• Title/Summary/Keyword: Mass-media

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Competing-Complementarity of Social Media on News Organizations

  • Palekar, Shailesh;Sedera, Darshana
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.370-402
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    • 2015
  • The dynamic capabilities of social media are changing the nature of contemporary news by allowing users to communicate and create content, deliver and share newsworthy information, and consume news. News organizations engage with social media because this computer-mediated tool provides an alternative platform for delivering news and connecting with global audiences. This role of social media is conceptualized as its complementarity. However, when mass user-generated-content is constantly shared with other users, more users are attracted to indulge in news-seeking activities on social media. This phenomenon potentially fulfills users' news requirements on social media, which is contrary to what news companies envisioned when they began engaging with social media. This dichotomous role of social media, providing complementarity and showing the potential for becoming a superior news medium, is conceptualized as its competing-complementarity. This paper offers preliminary evidence of competing-complementarity by analyzing the news consumption of individuals. Such consumption is explained through the theoretical perspective of punctuated equilibrium by conceptualizing news consumption as a deep structure radically impacted by a disruptive technology. Although social media benefit news organizations, its competing potential poses serious challenges to their monopolistic controls on news production, distribution, readership, and revenue generation.

Social Media Stickiness in the Z Generation: A Study Based on the Uses and Gratifications Theory

  • Saiful Hoque;Md. Alamgir Hossain
    • Journal of Information Science Theory and Practice
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    • v.11 no.4
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    • pp.90-108
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    • 2023
  • The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.

Study on the Characteristics of Pop Art shown in Nam June Paik's Media Art Focused on 'Media Extension' and 'Audience Participation' - (백남준 미디어 아트에 나타난 팝 아트의 특성 연구 '매체 확장'과 '관객 참여'를 중심으로 -)

  • Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.42
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    • pp.195-212
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    • 2016
  • An interest in 'ordinary things' has been increased because public things become issues as the influence of mass media including mass production has been increased in the 1950s. And this phenomenon drew an art style of pop art in the world of art. Media art means that the fine arts are expressed by means of media such as TV and monitors because media has been developed in the modern society. It started emerging through the artists such as Nam June Paik, Bill Viola, and others in the 1960s. Recently, it can be easily accessible not only at the art museum but also in everyday life such as cafe, park, fashion show, performance, and etc. This study analyzed that how many different techniques of pop art were borrowed by especially Nam June Paik media art and how they influenced it. Accordingly, this study respectively analyzed expressive techniques and characteristics of both pop art and Nam June Paik's media art and then searched for their similarities based on the analysis. Both Nam June Paik's media art and pop art extended media by using various ordinary things in everyday life neglected previously as a material. Next, the characteristic of pop art shown in Nam June Paik's media art is participation with audience. While the arts in the past were high-level culture that only certain people could understand and enjoy, pop art or Nam June Paik's media art is an art trend that has led the popularity of fine arts and audience participation in order to let diverse classes enjoy without any specific knowledge.

Diaphragmatic deformity in a cat mimicking a cardiac mass

  • Choi, Ran;Lee, Seung-Gon;Moon, Hyeong-Sun;Hyun, Changbaig
    • Korean Journal of Veterinary Research
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    • v.48 no.2
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    • pp.209-213
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    • 2008
  • A four-month-old intact femlae Abyssinian cat was present for routine health evaluation, because her littermate was recently died of ventricular septal defect. Diagnostic imaging studies showed a large caudal paracardiac mass in thoracic radiography and homogenous mass adjacent to heart in the echocardiography. Further echographic study revealed that the mass was liver and the diaphragmatic line was intact. The positive contrast celiogram revealed that no extravasation of the contrast media across the diaphragm and the prolapse of diaphragm into the pleural cavity. Based on our diagnostic imaging studies, the case was diagnosed as diaphragmatic deformity in a cat mimicking a cardiac mass.

Removal of Volatile Organic Compounds using Candida tropicalis Immobilized on Polymer Gel Media in an Airlift Loop Bioreactor (Candida tropicalis 포괄고정 담체를 적용한 Airlift Loop Bioreactor에서의 복합 휘발성유기화합물 제거)

  • NamGung, Hyeong-Kyu;Ha, Jeong-Hyub;Hwang, Sun-Jin;Song, Ji-Hyeon
    • Journal of Korean Society of Environmental Engineers
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    • v.31 no.8
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    • pp.603-610
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    • 2009
  • This research was performed to improve removal efficiency of toluene and methyl ethyl ketone (MEK) using Candida tropicalis, one of the yeast species. An airlift loop bioreactor (ALB) was employed to enhance the capability of mass transfer for toluene and MEK from the gas phase to the liquid, microbial phase. Polymer gel media made from PAC, alginate and PEG was applied for the effective immobilization of the yeast strain on the polymer gel media. The experimental results indicated that the mass transfer coefficient of toluene without polymer gel media was 1.29 $min^{-1}$ at a gas retention time of 15 sec, whereas the KLa value for toluene was increased to 4.07 $min^{-1}$ by adding the media, confirming the enhanced mass transfer of volatile organic compounds between the gas and liquid phases. The removal efficiency of toluene and MEK by using yeast-immobilized polymer gel media in the ALB was greater than 80% at different pollutant loading rates (5, 10, 19 and 37 g/$m^3$/hr for toluene, 4.5, 8.9, 17.8 and 35.1 g/$m^3$/hr for MEK). In addition, an elimination capacity test conducted by changing inlet loading rates stepwise demonstrated that maximum elimination capacities for toluene and MEK were 70.4 and 56.4 g/$m^3$/hr, respectively.

The Effect of Media Image and Major Satisfaction on Nurse Image of Health and Non-health Students after COVID-19 (COVID-19 이후 보건계열과 비보건계열 대학생의 대중매체 이미지와 전공만족도가 간호사 이미지에 미치는 영향)

  • Yunju Lee;Hyeseon Lee;Jieun Park;Bomin Kwon;Haeun Choi
    • Journal of Industrial Convergence
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    • v.20 no.12
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    • pp.107-115
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    • 2022
  • The study attempted to identify the factors affecting the image of nurses in health and non-health university students after COVID-19. The study was collected from November 15, 2021 to 2011 and 28th, 2021, from 133 health-related and 123 non-health-related students in four universities. This data was analyzed by descriptive statistics, correlation, and multiple regression analysis using the SPSS 22.0 program. As a result of the study, whether the nurse image according to general characteristics is in the first grade of health-related college students(t=2.82, p=.006) showed a statistically significant difference. The nurse image of college students showed a positive correlation with the mass media image and major satisfaction in both health and non-health fields. For health-related college students, the image of mass media, major satisfaction, and first grade influence the image of nurses (F=40.42, p<.001)In the case of university students in non-health departments, it was found that only the media image affects the nurse image. (F=20.13, p<.001). In order to improve the image of nurses, it is necessary to have continuous interest in contact with the media through new media and to approach it systematically.

Promoting Oral Cancer Awareness and Early Detection using a Mass Media Approach

  • Saleh, Amyza;Yang, Yi-Hsin;Ghani, Wan Maria Nabillah Wan Abd;Abdullah, Norlida;Doss, Jennifer Geraldine;Navonil, Roy;Rahman, Zainal Ariff Abdul;Ismail, Siti Mazlipah;Talib, Norain Abu;Zain, Rosnah Binti;Cheong, Sok Ching
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.4
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    • pp.1217-1224
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    • 2012
  • Background and Aim: Less than 50% of oral cancer cases are diagnosed at early stages of the disease and this is in part due to poor awareness and lack of knowledge on the signs and symptoms of oral cancer. This study sought to measure the baseline awareness of oral cancer in Malaysia and aimed to increase public awareness and knowledge of oral cancer using a mass media campaign. Methods: Baseline awareness and impact of the campaign was measured using self-administered questionnaires sent via email to individuals. The campaign was aired on two national television channels and the reach was monitored through an independent programme monitoring system. Results: 78.2% of respondents had heard of oral cancer, and this increased significantly after the campaign. However, the ability to recognize signs and symptoms remains unchanged. We found that the level of awareness differed between the distinct ethnic subgroups and the reach of the campaign was not uniform across all ethnicities. Conclusion: This substantial study to measure the oral cancer awareness in Malaysia provides important baseline data for the planning of public health policies. Despite encouraging evidence that a mass media campaign could increase the awareness of oral cancer, further research is required to address the acceptability, comprehensiveness and effectiveness. Furthermore, different campaign approaches may be required for specific ethnic groups in a multi-ethnic country such as Malaysia.

Investigations on Public Perception of Science Articles in the Mass Media and Understanding of Scientific Terms Used in High Frequency in Science Articles (대중매체의 과학기사에 대한 대중들의 인식과 고빈도로 사용되는 과학용어에 대한 이해도 조사)

  • Yun, Eunjeong;Park, Yunebae
    • Journal of The Korean Association For Science Education
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    • v.39 no.4
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    • pp.535-544
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    • 2019
  • In order to find out whether the traditional mass media in our society are sufficiently functioning as a vehicle of providing scientific information to the public outside the school education, public perception of science articles in mass media and scientific terms used in high frequency in science articles have been examined. To investigate the public perception on science articles, a questionnaire was constructed about the usefulness, importance, access frequency, and understanding of science articles. The questionnaires were conducted in areas with high flow populations such as train stations or subway stations. A total of 425 responses were used for analysis. In order to extract high frequency scientific terms used in science articles, two television companies and two newspapers were designated as target media, and their texts on science articles reported over the last 17 years were collected to investigate the frequency of scientific terms used. Based on the frequency, we conducted the self-report comprehension test for the top 100 scientific terms. The results of this study show that the public in our society has relatively high perception of the importance and usefulness of science articles, however, reading and understanding the articles seems to be somewhat difficult. In addition, the scientific terminology used in science articles has a high degree of comprehension for those of higher education, natural sciences majors, and men. In addition, scientific terms with high understanding degree were characterized according to gender, age, educational background, and field of major.

Determinants of Media Influence on College Students' Housing Expectations (미디어가 대학생의 주거 기대에 미치는 영향력 수준 결정 요인)

  • Lee, Hyun-Jeong
    • Korean Journal of Human Ecology
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    • v.22 no.4
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    • pp.707-718
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    • 2013
  • The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

Nanoinjection Molding Process with Passive Heating System for Patterned Magnetic Media (패턴드 미디어 제작을 위한 나노 사출성형 공정에 관한 연구)

  • Choi, Eui-Sun;Lee, Nam-Seok;Han, Jeong-Won;Kim, Young-Joo;Kang, Shin-Ill
    • Transactions of the Society of Information Storage Systems
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    • v.3 no.3
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    • pp.149-153
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    • 2007
  • Perpendicular patterned magnetic media have been regarded as a prime candidate to achieve an ultra-high magnetic recording density of over 1 Tera-bits/$inch^2$. Patterned magnetic media with nanoscale patterns have been fabricated using various nanopatterning technologies. We focused on the two technical issues of nanoinjection molding technology. Firstly, we have investigated a cost-effective method to fabricate metallic stamps. Secondly, we focused on the analysis of nanoinjection molding with passive heating, where the replication of 50 nm nanopillar arrays was successful. The effect of the thermal insulation layer on the replication quality was examined by analytical and experimental methods. Finally, we deposited a magnetic layer on a injection molded nanopillars and measured. Our methodology can provide cost-effective mass-production for patterned magnetic media.

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