational supports and routine degree change the attitude and satisfaction of users. This study put a particular emphasis on the moderating effect because the study of this issue has not been done in any previous research. 38 corporations, whose computerization has already been made to some extent and who are listed on the stock exchange market as a leader group, was selected for research, given some hypotheses on the basis of theoretical studies. As results of this empirical study, first, the supports of organization and the routine degree of jobs changed the attitude of users, which was the same as the previous studies. Moreover, the supports of organization, the routine degree of jobs and the attitude of users had an influence on the satisfaction of users. Second, in respect of the correlation between the attitude of users and the satisfaction of users, the routine degree of jobs showed a moderating effect, but the organization supports did not show any moderating effect.

• 한국주거학회논문집
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• 제20권4호
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• pp.59-68
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• 2009

A well-managed brand name (eg., Xi, the #, and I-Park) becomes brand equity. Brand equity affects the name value of brand in question and revenues. Elaborated researches regarding causes and effects forming brand equity, however, are hardly found. This research aims at: (1) examining the relationships among antecedents of apartment brand equity, brand equity components, and brand preference; and (2) proposing marketing strategies for strengthening apartment brand equity. The research method utilized is a survey. The research procedure consists of four steps as follows: (1) literature review; (2) hypotheses construction regarding antecedents and consequences of apartment brand equity; (3) measurement of apartment brand equity; and (4) covariance structure analysis of relationships between antecedents and consequences. This study found following positive relationships. First, the corporate image and apartment advertisement have a positive influence on brand-name recognition/image and perceived quality, consisting of apartment brand equity. Second, brandname recognition/image, perceived quality, and brand-name preference, consisting of apartment brand equity, have a positive influence on a brand affinity. Thus it is concluded that apartment brand equity is strengthened by means of: (1) the distinction of major factors, forming brand equity and enforcing it; and (2) the establishment and implementation of integrated marketing communication (IMC) strategies.

• 유체기계공업학회:학술대회논문집
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• 유체기계공업학회 2005년도 연구개발 발표회 논문집
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• pp.302-307
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• 2005

The discharge coefficient in segmental wedge having ninety degrees vertex angle for the five kinds of opening ratio with differential pressure taps located at both upstream and downstream of one diameter of pipe was measured main purpose of this work is placed on developing the proper form of an equation for the discharge coefficient of a segmental wedge used as a primary element of flow metering devices, and from thata six-term equation which can express the variability of opening ratios was developed. The same assumption and hypotheses were used and tested for all procedures as conventional differential producers; however, the range of the opening ratio over this work is more expanded than previous studies. The opening ratios of segmental wedge, namely 0.3, 0.4, 0.5, 0.6 and 0.7 were investigated the Reynolds number based on the spool inside diameter ranges from 12,000 to 380,000, the resulting equation for the discharge coefficient is relatively simple; it contains only one variable-opening ratio because the characteristic of discharge coefficient of segmental wedge has little connection with the Reynolds number as shown by previous studies.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.57-73
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• 2017

In the current competitive marketplace of real estate business, tenant satisfaction measurement is one of the important indicators to monitor competitiveness in industrial property development. It has become an industry standard to measure tenant satisfaction, commonly called customer satisfaction. Customer satisfaction has become the widely used metric to manage customer loyalty (Keiningham, Gupta, Aksoy, & Buoye, 2014). The aim of this research is to determine the impact of property management services on tenants' satisfaction with the three identified variables i.e. facility management, perceived quality and lease management. Structural equation modeling (SEM) is applied to build constructs and test the hypotheses with the collected survey samples. Of the three variables, facility management is the most influential factor that leads to tenant satisfaction with industrial buildings. Next, perceived quality is another important factor that contributes to tenants' pleasure. Compared with these two, lease management fares worse, having the least extensive effect on tenant satisfaction, and could be disregarded. The ultimate impact of tenant satisfaction is about tenant retention and recommendation. The overall findings of this research will potentially help real estate developers to develop a better property management system, leasing program and tenant retention strategy.

• 한국문헌정보학회지
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• 제33권1호
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• pp.5-22
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• 1999

경미한 우울증을 겪고 있는 65세 이상의 노인을 대상으로 독서요법의 효과를 실험하였다. 상호협력적 독서요법과 독자적 독서요법의 효과를 비교하여 분석하였다. 우울증 검사척도표(BDI, HRSD, DAS)를 사용하여 대상자를 선정하였으며, 실험은 상호협력적 독서요법을 시행하는 집단과 독자적 독서요법을 시행하는 집단으로 나누어 총 4개월간 진행되었다. 가설검증을 위해 SPSS를 통한 T-검증과 이원분산분석을 사용하였다. 실험결과는 우울증 해소에 독서요법이 효과가 있으며, 독자적 독서요법에 비해 상호협력적 독서요법의 효과가 월등한 것으로 나타났다.