• Title/Summary/Keyword: Marketing System

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Analyzing Factors Influencing the Introduction of Smart Factory : Focusing on Type of Manager and Firm age (스마트 팩토리 도입에 영향을 미치는 요인 분석 : 경영인 유형과 업력을 중심으로)

  • Lee, Dasol;Boo, Jeman;Jung, Hunsik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.110-119
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    • 2020
  • In order to provide priorities of the factors affecting the introduction of Smart Factory, This study reconstructed the factors and calculated the priorities through AHP (Analytic Hierarchy Process). The first layer of the hierarchy have 4 factors; productivity increase, brand image improve, marketing improve, cost reduction. The second layer of the hierarchy have 3 factors belong to the first layer, so the total number of second layer is 12. We divided the characteristics of enterprises into type of manager and age. The C.R. (consistency ratio) values of the respondents were found to be less than 0.1 and were judged to be a 'reasonable test'. As a result, the weights of the higher layer and the lower layer were obtained respectively, and then the weights of the higher layer and the weights of the lower layer were multiplied to obtain the total weights. Unlike previous studies that only surveyed factors that companies consider when introducing smart factory, (1) weighing and prioritizing factors were achieved. There are differences in priorities, (2) smart factory can be studied with the type of manager and firm age. When establishing policies, it is a practical implication (3) to assess its strategy not only for government officials but also for executives.

A Study on the Development of Life Sports outdoor For Community Welfare

  • KIM, Young-Chul;KIM, Jun-Su
    • Journal of Sport and Applied Science
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    • v.4 no.1
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    • pp.1-7
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    • 2020
  • Sport activities of the local residents are admitted as a positive and awarding welfare. This study reviews the current status of and the way to activate life sport program on the policy level that would bring a number of effects. By reviewing related-literature review, this study presents theoretical and practical foundation regarding on the necessity for the local social welfare, organization operation, facilities, participation, leadership, and program management. Finally, the authors suggest policies for life sport development on local level below. First, in order to the function of sport for all in social welfare system, it is needed to pursue institutional changes to secure diversity in the age group which participates in sports for all. Second, connectivity in public sports facilities should be fortified. The government should develop sports program in conjunction with public sports facilities built for the interest of community members. Third, club advisors should be educated with well organized-manual and reeducated to rebuild their capacity to develop the programs and manage them if necessary. In the similar view, the policy which can check the advisor's field experience and ability should be prepared. Fourth, for economic sustainability, a profit generating project developing a target marketing strategy is required.

A Study on the Relation of Bottleneck and Satisfaction Factors in Korean Succession Companies (우리나라 승계기업의 애로사항과 만족도의 관계에 관한 연구)

  • Rho, Hyung-Jin;Han, Sang-Do;Jang, Doc-Sung
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.1 s.45
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    • pp.231-242
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    • 2007
  • This study was conducted to identify the relation of bottleneck and satisfaction factors in Korean succession companies. The final goal of this paper is finding some strategies and supporting system for Korean succession companies. According to the results of the study, we found four latent variables of the cause variables and two latent variables of the result variables. Three latent variables of the cause variables have an direct effect on two latent variables of the result variables.

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An Application of gCRM Using Customer Information (고객정보를 이용한 gCRM의 활용)

  • Lee Sun-Soon;Lee Hong-Seok;Lee Joong-Hwan;Kim Sung-Soo
    • The Korean Journal of Applied Statistics
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    • v.18 no.3
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    • pp.567-581
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    • 2005
  • Geographical Customer Relationship Management (gCRM) is an integrated solution of Geographic Information System (GIS) and Customer Relationship Management (CRM). In gCRM, GIS is used to show multi-dimensional analytical results of customer information geographically. When customer information is geographically presented, more valuable information appears. In this research we briefly introduce gCRM and show real examples of customer segmentation applied to company.

An Empirical Study on The Relationships of Service Quality, Customer Satisfaction and Its Influencing Variables in Medical Service area (의료서비스의 품질 및 고객만족 관련 변수들의 관계에 관한 실증적 연구)

  • Cho, Hyun-Joo
    • Korea Journal of Hospital Management
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    • v.4 no.1
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    • pp.171-189
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    • 1999
  • This study aims to investigate the determinants of service quality and the relationships of service quality, customer satisfaction, word of mouth and subsequent purchase intention of medical service. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of medical service quality. SERVQUAL measures service dimension of tangibles, reliability, responsiveness, assurance and empathy. The questionnaire method is used in this study. A survey is conducted on patients who are randomly selected. The questionnaire are sent to 300 patients and 208 are available. The objectives of this study were: 1) to find out the influence of determinants of service quality on medical service. 2) to investigate the relationship of medical service quality and customer satisfaction. 3) to analyze the relationship of customer satisfaction and favorable word of mouth, ubsequent purchase intention 4) to find out the gap perceived service quality between secondary and tertiary hospital. The results of this study are summarized as follows: 1) Reliability, responsiveness and assurance have a positive impact on the medical service quality. 2) Medical service quality has a positive impact on the customer satisfaction. 3) Customer satisfaction has a positive impact on the favorable word of mouth and subsequent purchase intention. 4) There is no gap between secondary and tertiary hospital of perceived service quality.

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A research for character information extraction method on Narrative Stories (설화 스토리 내 인물정보 추출 방법에 관한 연구)

  • Ko, Byeong Kyu;Kim, Jeong In;Lee, Eun Ji;Kim, Pan Koo
    • Smart Media Journal
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    • v.5 no.2
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    • pp.59-64
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    • 2016
  • Storytelling techniques have been using for utilizing in various fields such as education, marketing and so on. In creative content sector, especially, the amount of creating the a newly story content from existing oral tales which are short and quite hard to understand the context has been increased. However, there are some limitations for creating the ideas of the story according to the expansion of the stories while the approach for new adaptation of existing stories is quite challenging. In this paper, therefore, we described the preliminary steps of text analysis and object extraction method for story development which can be applied to the storytelling authoring supported software.

Development of An Optimal Routes Selection Model Considering Price Characteristics of Agricultural Products (농산물의 가격특성을 고려한 최적경로 선정모델 개발)

  • Suh, Kyo;Lee, Jeong-Jae;Huh, Yoo-Man;Kim, Han-Joong;Yi, Ho-Jae
    • Journal of The Korean Society of Agricultural Engineers
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    • v.46 no.1
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    • pp.121-131
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    • 2004
  • Transportation and logistics of agricultural products have been one of the major interests of many researches. Most of researches have been limited to presuming these as a first dimensional process or considering only economic value of agricultural products at each stage of logistics. However, the particular characteristics of agricultural products, such as quality change during transportation or extensively scattered origins, require examining these problems as a whole system. Network model has been adopted to represent nodes, which stand for spatial location of demand and supply of agricultural products, and communication between these nodes. Based on network theory and advanced marketing potential function, an optimal routes selection model is developed. The model employed network simplex method for routes optimization. The application of the model focused on transportation network organization to reflect different market prices for different locations and resulted in optimum routes and profit improvement of the applied agricultural product.

A Study on the Perceived Service Quality in the Passenger Transportation (지각된 여객운송서비스품질에 관한 연구)

  • 김성국;조만영
    • Journal of the Korean Institute of Navigation
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    • v.24 no.4
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    • pp.269-283
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    • 2000
  • Service is the source of firm's competitive advantage in recent years. The importance of service quality in any service industry doesn't need to be disputed. Customers have expected the improvement of the quality of service they receive ,so providers are struggling to meet these expectations. This study aims at finding factors of service quality in passenger transportation. An empirical investigation and the measurement on the perceived Service Quality by customers in the passenger transportation system was carried out. The purpose of this study is to clarify the factors of service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combines research tools that include both empirical study and documentary research. Data was gathered from 239 passengers by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation (SERVQUAL) model. Research findings through empirical test are as follows. First, five service quality dimensions in passenger transportation are identical to SERVQUAL dimensions defined by Parasuraman, Zeithaml, and Berry in 1988. Second, demographic segments such as gender and age don't have significant different dimension of service quality. Third, there is no significant difference between groups by experiences such as price level, abroad tour and vehicle type in determinants of transportation service quality.

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Current Status of Fishery Resources in Kenya

  • Ibuuri, Peter Kimathi
    • Journal of Marine Bioscience and Biotechnology
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    • v.3 no.1
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    • pp.24-30
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    • 2008
  • Fishing in Kenya, until the discovery of Nile perch as an export commodity in the early 1990s, has basically a subsistence occupation for the lake and coastal communities. The government also did not recognize the importance of fisheries as a contributor to the macro-economy and therefore, did not pay much attention in terms of resource allocation for the development of the sector. Most fishing in Kenya is artisanal, with a little industrial fishing by prawn trawlers. The deep sea (EEZ) fishery resources are currently exploited by DWFNs through a licensing system. Only a small quantity of catch from the EEZ is landed in Kenya, primarily tuna loins for processing for export. Currently capture fisheries, mainly from Lake Victoria, earn local fishers over Kenya shillings (K Sh) 7 billion, while exports earn the country K Sh 5 billion (US$ 50 million) in foreign exchange annually. The government has been putting in place an enabling environment to promote investment activities in order to achieve economic recovery as well as for the development and sustainable use of fisheries resources in the country within the specified period. The Department's major roles are to ensure sustainable exploitation of fisheries resources; to promote aquaculture development; to assure quality and safety of fish and fishery products; and to facilitate fish marketing in order to maximize the benefits that can be derived from fisheries. The contribution of fisheries to local incomes, subsistence and food nutrition is significant, as this occurs in areas with the highest incidences of poverty in the country.

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Overview of Fisheries Resources in Namibia

  • Endjala, Jason Tshuutheni
    • Journal of Marine Bioscience and Biotechnology
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    • v.3 no.1
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    • pp.31-37
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    • 2008
  • Off the 1,572 km long coastline of Namibia lies known as the Benguela upwelling system, a very rich source of marine life supporting traditional and modern forms of fishery. Commercial fishing and fish processing is one of the fastest-growing sectors of the Namibian economy in terms of employment, export earnings, and contribution to GDP. The fishing industry has grown to the extent that it is currently Namibia's second biggest export earner of foreign currency after mining (90% of national output is marketed for export). In 2005, Namibia harvested about 552,164 tonnes of fish. The final value of processed products (export value) that year was around US$ 376.0 million. Besides the marine captured fisheries, Namibia also has a small but vibrant aquaculture sector. Inland captured fisheries exist in the north-east and north-west of Namibia where as commercial freshwater aquaculture of tilapia and catfish is also undertaken. The inland fisheries are mainly subsistence based and typically labour intensive, with low catch per unit effort. However the subsistence fisheries from these regions play a significant role in the lives of rural community. The domestic market for marine fish products is extremely limited due to the small size of the population (2 million). The fishing industry is a source of considerable employment for many Namibians. Huge potential to increase production exists in Namibia, unpolluted high quality marine waters, high natural primary productivity of the seawater, availability of inexpensive fish by-products from established fish processing sector for inclusion in wet aqua-feeds and well-established processing, packaging and marketing systems due to the marine capture fisheries that can be adopted for aquaculture purpose.

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