• Title/Summary/Keyword: Marketing System

Search Result 1,710, Processing Time 0.036 seconds

A Survey on the Shipping and Port Logistics Industry in Busan, and Establishment of Its e-Logistics Infrastructure (부산지역 해운.항만업체 총조사와 e-Logistics 인프라 구축에 관한 연구)

  • 노흥승;이재원
    • Journal of Korea Port Economic Association
    • /
    • v.17 no.2
    • /
    • pp.167-182
    • /
    • 2001
  • The government of Busan Metropolitan City conducted the "Survey on Shipping and Port Logistics Companies in Busan" between May and December, 2000. This was the first comprehensive survey of Busan Port conducted from the perspective of regional & industrial economics. The objective of the survey was to find out the level of influence of the shipping and port logistics industry on the regional economy of Busan, and to obtain base data for use in establishing an actual promotion program. The survey acquired information about human and physical resources, management conditions and consciousness of the industry, In addition, the study analyzed the survey data. The results of the analysis showed a method of creating added value in support of the marketing activities of the companies, and indicated methods of achieving systematic and sustainable promotion. The government of Busan City shall develop an e-Logistics infrastructure which can deliver a synopsis and intelligent information to people and companies in the industry by the end of this year. The information system would be of great help for people who may not be familiar with Busan's port and shipping industry, particularly international shipping companies. This will result in an Increase of trade and exchange in the shipping and port logistics industry, resulting in the generation of increased added value within the near future.

  • PDF

A Study on the Development Strategy of Jeju Marine Leisure Equipment Industry (제주도 해양레저장비산업 육성 방안에 대한 고찰)

  • Lee, Young-Jin;Song, Young-Min
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.24 no.2
    • /
    • pp.286-301
    • /
    • 2012
  • This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

Color Trends Prediction Relating to the Handy Electronic Product Materials -Focused on the Plastics Materials- (휴대용 전자기기 소재에 나타난 칼라 트렌드 현황 및 예측 -플라스틱 소재를 중심으로-)

  • 최우석
    • Archives of design research
    • /
    • v.15 no.2
    • /
    • pp.169-176
    • /
    • 2002
  • The purpose of this paper is to describe and predict the color trends of the handy electronic plastics product materials using design management based on a field survey in Korea and Japan. It is attempted to suggest more rational, systematic design process management of Korean firms, and to provide sharing of design knowledge management system among small businesses, home appliances, and the related organizations. Results of color trends survey shown plastics materials are cybertic, purity, and colorful trends. In addition, as emotional marketing strategy the trends of color and face processing are high quality, variety, and difference. Finally, this paper also suggests the way of DB building of color trends.

  • PDF

A Study on the Pop Stars' Fashion Styles Influencing Young Street Fashion (영 스트리트 패션 형성(形成)에 미친 팝 스타의 패션스타일 연구(硏究))

  • Lee, Hee-Seung;Cho, Kyu-Hwa
    • Journal of Fashion Business
    • /
    • v.10 no.4
    • /
    • pp.114-129
    • /
    • 2006
  • This purpose of this study is to research on the influence on the creation of young generation's street fashion of pop stars focused on pop music given the fact that fashion can be created by popular culture in this multi-media era. Also, this study is to provide useful data for the activation of the creation of young fashion culture and the fashion industry through pop stars' fashion. The pop stars' fashion that has affected young street fashion is as follows : Elvis Presley's rock'n'roll style, Beatles' mods style, Janis Joplin's hippy style, Sex Pistols's punk style, Madonna's boy-toy and corset style, Michael Jackson's androgynous style, Puff Daddy and L.L Cool J's hip-hop style, Bob Marley's reggae style, Spice Girls, Jennifer Lopez and Britney Spears's sexy style. The young street fashion culture of pop stars and its industrial meaning withdrawn from the above are as follows : Creation of a fashion icon, Creation of anti-fashion, Liberation of a sex role, Costume play culture, Activation of the young fashion industry through star marketing.

Assessment of Food Service Management in University Food Service (대학급식소의 운영특성에 따른 급식관리 평가)

  • 조순희;홍성야
    • Korean journal of food and cookery science
    • /
    • v.14 no.5
    • /
    • pp.482-491
    • /
    • 1998
  • The objectives of this study were to characterize the food service managements in university food services. In a survey involving university food service centers throughout the country, the importance, performance scores and policies for food service management were investigated. Of the total 40 institutions surveyed, 23 were run directly by the institution, eight by contract, and nine by rental. Data were analyzed by t-test, ANOVA using the SPSS program. Management system was evaluated separately for organization, human resources, finance, nutrition education, purchasing, quality control, sanitation and safety, and marketing for their relative importance, degree of performance, and policy establishment. It was found that the relative importance scored higher than the degree of performance and policy establishment. When rhe relative importance for the direct, contract and rental operations was compared, the rental operation scored the highest. Performance score of direct was the highest in direct operation. The findings of this research suggest that the university food service should be creative through systematic management, and further research is needed to evaluate various variables that influence productivity, such as employee morale, pleasant working environment, customer satisfaction, and introduction of TOM for university food services.

  • PDF

Plan for Invigoration of Visiting Nursing Center in Long-Term Care Insurance for the Elderly - Through SWOT Analysis - (노인장기요양보험 내 방문간호센터 운영의 활성화 방안 - SWOT 분석을 중심으로 -)

  • Byeon, Do Hwa
    • Journal of Korean Public Health Nursing
    • /
    • v.29 no.2
    • /
    • pp.203-218
    • /
    • 2015
  • Purpose: The purpose of this study is to find and suggest ways to invigorate operation of visiting nursing centers. Methods: SWOT analysis was performed based on the status of use of visiting nursing centers and opinion survey on the centers' nursing experts. Results: SO strategy was drawn to improve service satisfaction, develop standardized manuals, and improve the areas of visiting nursing services, and WO strategy was drawn to establish reliability, strengthen promotion or marketing strategy, strengthen management ability, and reinforce the governmental support of visiting nursing services. ST strategy was drawn to recover the functionality of health management, secure competitive advantage, and simplify the issuance of visiting nursing directions, and WT strategy was drawn to provide customized service, establish the cooperative system of related agencies, and adjust fees. Conclusion: For invigoration of visiting nursing centers, people must recognize the importance of the visiting nursing service and institutional standards should be established so that visiting nursing service, which is currently provided as an option according to Standard Long-Term Care Plan, can be provided on a mandatory basis.

A Qualitative Study on Responsible Tour Operators' Perception and Operation Status (공정관광 운영자의 인식과 공정관광 운영 현황 분석 - 심층면접을 통한 영역분석을 중심으로 -)

  • Kim, Kyung-Hee;Kang, Sung-Jin
    • Journal of Agricultural Extension & Community Development
    • /
    • v.22 no.1
    • /
    • pp.15-24
    • /
    • 2015
  • Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

A Study on Mechanical Strength in AI7075/CFRP Hybrid Composite (AI7075/CFRP 하이브리드 복합재료의 기계적강도 평가에 관한 연구)

  • 유재환
    • Journal of the Korean Society of Safety
    • /
    • v.12 no.4
    • /
    • pp.57-62
    • /
    • 1997
  • The combined structure of hybrid composite made through the bonding process of materials of different properties greatly defines its mechanical characteristics, as the results of the experiments on materials of different properties show much dissimilarity. When carbon/epoxy materials are applied to hybrid composite, the carbon materials helps to improve the mechanical properties of the hybrid composite, and the epoxy reduces its fracture strain and impact resistance. Carbon fiber which is now in general commercialization is classified as high modulus or high strength system, and its manufacturing methods are various. The study of the materials having combined structure is focused on the numerical analysis of the layers of bonding surface in materials with difference modulus. The hybrid composite made through the multilayered bonding of reinforced aluminium sheets with aramid fiber now faces the marketing phase, and especially its excellent fatigue resistance and mechanical properties promote active researches on the similar products of hybrid composite. This study aims to investigate the effects of CFRP volume ratio and fiber's orientation over the properties of mechanical strength and fatigue life of the hybrid composite, AI7075/CFRP. To carry out this study, static tensile and fatigue tests were given to some of the panels which, made through the co-cure processing in an autoclave, have different CFRP volume ratio and carbon fiber orientations.

  • PDF

Market Segmentation Based on Online Fashion Communities' Behavioral Types (온라인 패션 커뮤니티 행동 유형에 따른 시장 세분화)

  • An, Jung-Hee;Lee, Soo Jin
    • Journal of the Korean Society of Costume
    • /
    • v.65 no.7
    • /
    • pp.101-117
    • /
    • 2015
  • Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

The Difference of Price Zone Evaluation According to Type of Consumer and Purchasing Behavior

  • KIm, Jung-Won
    • Fashion & Textile Research Journal
    • /
    • v.4 no.6
    • /
    • pp.517-523
    • /
    • 2002
  • This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.