• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.971-976
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• 2013

This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.175-177
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• 2015

One of the basic things in the process of startup business may be the clear analysis and understandings on commercial sites. In this point, this study is to analysis the system of commercial power analysis provided in Small Business Portal and to suggest additional specific needs and the function of decision making support which users can easily use and understand. been used for various purposes such as advertisement and marketing in various businesses.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.119-120
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• 2006

전력산업이 공급자중심에서 고객중심의 비즈니스 서비스산업으로 변함에 따라 고객의 요구충족을 위한 고기능 전력정보서비스의 필요성이 점차적으로 증대되고 있다. 또한 검침데이터 단순제공에서 정보, 지식 등 특화된 분석정보 제공은 필수 불가결한 요소가 되고 있다. 따라서 현재 적극적으로 추진되고 있는 전력부가서비스 시스템 개발에 효과적으로 활용될 수 있으며 고객서비스를 한 차원 높이기 위한 전략적인 시스템이 필요하다 하겠다. 본 논문은 원격검침 고압고객을 대상으로 대용량 검침데이터(168억 Point/년, 12만 고객 15분 전력사용량)의 실시간 처리기능과 다양한 전력정보(고객기본정보, 15분 전력사용량 분석정보, 전력수요누적정보, 부하지속정보 등)를 인터넷을 통해 제공하는 고객마케팅 서비스 기반을 위한 통합관리시스템 구축 연구를 수행하였고 이를 소개한다.

• Proceedings of the KIEE Conference
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• 2002.11b
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• pp.259-261
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• 2002

KEPCO(Korea Electric Power Corporation) has been management alone before some time. However through the electrical industry reorganization generation and KPX(Korea Power Exchange) were separated on 2001. A marketing and distribution part will be separated in the future. While many problem for appear in future. how to management for power system network is important. unfortunallity, electrical power industry is starting point right now. Thus, detail data is incomplete for this field and detail research for this field is required with distribution reorganazation. In this paper suggest for customer interruption cost compute method to establish a standard. The standard is need to security operation of power system network. The customer interruption cost compute method necessity of customer interruption cost compute method is minimizing process for total cost. As final total cost compute through the interruption cost compute, we can recognize investment point exactly. We cited foreign survey questions, because exactly matched survey questions for in the country circumstance is not exist. And process to survey performance suggest after modify for match in the country circumstance. Survey questions that suggested fer this paper are classified five categories. This paper suggests to detail survey questions and survey method before survey and suggest to how to customer interruption compute when survey data is ensured. Moreover this paper suggest to average interruption cost compute for residential customer using statistical method.

• Korean Business Review
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• v.22 no.2
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• pp.157-179
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• 2009

This papers aims to focus on the city marketing as the green growth policy strategies using a case study of Gangneung City, Republic of Korea. In the case study it was verified the fields of urban growth including ecology, culture, alternative and recycled energy, green transportation system. The implications of the study were as follows: First, the city government had regenerated the coastal pine forest through removing unlicensed buildings which were squatted down in decades. Secondly, the city government has recognized the value of culture that possessed various types of cultural asserts. Thirdly, it is possible to use and produce the ocean energy with the tidal power plant, wind power plant and green deep water because Gangneung City has the ocean-oriented image and is located the coastal region. Lastly, the city government has been utilizing the LED traffic light using solar heat and is going to apply the green car like an electric car. This paper indicates the importance of the alternatives of the green growth-oriented policy through city marketing using the concept of culture and ecology. The city government will strive after an advanced triple bottom line with the ecological sustainability, cultural diversity and economic effectiveness in the near future.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.341-373
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• 2001

Firms are confronting the age of an infinite competition. In order to respond to the rapidly changing business environment and make a success and survival in the international and domestic securities market, firms must take a consideration on the stockholders value-oriented philosophy which has greatly contributed not only to the maximization of corporate profits but also to the stability of financial markets. To pursue stockholders value-oriented philosophy, a firm should build strong relationship with investors by providing exact information of firm's state, financial statement, management policy. Stockholders value-oriented philosophy contributes to long-term growth and development of the firm as well as efficient equity financing and friendship with stockholder. IR is the key factor to attain successful implementation of company's objective. It should be equipped with the most suitable organization and qualified man-power for IR activities. The purpose of this study was to examine the relationship between IR and relationship marketing management. Strategic implications of this study are as follows: First, This study provides a new explanations of IR activities in Relationship Marketing Management. Second, IR activities were key determinants of Trust and Commitment. That means the more a firm does IR activities, the more Trust and Commitment a firm has for their investors. Third, The variables of trust and commitment are highly related to marketing and financial success. IR have a positive effect on a company total value and its cost of capital relative to that of the overall market.

• International Commerce and Information Review
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• v.16 no.5
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• pp.319-342
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• 2014

In this paper, we aim to advance our knowledge about factors influencing rapid globalization of firms in Korea. Through analysing empirically, this study focuses on the effect of technology competencies and marketing competencies and network in Korea rapid globalization. The subject of this study was foreign subsidiaries that entered in korea to expand their business overseas. This study are examined by the sample of 186 foreign subsidiaries operating in Korea. The empirical results from structural equation modeling and regression analysis. Our findings show that marketing competencies, technological competencies and network are key drivers of rapid globalization in Korea market. Meanwhile, we also find that marketing competencies related to overseas market development in B2C foreign subsidiaries and technology competencies related to overseas market development in B2B foreign subsidiaries. And it was revealed in the path analysis using AMOS model that the relevancy of the study model was higher for B2C foreign subsidiaries than B2B foreign subsidiaries and the explanatory power(statistic index) revealed to be 31.9% higher for B2C foreign subsidiaries than B2B foreign subsidiaries in the effect relation on the rapid globalization in Korea market. Company type (B2C/B2B) was revealed moderating factor on the rapid globalization. Our study confirmed that marketing, technological competencies and network of firms effects on the rapid globalization in Korea.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.357-366
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• 2018

This study analyzed the factors affecting box office performance of 200 movies released at the Chinese theater in 2015. The results showed that main actor power, online rating, production power, and Chinese film were sighificant factors which influenced box office, while the distribution power, genre, IP utilization and integration of production and distribution were insignificant. These results mean that online marketing factors such as the popularity index of the main actors evaluated on the internet and the online rating are affecting box office performances in Chinese theaters.

• Journal of the Korean Wood Science and Technology
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• v.33 no.1 s.129
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• pp.97-110
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• 2005

This paper is the second part of a literature review describing the current status of biomass energy use in the USA. The bioenergy technologies that convert biomass resources to a form of energy were presented, in particular focused on existing coal fired boiler, high efficiency gasification combined cycle. We presented latest biomass power energy supply, economic issues such as its production and plant investment cost in the Part I. In the Part II, our review summarized policy and market issues for electricity consumers, benefits from biomass power which could offer an alternative to conventional energy sources in the form of environmental, rural economic growth, and national energy security in the USA.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.