• Title/Summary/Keyword: Marketing Cooperative

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Analysis and Design of Co-creation Platform Software by Object-Oriented Analysis Method (객체지향 분석 방법에 의한 Co-Creation 플랫폼 소프트웨어의 분석 및 설계)

  • Cho, Byung-Ho;Ahn, Heui-Hak
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.75-81
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    • 2016
  • My proposed Co-creation platform software analysis and design method in my paper, presents build technology of co-creation platform using Co-creation concepts refer to all process from products' idea level to products' design, manufacturing and marketing level. And this method can be possible to design and implement to be interlocked with company's cloud service and system through own SNS functions and OPEN API to build co-creation platform. Also owing to apply Wiki technology in the process of idea modification and completion level and provide cooperative work tools of story-board prototyping, it can be participate actively in the design process with customer and stakeholder together and realize functions to apply opinions. Therefore, Co-creation platform software analysis and design by objected-oriented analysis method is presented to show these design process effectively.

On the Regional Embeddedness of Korean Firms in Daren City, China : With Special Reference to Management Practices (중국 대련시(大連市) 한국기업의 지역적 뿌리내림 특성 -경영관행을 중심으로-)

  • Lu, Bi Shun
    • Journal of the Korean association of regional geographers
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    • v.13 no.1
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    • pp.54-67
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    • 2007
  • This paper aims to explore the characteristics of regional embeddedness of Korean firms in Daren City, China, with special reference to management practices. To achieve this goal, I attempt to analyze the type and structure of the firm, the structure of decision-making, labor practices, and the inter-organizational networks with the government, trade associations and the business supporting agencies. The major purpose of the investment in Daren by Korean firms is to penetrate and expand the local market. In line with this, the structure of decision-making by Korean firms tends to become increasingly autonomous, especially in terms of employment and marketing. However, the decision-making related to finance and accounting tends to be still highly controlled upon the headquarter in Korea. In addition, it is shown that Korean firms make a great effort to sustain the cooperative relationships with the local society and the local government.

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Effects of Organizational Communication Satisfaction of Teacher Librarians on Informational and Educational Services in School Libraries (사서교사의 조직 커뮤니케이션 만족도가 학교도서관의 정보·교육봉사에 미치는 영향)

  • Song, Gi-Ho
    • Journal of the Korean Society for information Management
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    • v.29 no.2
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    • pp.71-92
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    • 2012
  • The purpose of this study is to analyze the effects of organizational communication satisfaction of teacher librarians on the informational and educational service and to draw implications for improvement of the school libraries' educational role. According to the results of the analysis, teacher librarians have preferred informal communication by conversation and face-to-face talk with superiors or co-workers and horizontal communication during their performance. Characteristics of teacher librarians, such as career, gender and school levels, have influential effect on user education, libraryassisted instruction, reading and information literacy instruction. The more teacher librarians felt satisfaction of the informal communication, the more textbook-related reference lists are offered. Horizontal communication have a positive influence on information literacy instruction. However, teacher librarians should utilize cooperative statements, committees and councils and actively participate in those horizontal communication methods to share the vision and aims of school libraries with the larger school community. Teacher librarians also should put more efforts into developing their leadership role and marketing strategies in order to overcome the weaknesses of informal communication.

An Application of Support Vector Machines to Customer Loyalty Classification of Korean Retailing Company Using R Language

  • Nguyen, Phu-Thien;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.17-37
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    • 2017
  • Purpose Customer Loyalty is the most important factor of customer relationship management (CRM). Especially in retailing industry, where customers have many options of where to spend their money. Classifying loyal customers through customers' data can help retailing companies build more efficient marketing strategies and gain competitive advantages. This study aims to construct classification models of distinguishing the loyal customers within a Korean retailing company using data mining techniques with R language. Design/methodology/approach In order to classify retailing customers, we used combination of support vector machines (SVMs) and other classification algorithms of machine learning (ML) with the support of recursive feature elimination (RFE). In particular, we first clean the dataset to remove outlier and impute the missing value. Then we used a RFE framework for electing most significant predictors. Finally, we construct models with classification algorithms, tune the best parameters and compare the performances among them. Findings The results reveal that ML classification techniques can work well with CRM data in Korean retailing industry. Moreover, customer loyalty is impacted by not only unique factor such as net promoter score but also other purchase habits such as expensive goods preferring or multi-branch visiting and so on. We also prove that with retailing customer's dataset the model constructed by SVMs algorithm has given better performance than others. We expect that the models in this study can be used by other retailing companies to classify their customers, then they can focus on giving services to these potential vip group. We also hope that the results of this ML algorithm using R language could be useful to other researchers for selecting appropriate ML algorithms.

Comparative Analysis of Curriculum and Research Trends Related to Clothing for Persons with Special Needs between Korea and America (특수의복에 관한 실태조사 연구 -한국과 미국의 교과과정과 연구경향분석을 중심으로-)

  • 김찬주
    • Journal of the Korean Home Economics Association
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    • v.27 no.3
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    • pp.13-28
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    • 1989
  • With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

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Development of brand equity index model and a strategy to improve brand equity: Focus on National Federation of Fisheries Cooperatives (브랜드 자산가치 지수 모형 개발 및 브랜드 가치 향상을 위한 전략방향 : 수협을 중심으로)

  • Cho, Yong Jun;Myoung, Soo Ah
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.6
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    • pp.1231-1239
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    • 2013
  • Recently, successful management of the brand is more important than anything else to enhance the competitiveness of enterprises and increase customer loyalty. Most customers evaluate value and image of an enterprise in accordance with their experience of its goods and service. This study focused on the Fisheries Cooperative Association representative brand for the marketing point of view and attitude shall establish a scheme that can identify. We suggest a model that can measure the brand equity index (BEI) for equity. Based on the survey, we intended to provide the strategic direction and derive important factors for improving brand equity.

Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
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    • 2011.04a
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    • pp.246-249
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    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national exports from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of SolarPACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the SolarPACES program The Implementing Agreement specifies broad "Tasks," or thematic areas of work SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

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Activities of IEA SolarPACES & Task Programs (IEA SolarPACES 및 Task 활동)

  • Kang, Yong-Heack;Kim, Jong-Kyu;Lee, Hyun-Jin
    • 한국태양에너지학회:학술대회논문집
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    • 2011.11a
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    • pp.320-323
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    • 2011
  • SolarPACES is an international cooperative network bringing together teams of national experts from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of Solar PACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the Solar PACES program. The Implementing Agreement specifies broad "Tasks," or thematic areas of work. SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task. Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

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우리나라의 브랜드 쌀 생산 및 이용현황

  • 최해춘
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2002.08a
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    • pp.46-53
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    • 2002
  • The self-sufficiency of rice production was attained in 1975 through development of Tongil-type high-yielding rices and rapid dissemination to farmers and innovation of cultivation technologies, so-called "green revolution" in Korea. It can be continued during the last twenty seven years except some years with meterological disasters. The national average of milled rice yield per ha was only 3.1 ton at the first half of 1960′s, but it drastically increased to 5.0 ton at the 2nd half of 1990′s. Also, the rice quality was highly improved through the continuous varietal improvement of high-yielding japonica rice cultivars. The amounts of rice stock will go beyond about 1.9 million tons in 2002 due to the recent continuos bumper rice crop and relatively rapid reducing in rice consumption. There are so many rice brands over 1,200 in Korea, but most of rice commodities are not enough controlled in terms of marketing quality and palatability of cooked rice. Although the most rice brands are not properly controlled in quality management, its average level of grain quality is largely improved through the continuously increased diffusion of newly-developed high-quality rice cultivars since 1991. The rapid construction of rice processing complex(RPC) since 1992 also accelerates the production and distribution of brand rices. Especially, about half of distribution amounts are covered by brand rice commodities of the agricultural cooperative associations. The rice is mainly consumed by the type of cooked rice. The amounts of rice consumption for food processing is only below 4% of total rice consumption. The processed rice foods is mainly consumed as various processed cooked rices, rice cakes, and rice wines.

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Robot Development Trend and Prospect (신 성장동력의 로봇개발 동향과 전망)

  • Kim, Sung Woo
    • Convergence Security Journal
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    • v.17 no.2
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    • pp.153-158
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    • 2017
  • The robot imitates humans and recognizes the external environment and judges the situation. The robot is a machine that operates autonomously. Robots are divided into manufacturing robots and service robots. Service robots are classified as professional service robots and personal service robots. Because of the intensified competition of productivity in manufacturing industries, rising safety issues, low birth rate and aging, the robots industry is emerging. Recently, the robot industry is a complex of advanced technology fields, and it is attracting attention as a new industry where innovation potential and growth potential are promising. IT, BT, and NT related elements are fused and implemented, and the ripple effect is very large. Due to changes in social structure and life patterns, social interest in life extension and health is increasing. There is much interest in the medical field. Now the artificial intelligence (AI) industry is growing rapidly. It is necessary to secure global competitiveness through strengthening cooperation between large and small companies. We must combine R&D investment capability and marketing capability, which are advantages of large corporations, and robotic technology. We need to establish a cooperative model and secure global competitiveness through M&A.