• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.42-53
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• 1999

Global sourcing strategy is the one that apparel firms adopt in order to improve efficiency. Souring statesgies are not limited to the decision of sourcing country or vertical integration of sewing process Sourcing strategies include all the ecision of marketing process from the acquisition of fabric to distribution of products. The present study aims to analyze the soucing strategies of Korea apparel industry in global perspectives by applying transaction cost approach and aims to provide the implications for the future. The results are as follows ; (1) sourcing strategies in the dimension of domestic versus offshore soucing are determined by the experience in foreign business and the degree of fashionability of the product. (2) Firms tend to increase affshore soucing as they accumulate the experience in foreign business because they can decrease transaction costs as the perceived risks decrease (3) Also firms tend to source their products in foreign countries when the products are more fashionable. Brand loyalty of the product is a additional factor that increases the proportion of domestic sourcing. (4) Degree of vertical integration of sourcing is determined by the fashionability brand loyalty and the experience in foreign business. That is firms decrease the transaction costs by avoiding the investment to short life fashion products. However firms increase the control over the high reputation product by in house production. As the apparel firms tend to more marketing oriented and the national boundaries of business envrionment becomes permeable more efficient global sourcing strategies should be stablished, Besides the production costs nonproduction costs should be equallly considered in order to analyze the total costs.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.297-318
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• 2022

A growing number of fashion brands and retailers are actively adopting live streaming as a new marketing channel. In spite of the increasing use of live commerce, the effects of live streaming commerce on customer purchasing behavior for fashion products are not fully understood. The purpose of this study is to examine factors affecting consumers' attitudes toward a purchase via fashion live streaming commerce (FLSC) and intention to use FLSC. The study also investigated whether consumers' expenditure on fashion and time spent on mobile shopping moderate the relationships among research variables. A total of 230 questionnaires were analyzed through descriptive statistics, confirmatory factor analysis, and multiple-group comparison tests using SPSS and AMOS. A summary of the main results of this study is as follows. First, the perception of the attributes of FLSC (ease of use, economic efficiency, interactivity, and enjoyment) has a positive effect on attitude toward a purchase via FLSC. The ease of use and economic efficiency of FLSC, in particular, have greater impacts on attitudes than other factors. Secondly, attitudes toward FLSC positively impact the intention to use FLSC. Lastly, the results of group comparisons, by fashion expenditure and time spent on mobile shopping respectively, hold no significant moderation effects among the variables. These findings demonstrate that consumers are more likely to use FLSC as they form a positive attitude by the attributes of FLSC mentioned earlier. The study provides some insights on an exploration of live streaming commerce for fashion product sales.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.4
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• pp.47-54
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• 2022

Purpose - In today's era of carbon neutrality, railways need to find ways to improve usability and efficiency. Accordingly, this study examines the effect of introducing express highspeed railways into the Korean public transportation system and suggests some practical guidelines. One concern in the Korea railway sector is that low scheduled speeds contrast with the highspeed railway system design. Research design, data, and methodology - Current literature and foreign cases are analyzed. Subsequently, using data from the Korean Railroad Research Institute, a benefit analysis is conducted based on expanded track capacity and the saving of time owing to the introduction of the express highspeed railway. Result - The express highspeed railway system is expected to increase the number of train lines from 262 to 348 and the scheduled speed from 168.3km/h to 192.2km/h. Considering reduced time value, the economic effect is about 80 million won per year. Conclusion - The findings suggest that the express highspeed railway is a promising option to improve efficiency and increase customer utility. This study contributes to the literature by initiating a discussion on the express system in Korea; practically, it offers railway operators guidelines for improving highspeed railway system efficiency that can be transformed into a variety of marketing options.

• Journal of Distribution Science
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• v.20 no.9
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• pp.97-107
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• 2022

Purpose: Online-To-Offline Food Delivery Services (O2O-FDS) is a new element in hotel supply chain that digitalizes traditional food delivery practices using new technologies. Targeting hotel guests, the present research is to explore the role of trust in the relationship between food delivery app on loyalty, price efficiency, and convenience. This new perspective is an essential value addition in the field of hotel marketing in relation to O2O-FDS. Research design, data and methodology: The present research conducted the mediator variable regression analysis as a main statistical methodology to identify the connections between three main constructs using total 244 South Korean participants that were recruited from the professional research company in Korea. Results: The statistical findings based on three steps of mediator regression approach strongly indicate that the trust of food delivery app in the hotel sector plays a moderating role in the relationship between price efficiency and convenience of food delivery app and customer loyalty of food delivery app in the hotel business. Conclusions: This research concludes that hotel practitioners must strive to provide adequate information on food delivery applications in order to increase price efficiency and convenience relative to traditional food and beverage services, influencing consumer trust in food delivery technology.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.987-1003
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• 2022

This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.82-92
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• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.39-59
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• 2001

The production of the tea leaf is characteristic of the geographical distribution. The farmer of the Chonnam, Cheju, kyongnam has taken the their chance of the income crops in the tea leafs. The income crops has been developed the production system by the leaf producer. The consumer has improved the conditions of the life in search of the efficiency in the consumer system. Coping with the systems in the production and consumer, It requires consideration from the change and extension in the distribution systems. The distribution systems has gone through with the power of creation in the demand and supply.

• Asian-Australasian Journal of Animal Sciences
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• v.14 no.9
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• pp.1326-1330
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• 2001

This study analyzed the lowest production cost and the greatest profit to be obtained from marketing hogs to determine the optimal operation scale for family-owned farrow-to-finish farms. Data were collected from 39 farrow-to-finish farms with 500 to 5,000 inventories for two consecutive years, and treated with GLM and quadratic regression models using the REG procedure. Analysis results indicated that farms capable of marketing 2,933 and 3,286 hogs annually had the lowest production cost and the greatest profit, respectively. Further analysis attributed the lowest production cost or the highest return in farms with an optimal scale of 3,000 to a higher survival rate of the herd, as well as lower expenses in veterinary medicine, labor, utilities and fuel, transportation, and depreciation. A similar feed conversion efficiency was observed for all the farms studied. Obviously, the cost efficiencies were associated with the economy of the operation scale of hog production until it reached 3,000 hogs marketed annually for a family-run unit. Beyond the optimal scale of 3,000 hogs, good stockmanship was more difficult to maintain and the herd management deteriorated as increasing mortality confirms. It is conclude that, unless advanced management is applied, the operation scale should not expand beyond 3,000 hogs.

• Journal of the Korea Furniture Society
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• v.14 no.1
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• pp.35-45
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• 2003

It has shown that the investment on the new products have a direct influence on the price of manufactured goods. This brings about a point, which has been a common problem for many Korean enterprises. That is Korean products can only its international competitiveness from the price, not quality. Our industry has shown its movement from producing cheap, low quality products to creating somewhat more advanced and higher qualify products. However the industry cannot avoid the financial burden from the investment. Just like the title of this article, for existing the 3D-MODELING, the 3D-CAD is existed first has immediate effect on the many developing processes, such as planning a product, designing, and producing. The development of the furniture design in the future will be done in the same way as this article presents. This will have a great effect on the overall productivity. (Time, cost, efficiency and etc). The simulation experiment on this article is based on the idea of development of industry, forms the immediate constituent for the prediction related to the production development, marketing and the trend. Which means, this will play an important part where companies achieve satisfaction from the marketing part and the economy.