• 패션비즈니스
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• 제7권4호
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• pp.67-77
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• 2003

This study investigated the difference of the purchasing realities and the degree of satisfaction of maternity dress according to occupation and age. The purpose of this study was to collect data needed to the maternity dress maker for the better quality of their product and the more comfortable maternity dress wearing of pregnant women. The results of study were as follows. The attitude of purchasing and the degree of satisfaction of maternity dress according to age showed significant differences as follows. First, the dress styles were the significant difference in the kind of formal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, the purchase place was the significant difference in the shop of clothes made, market, maternity dress shop, wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standard was the significant difference in the period of wearing, the easiness of exchange and repayment, the wearing numeral degree of other people, price, discount sale, degree of brand recognition, encouragement of other people.

• 패션비즈니스
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• 제16권4호
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• pp.1-12
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• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.

• 복식문화연구
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• 제10권5호
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• pp.504-517
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

• 아태비즈니스연구
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• 제10권1호
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• pp.73-86
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• 2019

Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

• 산경연구논집
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• 제12권3호
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• pp.21-29
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• 2021

Purpose: The cosmetic industry is one of the significant sectors of the economy that has attracted a wide range of players due to the fast growth rate. The purpose of this research is to identify the effect of container design in influencing consumer purchase intention, pulling together collected textual data regarding two factors. No other research conduct to measure this relationship. Research design, data and methodology: Using web data searching tools, the present researcher coded the data obtained. The web content analysis platform is useful because it allows a researcher to examine themes in texts and, in a way, allows an ideal way to understand links within categories of data. Results: Different components of container design have different impacts on the purchase behavior of different consumers. The most crucial container design components include; shape, color, material and textual, and artistic features. These components are used by designers for different purposes and have different levels of appeal to the consumer. Conclusions: Manufacturers in the cosmetic industry must invest in designing packaging products that are more appealing in shape and color while using high-quality materials to packaging these products. The packaging containers should also be designed to incorporate textual and artistic features that provide more information regarding the products.

• 한국의류산업학회지
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• 제25권3호
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• pp.267-279
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• 2023

The current bra market and the purchasing behavior of women of the MZ generation in Korea are reviewed in this study. Therefore, basic data for bra product planning for women of the MZ generation are presented by investigating the wearing status and satisfaction. Through online surveys, 272 questionnaires were obtained and were analyzed through frequency analysis, cross-analysis, t-test, and variance analysis. Generation M and Generation Z share digital culture, but, due to age differences, they are compared by generation. There was, however, little significant difference between these groups. In addition, there was no significant difference between groups when factoring for the time of wearing, place of purchase, and material of bras. However, there were big differences between groups depending on whether bras had wires, lace, and their size, especially in body correction items. According to the results, it is pointless to target each generation when making a bra. Also, the young generation consumers are more interested in functionality than in the design compared to 10 years ago. It will improve consumer satisfaction if two different types of bras are produced; one that corrects the body and one that fits well even if the body is less corrected.

• 한국의상디자인학회지
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• 제20권4호
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• pp.163-174
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• 2018

Consumer and property evaluation of wetsuit materials were conducted to obtain useful data for developing competitive products that meet consumer expectations and improving industrial competitiveness. Data were collected through online surveys of 213 domestic consumers who have experienced wearing wetsuit among marine leisure activities. Five types of commercial wet suit materials by brand and four types of commercial wet suit materials with the same quality by thickness were collected. Then, their physical properties, salt water resistance and thermal insulation rate were evaluated and compared. As a result, the most commonly used wetsuit material is 3 to 5 mm thick, and the basic jersey material is bonded on both sides. As a processing for imparting functionality, processing for improving warmth and reducing surface resistance are most frequently used. Consumers often feel uncomfortable when wearing a wetsuit, such as wearing comfort, weight, ease of movement, stretchability, and clothing pressure, which are different from those of casual wear. Also, mechanical strength and warmth were considered to be the most important criteria for selection of wetsuit material for purchase or rental. The mechanical properties of brand A and B were better than those of brand C, D, and E. Resilience and thermal shrinkage were better in brand C, D, and E. On the other hand, there was no significant difference in the physical properties due to the difference in thickness of the material at the same quality. Also, it was found that the thicker the material, the more stable it is in the heat. Brand A and B had superior salt water resistance than brand C, D, and E. In the thermal insulation test, brand A and B showed better insulation characteristics than brand C, D, and E, but the types of bonded fabric and surface finishing of materials were thought to have affected. In comparison of the thickness, the thicker the materials, the better the salt resistance and the thermal insulation.

• 한국해양공학회지
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• 제11권3호
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• pp.200-211
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• 1997

Most recently, offshore Engineering & Construction field is concerned about integration management technology such as CIM(Computer Integrated Manufacturing), PDM(Product Data Management) and Enterprise Information Engineering in order to cope with the rapid change of engineering and manufacturer specification as per owner's requirement during construction stage of the project. System integration and integrated data modeling with relational database in integration management technology improve the quality of product and reduce the period of the construction project by reason of owing design information jointly. This paper represents the design methodology of system integration using Business Process Reengineering by the case study. The case study is about the offshore plant material information process from front end engineering design to detail engineering for the construction and the basis of monitoring system by integrating and sharing the design information between the 2D intelligent P&ID and 3D plant modeling using relational database. As a result of the integrated data modeling and system integration, it is possible to maintain the consistency of design process in point of view of the material balancing and reduce the design assumption/duration. Near future, this system will be expanded and connected with the MRP(Material Requirement Planing) and the POR (Purchase Order Requisition) system.

• 감성과학
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• 제23권2호
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• pp.89-102
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• 2020

본 연구는 자신을 위한 선물 구매 상황과 타인을 위한 선물 구매 상황에서 선호하는 재화 유형(물질재 또는 경험재)의 차이를 탐색하고, 이 차이에 대한 개인의 감정적 단절 수준의 조절 효과를 검증하기 위하여 실시되었다. 이를 위해 Amazon Mechanical Turk를 통해 온라인 설문 방식으로 연구 1과 연구 2를 수행하였으며 각각의 연구에 성인 100명이 참가하였다. 해석수준 이론을 바탕으로 할 때, 심리적 거리가 가까운 대상에 대한 의사결정 상황에서는 제품의 구체적 속성에 초점을 맞추고, 심리적 거리가 먼 대상에 대해서는 제품의 추상적 속성에 주목한다. 연구 1에서 자신을 위한 선물로는 추상적인 경험재에 비해 구체적인 물질재를 선호하고, 타인을 위한 선물로는 물질재에 비해 경험재를 선호할 것이라는 가설 1을 확인하였다. 이어 연구 2에서는 감정적 단절 수준의 조절적 역할을 확인하였다. 가설 2와 일치하게, 감정적 단절 수준이 높을수록 자신을 위한 선물로는 물질재를, 타인을 위한 선물로는 경험재를 선호하는 경향성이 강해졌다. 본 연구는 선물을 받는 대상에게 느끼는 심리적 거리가 선호하는 선물 재화의 유형에 영향을 끼친다는 사실을 제안함으로써 선물 구매 행동에 대한 이론적, 실무적 의의를 갖는다. 본 연구에 대한 추가적인 논의와 한계, 가능한 추후 연구도 함께 논의하였다.

• 한국문헌정보학회지
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• 제48권3호
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• pp.27-53
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• 2014

이 연구에서는 그동안 장서개발을 주제로 한 연구가 지속적으로 수행되고 도서관의 자료구입비 확보를 위한 노력이 꾸준히 이루어져오고 있음에도 불구하고, 공공도서관 장서의 개선이 원활하게 이루어지지 않는 이유를 자료구입에 영향을 주는 법제에 초점을 두고 분석해 보았다. 이를 위해 첫째, 공공도서관 장서개발을 지원하는 재정적 토대인 자료구입비를 자체재원, 의존재원, 대안재원으로 나누어 각 항목이 유지되는 법제적 근거를 분석하였으며 둘째, 공공도서관 자료구입과정에서 자료구입비가 형성되는 근거를 분석하였다. 셋째, 도서관장서로 편입되는 자료의 성격을 규정하는 법제를 분석하고 넷째, 자료구입과정에 영향을 주는 법제를 계약형태 결정, 계약방법 결정, 자료납품업체 선정 단계로 나누어 분석하였다. 분석결과를 취합하여 공공도서관에서 자료구입비를 확보하고 구입과정을 효율적으로 개선할 수 있는 법제적 차원에서의 개선방안을 제안하였다.