• 제목/요약/키워드: Material Purchase

검색결과 258건 처리시간 0.024초

주택문화관의 브랜드 이미지 요소에 관한 연구 (A Study on The Brand Image Elements of Housing Cultural Center)

  • 김정윤;이현수
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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    • pp.26-29
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    • 2007
  • By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

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e-Trade의 SCM Process에 관한 연구 (A Study on the SCM Process in e-Trade)

  • 김명호
    • 한국정보통신학회논문지
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    • 제8권4호
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    • pp.918-925
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    • 2004
  • SCM은 제품을 생산하는 기업이 부품의 구매, 제조, 판매까지의 모든 일정을 수립하고 고객의 수요계획 및 물류현황을 체계적으로 정리, 제품의 흐름(부가가치 물자흐름)을 원활하고 효율적으로 수행할 수 있게 하는 것을 말한다. 본 논문에서는 SCM의 단순한 내부적 통합을 포함하여 공급망 전체의 정보흐름(소요량 정보흐름)을 유도할 수 있는 정부와 기업간 외부적 통합의 흐름을 분석하고 이에 따른 문제점과 개선방안을 제시하였다.

수편용 장식사의 주관적 감각과 감성평가 및 선호도 (Subject Sense, Sensibility and Preference Evaluation of Fancy Yarns for Hand Knitting)

  • 김미진;박기윤;박명자
    • 한국의상디자인학회지
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    • 제13권1호
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    • pp.11-20
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    • 2011
  • The yarn company needs to conform to the consumers' sensibility, which has become diverse, in developing its yarn, which fixes the matter property and the sensibility in knit product. In particular, the development of fancy yarn, which is expected to have great influence upon the sensibility of material due to being a diverse form of knit yarn, may increase activation of the knit industry. Eight different fancy yarns were chosen: loop, Ratine, tam tam, fur 1, fur 2, chenille, ladder and tape yarn. The manufacturing methods of these yarns are all different. The sensibility was evaluated through a questionnaire targeting 60 women in their 20s of the expert group. Factor analysis, reliability, correlation analysis, ANOVA, Duncan, and regression analysis were carried out by using SPSS 12.0. First, according to the results of analyzing the sense factor, three factors were extracted: 'inflexibleness/rugged', 'lightweight' and 'smooth'. 'Activity', 'grace' and 'purity' were extracted in regard to the sensibility factor. H3(tam tam) sample showed high value in all of preference, purchase intention and word-of-mouth intention. To increase consumers' preference, purchase intention, and word-of-mouth intention, its effect is thought to be likely to be possibly seen only when increasing the factor of pure and simple grace and when reducing the hard and stiff inflexibleness/ruggedness sense. It is expected to be likely to possibly secure marketability as knit product, which has product competitiveness, given the product planning in a company of producing knit.

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인터넷 쇼핑몰 기획전의 내용 유형과 소비자 비계획 구매 자극 (Content Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shopping Malls)

  • 김세희
    • 한국의류학회지
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    • 제35권1호
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    • pp.37-50
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    • 2011
  • This study analyzed the content of special selling events in internet shopping malls to establish academic standards for special selling events as tools for sales promotions and to suggest systematic guidelines for marketers designing special selling events. Based on a content analysis, the titles of special selling events from four internet shopping malls selling women's apparel were analyzed. A total of 692 titles were analyzed. The results are as follow. First, the contents categories of special selling events could be classified into two groups such as 'theme' and 'tool'. Season, product characteristics, style, advice/information, brand, annual/social events, and marketing events were the main content categories that came under the 'theme' group; in addition, the price benefit, free offers, product mix, and marketing technique were the main content categories that came under the 'tool' group. Each main content category was subdivided into several segment content categories. Second, most of the titles were composed of more than two segment content categories that involved various information and benefits; however, the portion of titles composed of only theme related content categories or only tool related content categories was substantial. Furthermore, the theme related content categories were more than the tool related content categories. Third, the usage frequencies of the contents categories were analyzed. The upcoming season, single brand, sale/discount, item/material/color, special price/lowest price, and period/time/quantity limits were the segment content categories that held a high rank. Forth, most of the factors that evoked the unplanned purchases of consumers were related to the content categories of special sale events.

골프참여자가 지각하는 소비가치, 소비성향 및 소비행동과의 관계 (Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption)

  • 신명수;이계석
    • 한국응용과학기술학회지
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    • 제36권4호
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    • pp.1069-1079
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    • 2019
  • 본 연구는 골프 참여자의 소비가치와 소비성향을 파악하고 소비행동과의 연관성을 규명하는 데있다. 본 연구의 목적을 규명하기 위하여 2018년 서울특별시와 경기도 지역에 위치한 실내·외 골프연습장을 이용하고 있는 골프참여자 241명의 자료를 최종 사용하였다. 통계 프로그램 PASW 18.0을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 다중회귀분석을 실시하여 다음과 같은 결과가 나타났다. 첫째, 소비가치는 소비성향에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 소비가치는 소비행동에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 소비성향은 소비행동에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 가설 모두 하위요인별로 유의한 영향을 미치는 정도는 다르게 나타났다.

아웃도어 웨어 기능성 요구에 따른 스마트 아웃도어 재킷 설계시안 (Draft Proposal of Smart Outdoor Wear upon the Outdoor Wear Functionality Demand)

  • 백경자;이정란
    • 한국의류산업학회지
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    • 제16권3호
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    • pp.446-455
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    • 2014
  • This study revealed the results related to the functionality of outdoor wear required when man and women in their 30s to 50s engage in outdoor activities. Based on the results of the survey, we proposed composition draft for a smart outdoor jacket with main functions of GPS device and light-emitting device using solar cell and EL. Absorption and release of sweat, functionality regarding rain and wind, and lightweightness, etc. from material functionalities of outdoor wear were found to be important. From function required in clothing for outdoor activity, location tracking, night glow, and lighting functions were found to be most important. For results investigating the necessity of the jacket's location tracking function and lighting function using solar cell, high scores of 3.9~4.0 were given. Purchase intentions for smart outdoor jacket with location tracking and lighting functions devised by this study were fairly positive and most responses indicated that the appropriate purchase price was between 200,000 to 300,000 won while possible problems of this smart outdoor jacket were listed in the order of washing inconvenience, high price, device weight, and discomfort in movement. The draft proposal to integrate with wearable devices for smart outdoor jacket prototype is as follows: Solar cell has been attached to the upper arm but placed inside a transparent pocket which has been detachable for washing convenience while the solar cell and controller have been integrated into a single unit. Using frequent movement exhibited by the arms, EL has been attached along the center line of the raglan sleeve for easy spotting when used as an emergency signal or for night lighting function during outdoor activity. GPS has been attached on the left sleeve so that the person can bend the left arm inward and operate the GPS screen with the right hand while walking or running outdoors.

가변적 웨딩드레스 디자인 개발을 위한 연구 (A Study for the Development of a Variable Wedding Dress Design)

  • 전미진;문선정;정삼호
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.694-703
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    • 2013
  • A variable dress design can be an alternative to satisfy a consumer need for diverse expression and self-realization at a lower cost factor. In the area of wedding dress, the change in the trend of wedding culture (which tends to demand more units of wedding dress) makes the cost factor more important in the purchase selection. A variable design has a clear advantage for wedding dresses and the wedding industry. This is the first research on a variable design that focuses on wedding dresses. This research develops a variable wedding design which respects consumer preferences independent of a variable wedding dress design that presents a new shape of silhouette or the development ofa new wedding dress materials. A survey on the supply side was conducted to examine market preferences by first browsing the Naver portal site and then checking the websites of major wedding dress suppliers. A questionnaire survey was conducted with a sample of 348 brides-to-be that inquired on wedding dress selection factors and purchase patterns. The survey shows that consumers prefer mermaid and A-line silhouettes, silk material, white-ivory color, and tube top necklines. The result conforms to the types commonly found in the designs of suppliers. We apply a detachable design to a basic mermaid silhouette and implemented change for 7 kinds of styles -based on the result of the survey. We suggest a variable wedding dress design as a new means to solve the cost concern and the customer need for diverse expression. The research represents a new life style for wedding culture and facilitates the development of the wedding industry.

토픽 모델링을 이용한 아웃도어웨어 연구 동향 분석 (Analysis of outdoor-wear research trends using topic modeling)

  • 한기향;이민선
    • 복식문화연구
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    • 제31권1호
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    • pp.53-69
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    • 2023
  • This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002-October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.

가방 구매행동과 디자인 선호도 연구 - 성별과 연령집단에 따른 비교분석을 중심으로 - (A Study on Bag Purchasing Behaviors and Design Preferences - Focusing on Comparative analysis by Sex and Age group -)

  • 이미숙
    • 한국의상디자인학회지
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    • 제25권3호
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    • pp.1-16
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    • 2023
  • The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x2 test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

석유화학 플랜트의 효율적 배관자재 관리를 위한 코드분류체계 개선 (Improvement of the Code Classification Structure in Piping Material Management for Petrochemical Plant Projects)

  • 이종필;문윤재;이재헌
    • 플랜트 저널
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    • 제11권1호
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    • pp.39-49
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    • 2015
  • 본 연구는 석유화학 플랜트 설계, 구매 시공에 직간접적으로 많은 영향을 주는 배관자재의 관리 효율성을 높이기 위하여 자재 코드 및 자재관리 시스템의 근간이 되는 배관자재 코드 분류체계를 개선하였다. 기존 배관자재 코드 분류체계를 개선하기 위하여 내재된 문제점을 자세히 파악하고 국내외 대형 EPC 기업의 배관자재 코드 분류체계 특징을 조사하였으며, 최근 대형화, 전문화 되어가는 프로젝트의 특성을 고려하여 개선 방향을 설정하였다. 배관 자재별 특성에 맞는 코드분류체계를 정의하고, 표준 속성을 추가하고, 신규 자재 및 재질을 고려한 코드 자릿수 확장 및 계층적 분류 구조를 통하여 효율적 배관 자재관리를 위한 배관 자재 코드 분류체계의 개선 구조를 도출하였다. 개선된 배관자재 코드 분류체계를 수행중인 프로젝트에 적용한 결과, 자재 구매사양서의 재 작업률이 평균 4.98%에서 2.48%로 감소하였으며, 3차원설계에서 요구되는 배관 형상 구축 작업시간이 기존 평균 작업인원 2명이 6개월 소요 되었으나, 1명이 4개월로 67% 감소 효과를 가져왔다. 또한 피라미드 코드 구조를 통하여 전사 자재관리 시스템과 연동되어 구매, 견적 등 유관 부서에서 다양한 데이터를 축적하고 내부 경영관리 의사결정을 위한 프로젝트 분석에 활용할 수 있게 되었다.

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