• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

• Journal of Fashion Business
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• v.6 no.3
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• pp.52-59
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• 2002

Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2305-2312
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• 2012

Rapid evolutions in recent years related to IT (information technology) which has been exceedingly developed make it possible to utilize its application in broad fields as providing a convenient way to gather and to reuse information. As smart phones have been sporadic nowadays which boost increase of SNS in real-time making more dynamic, it is becoming more worthful as a marketing tool in the field of fashion area. In this study, we have explored some case studies in which they are actively using Facebook. We have selected 10 fashion brands to compare their activities in boards containing 'notice', 'like this', 'people talking about this' and 'event'. We also conduct the correlation analysis between the indicators above, using Spearman's rank correlation coefficient. As a consequence, we can confirm that 'notice' highly correlates with 'like this', but we cannot find any other correlations between the other factors. As a reasult, marketing in Facebook is more efficient communication way between the companies and customers than using other current mass media, it shows that SNS in fashion marketing could be an innovative solution to overcome current limitations caused probably by lack of communications.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.912-922
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• 2013

This study examined the differences in appearance orientation and appearance management behavior in groups (classified by the body mass index) as well as explored the differences in each of demographic variables. Data were collected from 513 respondents from the city of Daegu as well as Gyeongbuk province. Collected data were analyzed by descriptive statistics, ANOVA, and Duncan tests. The results showed that 14.3% of the respondents were underweight, 60.0% normal, and 25.7% overweight according to BMI. The appearance orientation of the respondents was revealed to be high. Skin care was the most popular appearance management behavior, followed by make-up, clothing selection, hair care and weight training. Due to appearance orientation by body type, the appearance orientation for the underweight was the highest followed by normal and overweight. There were significant differences in skin care, make-up, clothing selection, hair care among the three groups in appearance management behavior; however, no differences in weight training. Generally, appearance management behavior of the underweight was the highest, followed by the normal and the overweight. In addition, there were significant group differences in appearance orientation and appearance management behavior according to demographic variables. This study contributes basic information to the field of appearance management behavior research and beauty industry marketing strategy through a better understanding of the relationships of BMI, appearance orientation, and appearance management behavior.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.21-25
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• 2004

In today's mass production/consumption society, there are many important constituents people need to have/do for their happy life. Very few People think that among those components enjoying Pro-sports in their life is essential, and Many business companies are interested in owning/operating pro-sports teams. Thus, many studies have been progressed on sports management or sports marketing domestically and abroad. This paper studied the preference relationship between subject's majors and products/service and pro-sports. We constructed hypotheses about the relationship and tested them by using ANOVA and Tuckey tests. We found significant results that preference for coke/cider is influenced by subject's majors, and that preference for pro-baseball, pro-football, and pro-basketball is also influenced by subject's major, etc. As the results, we can have important information about who are the most important customers and who should be target customers for marketing and promotion, and with the information related business companies can attain higher profitability and less loss through more effective sports marketing.

• Journal of the Korea Safety Management & Science
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• v.4 no.4
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• pp.109-118
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• 2002

Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly. For these purposes, we try to determine the most important and most urgent factors in eCRM: utilization by using SN Ratio Decision making, one of the Multi-criteria decision-making methods SN Ratio Decision making is widely used for determining relative magnitude per evaluation item, i. e. priority on problems and is expected to make more systematic and objective evaluations than conventional methods do. Even in the present situation where any general criterion on eCRM dose not exist, utilization of eCRM is expected to be actively continued, which will cause many problems. In this regard, evaluating eCRM counts.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.159-162
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• 2007

In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

• Journal of the Korea Society of Computer and Information
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• v.5 no.3
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• pp.208-214
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• 2000

This paper presents a direction that can help PC sales manager establish more effective marketing strategy by understanding how they get information on the products and what they consider most when the consumers purchase personal Computer. The survey was conducted on the two groups of OSAN College students classified according to their computer handling skill. Frequency analysis has shown that consumers largely got information on the products through word of mouth of friends or family members rather than mass media advertisement. And factor analysis has shown that consumers consider the qualify of after service has brand name most when they buy PC. Particularly, the consumers who are good at dealing with PC are more concerned with the quality of after service, brand name, salesman's kindness and delivery-installation than the ones having poor PC skills are. This survey results indicate that PC sales managers need to set up different marketing strategies in accordance with the consumer's PC utilizing capability.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.739-747
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• 2008

There have been increasing consumption of luxury fashion and recent marketing researches on luxury syndrome, trading up, etc. in mass fashion today. Historically the consumption of luxury had been concentrated on only upper class in the past. But since 20th century, the mass consumers of modern consumptive society show their interests in luxuries which had been preoccupation of few elite class. Accordingly, it can be thought that the historical review on the changes in the meaning of luxury should be necessary for a better understanding of modern luxury consumption in sociocultural context. The purpose of this study is to grasp the sociocultural meaning of luxury in modern fashion with a holistic viewpoint by examining the changes of luxury consumption in mass fashion. It will be helpful as a conceptual approach of modern luxury consumption. For this, the documentary study has been executed. It focused on since 20th century, which can be the root of mass productive and consumptive society in fashion history. The results are as follows. The luxury in court elite system before 20th century had been concentrated on few elite class exclusively but gradually began to be represented as inferior cheaper version by mass production according to their increasing interests since industrial revolution. The luxuries in elite designer system in the first half of 20th century were represented as illegal design piracy and legal genuine reproduction in spite of problems brought about between originality and copy. The concept of mass as consumer was virtually alienated in both systems. But in fashion system since the second half of 20th century, various types of consumer luxuries has appeared on account of the trading up phenomenon in drastic growth of mass culture.