• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.266-274
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• 2006

This study aims to examine the effect of mass media on fashion leadership of make-up and fashion products. The subjects of the study were 168 women consumers who lived in Seoul. Data were collected during September in 2003. Statistical analyses used in this study were frequency, Cronbach's $\alpha$, ANOVA, Duncan test, t-test, and multiple regression. The results of this study were as follows; 1. As a result of multiple regression for the effect of mass media on fashion leadership of make-up, there was a significant effect of movies on fashion leadership of make-up. 2. As a result of multiple regression for the effect of mass media on fashion leadership of fashion product, there were significant effects of magazines, internet, and movies on fashion leadership of fashion product. 3. In regard to the effects of consumer characteristics on fashion leadership, there were significant effects of consumer characteristics on fashion leadership of make-up and fashion product.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.180-188
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• 1994

The purpose of this study was to evaluate the effect of basic needs and demographic variables of adult woman on the modesty and aethetics In the selection of clothes. The results of the study were as follows: 1. There are factors which have effect on variables of need. School careers have effect on physical need. Age, marriage status and household type have effect on safty need. Native community and household type have effect on self-esteem. School career, native community, household type and frequency of contact with mass media have effects on need of self-actualizing and native community has effect on the aesthetic need. 2. Physical bleed, self-esteem, self-actualization, safety need, fiequency of contact with mass media, age, native community and income have direct effect on the modesty of clothing. 3. Aethetic and self-actualization need, frequency of contact with mass media and income have direct effect on the aethetics of clothing.

• Journal of Families and Better Life
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• v.27 no.6
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• Korean Journal of Community Nutrition
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• v.24 no.5
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• pp.363-373
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• 2019

Objectives: This study examined the effects of dietary education experience (home, school, and mass media) on food consumer information literacy. Methods: The study subjects were 454 adult consumers who answered a structured questionnaire. The questionnaires addressed the subjects' demographics, dietary education experience (home, school, and mass media), and food consumer information literacy. The data were analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and multiple regression analysis using SPSS Win 24.0. Results: First, the scores of mass media education experience were 3.41 ± 0.64, which was the highest, and 3.15 ± 0.74 for school education experience, which was the lowest. Second, the level of sub-literacies (task definition, information seeking strategy, location and access, use of information, synthesis, and evaluation) showed scores of 3.20 ± 0.72 ~ 3.47 ± 0.68, which were slightly higher than the median. The synthesis literacy was the highest, as opposed to the information seeking strategy literacy, which was the lowest. The location and access and synthesis literacy were higher in women. Third, a significant positive(+) relationship was observed between all sub-literacies and each of three dietary education experiences (home, school and mass media). According to multiple regression analysis, the major variables influencing the sub-literacies of food consumer information literacy were home education, mass media, and school education in that order. Conclusions: The dietary education experience was the highest through mass media. The factor that showed the highest food consumer information literacy was synthesis. The factors influencing the food consumer information literacy were dietary education experience through home, school, and mass media.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.431-441
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• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

• Korean journal of communication and information
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• v.37
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• pp.43-72
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• 2007

This article is media education uses type of a middle high school students and research about effect that is taking media education. Measured media education uses motivation, studies own effect academic self-efficacy, media competence and school achievement for this research. As analysis result, priority media education uses motive was 'teaching convenience/help sought', 'Information/education method picking up sought', 'new teaching/communication thoroughgoing sought', 'ability elevation pursuit', 'self-regulating education sought', 'up-to-dateness sought', 'New knowledge/education sought' of order. By next time, only 'new knowl edge/education sought' motive caused positive effect in studies own effect among media education uses motive. Among media education uses motive, 'teaching convenience/help sought', 'Information/education method picking up sought', 'New study/communication thoroughgoing sought', 'self-regulating education sought', 'up-to-dateness sought' motive caused positive effect in media competence. Also, it caused positive effect among media education uses motive 'self-regulating education sought' and 'new knowledge/education sought' in students' school achievement. Finally, 'academic self-efficacy' is 'media competence' more in school achievement influence. Media education influenced new teaching method and ability elevation to some students. But, academic self-efficacy and school achievement did not cause big effect students. However, media education influenced in some students' media competence elevation.

• Journal of The Korean Society of Clinical Toxicology
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• v.7 no.2
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• pp.143-149
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• 2009

Purpose: Suicide attempts are known to be influenced by mass media reports. The purpose of this study was to evaluate the effects of mass media reporting celebrity suicides on an increase of intentional carbon monoxide (CO) poisoning and suicide attempts. Methods: We retrospectively reviewed the medical records of the consecutive patients who presented with suicide attempts to the Emergency Department of Ajou University Hospital during a 24 month period. We obtained the demographic data, any past history of suicide attempt and the methods of suicide attempts from the medical records of the suicide attempters. Time series analysis was conducted for evaluating the influence of mass media reporting of celebrity suicide on the suicide rates. Results: We finally enrolled 770 patients during the study period. The total number of suicide attempts by CO poisoning was 18 and the average number of suicide attempts by CO was $0.33{\pm}0.73$ per week. All of the suicide attempts by CO poisoning occurred after a celebrity committed suicide using CO from burning charcoal. Conclusion: This study showed that celebrity suicide by CO poisoning resulted in the Werther effect, which made the rate of intended CO poisoning increase, and the study provided further evidence for the need to actively restrain mass media reporting of suicide to decrease the Werther effect.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.3-10
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• 2001

The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

• Korean journal of communication and information
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• v.42
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• pp.79-106
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• 2008

Based on the third-person effect hypothesis, this study conducted a nation-wide online survey to assess how Korean voters perceived the mass media's effect on the candidates' image and voting behavior during the 17th presidential election. The research results showed that the voters tended to perceive that the mass media such as newspaper, television and the Internet had a greater effect on others than on themselves with regards to the formation of the three candidates' images. The third-person effect on the voting behavior was also revealed differently in terms of the medium according to age and political tendency of the voters. For instance, the younger and liberal voters were likely to see newspaper as having a greater influence on other voters' choice of candidate, while the older voters saw TV as having a greater effect on other voters. The conservative tendency did not affect the perception of the voters at all. Another noteworthy result was that personal characteristics of the candidates' images such as appearances and communication skills did not affect the voters' behaviors in the election process.