• Title/Summary/Keyword: Mass Fashion Trends

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The Influence of Sustainability and Social Responsibility on Fashion Trends

  • Kim, Eun-Deok
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.61-71
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    • 2010
  • The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

Overseas Fashion Trends Acceptance of Korean Fashion Designers (한국 패션디자이너의 해외 패션트렌드 수용도)

  • Koh, Hee-Sook;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.8 no.1
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    • pp.89-98
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    • 2006
  • The purpose of this study is Korean fashion designers' tendency and degree to adopt and receive overseas fashion trends, as a founding work to suggest a direction for Korean fashion industry and designers to select and adopt overseas fashion trends. 204 survey results out of 270 ones from the same number of fashion designers in 68 brands, who work in domestic mass-fashion female-garment brands for more than 3 years, are used as final analysis data. For the data analysis, SPSS, ${\chi}^2$-verification, variable analysis and MANOVA are executed, and statistical significance is verified at significance level 0.05. Conclusions obtained from the result and discussions of study are as follows: 1) The periods for domestic fashion industry to need to adopt overseas fashion trends are during 1992-94, and 1986-88. 2) There are discrepancies of utilization of design factors per brand concept. 3) When a line which is not suitable to domestic consumers is presented as subject of fashion trend, there are difficulties to reflect, and per brand concept there are differences of reflection sequence. 4) Whether or not to develop independent themes is dichotomized per brand concept.

A Study on the Characteristics of the Homme Fatale Fashion Image Represented in the Korean Mass Media (국내 대중매체에 나타난 옴므파탈 이미지의 패션 특성 연구)

  • An, Hyun-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.73-87
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    • 2011
  • The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

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The Changes of Dress depicted in the Korean Films since the 1960s (1960년대 이후 한국영화에 나타난 복식의 변천)

  • 최경희;김민자
    • Journal of the Korean Society of Costume
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    • v.50 no.8
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    • pp.177-198
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    • 2000
  • The major purpose of this study is to obtain the evident and visual data about the changes of Korean dress with a socio-cultural context through dress depicted in the Korean films since the 1960s. For this purpose, after were Korean socio-cultural background including the history of Korean films and mass fashion trends reviewed, total fifteen Korean films by ten year were selected on the basis of contemporaneity popularity, and fashionability, and analyzed with the data reviewed before. And the results can be summarized as follows : Dress in the Korean films of the 1960s shows sporty casual took influenced by western style, with the popularity of young fashion and youth film. The typical styles are sac dress and mini skirt fur women, and suit with American silhouette for men. Unisex mode including slim T-shirts and blue jeans with European silhouette supt appears mainly in the Korean films of the 1970s, with the change of sex roles and mass fashion trend. Dress in the Korean films of the 1980s is characterized by bold silhouette and decorative details. with the boom of erotic metro-drama and luxurious fashion trend, such as padded jacket, X silhouette ensemble, brig look coat for women, and American style suit for men. Dress in the Korean films of the 1990s shows the rapid cycle of fashion with the increase of casual wear, reflecting the popularity of romantic comedy film and various socio-cultural circumstances. As a result, the current of dress depleted in the Korean films since the 1960s is summarized as the cycle of fashion accelerated, the similarity between men's and women's wear, and the increase of sporty casual wear. Also, dress in the films reflects effectively the socio-cultural context related to fashion except for especially emphasizing characters in films.

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A Study of Relationship between Clothing and Shoes in the 20th Century Fashion (20세기 의복 스타일과 신발의 관계분석)

  • 오현아;배수정
    • Korean Journal of Human Ecology
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    • v.6 no.2
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    • pp.67-81
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    • 2003
  • This study is for analyzing relationship between clothing and shoes design in the 20th century fashion through studying changes of fashion style. At the beginning of the 20th century, the length of skirts became shorten, so that shoes can be shown. For the result of that. shoes has been developed rapidly in its shape, color, material and ornament with having relations with clothes. The 1st World War made fashion to change into economical style. According to that, shoes also changed with regarding its activities and economical efficiency. In the middle of the 20th century. according to the development of mass media. the stars fashion influenced on the trends of clothes and shoes. As young generation. who leads fashion trends, prefer easy and active clothes, shoes also changed into easy style, sneakers were worn widely and platform sole was applied into various shoes. As a result of this study, shoes design was dynamically changed according to fashion style. The study on its functional efficiency is actively studied now however. the study of shoes design is not. When regarding shoes were always worn with clothes, it is impossible to think shoes and clothes are two things. and also I hope the study on relations between clothes and shoes can be more active and consistently implemented.

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A Study about the Characteristics of Designs in John Galliano Collection - focusing on Christian Dior's Collection - (존 갈리아노 컬렉션의 디자인 특성에 관한 연구 - 크리스찬 디오르의 컬렉션을 중심으로 -)

  • Lee, Kwuy-Young;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.13 no.2
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    • pp.50-65
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    • 2009
  • The main purpose of this study is to identify characteristics of shapes of John Galliano's Dior Collection as the chief executive designer of Christian Dior Maison during $1996{\sim}2007$ after he showed himself in Paris in 1990. This study was based on the analyses of John Galliano's design trends of his collections, the pictures of his works in Christian Dior's collection, real works, documents and fashion magazines, newspapers, mass media, internet sites and other visual materials. The study identified characteristics of shapes in Dior Collection until 07/08 F/W as the chief executive designer of Christian Dior Maison, and the design trends before his post-Paris period. Followings are the conclusions of the study. First, Galliano was open to any types of cultures as a liberalist, and also respectful to the tradition or principles. He led the fashion business with new trends by exploring both sides. Second, he succeeded in commercializing his avant-garde feature. Especially, His creativity changed the image of Christian Dior to younger and more casual one. Third, born in England and worked in French, he always took both English (Victorian Style) and French(Napoleon era, Femme Fatal style) sides, and showed excellent formulation that the times needed by combining topical Chinese, Japanese, Egyptian styles.

The Analysis on Fashion Image through Change in Trend - Focusing on Domestic Women's Wear between $2000{\sim}2006$ - (트렌드 변화에 따른 패션이미지 분석 -2000년${\sim}$2006년 국내 여성복을 중심으로-)

  • Park, Yun-A
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.145-159
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    • 2008
  • This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

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A Study on Modes of Expression in Fashion Illustration - Focused on Fashion Magazine - (패션 일러스트레이션의 표현양식(表現樣式)에 관(關)한 연구(硏究) - 패션잡지(雜誌)를 중심(中心)으로 -)

  • Roh, Youn-Sun
    • Journal of Fashion Business
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    • v.8 no.5
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    • pp.75-84
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    • 2004
  • Fashion Illustration has become a key method in expressing Fashion, and is being applied in various fields of the modern world, where changes are so rapid that prescribing trends are meaningless. Fashion Illustration was stimulated through progress of wood block printing and development of printing techniques, and grew with fashion magazines. Fashion Illustration advanced along with the appearance of newspapers and magazines that were emerged due to historical demands such as development of printing techniques, spacial spread of human life, obliteration of traditional societies, diffusion of education systems, progress in postal systems, and appearance of commercial broadcast. Fashion Illustration showed growth and decline along with the influence of mass media such as magazines and photography, and the general publics demand. In this study, the author reviews Le Nouvau Mercure Galant, the magazine that first dealt with Fashion Illustrations. The author analyses the magazine in six stages of formation, growth, revolution, golden-age, decline, and reconstruction, to develope a theoretical analysis of Fashion Illustration and to give direction of use of Fashion Illustration in the future.

A Study on the Hip-Hop Style - Concentrating on the Design Planning of the New Generation in the 1990' s - (Hip-Hop 패션에 관(關)한 연구(硏究) - 90 년대 New Generation의 디자인 기획(企劃)을 중심(中心)으로 -)

  • Chu, Eun-Hee;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.2 no.1
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    • pp.86-99
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    • 1998
  • The aim of this study to examine the Hip-Hop style, one of the fashion trends of the new generation in the 1990s and to come up with a design with a Hip-Hop image. As the Counterculture, Black Renaissance, Pop Star Syndrome, the importance of Hip-Hop fashion in mass culture was recognized and given a firm place as one of the major cultural trends of the 1990s. Hip-Hop fashion has a history: it originated from the Caribbean style in the 1940s and was transformed into Rude Boys style in the 1960s, Two-tone style and Rastafarians style in the 1970s. Finally it was succeeded by B-boys and Flygirls style. Hip-Hop style combines characteristics of all three styles mixed in one, which are as follows. First, Neo-Hip-Hop Fashion, Second, Hip-Hop Reggae Fashion and Third, Graffiti Fashion. Based on these three Hip-Hop images of the 19905, an attempt will be made to produce a Design Planning with a predicted 1998 fashion trend. This research provides order sheets on ready-made clothes designed for new generation in their late 10s and early 20s. Design Concept, Image Map, Fabric, color direction will be offered on the basis of an image map drawn in line with the three design concepts incorporating three sub themes of Liveliness, Modern Ethnic, and Dynamic Future. Three designs will be designed based on the following fashion themes$\ddot{o}$ Generation 'Y', Black Guys and Street Boys.

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Pop Art-Inspired Fashion (패션에 나타난 팝 아트의 영향)

  • Yim Eun-Hyuk
    • Journal of the Korean Society of Costume
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    • v.55 no.1 s.91
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    • pp.13-24
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    • 2005
  • Throughout the history of fashion and fashion collections, fashion design has been influenced by fine arts. Philosophy and concept of fine arts has been inspiration on the development of fashion design which brings on the close interrelation between fine arts and modern fashion. In order to analyze the affect of fine arts such as Pop art on fashion this study inquires into new perspective that considers different social contexts on the premise that acknowledges the essential difference between the genre of fine arts and design. This study researches the influence of Pop art which has been inspiration on fashion designers since the birth in the 1960s and often appears in recent fashion trends. In view of the results achieved in this study, Pop art-inspired fashion does not concern the aesthetic contemplation of everyday life in western society anonymously as in Pop art but deals with pop art as new ideas in a way that adopts images randomly from designer's convenience which is equivalent to the conception of pastiche. In addition, it was inferred that Peter Pan syndrome exert influence as a mental process and Kidult trend operate on Pop art-inspired fashion as a social phenomenon. On the basis of the theoretical background, the formative features in Pop art-inspired fashion from Spring/Summer 2000 to Spring/Summer 2004 collection has been analyzed. The results fall on the following four categories; those are the use of Pop color which resembles the Hard-edge technique in Pop art, direct appropriation of Pop art such as Andy Warhol and Roy Lichitenstein's works on clothes and accessories, adaptation of Pop art's subject using brand names of mass products or icons in mass culture as design motives, and application of representation method in Pop art such as Andy Warhol's silk screen techniques or Tom Wesselman's composition of pictures.