• 산업경영시스템학회지
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• 제24권65호
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• pp.23-30
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• 2001

In this paper, we consider an inventory system in case the toleration to be inventory stortage under the price discount. It has been observed that suppliers suggest a free addition of marketing policy like a price discount. A major reason for a supplier to offering a free addition to a customers is to stimulate the demand and to decrease a total cost. but, If we not adapting to the toleration to be inventory-lacking, we will a burden holding costs in a relation to the holding of inventory. This paper, is a combination of the toleration of inventory shortage and the condition of discount price. The costs are defined as the sum of the ordering, holding, shortage, purchasing and opportunity costs. Based on numerical results, conclusions follow about the total of operation costs the division of the shortage rate of inventory.

• 한국유기농업학회지
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• 제18권4호
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• Asia Marketing Journal
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• 제7권1호
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• pp.67-89
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• 2005

최근 몇 년 동안, 빠르게 진보하는 기술, 국제적 경쟁, 성숙된 소비자들의 출현 등으로 많은 산업분야에서 제품 다양성은 급격하게 증가되어왔다. 기업들은 자사가 생산 또는 판매하는 제품의 다양성을 확보함으로써 고객만족이 증대하고 이러한 결과로 자사의 시장점유율과 수익률을 증가시키고자 노력한다. 본 연구는 선행된 제품다양성에 관한 문헌연구를 전반적으로 검토하여, 공급사슬상의 기업 및 사업부 내 제품다양성 효과를 밝히고 미래연구 방향을 제시하는데 연구 목표가 있다. 즉, 본 연구는 먼저, 문헌연구에 대한 재검토를 통해서 제품 다양성 수준을 제품설계, 생산, 구매, 물류, 마케팅과 같은 각각의 공급사슬 기능별 단위들로 구분하여 정리하고, 이러한 공급사슬 각 부문에서 수행된 기능들에 대한 제품 다양성의 긍정적, 부정적 영향들을 밝히고자 한다. 또한, 다양성을 위한 제품 설계 할 때, 모듈방식, 부품공유와 같은 제품생산 비용절감에 도움이 되는 요인들, 주문 처리과정, 구매부품 다양성 정도와 같은 구매비용절감에 관련된 요인들, 시장 점유, 고객만족, 경쟁적 우위, 수요예측과 같은 마케팅 관점에서의 제품다양성에 관한 요인들을 분류 제시하고자 한다. 끝으로, 미래연구 방향에 대해서 논의한다.

• Asia Marketing Journal
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• 제10권3호
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• pp.127-146
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• 2008

본 사례는 대표적인 B2B 기업인 삼성석유화학이 토털마케팅 활동을 통하여 어떻게 고객 가치를 창출하고 있는지를 분석하고 있다. B2B 산업의 많은 기업들은 상대적으로 마케팅의 역할을 과소평가하고 있으며, 마케팅적 접근을 투자가 아니라 비용개념으로 인식하고 있다. 그러나 삼성석유화학의 사례는 B2B 산업에서도 브랜드 마케팅을 정점으로 한 토털 마케팅의 도입이 고객 가치를 창출하는 데 매우 효과적임을 보여주고 있다. 본 사례는 삼성석유화학의 마케팅 전략을 크게 브랜드 마케팅과 이를 실현하기 위한 SPC 모델(서비스-제품-고객)의 두 가지 축으로 제시하고 있다. 삼성석유화학의 토털 마케팅 사례는 적극적인 마케팅 활동을 고려하고 있는 많은 B2B 기업에게 의미 있는 시사점을 제공할 것으로 기대된다.

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• 복식문화연구
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• 제15권5호
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• 정보관리학회지
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• 제33권4호
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• pp.159-174
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• 2016

본 연구는 관계 마케팅 분야의 핵심 개념인 전환비용을 도서관 분야에 적용하기 위하여, 문헌 조사 및 면접 조사에 근거하여 대학 도서관 이용자들이 지각하는 전환비용을 정의한 후, 전환비용에 관한 척도를 개발하고 그 타당성을 검증하였다, 또한 210명의 대학 도서관 이용자들을 대상으로 수행된 설문 조사를 통하여 이들이 지각하는 전환비용이 도서관에 대한 태도적, 행동적 충성도에 미치는 영향을 조사하였다. 도서관 이용자들이 지각하는 전환 비용은 이용자가 사용 중인 도서관에서 다른 도서관으로 전환하는 경우 발생하는 절차적, 관계적 비용으로 정의되었다. 조사 결과, 절차적 전환비용 및 관계적 전환비용은 이용자 만족도와 함께 정서적 몰입을 통해 행동적 충성도에 영향을 미치는 것으로 나타났다. 이러한 결과를 토대로 한 이론적, 실무적 시사점이 논의되었다.

• Journal of Korea Trade
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• 제23권8호
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• pp.45-72
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• 2019

Purpose - This study examines the mediating effect of switching costs (economic risk costs and setup costs) on the relationships of country image with product attitude and product attachment. Switching-cost effects for the Korean Wave, which are insufficiently addressed in the literature, were investigated using the country image of Korea as a proxy for the Korean Wave. Moreover, this study examined the economic effects of the Korean Wave and the negative effect of the Terminal High Altitude Area Defense (THAAD) deployment on these economic effects. Design/methodology - A total of 302 Chinese consumers were surveyed using a questionnaire. Because this was an exploratory study and was not based on a classical model, the PLS-SEM method was employed to test the stability of the model and its hypotheses. Findings - Switching costs had mediating effects on the relationships of country image with product attitude and product attachment. The switching-cost effects for the Korean Wave were verified. However, neither the economic image nor cultural image of Korea had significant effects on the economic risk costs. Moreover, the economic image of Korea had no significant effect on the set-up costs. Originality/value - This study broadened the understanding of the relationships among country image, switching costs, product attitude, and product attachment and advanced the knowledge of relevant theories. The results contribute theoretically to the literature on switching-cost effects for the Korean Wave. The results confirmed the negative effect of THAAD deployment on the economic effects of the Korean Wave. In the rapidly developing international environment, these research results could serve as theoretical reference guidelines for suppliers when developing marketing strategies.

• 한국유기농업학회지
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• 제16권1호
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• pp.1-19
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• 2008

Producing Korean organic beef cattle costs a great deal because it needs breeding conditions like the organic feed, an uncontaminated breeding farm and so on. So the price of Korean organic beef (KOB) is more expensive than that of Korean general beef (KGB). To overcome this adverse price condition, a case production organization in Asan will choose direct marketing routes for consumers or the shop under direct management of the organization, or franchise shops. As a result, these marketing routes are expected to narrow the price gap between KOB and KGB. And consumers will accept the price of KOB if quality of KOB is very high level, for example the first grade++.

• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.175-187
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• 2004

Many companies have integrated their internal processes with the aid of information technology. Now the focus is on interconnecting trading partners. Collaborative commerce (also known as c-Commerce) has a key role. It is not just about making it easier for business to communicate. It is about by breaking down barriers along the entire length of the supply chain. Some c-Commerce links are permanent, others get established when and where they are needed. c-Commerce is helping business in electronic supply chains to improve product delivery while cutting costs, to strengthen relationships and to reduce lead time. In this paper, we propose the concept of collaborative commerce, and design and implement Collaborative Commerce Portal (CCP) system of small and medium enterprise for marketing support. The technical definition of CCP is set of all technical elements can do collaborative commerce between small and medium enterprises with Internet or Internet. The target information of CCP includes usual and unusual information and all other information of companies used as process events. Through this, it enhances efficiency of business processes, core information sharing and marketing activation.