• Title/Summary/Keyword: Mass-product

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Impact of Individual's Regulatory Focus on Value Perceptions of and Willingness to Invest towards Online Mass-Customized Fashion

  • Bhaduri, Gargi;Kim, Jihyun
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.1-18
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    • 2018
  • The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

Mass Customization Oriented Modular Design of Office-chair Considering Human Body Size (다양한 신체사이즈를 고려한 사무용의자 대량맞춤생산 지향 모듈화 설계방법론)

  • Hwang, Sang-Chul;Kim, Jin-Ho;Choi, Young
    • Journal of the Korean Society for Precision Engineering
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    • v.27 no.4
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    • pp.63-71
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    • 2010
  • Modular design is a very important design methodology that allows designers to develop a product family at low product development and production cost. This design methodology is also very powerful for products that require frequent design changes due to customer requirements. Most research on modular design is focused on the modularization based on functional decomposition, physical interface and manufacturing process of parts. In this paper, we propose a modularization method that takes size of human body parts into consideration for products which have physical interactions with the products such as office chairs and sport machines. Evaluation of modular design is based on dependence measurement between every pair of components in the design. In addition we proposed a module sizing method for the maximization of customer satisfaction in MC(Mass Customization) environment.

Optimizing the product portfolio for emerging markets (신흥시장 개척을 위한 최적 제품 포트폴리오)

  • Lee, Taehoon;Lee, Yongseung;Shin, Juneseuk
    • Journal of Technology Innovation
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    • v.26 no.4
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    • pp.1-28
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    • 2018
  • With the growing number of emerging carmakers, automotive parts manufacturers have to penetrate into emerging markets. They can provide large existing carmakers with fully customized parts because of economies scale, but cannot do this for small emerging carmakers due to their small and highly volatile volume order. Once the order by an emerging carmaker is placed, a part manufacturer is exposed to high risks both of decrease in profit margin and high opportunity cost. The platform-based mass customization can be a solution for cost reduction, but the risks of volatility in volume hard to manage. Tackling this issue, we presents a method of optimizing the product portfolio to maximize profits while managing volatility of volume order by emerging carmakers at an affordable level. It is the first robust product portfolio method to keep the scaled deviation of profits at a fixed level under volume order uncertainty. Also, the effect of on the platform-based mass customization on cost is considered. This model can be a building block of conservative market penetration as well as product development strategy while minimizing the financial risks. We conducted an empirical study of a part manufacturer targeting on eighteen automobile manufacturers in North America, Europe and Asia with it powered lift gate.

Study of 'Education-Training-Certificate of Qualification' Design for the Fashion Accessories Production Based on the National Competency Standards (패션소품생산 분야의 국가직무능력표준 기반 교육훈련자격 설계에 관한 연구)

  • Suh, Seunghee;Lee, Shin-Young
    • Journal of the Korean Society of Costume
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    • v.65 no.2
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    • pp.125-143
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    • 2015
  • This study is to propose an 'education-training-certificate of qualification' design of fashion accessories production, which can be applied to education in universities and individuals. It is based on the National Competency Standards (NCS), which was developed through the '2013 National Competency Standards Development Project' for the fashion accessories production. FGI (Focus Group Interviews), which is a research methodology, is carried out on target groups of educational experts and specialists in the field of fashion accessories production. Through this, five courses were suggested; first, 'fashion accessories design' course was proposed for the education and training of 'design development' and 'development of raw materials'. Secondly, 'fashion product production' course was proposed for the education and training of 'production of samples'. Thirdly, 'fashion product manufacture and planning' course was proposed for the competency element units: 'calculation of cost', 'determination of mass production model and price', 'planning of the main manufacturing process' and 'ordering of raw materials'. Lastly, 'mass production of fashion products' course and the 'field practice of fashion product manufacture' course were proposed for the competency element units: 'planning for mass production', 'preparation for mass production', 'mass production' and 'inspection of completed products'. In addition, a new certificate of 'technician of fashion accessory production' was proposed in order to test qualified skills for the fashion accessories production. The test is composed of a written examination of short-answer questions, technical drawing and production.

Corrosion Behaviour of Some Alloys in Tropical Urban and Marine Atmospheres

  • Dang, Vu Ngoan;Bui, Ba Xuan;Nguyen, Nhi Tru
    • Corrosion Science and Technology
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    • v.7 no.2
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    • pp.125-129
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    • 2008
  • Results of corrosion testing for different grades of titanium, copper, zinc, alluminium alloys and steels after two years of outdoor exposure under humid tropical urban and marine conditions have been presented and discussed. Mass loss and corrosion product characteristics for the exposed specimens at Hanoi testing site with high humidity and Nhatrang marine stations (at 100 and 1,000 meters distances from sea) with different airborne salinities (35.9 and $90.0mg/m^2.d$ respectively) have been selected for investigation. From time dependence of the specimen mass loss and corrosion product characteristics, the strong influence of environmental parameters upon durability for the investigated metals and alloys has been demonstrated. Only titanium alloys show high resistance to the marine conditions. All the other specimens (copper, zinc, alluminium alloys and steels) have been underwent strong deterioration under influence of aerosol salinity. Results of corrosion products analysis have been also presented for characterization of environmental impact on the metal degradation processes.

모순분석을 이용한 대량맞춤에서의 제품 플랫폼 결정 및 적용사례

  • Kim Gyeong-Hui;Park Jun-Yeong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.05a
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    • pp.320-327
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    • 2006
  • 다양한 고객의 니즈를 충족시키기 위해 등장한 Mass Customization은 과거 대량생산방식의 비용만큼 저렴한 비용으로 다양한 제품 및 서비스를 생산한다. 하지만 저비용과 제품의 다양성은 서로 상반되는 특성을 지니기 때문에 이를 해결할 수 있는 여러 표준화 방법들이 필요하다. 본 연구에서는 Mass Customization을 지원하는 부품 표준화 방법 중의 하나인 Product Platform을 결정하는 방법을 도출해보고자 한다. 특히 TRIZ(Theory of Inventive Problem Solving)의 모순분석을 활용하여 Product Platform을 구성하는 아이디어를 얻어 냈는데 그 과정을 통해 Platform, 한정된 자원이나 제한된 조건 안에서 최대한 많은 제품을 얻을 수 있도록 모형을 도출하였다. 또한 Design Structure Matrix를 통해 부품들의 연관성을 측정하여 주요 해결책을 보완함으로써 Product Platform 결정의 유연성을 증대시킬 수 있는 해결책을 제시하였다.

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A Study on Injection Molding Analysis and Validation of Large Injection-Molded Body Using Design of Experiment (실험계획법을 이용한 대형 사출물의 사출성형 해석과 검증에 관한 연구)

  • Lee Hyoung-soo;Lee Hi-Koan;Yang Gyun-eui
    • Proceedings of the Korean Society of Machine Tool Engineers Conference
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    • 2005.05a
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    • pp.109-114
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    • 2005
  • The large injection molded parts technology such as instrument panel, front and rear bumper are presented for a precision molding. Some lead time and cost are required to product these part from design to mass product. Recently, CAE is widely used in product design, mold design and analysis of molding conditions to reduce time and cost. The optimal molding conditions can be obtained by DOE(Design of Experiment). The optimal design applications with CAE and DOE have been used in small molded parts. However, application to the large molded body is not reported. In this paper, optimization of injection molding process is studied for quality control in mass production of automobile bumper. Mold temperature difference is chosen through robust design of injection molding process, the molding process being optimized in term of shrinkage and deflection. The optimal conditions through DOE are validated by using injection molding analysis.

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Research on the Influences of New Product Design and New Product Development Process Management on New Product Development Performance in Taiwan's Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.10 no.1
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    • pp.89-105
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    • 2009
  • This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

Mass Customization in the Apparel Industry using New Technologies

  • Kim, Jungeun;Lee, Khmhee
    • The International Journal of Costume Culture
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    • v.5 no.1
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    • pp.14-25
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    • 2002
  • The purpose of this study is to define mass customization in the apparel industry and to discover, the apparel industry's potential to deliver customized apparel products. Different from product-centered mass Production, mass customization is focusing on customers' unique needs. The goal of mass customization is for customers to find exactly what they want at a reasonable price. Using new technologies such as 3-D body scanning and digital printing, mass customization can give customers customfit and personalized garments. Mass customization can satisfy a customer in terms of personalization, fit and design. Adoption of mass customization will open new opportunities for the apparel manufacturer of the future. Mass customization is a strategy that apparel manufacturers should consider for their goals.

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Module Communization for Product Platform Design Using Clustering Analysis (군집 분석을 활용한 제품 플랫폼 설계를 위한 모듈 공용화)

  • Yoo, Jaewook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.37 no.3
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    • pp.89-98
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    • 2014
  • Platform-based product family design is recognized as an effective method to satisfy the mass customization which is a current market trend. In order to design platform-based product family successfully, it is the key work to define a good product platform, which is to identify the common modules that will be shared among the product family. In this paper the clustering analysis using dendrogram is proposed to capture the common modules of the platform. The clustering variables regarding both marketing and engineering sides are derived from the view point of top-down product development. A case study of a cordless drill/drive product family is presented to illustrate the feasibility and validity of the overall procedure developed in this research.