• 한국전자거래학회지
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• 제17권3호
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• pp.73-84
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• 2012

지식정보사회로의 전환이 가속화되고 전자 거래 등의 새로운 형태의 정보기술 관련 기업의 등장으로 기존의 회계 정보의 분석만으로 정보기술기업의 주가가치를 설명하지 못하는 사례가 증가하였다. 이를 보완하기 위해 웹 교통량(Web traffic data)과 같은 비재무적 정보나 지적 재산권과 같은 무형자산에 근거한 기업가치 분석 사례가 다수 보고되고 있다. 또한 선행 연구에 따르면, 신규 산업군의 경우 산업군의 라이프사이클에 따라 재무정보와 비재무 정보의 기업가치 관련성에 변화를 보인다. 비재무적 정보에 기반한 성장 초기의 기업가치 평가는 점차 산업군의 성숙이 진행됨에 따라 회계 및 재무 정보와 보다 긴밀한 관련성을 나타낸다. 본 연구는 신규 산업군 관련 기업 재무 정보의 기업가치 설명력이 어떠한 변화를 보이고 있는지 확인하고자 코스닥 상장기업 중 소프트웨어, 디지털콘텐츠, 인터넷 기업군에 포함된 기업의 2000~2011년 주가에 대한 회계정보의 가치 관련성을 검증하였다. 실증 자료 분석의 결과는 전통적 회계기준이 비재무적 정보를 수용하지 못함에도 불구하고 2007년을 기준으로 해당 기업군의 재무적 정보의 기업가치 설명력이 증대되었음을 보인다. 이는 국내 정보기술 관련 산업이 초기 성장 단계를 벗어나고 있음을 반증한다. 추가로 해당 기업군의 경우 코스닥 스타지수 편입 기업에 비해 무형자산의 주가가치 관련성이 보다 뚜렷하게 나타나고 있음을 함께 확인할 수 있다.

• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

• 산업경영시스템학회지
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• 제40권4호
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• pp.78-86
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• 2017

The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers' requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.

• 유통과학연구
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• 제11권10호
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• pp.5-15
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• 2013

Purpose - With the increase in fervor to purchase luxury brands, new social problems have arisen, such as excessive preoccupation with luxury brands and high preference for forged luxury goods. Therefore, the issues related to luxury brands, termed "Luxury Syndrome," have emerged as an area of great interest for researchers and practitioners. However, previous studies neglect to categorize this preference for luxury brands. Therefore, this study aims to identify the different purchasing behaviors of consumers using the types of luxury brands preferences as parameters. Research design, data, and methodology - This study arranges a causal relationship model assuming that purchase behaviors positively (+) affect typified preference for luxury brands and purchase intentions. We administered a questionnaire survey to the purchasers who bought luxury brands from department stores to secure additional data necessary to verify the hypotheses in this study. We then processed the data using SPSS 19.0. We further analyzed the basic data using frequency and descriptive statistical analysis, and verified the measurement tools through feasibility and reliability analyses. Moreover, this study uses multiple regression analysis to verify the hypotheses. Further, this study tests the path effect between luxury brand purchase attitude and purchase behavior, with non-intrinsic preference and intrinsic preference as the mediating variables. Results - Based on the results, the impact of tendencies of conspicuous consumption and self-monitoring on non-intrinsic preference was significantly positive (+), while the impact of tendencies of pursuit of a reference group, conspicuous consumption, and self-monitoring on intrinsic preference and purchase intentions was significantly positive (+). Further, non-intrinsic and intrinsic preferences positively (+) influence purchase intentions and the impact of non-intrinsic preference took an absolute portion. However, the tendency of dependence on brands negatively (-) impacts purchase intentions. The results showed that self-monitoring and conspicuous consumption tendencies have greater effect on purchase intention, which is mediated by non-intrinsic preference. In contrast, reference group following tendency has a greater effect on purchase intention, which is mediated by intrinsic preference. Conclusions - Based on the results, the study verifies that the consumption of luxury brands in Korea has not yet entered the settling period. The tendency for conspicuous consumption and the tendency for pursuit of the reference group were relatively important aspects for the consumers who prefer luxury brands non-intrinsically and intrinsically, respectively. Especially, it was found that the purchase intentions for forged brands originate from the tendency to depend on brands. Based on these findings, this study suggests the measures to develop and mature the luxury brands market, and reinforce marketing performance at the three levels, that is, government, distributors, and manufacturers. The luxury brands manufacturers should devote themselves to the production and design of products to catch the attention of mature consumers of luxury brands. The luxury brands distributors should then raise the level of Customer Relationship Management (CRM) for opinion leaders. Finally, the Government should prepare effective policies for the development of luxury brands and provide a variety of economic support.

• 패션비즈니스
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• 제12권2호
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• pp.72-86
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• 2008

This research focused on determining the brassiere preference index and wearing status of chinese ladies in their 20's living in the Shanghai region of China, to help Korean lingerie companies in their development of bras to successfully advance into the Chinese lingerie market. The main research tool of this research was various different surveys, and the results of the surveys were evaluated using the SPSS 12.0 for Window program. The results of the survey can be summarized as: 1) consciousness and satisfaction level of the body. The satisfaction level of the brest was proportionate to the size of the brassiere, thus, people showed higher level of satisfaction for cone-shaped, semi-circular shaped, prominent-shaped(exposing), lifted-shaped brest over flat-shaped brest. Concerning the relationship between the shape of the brest and the age of the customers, people under 22 years of age preferred flat-shaped, and those between 23-24 years of age preferring exposing and lifted brest, thus as females mature and get older, the size of their brest increases, thus having preference on more circular and lifted-shaped brest and bras. 2) Status of bra wearing in China When we look at the size of the bra in relation to the shape of the brest, those classified as having 'flat-shaped' brest showed a high proportion of A-cups, ranging from 75A, 70A and 80A, where as those of 'cone-shaped' brest represented high ration of B-cups, ranging from 75B, 75A and 80B. Majority of those classified as having 'semi-circular shaped' and 'prominent-shaped(exposing)' brest showed a high ration in the size 80 range. And vast majority of those classified into the 'lifted-shaped' brest group, were reported of having C-cup size bras. 3) Status of Bra Purchasing As people mature, the main reason behind choosing a bra was the actual design of the bra, where they emphasized the importance of aesthetic values. People classified as having 'flat-shaped' and 'cone-shaped' brest emphasized the importance of design and beauty, while those having 'semi-circular shaped,' 'prominent-shaped(exposing),' and 'liftedshaped' brest groups emphasized the importance of hygiene and the material(fabric) of the bra. This shows that when people have relatively smaller brest, they emphasize the importance of external appearance whereas when the size of the brest increases, they pay more attention to the function of the bra rather than the external appearance.

• 한국가금학회지
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• 제49권4호
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• pp.229-237
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• 2022

본 연구는 신품종 토종종계로부터 생산된 토종실용닭 4계통의 성장 특성을 규명하고 출하일령 추정에 적합한 모형을 제시하고자 실시하였다. 체중은 발생시부터 12주령까지 2주 간격으로 개체별로 측정하였으며 성장곡선의 추정은 Von Berteralanffy, Gompertz 및 Logistic 모형을 이용하였다. 분석 결과, 발생시 체중을 제외한 모든 주령에서 수컷이 암컷보다 무겁게 나타났고, 계통 간 체중은발생시, 2주령 및 6주령을 제외하고는 차이가 없는 것으로 나타났다. 모든 성장곡선 모형의 결정계수와 수정된 결정계수는 97.4~99.7로 높은 적합도를 나타내었다. 성장곡선 모수 중성숙체중과 성장률은 수컷이 암컷보다 높게 나타났고, 성숙률은 암컷과 수컷이 비슷한 값을 보였다. 변곡점은 모형과 계통 별 차이가 있으나 암컷은 약 7주령, 수컷은 8~9주령으로 나타나 성별 간 10일 정도의 차이를 나타내었다. 성장곡선 모형의 거의 대부분은 실제 체중과 잘 일치하나, Von Bertalanffy 모형에서 수컷의 체중이 실제 체중과 다소의 차이를 보였다. 출하일령 예측을 위한 회귀함수의 결정계수는 0.9583~0.9746으로 나타나 예측 값에 대한 신뢰도가 높게 나타났다. 성장 곡선과 회귀식을 사용하여 추정한 주령 별 체중 값은 8주령과 10주령은 회귀식을 이용한 추정 값이, 12주령 체중은 Logistic 모형으로 추정한 값이 실제 체중과 가장 비슷하게 나타났다. 이러한 성장곡선에 따른 토종닭의 2 kg 도달일령의 평균 예측일수는 수컷이 62.0~64.6일, 암컷은 74.9~78.6일로 추정된다.

• 한국식품영양학회지
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• 제21권4호
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• pp.592-598
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• 2008

Deep sea water is found more than 200 m under the surface. As no sunlight reaches, no photosynthesis takes place, and it has very little organic matter or bacteria. In addition, deep sea water maintains a consistently low temperature throughout the year, and it does not mix with the water found closer to the surface, which means that its cleanliness is preserved. It is a long-term mature sea water resource that is rich in minerals. This paper examined the physical characteristics and the uses of deep sea water, a subject that has been attracting a great deal of public attention recently, together with the current status of domestic research into it and the direction of research in the USA and Japan, focusing on the existing literature. The aim of this paper was to provide are source to researchers in the field. Since the 1970s, scientists around the world have recognized the importance of deep sea water, and have been conducting research into it. In the USA, deep sea water has been researched with the view of its application to cooling, alternative energy, farming, and the development of new materials. In Japan, about 10 local self-governing bodies are currently promoting research and business relating to deep sea water, which has resulted in a number of products that have been released to the market. In Korea, the ministry of land transport and marine affairs has been studying deep sea water since 2000, and full-scale national R&D projects have been performed by 24 organizations, including KORDI, through industrial/academic cooperation. Large companies are participating in deep sea water research projects in several ways. A study of data foundusing NDSL relating to domestic studies of deep sea water found 50 theses, 177 domestic patents, 6 analyses, 2 reports, and 2 etc. in other areas.

• 원예과학기술지
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• 제34권5호
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• pp.746-754
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• 2016

This study was conducted to assess the effect of ethylene producing tablet (patent no.10-1574011) and treatment period on quality and storability of banana (AAA - Cavendish group) fruit imported into Korea from the Philippines. Three and five days of treatment periods, and different concentrations of ethylene tablet (50 ppmv, 100 ppmv) and control (standard ethylene gas treatment at a concentration of 100 ppmv) were used for the study. Slightly higher respiration rate was observed in banana fruits treated with 50 ppmv in both 3 and 5 days after treatments as compared to the control. Better storability was observed with banana fruits treated with 50 ppmv and 100 ppmv as compared to the control. All the treatments were shown a decrease in firmness as the storage days proceeded. The highest firmness was recorded from 50 ppmv on the initial day of storage while the lowest was recorded from 100 ppmv on 9 day storage. It was observed that banana fruits could be stored for up to 12 days without losing their color quality in all treatments except for the control. However, the quality of fruits at the control rapidly decreased (lost marketability) after 9 days of storage. Banana fruits treated with ethylene tablet with 100 ppmv for 5 days recorded the highest soluble solids content (SSC) at the beginning of storage period which was similar with the control. However, banana fruits treated with ethylene tablet with 100 ppmv for 3 days showed better storability than the control. On the other hand, ethylene tablet with 50 ppmv for 5 days of treatment has extended banana shelf life without affecting peel color, firmness and SSC content. Hence, these results indicate that banana fruits treated with ethylene tablet with 100 ppmv for 3 days or /and 50 ppmv for 5 days are an optimum for ripening of banana to be used for market and ultimate consumption.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.322-331
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• 2014

국내 콘텐츠 산업의 성장과 함께 글로벌 시장으로써 중국 시장은 여전히 신흥 시장으로서 매력적이다. 그러나 지역적 차이 및 브랜드 태도에 영향을 주는 요인에 대한 연구가 부족하여 본 연구에서는 내향적 국제화와 글로벌 문화수용성을 이용하여 소비자의 글로벌 브랜드 태도에 영향을 주는 요인을 확인하고자 하였다. 이를 위해 본 연구에서는 중국 대도시의 소비자들을 대상으로 편의 표본 추출을 통해 샘플을 추출한 후 PLS를 활용하여 그 관계를 확인하고자 하였다. 연구 결과 소비자의 내향적 국제화 인식정도는 글로벌 문화 수용성에 영향을 미쳤으며 이는 다시 브랜드 태도 및 수용에 긍정적인 영향을 미친다는 사실을 파악할 수 있었다. 본 연구를 통하여 국내 기업이 신흥시장으로 진출하는데 있어서 지역의 내향적 국제화가 중요한 확인사항임을 파악할 수 있었으며 이는 상대적으로 국제화 감각이 높은 중국 연안 도시들이 여전히 글로벌 소비층으로서 주요한 타깃이 되고 있음을 시사하고 있다. 다만 본 연구에서는 중국 내륙까지 포함한 다양한 도시들에서 연구가 진행되지 못하여 향후 내륙 지역 간 소비자들의 비교 연구가 필요할 것으로 판단된다. 향후 국내의 콘텐츠 기업들은 신흥시장으로 진출 및 타깃 공략 전략을 수립하는데 있어서 지역의 내향적 국제화 개념을 활용하여야 함을 주장하는데 의의가 있다.

• 대한화장품학회지
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• 제38권2호
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• pp.155-162
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• 2012

숙성된 인삼은 인간의 건강을 회복시키고 향상시키는 강장제로서 알려져 있으며, 백삼보다 더 많은 약리적인 활성을 가진다고 알려져 왔다. 전이 가능한 종양, 림프구 증식과 쥐간의 지질과산화에 대한 숙성된 인삼의 효과도 연구되었다. 본 연구는 3가지 인삼 추출물의 항산화와 항노화 효과를 평가하기 위해서 실험하게 되었다. 시장에서 이미 만들어진 홍삼엑기스를 사용하였고, 그 외 수삼, 건삼을 구매하여 홍삼제조기로 만들어진 추출물로 실험에 사용하였다. 숙성된 인삼의 3가지 추출물들은 superoxide radical 소거 활성, hydroxyl radical 소거 활성, 리놀산 자동산화 억제, 섬유아세포에서 collagenase 억제와 collagen 합성의 효과를 연구했다. 숙성시켜 만든 수삼은 100 ug/mL의 농도에서 가장 높은 superoxide radical 소거 활성뿐만 아니라 vitamin C보다 더 높은 hydroxyl radical 소거 활성을 나타냈다. 또한 리놀산 자동산화 억제, collagen 합성과 collagenase 억제에서 가장 높은 활성을 보였다.