• 농업과학연구
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• 제45권2호
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• pp.298-307
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• 2018

The aim of this study was to enhance the value of the chestnut industry by analyzing the value chain structure. Based on the value chain theory, it is divided into primary activities and support activities. Thus, in total, 27 subjects from Gongju, Buyeo, and Cheongyang were interviewed and self-administered questionnaire. Regarding the value chain structure of the chestnut industry, the primary activities consisted of production followed by cultivation and storing, sorting and packaging, transportation and marketing sales. The support activities were divided into production infrastructure, policy, R&D, and systematization. The primary activities are able to maximize profits through cost reductions. The production was divided into general and environmentally friendly cultivation. Depending on the labor force, it is family-centered labor. However, the installation of harvest nets depends on a hired labor force (40 - 60%) such that it would be necessary to have a mechanized harvest to replace the manpower for the cost reduction. Transportation, marketing sales, and backdoor selling (38.1%) were higher than the existing channels (31.0%) using the National Agricultural Cooperative Federation. The enhancement of value could be created by maximizing profits through the reinforcement of the links between each subject. The production showed strong connections with cultivation/storing, sorting/packing, and backdoor selling and the National Forestry Cooperative Federation. The processing stage is a very simple structure, it would be necessary to have R&D and to support promotions, infrastructure, machines, and sales increases, which should be expanded by connections with other industries like the food industry.

• 마케팅과학연구
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• 제19권3호
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• pp.28-36
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• 2009

现有的文献广泛的关注财阀以及他们的所有权和支配权的优点和弱点, 但是几乎没有关于韩国非财阀公司的研究. 然而, Lee, Lee and Pennings (2001)并没有特别的探讨在韩国国内市场非财阀公司为求生存而对抗财阀公司的具有竞争力的战略. 本文的研究动机是通过四个探索性案例的研究, 韩国非财阀公司对抗财阀公司的成功的竞争战略和提出的建议可能会对其他的企业以及公共政策制定者有所帮助. 从产品相似性和公司内的合作关系分别定义竞争和合作的概念. 从这两个方面, 我们开发了以下$2{\times}2$ 矩阵, 为非财阀公司对抗财阀公司提供四种竞争战略. 在小组1的非财阀公司在高端市场对财阀公司让步, 但在低端市场有 "我也是在低端市场" 的产品, 同时承认在高端市场的财阀. 在小组2, 非财阀公司以供应商或互补企业的身份成为财阀公司的合伙人. 在小组3, 非财阀企业从事与财阀直接竞争. 在小组4, 非财阀企业的目标, 以产品创新或服务填补目标市场空白点. 我们选择的4个公司分别是E‐Rae电子企业公司(共存方), Intops(供应商), Pantech(竞争对手)和Humax(小众市场成员). 通过分析这4个案例, 相互提供更丰富的洞察力战略. 基于我们的概念框架, 提出下列假设 : 假设1 : 与财阀公司有合作关系的非财阀公司比没有合作关系的公司表现得更好. 假设1a: 共存方会比竞争方表现得更好. 假设1b: 合伙方会比小众市场成员表现得更好. 假设2: 与财阀公司的产品没有相似性的公司比有相似性的公司表现得要更好. 假设2a: 合伙方比共存放表现得更好 假设2b: 小众市场成员会比竞争方表现得更好. 假设3: 小众市场成员应比共存方表现得更好. 假设4: 按绩效的降序排列依次是合作者, 小众市场成员, 共存方, 竞争方. 一组专家按照我们4组的分类把216家非财阀公司分类. 用SPSS统计软件中的简单方差分析来检验假设. 结果发现. 与财阀公司有合作关系的以及提供与财阀公司不同的产品或服务比较好. 很明确的一点是, 平均来说, 若要对抗财阀公司中获利, 其战略是成为合伙人(供应商或组成部分). 直接与财阀公司硬碰硬的竞争是要付出极高代价的战略, 而这种代价不是非财阀公司能负担得起的. 避免与财阀公司迎面竞争的战略是用不同的产品服务于利己市场, 或是服务于被财阀公司忽视掉的低端市场. 些战略是比较好的生存战略. 本文说明在财阀环境中, 韩国的中小型非财阀公司有一些方法可以生存, 尽管不是没有风险. 根据不同的竞争组合, 合作的公司可以根据产品相似性以及合作关系的维度来选择定位从而制定自己的竞争战略. 例如共存方, 竞争对手, 合伙人, 小众市场成员. 根据我们的探索性案例分析, 合伙人对非财阀公司来说可能是最好的战略, 而竞争者则是有很大风险的. 小众市场成员和共存方处于中间, 但前者比后者要好. 很多中小型企业的管理者只是用简单的, 不是合作就是竞争的观点来审视市场的领导者‐典型的就是财阀. 结果. 很多非财阀公司变成被动的合作者或被自己的竞争对手财阀所击败. 事实上, 合作和竞争并不是互相排斥的, 是可以同时被追求的. 正如本文所建议的, 非财阀公司可以根据他们的环境, 内部资源和能力灵活的选择合作和竞争.

• 농촌지도와개발
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• 제21권4호
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• pp.967-1006
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• 2014

본 연구는 협동조합기본법에 의해 설립된 농업분야 협동조합의 운영현황과 유형별 특징을 파악하여 시사점을 제시할 목적으로 수행 되었다. 이를 위하여 195개의 협동조합을 설문조사하였다. 결과를 요약하면, 농업분야 협동조합은 설립목적에 따라서 사업자협동조합, 소비자협동조합, 사회적 협동조합으로 구분할 수 있다. 사업자협동조합은 조합원의 소득향상을 목적으로 하는 생산자협동조합과 직원협동조합으로 나누어지지만, 생산자 협동조합 비율이 매우 높다. 사업자 협동조합은 조합규모가 30명 내외 규모가 많고 1인당 출자금은 모든 협동조합 유형중에서 가장 높은 수준이다. 또한, 생산과 가공 그리고 유통업을 겸업하는 것이 일반적이며, 영업방식은 온라인을 활용하거나 안정적인 계약관계에 의존하는 경향이 있다. 소비자 협동조합은 소비자 협동조합과 이해관계자 협동조합으로 나누어지며 조합원의 복지를 설립목적으로 한다. 조합규모는 30명이상의 규모가 많지만 1인당 출자금 액수는 낮은편이다. 유통업을 주업종으로 영위하며 판매방식은 인적 네트워크와 고정점포를 활용하는 경우가 많다. 사회적 협동조합은 공익목적으로 설립되고 10명이하 소규모인 경우가 많으며 1인당 출자금 또한 가장 적다. 운영 및 사업내용은 소비자 협동조합과 유사하다. 본 연구의 시사점은 협동조합의 유형별 사업모델에 따라 적정규모화를 추진할 필요가 있으며 설립과정에서의 지원정책보다는 사업개발 및 경영안정화를 위한 정책이 필요하다는데 있다. 또한 농협과 연계한 지원정책도 마련되어야 할 필요성이 있다. 다만 이러한 정책을 추진하기 위해서는 심층적인 사례연구가 필요할 것으로 보인다.

• 유통과학연구
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• 제13권12호
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• pp.65-71
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• 2015

Purpose - Domestic cooperatives tend to increase during the establishment of cooperatives and gradually through the basic law of social needs. However, only cooperatives' qualitative grow this secured without blessings, and their quantitative growth through government support is questionable. The purpose of this study is to analyze the agricultural cooperatives established through the Distribution System Cooperatives Basic Law, which was enacted in January 2012. Subsequently, establishing agricultural cooperatives was done briskly. However, cooperatives established rapidly after the founding of the Basic Law encountered problems. Research design, data, and methodology - To assess the performance of selected agricultural cooperatives, data were analyzed using the methodological Analytic Hierarchy Process (AHP) approach. The AHP is a set of systematic procedures to hierarchically analyze the elements of any problem. Using a survey on expertise, a series of comparative determinations of each pair is performed to evaluate the relative strengths and the strengths of the impact between elements within the hierarchy. A survey was conducted on 10 small agricultural cooperatives using AHP analysis for the examination. The purpose of such research and analysis is to recommend a direction for future policies aimed at small agricultural cooperatives. Result - This study applied three types of policy evaluation criterion, including market expansions, organizations, and cooperative projects, and 12 types of small agricultural cooperative policy measures. Market expansion policies for agricultural cooperatives are classified into four categories: school meals, direct transactions, shopping malls, and wholesale markets. Organizational policies for agricultural cooperatives are classified into four types: existing sales channel management, education, preventing free riding, and enlarging members. Cooperative project policies in agricultural cooperatives are classified into four policy areas: cooperation between cooperatives, community contribution, joint businesses, and government links. In this paper, the growth priority in agricultural cooperative policies is analyzed by applying policy evaluation criteria on the basis of a survey on expertise. The priorities of the policy program are also analyzed using a decision analytic hierarchy process. The results indicate that market expansion is the most important policy evaluation criterion therefore, improving direct transactions, school meals, management of existing sales channels, and shopping malls are crucial policy measures. In contrast, the cooperation of cooperatives, expansion of union members, and cooperation with the government were found to have low priority. Conclusions - Agricultural cooperatives should develop plans as follows. Small agricultural cooperatives need to secure school meals and direct transactions for market expansion, restructure marketing strategies to manage existing sales channels, and, finally, increase education and training for sustainable organizational development. This study has the following limitations. Because the subject of the investigation is a new cooperative, determining its sustainable growth is difficult. Therefore, through analysis and a continuous study of cooperatives, future research is expected to show that modifying the direction of agriculture cooperatives is necessary.

• 한국병원경영학회지
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• 제17권2호
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• pp.21-33
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• 2012

Purpose : This study aims to suggest application of patients DB to hospital marketing by performing market segmentation and selecting target market. Consequently help to establish suited strategy of marketing. Method : 14,072 patients hospitalized in a University Medical Center were recruited into this study. In order to classify the customer groups, cluster analysis was used with RFM(Recency, Frequency, Monetary) model, and 1-way ANOVA verified the differences among groups. And then, sociodemographical status, healthcare utilization and diagnosis(ICD-10) of each group were compared to draw a marketing strategy. Results : Four groups were classified through clustering analysis, and'high use and high profit' and'low use and high profit' groups were selected as a target market. The features of target market were as follows, the female proportion was high; used a private room; hospitalized through the emergency room; had operation; length of stay was long; had many comorbidity and cooperative treatment. There was difference in each feature of target market: as for the'high use and high profit' group, many patients were diagnosed with 'certain infectious and parasitic diseases'; and as for the'low use and high profit'group, the proportion of patients who purchased'industrial accident compensation insurance'and'auto insurance'was relatively high; many patients were diagnosed with'Injury, poisoning and certain other consequences of external causes'. Conclusion : It is needed to establish'positioning' strategy by monitoring and communicating with'high use and high profit' group. And for the case of'low use and high profit' group, it is necessary to make a follow-up management and lead them to have a medical check-up.

• 통상정보연구
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• 제10권2호
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• pp.391-410
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• 2008

Emphasis on relationship management might be found out from Williamson (1975), who tried to elucidate why an organization exists. According to his transaction cost theory, an organization is established to evade opportunistic actions of the market and build up a hierarchy of value chain. However, judged from the perspective of exchange relationship in a trade, the transaction cost theory was likely to approach to buyer-seller relationship by the mechanism of competition. Therefore, an organization exists to control the competition of the market. Relationship management suggested by relationship marketing focuses on cooperation between buyers and sellers, rather than competition against each other. Relationship management aims to provide a framework for making a market relationship that might become an asset or a resource of the firm. In the process of maintaining and strengthening long-term and cooperative relationship with all stakeholders included customers, suppliers and staff, they continue to create new values. The purpose of this empirical research, by investigating how relationship management of multinational enterprises influences on their competitive advantages and performances, is to suggest that a cooperative relationship established for a long time in the market, so-called quasi-market relationship, substitutes for an organization.

• 산업경영시스템학회지
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• 제44권3호
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• pp.192-206
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• 2021

The pharmaceutical industry is an industry that provides medicines related to the health and life of the people. The pharmaceutical industry is a traditional regulation industry with the characteristics of R&D(Research and Development), purchasing, manufacturing, distribution and consumption under strict government management. Until now, pharmaceutical companies have continued to make efforts to maintain competitiveness through patent management, new product development, and marketing. However, industries are rapidly changing, including rising costs for developing new products and expanding generic markets. As these changes and uncertainties in the management environment increase, efforts are required to improve the competitiveness of the pharmaceutical industry from a new perspective. In this study, we intend to examine the impact of SCM(Supply Chain Management) dynamic capability of pharmaceutical companies on corporate performance through partnerships to respond to market changes and uncertainties. It was determined that the agility, visibility and flexibility that constitutes the SCM dynamic capabilities would affect the performance of pharmaceutical companies. In this study, the importance of SCM dynamic capabilities and cooperative relationships was identified through surveys by SCM managers of pharmaceutical companies. Consequently, in the pharmaceutical industry, which is a regulatory industry, we have identified that SCM dynamic capabilities and cooperative relationships with partner companies have a significant impact on corporate performance.

• 수산경영론집
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• 제41권1호
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• pp.53-72
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• 2010

The objects of this study are to consider the current features and the development process of the utilizing system of aquaculture farms in Japan, and to suggest the theoretical basis for improvement of aquaculture system of Korea in the future through the analysis of background of the liberalization theory proposed recently. The aquaculture-fishery system of Japan was begun from the Meiji Era Fishery Act and New Fishery Act of the World war II. A small sum of fishery fee is paid to the fishery cooperative having fishing rights for securing fishing area newly, because the aquaculture of Japan belong to fishery cooperative not individual ownership of union membr of cooperative society, the other words, cultivation fisheries household. In case of Korea, there are several differences with Japan as follows; almost cultivation fisheries household has a individual license, the lisence of fishing rights are recognized as an article, the license of fishing lights are able to do sale. Therefore, it is needed to paid a lots of money for securing fishing area newly. On the other hand, advanced countries in the marine aquaculture such as Norway have reached the stage where the managing abilities of marine aquaculture are similar to those in the manufacturing industry. And the number of large scale aquaculture farms with developed technologies and advanced marketing strategies in those countries is increasing. Considering that the marine aquaculture in Japan under the similar fishery systems of Korea has developed the state-of-the-art management skills or lead to large scale management, it is difficult to expect the decrease in the production costs under the small scale family business in Korea and this will lead to the decreasing competitive advantage over the imported seafood. Therefore marine aquaculture in Korea needs to increase the economy of scale to acquire the competitive advantage.

• 한국병원경영학회지
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• 제14권3호
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• pp.83-103
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• 2009

The main objective of this study is to investigate the influence of physician's communication styles and quality, and physician-patient relationship on patient satisfaction for improving physician's communication which is one of factors determining service quality in health care services, and providing the suggestion for building the positive physician-patient relationship. Data were collected from 341 inpatients in 13 general hospitals and university hospitals located in Busan Metropolitan City and Kyeongsang-do area using structured self-administered questionnaires. Major results of the empirical analysis are as follows; First, mutual-opened-cooperative physician-patient relationship, patient's communication receptive attitude, patient-oriented physician's communication style, and quality were significantly varied by respondents' characteristics such as age, consensual, job, and income. Second, empathy, patient's communication receptive attitude, physician-patient relationship, and patient satisfaction were significantly varied by respondents' medical-related conditions. Third, there was a significant correlation between active communication receptive attitude of patient and mutual-opened-cooperative physician-patient relationship. Fourth, patient-oriented physician's communication style and physician-patient relationship were found to have positive influence on total communication quality and effectiveness and empathy facet of communication quality both. Finally, patient-oriented physician's communication style, empathy, active communication receptive attitude of patient, and mutual-opened-cooperative physician-patient relationship were found to have positive influence on patient satisfaction. This research findings suggest that putting emphasis on effective physician's communication and enhancing positive physician-patient relationship are crucial for marketing activities and customer satisfaction management in health care settings.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.272-281
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• 2016

자원이 부족한 벤처기업이 풍부한 자원을 가진 대기업과의 경쟁에서 승리하기 위해서는 자원의 효과적 사용이 중요하게 작용한다. 자원을 효과적으로 사용하기 위해서는 자원투입의 방향성과 일관성이 확보되어야 하므로 결과적으로 자원상의 강점과 기업이 추구하는 전략 간에 적합성이 요구된다. 이에 따라 본 논문은 기업이 어떤 자원상의 강점을 가졌는지에 따라 전략이 결정되며, 설정된 전략에 의해 자원투입의 방향이 정해짐으로써 효과적인 자원투입이 이루어져 성과향상으로 이어진다는 논리에 입각하여 가설을 제시하고 실증분석을 통해 검증하였다. 실증분석 결과에 따르면, 연구개발능력은 기술 혁신차별화전략에, 마케팅능력은 마케팅차별화전략에, 재무능력과 생산능력은 저원가전략에 긍정적인 영향을 미치는 것으로 나타나, 자원에 따라 유효한 전략이 달라짐을 확인할 수 있었다. 또한 연구개발능력과 마케팅능력은 저원가전략에, 생산 능력은 기술차별화전략에 부정적인 영향을 미치는 것으로 나타났는데, 이는 자원상의 강점에 따라 어느 한 전략을 배타적으로 선택하는 것이 성과향상을 가져올 수 있음을 의미한다. 본 논문은 벤처기업에 있어 자원과 전략 간의 적합성이 성과에 중요한 영향을 미침을 실증적으로 입증했다는 점에서의 의의를 가진다.