• Asian Journal of Business Environment
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• 제2권1호
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• pp.5-13
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• 2012

The aim of this paper is to propose an integrative definition of key account management (KAM) at the organizational level through a content analysis of the existing definitions of KAM available in the business literatures. A representative pool of definitions of key account management was generated through literature review from twenty three journals that covers the divergence of name variety like global account management, strategic account management, national account management, international key account management, key client management, major account management, key customers management and key account management. Relating to the definition of key account management various attributes are identified through content analysis and according to the relevance, profile for each attributes are developed. On the basis of these attributes a diagrammatic and textual definition is proposed that covers the different standpoints and aspects of key account management approach and captures its essence as well. Eventually, several strategic implications are derived that create the field for further empirical investigation.

• 한국엔터테인먼트산업학회논문지
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• 제14권6호
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• pp.13-27
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• 2020

본 연구는 기업에서, 특히 디자인기업에서 관계마케팅이 기업이미지, 기업의 신뢰, 그리고 그 기업과의 관계에 대한 지속의도에 미치는 영향을 분석 후, 기업에 종사하는 구성원들과 그 기업의 서비스를 이용하는 소비자(사용자)간의 업무와 소통에서의 관계 정립을 살펴보고, 상호간 관계지속의도의 영향을 실증하는 데 목적이 있다. 연구방법은 먼저, 이론적 고찰을 정립하기 위해, 이미 발표된 국내·외 논문, 학술지, 간행지, 단행본, 인터넷 등을 살펴본 후 수집한 자료를 바탕으로 분석하였다. 또한 객관적 타당성과 실증적 증명을 위해 서울, 경기도에 거주하는 디자인 기업 종사자들을 대상으로 약 2개월에 걸쳐 수집한 설문자료를 분석하였으며, 그 결과는 다음과 같다. 첫째 관계마케팅과 신뢰 간의 관계를 검증한 결과 기업의 커뮤니케이션과 기업평판은 신뢰에 유의한 영향을 미치는 반면, 기업의 전문성은 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 관계마케팅과 지속의도 간의 관계는 전문성, 커뮤니케이션, 기업평판 등 모든 변수가 지속의도에 유의한 영향을 미치지 않는 것으로 검증되었다. 셋째, 기업의 신뢰는 지속의도에 유의한 영향을 미치는 것으로 나타났다. 그리고 결론부분에 이와 관련된 연구의 시사점 및 한계점을 제시하였다.

• 복식문화연구
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• 제8권6호
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• pp.853-863
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• 2000

This study is planned to present the future direction of the study of Korean clothes through the realistic recognition of the changes of studying issues of each area of the related clothes. For this purpose, the writer of this thesis have collected, classified and analyzed those various kinds of papers and theses published in the professional magazines of clothes such as Journal of Korean Home Economics, Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Society of Costume, The Research Journal of the Costume Culture so that I might examine and study the main trend of the related study. The result of the study is as follows. 1. Since the first publication of Journal of Korean Home Economics in 1959 and Journal of the Korea Society of Clothing and Textiles, and Journal of the Korean Society of Costume, the study of clothes has been gradually increased. Furthermore, since 1990 the issuing times of various kinds of Journals have been continuously increased with the foundation of The Research Journal of the Costume Culture and Journal of Fashion Business. 2. Theses and papers published in the four greatest Journals of Korean Clothing and Textiles have been studies for the detailed classification and analysis of the data. According to the study, It is found that the theses in Journal of the Korea Society of Clothing and Textiles have actively studied textiles as they had studied before 1990s and those in Journal of the Korean Society of Costume have studied history of costumes and those in The Research Journal of the Costume Culture have studied the composition and science of clothes. 3. The order of studying subjects was 1) Design and Aesthetics, 2) Fashion Merchandising 3) Textiles, 4) Clothing Construction, 5) History of Costumes, 6) Costume Culture, 7) Socio-Psychology of clothing, 8) Others. Considering the above mentioned result of the study, most of the main fields of the clothing and textiles study have been studied continuously in balance since 1990 unlike the past although the past studies had been performed largely in some main fields only. And it was found that fields of clothing styles and clothing goods have been studied most actively since 1990s. 4. The studying field of Design and Aesthetics has showed to have the trend to be studied very actively since 1990s, which has utilized various relevant data with scholastic approach to psychology and aesthetics. Regarding Fashion Merchandising, the study of consumers decision process has been performed most actively. And theses on the international trades have been published considerably more than ever before, which resulted in gradual increase in gradual increase in the study of the fields related with global marketing, internet marketing, textile products exports, and overseas brands, etc. Regarding Textiles, the field of clothing sanitation and management has been studied more actively than that of clothing materials. In case of clothing construction, the study of physical styles and pattern making has been more active than the other related fields. Fields of socio-psychology of clothing and history costume have been a little reduced. Field of costume culture has been firmly rooted as an independent subject to be studied in the clothing related study. And study of the clothes has shown various trends of studies of ethnic & folk clothes, religious and ceremonial garments, linguistic & favorite approach to clothes and academic analysis of the data.

• 경영과정보연구
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• 제4권
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• pp.349-374
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• 2000

With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.23-29
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• 2021

Purpose: The purpose of the study is to review the current states of new sports imported from foreign countries and to discuss strategic insights for promoting new sports which has been invented in Korea. Research design, data, and methodology: This study employed the qualitative approach, in which reviewed a related literature. First, the study selected flying disc, sports stacking, and T-ball as sample cases. This is because these new sports were recognized the prominent sports frequently played in physical education classes in Korea. Second, the study reviewed prior studies in the field of distribution and marketing in order to determine the criteria of analysis and variables that frequently examined in distribution and marketing studies. Finally, the study confirmed such terminologies as research variables including new sport name, organization name, background of the invented sports, distributional channel, promotional activities and so forth. To collect data, the study search literature via academic search engine including DBpia, KISS, RISS, ScienceDirect, SAGE Journals, SpringerLink, and Taylor & Francis. Results: It was found that all of the imported new sports organized association and its nationwide branches to deliver their sprots to local schools and recreational markets. second, they targeted schools and sought to broaden their markets to recreational communities. Conclusions: In order to promote new sport invented in Korea, associations need to be systematically organized and mission should be clearly stated. In addition, creative methods for promotion need to be developed. Future directions were discussed.

• 한국의류산업학회지
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• 제22권5호
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• pp.607-616
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• 2020

Health care wearables are devices that are attached to or combined with the human body to improve the health care capabilities of the human body that can be safely and adjustable according to preference. This study provided direction for future research on healthcare wearables in the field of clothing science, considering trends observed in this field from 2010 to 2019. Over the last 10 years, 812 studies have been conducted on healthcare wearables in Korea. Research has increased significantly since 2015, with a large number of articles published in this field. The research for this study was broken down into the following categories: technology development, marketing analysis, and technology analysis. The results according to the research method demonstrated that development and production methods were used most frequently, followed by trend analysis, experiment and evaluation, and survey. An analysis of keywords in the articles studied revealed that device, healthcare, big data (biometric data and database), and healthcare convergence technologies were trending. Similarly, detailed research on healthcare wearable devices and related technologies was actively being conducted. However, focusing on fiber, textiles, design, and clothing articles, in relation to the field of clothing in healthcare wearables, only 81 articles were found on this topic (10.0%), which was low compared to other studies. Therefore, it was determined that more research on healthcare wearables is necessary in the field of clothing.

• 한국의류학회지
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• 제18권5호
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• pp.692-703
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• 1994

There has been a large increase in research interests in clothing and textiles area as reflected in increase of memberships of the Korean Society of Clothing and Textiles and the number (If issues of the Journal of the Korean Society of Clothing and Textiles. The main purpose of this study was to examine the articles published in the JKSCT. Subject areas, funding source, length of article, and authors were examined for all articles published from 1977 to 1992. References were examined for the articles published in five selected years. The results showed that papers in textiles and sociopsychological areas accounted for approximately 40% of all articles, while the number of articles in fashion marketing has increased significantly in recent years. Professional jounals were quoted most often followed by books. Importance of master's thesis of PhD dissertation was a unique phenomenon appeared in the JKSTC. The JKSTC was the most often quoted journal, even though wide variety of journals were used in different subject areas. Some suggestions to improve the JKSTC and research in clothing and textiles area are made based on the results of this study.

• 복식문화연구
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• 제16권1호
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• pp.22-32
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• 2008

The purpose of this paper is to compare and analyze the national brand strategies between Korea and Italy and the ragional brand strategies between Jinju in Korea and Como in Italy. The study is conducted via periodicals and publication of related institutions, reports of various newspapers and academic journals, and interviews of Jinju Silk Research Institution and Tessile di Como. This study then examines the implication of the success of Italian national and regional brands to the Korean textile products and the adoptability of Italian brand strategies for Korean textile brand. Our findings suggest that the Italian brands have been successfully developed in terms of product quality and brand marketing based on their traditional products. The findings also indicate that the Korean traditional textile products have the potential to be the world wide products but lack the consist and brand strategies supported by the central government as well as the regional government. This paper further suggests that it is necessary to study the development of brand strategy based on the traditional textile products and its implimentation.

• 무역상무연구
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• 제53권
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• pp.289-313
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• 2012

This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. From 2001 to 2011 by order of 11-year study by analyzing research trends and future direction of policy more effective marketing strategy is precisely to provide direction for research. For the purpose of this study, 169 articles from 49 national level journals of Korea was classified and analyzed. 30 researches in 2005 was published research papers related to the exhibition industry was grew rapidly. According to the analysis, participants behavior of trade show were the most important topic with 33 articles. Various statistical methods such as ANOVA, structural equation model, path analysis, t-test and regression were used. However the study methods of these researches didn't make much progress. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show.

• 한국도서관정보학회지
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• 제42권3호
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• pp.25-44
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• 2011

본 연구의 목적은 국내에서 수행된 도서관경영분야의 연구동향을 분석하고 성과와 한계를 제시하는데 있다. 이를 위하여 한국연구재단에 등재된 문헌정보학분야의 5개 학술지를 대상으로 2001에서 2010까지 발표된 총 2,567편의 논문을 분석하였다. 그 결과, 도서관경영논문의 비중은 전체의 21.8%(560편)로 나타났다. 도서관경영분야의 하위영역 중에서 연구성과가 높은 분야는 경영일반, 정책과 제도, 인사관리, 측정과 평가인 반면에 조직 및 예산관리, 건물과 시설, 마케팅과 홍보분야의 연구성과는 매우 미약하였다.