• Title/Summary/Keyword: Marketing System

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The Effective Risk Management of Academic Entrepreneurs' R&D Technology Transfer (학술적 기업가의 R&D 성과이전 위험의 효과적 관리)

  • Kim, Jai-Myung
    • Korean Business Review
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    • v.16
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    • pp.123-144
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    • 2003
  • The transfer of R&D performance is the technology transfer in a narrow sense. This study aimed at fanning the effective managerial systems of the transfer of the academic entrepreneur's R&D performance. For this purpose, this study analysed the characteristics and success factors of R&D performance transfer based on the theory of project life cycle. This research classified the life cycle of academic entrepreneurs' R&D projects into six stages. And the risks associated with the transfer process was categorized using the case study about the establishing processes the mineral-related small finns. Especially, the risk of the technology transfer was investigated by the R&D project implementation stages. Based on this results, this paper suggested the strategic system such as the marketing-oriented thinking, the clear-cut statement of the role among the stake-holders of the R&D and commercialization processes, the dynamic system of the academic entrepreneurs' leadership, the formation of the transfer management system, and the usage of project risk management techniques.

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A Searching Product Design Cognizance System on Consumers (소비자 제품디자인 인식체계의 규명)

  • 신택균
    • Archives of design research
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    • v.11
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    • pp.62-68
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    • 1995
  • ------Recently. as the level of common consumer thoughts of design has been highly developed. and the design oriented attitude of consumers. and it's research of behavior. are studied widely in business administration field. Accordingly the study of design has been endeavor to be studied bilaterlly by with related study like marketing as to secure the co-operative results and or conclusions which explain the consumer behaviors of product purchasing. This study is one of the conceptional trials steps which get in touch of design cognizance theoretically in design field. Main cotents are. A) The design oriented multi-attribute attitude factors regarding to consumer decision making. B) The design factors which give influences on purchasing products. C) The particularity of design factors is to be make on design cognizance. For these purpose, this study. above all. tries to survey the circumstance of design cognizance and the processing system of organizing design information. Finally "The product design cognizance system on consumers is represented hereinafter.fter.

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An Analysis System Using Big Data based Real Time Monitoring of Vital Sign: Focused on Measuring Baseball Defense Ability (빅데이터 기반의 실시간 생체 신호 모니터링을 이용한 분석시스템: 야구 수비능력 측정을 중심으로)

  • Oh, Young-Hwan
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.1
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    • pp.221-228
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    • 2018
  • Big data is an important keyword in World's Fourth Industrial Revolution in public and private division including IoT(Internet of Things), AI(Artificial Intelligence) and Cloud system in the fields of science, technology, industry and society. Big data based on services are available in various fields such as transportation, weather, medical care, and marketing. In particular, in the field of sports, various types of bio-signals can be collected and managed by the appearance of a wearable device that can measure vital signs in training or rehabilitation for daily life rather than a hospital or a rehabilitation center. However, research on big data with vital signs from wearable devices for training and rehabilitation for baseball players have not yet been stimulated. Therefore, in this paper, we propose a system for baseball infield and outfield players, especially which can store and analyze the momentum measurement vital signals based on big data.

A Wisdom Asset Service Design Proposal by Service Nature (서비스본질기반의 지혜자산화 서비스디자인 제안)

  • Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.8 no.1
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    • pp.1-12
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    • 2018
  • The current research investigates an optimal design for the service system, which refers to the entire process of implementing, providing, and utilizing wisdom assets. We analyzed the intrinsic commonality of wisdom assets and services, and carried out research based on optimality in fidelity to service essence. The essential characteristics of service are horizontality, interactivity, harmonization, and relationship. It is suggested that the operating process can be implemented in the best condition when the wisdom asset service system is designed based on the four essential characteristics of services. It has been demonstrated that the entire process of production, delivery, marketing and quality control of wisdom contents can be designed on the basis of the essence of wisdom and service. After designing a basic service model, detailed service models are presented. The purpose of this study was to solve the problems of the material civilization society which is suffering mentally and to design the social service model which is high in productivity but mentally healthy. By supplementing and deepening the results of this study, it will be possible to develop and implement desirable social service model in which all societies live a happy life.

A study on the Effect of the Venture Identification System on Productivity and Technical Inefficiency (벤처 인증의 생산 및 기술적 비효율성에 대한 영향 분석)

  • You, Yen-Yoo;Roh, Jae-Whak
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.295-311
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    • 2011
  • The government is working out the development of a venture enterprise through a venture certification system. The broad effects of its policies are anticipated by the government and revealed in the 'The Survey on Actual Condition of Venture Enterprises 2010'. These benefits include the revitalization of start-up, promotion of technological innovation, progress in marketing ability, improvement in corporate image, financing and investment, and benefit from tax reduction & exemption. However, with the estimation of production function and sales function, which both uses capital and labor as a basic elements, it was found that only 'financing and ease of investment' produces a statistically significant effect on production and sales. An addition, this study looks into whether venture-supporting system are helpful to the eradication of technical inefficiency. The policies brought about positive changes in reduction of technical inefficiencies except with regard to the ease of start-up where it was found that an increase in inefficiencies was the result.

A Study on Possible Construction of Big Data Analysis System Applied to the Offline Market (오프라인 마켓에 적용 가능한 빅데이터 분석 시스템 구축 방안에 관한 연구)

  • Lee, Hoo-Young;Park, Koo-Rack;Kim, Dong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.317-323
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    • 2016
  • Big Data is now seen as a major asset in the company's competitiveness, its influence in the future is expected to grow. Companies that recognize the importance are already actively engaged with Big Data in product development and marketing, which are increasingly applied across sectors of society, including politics, sports. However, lack of knowledge of the system implementation and high costs are still a big obstacles to the introduction of Big Data and systems. It is an objective in this study to build a Big Data system, which is based on open source Hadoop and Hive among Big Data systems, utilizing POS sales data of small and medium-sized offline markets. This approach of convergence is expected to improve existing sales systems that have been simply focusing on profit and loss analysis. It will also be able to use it as the basis for the decisions of the executive to enable prediction of the consumption patterns of customer preference and demand in advance.

A Study on Human Resources Management for Hotel Kitchen (호텔주방 인적자원관리 방안에 관한 연구 -서울지역 특급호텔 중심으로-)

  • 엄영호
    • Culinary science and hospitality research
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    • v.7 no.2
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    • pp.25-48
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    • 2001
  • Since 1998 IMF economic crisis, hotel companys have made an operation innovation in generally to reinforce a competitive power. Never ther less, a structural depression with high expense of costs-low degree of efficiency and high price of commodities-low degree of growth during the last few years. And hotel companys were doing endeavor for conquer this depression with reshuffle of the personnal system and that systematizing an enterprise and production control. Hotel has more increase personnel expenses percents than increase sold price percents so that hotel reducing cook and as result, hotel has a problem from production selling of foodservice because that is insufficient of cook man power. On studying this research, an importancy of cusine department in inquire hotel and an efficiency man power control of cusine department influence on hotel marketing were made use of analysis for hotel kitchen management. The result of this study is like that. First, the quality of a hotel employee is directly related to that of hotel service, which is functioned as a principle factor on which success or failure of tie hotel very largely depends, Second, fair evaluation of merits. Third, cognition for job as expert. Fourth, the roles and competences of the employees were affected much by the inner or outer environmental changes surrounding the hotel enterprises. Fifth, do not underestimate an intelligent ability and will power of employee, and hotel company have to manage that the employees consult themselves about their things of department and improve with the master sense for job. Sixth, pay increase and intensive system. This system can raise the will to achievement for employee's job, and company can get many benefits from government. Seventh, the employees should be encouraged to have memberships of academic organizations, to actively participate in academic meetings, workshops, conferences, and forums in the area of job performance.

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Implementation of Smartphone based Mobile Office for a Logistics Company using HTML5 (HTML5를 이용한 물류기업의 모바일 오피스 구현에 관한 연구)

  • Lim, Yongtaek;Byun, Haegwon;Yoo, Woosik
    • Journal of Information Technology and Architecture
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    • v.9 no.4
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    • pp.433-442
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    • 2012
  • This paper focuses on developing a smartphone-based mobile office system for a logistics company in Korea using HTML5. Mobile office is smart working environment of working out of a company office using mobile devices such as smartphones and portable computers which are connected to the company servers via WiFi or 3G/4G. Recently many companies are introducing mobile office information systems with the smartphone wave, but they are having difficulties in maintaining and updating their systems due to the transformative mobile application platform. Therefore, we need a platform-independent implementation tools for the mobile office application and HTML5 is one of the solution tools. In this paper, we develop mobile and web applications applicable to all kinds of mobile devices such as iOS, android and windows mobile etc using HTML5. The proposed mobile office system consists of groupware, marketing management, reporting module and transportation management system.

Method Discrimination for Product Traceability and Identification of Korean Native Chicken using Microsatellite DNA (초위성체를 이용한 한국 재래닭의 원산지 추적 및 개체 식별 방법에 관한 연구)

  • Park, Mi-Hyun;Oh, Jae-Don;Jeon, Gwang-Joo;Kong, Hong-Sik;Sang, Byong-Don;Choi, Chull-Hwan;Yeon, Sung-Hum;Cho, Byong-Wok;Lee, Hak-Kyu
    • Korean Journal of Organic Agriculture
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    • v.12 no.4
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    • pp.451-461
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    • 2004
  • In an animals, identification system has been widely used by ear tag with dummy code and blood typing for parernity. Also, genotyping methods were using for useful mean of individual identification for live animals. In the case of genotyping estimation of gene in population of korean native chicken. In this study, we tested for development of genetic markers used it possible to determination of individual identification system. The candidate genetic markers were used already bow 10 of microstalite DNA sequence information in chromosome No. 1 and 14. Result of analysis for genotyping, the number of alleles of those microstatelites DNA was shown minimal 3 to 12 and the heterozygote expression frequency range was shown from 0.617 to 0.862. In our result, effective number of allele for each microsatellites DNA was shown 3~7, and the accuracy of individual identification was shown nearly 100%, when used with 6 genetic marker. This study was about genotyping method for identification used specific genetic marker form microsatellite DNA in the brand marketing of korean native chicken. Our results suggest that genotyping method used specific genetic marker from microsatellite DNA might be very useful for determination of individual identification.

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Allocating the Budget of Port Incentives for Customers (항만 인센티브 예산의 합리적 배분방법)

  • Park, Byung-In
    • Journal of Korea Port Economic Association
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    • v.32 no.3
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    • pp.139-154
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    • 2016
  • The port incentive scheme currently implemented in various Korean ports is used as a marketing tool to increase price competitiveness. Typically, ports implement piecemeal imitation strategies to enhance their competitiveness, rather than a precisely designed system. A precise analysis of the effectiveness of a port's system and scheme redesign are lacking because budget allocation is done without input from customers and freight groups. This study models the incentives faced by ports using a linear programming model. We use the Gwangyang port as the base case. Our analysis of the Gwangyang port reveals that there are insufficient incentives implemented when a traditional qualitative analysis is used. We also identify any excess, deficiency, or absence of the incentive effect for each type of customer and freight group. We find the overall budget of the incentive scheme to be more rational when ports allocate funds to minimize port mileage, and allocate 61.77 percent and 38.23 percent of the budget on existing and new (or increased) cargo inventory, respectively. Future studies can build on our work by further considering basic inputs, and by adding a system to estimate the input data of our model to identify constraints and thus provide a more accurate incentive scheme.