• Title/Summary/Keyword: Mass-Customization

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A Study of the Fashion Design Process Model for Mass Customized Clothing (대량 맞춤화(Mass Customization)형 의류 제품을 위한 디자인 프로세스 모형 연구)

  • 박진아;이주현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.11a
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    • pp.1331-1339
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    • 2003
  • 본 연구에서는 대량 맞춤화(Mass Customization)에 적절한 의류 제품 디자인 프로세스를 연구하기 위하여, 맞춤화 정도를 달리한 두 가지의 디자인 프로세스 모형을 제안하고 이를 종래의 대량 생산형 디자인 프로세스와 비교 고찰함으로써 보다 효과적인 디자인 프로세스의 방향을 모색하였다. 대량 맞춤화형 제품에 대한 선호도가 높은 집단이 전체 응답자의 과반수 이상을 차지하였으며 맞춤화가 가장 심화된 디자인 프로세스 모형에서의 디자인 만족도가 높았으므로, 의류 제품에 있어 대량 맞춤화형 디자인 프로세스에 대한 소비자 수용 가능성이 있는 것으로 사료되었다. 또한 전체 응답자를 대상으로 하여 디자인 요소별 선호도를 분석해 본 결과, 대량 맞춤화형 디자인 프로세스에서 색채가 중요한 요인으로 분석되어 소비자에게 색채를 선택할 수 있는 기회를 주는 것이 중요함을 알 수 있었다. 연구집단으로 선정한 '대량 맞춤화형 제품에 대한 선호도가 높은 집단'의 경우 전체 응답자 집단에 비하여 소재 변수를 의미 있게 평가하는 것으로 나타났다. 또한 전체 응답자 집단과 연구집단의 경우 모두 스타일이 가장 중요하며 통계적으로 의미 있는 영향을 미치는 디자인 요소인 것으로 나타났다. 결론적으로 본 연구를 통하여 소비자의 요구를 반영할 수 있는 대량 맞춤화형 의류 제품의 수용 가능성과 이에 적합한 의류 제품 디자인 프로세스의 방향을 모색해 볼 수 있었다.

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Evaluation of Implementation Alternatives of the Mass Customization in Health Food Company (건강기능식품 사례를 통한 대량 맞춤생산 도입 대안 비교 평가 연구)

  • Lee, Hyun-Chan;Jeon, Seong-Jae
    • Korean Journal of Computational Design and Engineering
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    • v.14 no.3
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    • pp.186-196
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    • 2009
  • Mass customization (MC) is a business practice that aims to provide customers with customized products and services at near mass production efficiency. To achieve the aim, a number of methods to implementing MC are proposed. However, most of them require changes in entire process of the company, which make companies hesitate to implement MC even if it is essential to survive. In this paper, we proposed alternatives to partially implement MC for quick adaptation of MC. The base line assumption is not to change the production lines. The pros and cons of alternatives are given by qualitative and quantitative evaluation. Especially, by giving radar chart analysis of the quantitative measures, we give insight on the changes in the business performance measures, such as time to market and cost. Proposed alternatives are based on sub-processes such as purchasing raw materials, production process changes and packaging for efficient logistics. In this way, companies are able to provide customized products with small changing of the current manufacturing system. The process and benefit of the proposed strategy is verified by real world cases of a Korean health food company.

Product Family Design based on Analytic Network Process (Analytic Network Process에 기초한 제품가족 디자인)

  • Kim, Tai-Oun
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.1-17
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    • 2011
  • In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.

Mass Customization Oriented Modular Design of Office-chair Considering Human Body Size (다양한 신체사이즈를 고려한 사무용의자 대량맞춤생산 지향 모듈화 설계방법론)

  • Hwang, Sang-Chul;Kim, Jin-Ho;Choi, Young
    • Journal of the Korean Society for Precision Engineering
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    • v.27 no.4
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    • pp.63-71
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    • 2010
  • Modular design is a very important design methodology that allows designers to develop a product family at low product development and production cost. This design methodology is also very powerful for products that require frequent design changes due to customer requirements. Most research on modular design is focused on the modularization based on functional decomposition, physical interface and manufacturing process of parts. In this paper, we propose a modularization method that takes size of human body parts into consideration for products which have physical interactions with the products such as office chairs and sport machines. Evaluation of modular design is based on dependence measurement between every pair of components in the design. In addition we proposed a module sizing method for the maximization of customer satisfaction in MC(Mass Customization) environment.

Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses (의류상품의 온라인 대량고객화 제품추천 서비스에 대한 소비자의 감정적, 인지적 반응)

  • Moon, Heekang;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1222-1236
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    • 2012
  • This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

Development of Creative Design Coursework in Industrial Engineering - Focus on the Product Family Design (산업공학에서의 창의설계 교육 사례연구 - 제품가족디자인을 중심으로)

  • Kim, Tai-Oun;Yang, Seong-Min;Kim, Hee-Bok
    • Journal of Engineering Education Research
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    • v.9 no.3
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    • pp.49-61
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    • 2006
  • The objective of this study was to propose a new framework for the creative engineering in the product family design coursework. The idea of product family design is a good solution to fulfill customer's requirements and to respond quickly for the technology change. Mass customization based on product family and product platform is a new paradigm with variety and customization through flexibility and quick responsiveness. In this study, the subjects of product family, product platform, product family map, platform leveraging strategy, morphological matrix and module based product family design were reviewed and presented. A new idea generation scheme utilizing SCAMPER method was combined with the morphological matrix approach. For the effective product family and platform design, creative efforts and approaches were utilized and implemented in the coursework process. This will help students to develop creative thinking and approaches in the engineering problem solving.

Connection location Case-based reasoning teachnique Using indirect data (간접적으로 추출된 데이터를 활용한 사례기반 접속지역 추론기법)

  • 정용진
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.189-192
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    • 2004
  • The present much information of internet has to exist for innumerable user so that couldn't satisfy there's a variety of demand. so they have a demerit that search unnecessary information. However Web service is different with other mass media because It is possible that enable Mass Customization for Personalization strategy. In The paper suggest reasoning system that detect user connection location by using indirect abstraction techniques a kind of Case-based reasoning techniques.

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A Research on the Interior Furniture Model of Mass-Customization Recreational Vehicle Using Product Architecture System (프로덕트 아키텍처 시스템 이론을 활용한 대량 맞춤형 캠핑카 내부 퍼니처 모델 연구)

  • Park, Sung-Hum;Kim Tae-Wan
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.159-175
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    • 2023
  • Mass production has long been the most important production paradigm in establishing a company's strategy as a method of producing various products. However, mass production cannot now be the most important paradigm as companies' competitive environment and consumer needs diversify. In particular, consumers' needs are becoming more diverse and rapidly changing, making it difficult for companies to respond to consumers' needs. Mass customization is the most notable paradigm reflecting this trend, and mass customization aims to produce a variety of products tailored to the needs of customers at a low cost. In this study, the theory and concept of a product architecture system were used to specify a method of realizing mass-customized services, and a case study was conducted focusing on the internal furniture model of a camping car. In particular, unlike previously when companies developed product platforms and modules focusing on productivity, a method of developing and configuring product platforms and modules was suggested by reflecting consumer requirements first, and its effectiveness was considered. As a result of the study, it was confirmed that it was effective in replacement, recyclability, line-up, and chargeability by designing through internal factors of the product architecture system and verifying the effectiveness of the results with external factors. It is expected that further empirical research will be led through a design process using a product architecture system in the future.