• 한국철도학회논문집
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• 제15권1호
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• pp.71-79
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• 2012

본 연구는 철도공기업 구성원을 대상으로 시장지향성, 마케팅역량 및 조직성과 간의 인과관계, 그리고 시장지향성-마케팅역량 간의 관계에서 환경격변성이 지니는 조절효과를 살펴보고자 하였다. 특히 철도공기업을 코레일과 지하철 조직의 두 집단으로 구분하여 주요 구성개념들간의 관계에서 어떤 차이가 있는지를 살펴보았다. 연구문제에 대한 탐색적 실증연구를 수행한 결과, 두 집단 모두 시장지향성 차원이 마케팅역량에 유의한 영향을 미치고 있었다. 그리고 지하철 조직의 경우 환경격변성이 시장지향성과의 상호작용을 통해 마케팅역량을 긍정적으로 조절하고 있었지만, 코레일에서는 아무런 조절효과가 나타나지 않았다. 또한 두 집단 모두 마케팅역량이 조직성과에 강력한 영향을 주는 것으로 나타났다. 결론적으로 본 연구는 철도공기업의 조직성과 극대화를 위해서는 '시장지향성'이 조직 전반에 내면화 되어야 하며 마케팅역량의 증대에도 관심을 가져야 한다는 점을 시사하고 있다.

• 산학경영연구
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• 제15권
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• pp.47-58
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• 2002

Samsung Electronics has 25 production bases, 36 marketing subsidiaries and 23 overseas offices in 46 countries around the world. Samsung Electronics global strategy involves seven main regions: North America, Europe, Southeast Asia, Central Asia, China, the CIS and Latin America. Samsung Electronics is dedicated to helping the local communities where it does business, helping to advance local economies and develop products that best suit local needs. This case attempts to introduce the localization strategies of Samsung Austin Semiconductors especially with respect to the community service programs. Samsung Austin Semiconductors develops a framework for a firm to adapt in a foreign environment creating corporate citizenship. This model surely helps the firm to adapt, survive and grow even in a hostile foreign environment.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.163-170
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• 2020

The purpose of this research is to organize panels centered on professional workers and experts in the sports media industry, identify structures and items of sports media commentators' attributes that conform to the present era through the collective agreement process, and evaluate the derived measures according to the scale development procedure. We would like to shed new light on the nature of commentators due to the rapid development of broadcasting technology and the emergence of new media platforms, the emergence and expansion of smart media receptors and the changing environment of modern sports broadcasting. For this purpose, a panel of experts from academia and industry related to sports management and sports media was organized and the attributes of commentators were analyzed using the Delphi method. Technology development in the sports market has created a new sports consumption environment. In these consumer environments, various environmental factors influence the consumer's consumption culture of sports consumers. For example, professional information, as well as interpretations of sports culture, history and society are becoming their share for sports commentators, and viewers are demanding more diverse characteristics from sports commentators. In this respect, the study of sports commentator attributes can be a deep understanding of the rapidly changing culture of sports consumption.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.283-293
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• 2019

The purposes of the study are threefold: (1) develop key successful factors of blockchain platform for micro-enterprises based on Balanced Scorecard (BSC), (2) find out the correlation between the key successful factors of blockchain platform for micro-enterprises, and (3) understand the perception of micro-enterprise blockchain and the difference between theoretical guidance and practical application. This study combines Interpretative Structural Modeling Method, (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the causal relationships and hierarchical structures of the 12 key successful factors of blockchain platform for micro-enterprises and understand the correlation between factors. The 12 key successful factors developed based on the four perspectives of the Balanced Scorecard, and the questionnaire designs based on the concept of DEMATEL, and then analyzed data by DEMATEL and ISM methods to understand the correlation between key factors. The research results show that the key successful factors of blockchain platform for micro-enterprises include "brand equity", "security and anti-counterfeiting", "sales growth", "transparency and clear", "trust", "consensus mechanism", "traceability", "consistency", "tracking", "innovation management", "international", "organizational adaptation", in which consumer "trust" plays an important role. Micro-enterprises can use blockchain to expand the market, provide customers with better service quality, and bring sales growth to micro-enterprises.

• 무역상무연구
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• 제43권
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• pp.397-422
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• 2009

Electronic trade reduces additional costs generated from the issuing and management of paper documents, and overcomes the physical limitations of commercial transactions as well as the geographical and time limitations resulting from trading with foreign countries. These characteristics of electronic trade guarantees better and more effective global marketing for companies. In addition, by expanding relative superiority of large corporations to medium-small sized companies, many medium-small companies have shown great interest in electronic trade to promote its exporting businesses, and implementing changes to facilitate electronic trade into their business system. Therefore, it is expected that the electronic trade will be more widely distributed and utilized by businesses of all sizes in the future. The adaptation and implementation of the electronic trade system can only have prosperous effects when there is a high efficiency in the utilization and service process of the concerned company. Under this premise, this research first examined electronic trade, characteristics of the company and information utilization as the key elements to determine the effectiveness of the utility aspect. Then it examines confirmation of product demand, registration of revenues, and authorization as the key elements to determine the level of service process.

• Asian-Australasian Journal of Animal Sciences
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• 제21권11호
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• pp.1680-1688
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• 2008

Development of village chicken production can be a sustainable way of helping to meet the welfare needs of rural populations and raise their living standards. There is a dearth of information on research conducted to characterize, understand and develop the village chicken production systems in Zimbabwe. This review focuses on constraints, opportunities and research needs for the improvement of village chicken productivity in Zimbabwe. Village chicken production in Zimbabwe is extensive and dominated by indigenous chickens that exhibit remarkable adaptation to local environments. The multitude functions of village chickens, which include the provision of high quality protein meat and eggs, cash through sales and socio-cultural roles, are discussed in detail. Human gender aspects in village chicken production are highlighted. The factors that hamper village chicken productivity are reviewed together with opportunities and research needs. The major constraints include shortage of feed, poor health and housing management. Any improvements in these constraints may lead to sustainable increase in village chicken productivity.

• Journal of Information Processing Systems
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• 제4권3호
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• pp.113-120
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• 2008

Most enterprises have controlled claim data related to marketing, production, trade and delivery. They can extract the engineering information needed to the reliability of unit from the claim data, and also detect critical and latent reliability problems. Existing method which could detect abnormal quality unit lists in early stage from claim database has three problems: the exclusion of fallacy probability in claim, the false occurrence of claim fallacy alarm caused by not reflecting inventory information and too many excessive considerations of claim change factors. In this paper, we propose a process and methods extracting abnormal quality unit lists to solve three problems of existing method. Proposed one includes data extraction process for reliability measurement, the calculation method of claim fallacy alarm probability, the method for reflecting inventory time in calculating claim reliability and the method for identification of abnormal quality unit lists. This paper also shows that proposed mechanism could be effectively used after analyzing improved effects taken from automotive company's claim data adaptation for two years.

• 스마트미디어저널
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• 제5권2호
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• pp.59-64
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• 2016

스토리텔링 기법을 사용하여 교육, 마케팅, 창작 등 다양한 분야에서 활용하고 있다. 특히 창작분야에서는 기존의 구전설화와 같이 짧고 이해하기 힘든 이야기를 현재의 상황과 배경에 맞춰 새롭게 창작하는 이야기들이 많아지고 있지만, 많은 이야기들이 나옴으로써 이야기의 소재 및 아이디어가 한계에 다다르고 있고 기존의 이야기를 바탕으로 하여 새롭게 각색하는 방법이 매우 힘든 실정이다. 따라서, 본 논문에서는 스토리텔링 저작 지원 소프트웨어 내 사용할 수 있는 스토리 개발을 위한 사전 단계인 텍스트 분석 및 인물정보 추출 방법을 통해 사용자로 하여금 기존의 이야기를 바탕으로 새로운 창작의 기회를 제공할 수 있는 시스템을 개발하고, 이에 대한 기술적인 내용을 기술한다.

• World Technopolis Review
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• 제8권1호
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• pp.21-42
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• 2019

The purpose of this research was to investigate the factors influencing global expansion/scalability of Kenyan Small and Medium Enterprises (SMEs). Factor analysis and multiple/multivariate regression analysis to determine the functional relationship between independent variables (factors) and the dependent variable was used. The independent variables were: innovation & technology, fitness/appropriateness of management, global marketing strategy; and support environment and the dependent variable, global expansion/scalability. Data was collected from a survey of randomly selected firms of 205, drawn from a population of 440 firms from Kenya Manufacturers Directory, with 175 firms responding. The key findings from the research in relation to Kenyan SMEs were that: there is a functional relationship between global market strategy and global expansion; there is a functional relationship between innovation and technology orientation and global expansion, there is no significant functional relationship between supportive environment of firms and their global expansion; and there is no significant functional relationship between fitness/appropriateness of management and global expansion/scalability. The implications for practice is that the ranking of the factors in order of priority supports focusing concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation, collaborative ventures, and long-range vision as key factors in making Kenyan firms successful in the international market. The implication for policy and practice is that there is need for collaboration between industry and government in pursuing policies for global expansion/scalability and among SMEs and large enterprises particularly in areas of rapid technological change.

• 융합경영연구
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• 제10권3호
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• pp.9-19
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• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.