• Title/Summary/Keyword: Marketing Activity

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Pseudo-Integrators in the Evolution of Bores′s Broiler Integration (육계 통합체계(계열화) 전개 과정상의 사이비 계열주체 문제)

  • 김정주;박영인
    • Korean Journal of Poultry Science
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    • v.20 no.2
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    • pp.107-114
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    • 1993
  • The structure change in the broiler industry of Korea has been taking place very rapidly toward the direction of integrated production and marketing system. During the course of the evolution into the integrated structure, however, a number of small business entities, uncountable nationally but a minimum of a dozen, that previously engaged in the supply of production factors or live bird transaction also tended to get involved in the new system as a disguised or pseudo-integrator, having brought a lot of problems not only to the farmers but also to the development of integrated structure. The pseudo-integrator is generally characterized by limited functions in such a way of supplying chicks and feeds to and collecting grown birds from farmers under the contract at a fixed farmer's payment in practically the same pattern as a partial or quasi-integration, which intends to act as if an integrator in a stratagem to simply enjoy a margin simply from selling supplies and buying products for a certain period of time. The grower making a contract with appears to be a farmer who used to be an Independent and speculating but not able to join in the normal system of evolving integration. The problems of a pseudo-integrator center on the financial loss to a contract farmer, because the falsified integrator has to become easily bankrupt and run away when the price of live broiler continually stays below the cost of production, even though he is able to make a tremendous profit otherwise which is the real purpose of the operation for. It is true that the volatile market, fluctuating the price up more than doubled in a month and down to a half in a few weeks, makes the pseudo-integrator find the room for such a fraudulence. In addition, its activity also adversely affect the evolution of the integration due to rather negative image on structure change in general. It is recommended that the farmers need to better understand the real picture of the integrated system so as not to be swindled by a disguised, small scale agribusiness agent. By the same token, it is also equally required to have the whole industry integrated completely as early as possible. The Joint effort to get rid of pseudo-integrators' problems shall be put for the industry development moving toward the integration. No doubt a pseudo-integrator must be a temporary player for chance emerging during the course of structure change into the integrated, though.

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A Study of Spatiality, Placeness and Environmental Values for the Regional Instruction : A Case of Jinju Area (지역학습을 위한 공간성.장소성.환경가치의 연구: 진주지역의 사례)

  • Sim, Kwang-Taek
    • Journal of the Korean association of regional geographers
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    • v.11 no.5
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    • pp.349-367
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    • 2005
  • The purpose of this paper is to establish three themes of regional instruction based on new regional geography and to examine explanation of space, understanding of place and judgement of environmental values for the Jinju regional instruction. Under the premise that region is the representation of space, place, and environmental perception, we reviewed location and space, event and place, development and environmental values in Jinju area. The results of the study are as follows: Owing to locational conditions, commercial agriculture, industrial and agroindustrial park, bio industry have been developed in Jinju. There are however some tasks that have to be solved such as rural investment, industrial park relocation and economic reconstruction. The Jinju castle combat, Farmers' resistance in 1862, Human right campaign for butchers in 1923, and educational conflict all occurred in the Jinju community. These events resulted in the integration and separation of the stratified citizens. They were represented as a variety of semiotics and landscape in the place. Citizens who live in Jinju are confronted with judging the environmental values. They ask whether inviting companies to town will ensure environmentally sound and sustainable development. The regional characteristics of knowledge, culture and environment in Jinju have been reproduced through the economic activity, place understanding, place marketing, and citizens' campaign.

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The Level of Customer Participation in Retailing Service (소매서비스업에서의 고객참여행동 수준에 관한 연구)

  • Ahn, Jin-Woo
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.191-215
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    • 2011
  • Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.

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Effect of Nitrous Oxide (N2O) Treatment on Quality of Peach (Prunus persica) Postharvest (복숭아(Prunus persica) 수확 후 아산화질소(N2O) 처리가 품질에 미치는 영향)

  • Nah, Hyun-Seok;Bae, Ro-Na;Lee, Seung-Koo
    • Horticultural Science & Technology
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    • v.30 no.1
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    • pp.42-49
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    • 2012
  • This experiment was conducted to find out the effects of nitrous oxide ($N_2O$) on the postharvest quality of 'Janghowon hwangdo' peach fruits. Fruits were harvested at commercial maturity for marketing in late September, and treated with 70% $N_2O$ + 20% $O_2$ + 10% air, 80% $N_2O$ + 20% $O_2$, and 90% $N_2O$ + 10% $O_2$ for 48 h, and then stored at $15^{\circ}C$. No significant treatments for soluble sugar and titratable acidity contents were detected. However, good appearance and taste in peach fruit were maintained better in 80% $N_2O$ treatment than in air treatment. The treatment with 90% $N_2O$ had negative effects on weight loss and taste because of rotting by anaerobic fermentation. 80% $N_2O$ treated fruit had significantly higher fungus (Botrytis cinerea) growth inhibition of saprogenic approximately than air treatment until 12 days of storage. The browning and rotting at surface of peach were also retarded when peaches were treated with 80% $N_2O$ before they were artificially wounded. The activity of polyphenol oxidase (PPO) was inhibited about 80% in peach of 80% $N_2O$ treatment compared with in air treatment. The result showed that 80% $N_2O$ treatment was able to extend the shelf life of peach fruits through maintaining taste and inhibition of softening and browning by rotting and wounding during storage.

Construction for the Design Project Management System(DPMS) (디자인 프로젝트 관리 시스템(DPMS)의 구성)

  • 우흥룡
    • Archives of design research
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    • v.12 no.3
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    • pp.227-234
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    • 1999
  • We paid attention to the fact that a project will always tend to increase in size even if its scope is narrowing. The complexities and multidisciplinary aspects of projects require that the many parts should be put together so that the prime objectives- performance, time, and cost- are met. These aspects lead to the use of teams to solve problems that used to be solved by individuals. Firstly, We surveyed the design companies and their clients on the design projects, and categorized the design task into 5 phases, that are marketing, planning, idea development, presentation, and follow-up. Among the phases, the presentation has the most difficult task, longest processing time, and highest cost, whereas idea development phase has relatively low cost, longer processing time, and more difficult task. Most of the companies used to be faced several bottlenecks on their design projects - time control, budget control, and resource control. Secondly, for improving the project managing process, we adopted that dividing and analyzing the sub critical paths may help in the effective managing.(Badiru, Adedeji B., 1995) Some critical paths require almost as much attention as the critical path since they have a high potential of becoming critical when changes occur in the network. Therefrom we suggest the Total task weight(Gt) as a management formula for the design project management.${Gt=\mathrm{T}\ast\leftthreetimes\ast1/100}$<\TEX> ( Gt = Total task weight, mathrm{T} = Task Weight, \leftthreetimes= Criticality ) Thirdly, In order to support to managing for the design projects, we set up an application system, which is graphically planning and implementing a complex undertaking. It is helpful to make the control of a project easy. The DPMS(Design Project Management System), which has two sub system. One is Project Screening System(PSS), and another Project Managing System(PMS). In PMS, we divided the design project into three modules; Project Planning, Project Implementation, and Project Evaluation. As a result, the DPMS will contribute to supply the control of a project easily and effectively. Also teams are used for making decisions and taking action with the DPMS. But we need to get further studies on the relationships between the whole project and its tasks.

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An Exploratory Study of Key Success Factors in Public R&D Institutions' Business Supporting Service -Focused on Ceramic Hidden Champion Project- (국가연구개발기관 기술사업화 종합지원사업 성공요인에 관한 탐색적 연구 -세라믹히든챔피언사업을 중심으로-)

  • Kwon, Kyung-Sup;Kim, Byeong-Jin;Ha, Kyu-Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.1
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    • pp.225-232
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    • 2012
  • The purpose of this study is to explore the necessity of technology commercialization aiding service from government-supported R&D institutions and find key success factors for market performance improvement of business ventures and SMEs. For this aim, we researched relevant theories and KICET(Korea Institute of Ceramic Engineering and Technology)'s "Ceramic Hidden Champion Supporting Project. As government-supported R&D institutions, KICET is not only providing its original main service which is technology advising and development, but also providing a full range of technology commercialization aiding service for business ventures including diagnosis, strategy planning, capital procurement, overseas marketing activity. Qualitative analysis based on relevant theories and meta-analysis framework suggest that such expansion of services is desirable for government-supported R&D institutions to increase market performance of business ventures and SMEs. To lead this business to success, we should develop effective management system and incentive system for external supporting companies and client companies. Also, coordination between team member's activities and budget procurement issue should be solved for further performance creation.

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Obesity in children and adolescents (소아청소년 비만)

  • Seo, Jeong Wan
    • Clinical and Experimental Pediatrics
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    • v.52 no.12
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    • pp.1311-1320
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    • 2009
  • Childhood obesity has rapidly increased in Korea during the past 20-30 years. Approximately 1 of 10 children and adolescents is obese. Appropriate prevention and intervention measures urgently need. Obesity prevention starts early in life, i.e., obesity prevention and education begins during the period of fetal development in utero. Behavioral changes are the most positively reflected during pregnancy. Infants should be fed breast milk, and inculcated with healthy eating and behavioral habits during infancy to ultimately establish a healthy lifestyle in children. For achieving a lifestyle and behavior that successfully allow children to overcome obesity, although individual motivation is important, active support of parents and family members is also imperative. Health care providers should also make an effort to actively prevent obesity and take necessary intervention actions. Although the efforts of individuals, family, and healthy care providers are important to prevent the rapid increase in obesity, primary prevention should be encouraged at a higher level. Schools should specifically aim at improving nutrition and physical activity by allocating times for healthy eating, playing, and physical education. Moreover, local communities should provide support by funding for safe recreational environments, such as playgrounds and walking tracks. Public health strategies in community and national policies, such as city planning, food marketing, and advertisements, are required for primary prevention of obesity.

SNS Utilization Profiled as Per Six Continental Areas, Dance Genre, Types at Overseas Dance Arts Companies (해외무용예술단체의 6대륙 지역별, 무용장르별, 유형별, SNS 활용 프로파일)

  • Jeon, Soon-Hee;Yang, Yu-Na
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.74-83
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    • 2014
  • This study was conducted for the overall analysis for the interests, generally and uses of SNS (Social Network Service) of the overseas dance arts company. The subjects of this study were total 3,614 of countries, public, private and personal dance arts company in 100 countries on six continents. The selected 627 company which operate at least one SNS, and included them in this study. Then analyzed the SNS utilization six continental areas as per dance gener, types, and dance gener analyzed as per types. Also analyzed the SNS utilization six continental areas, dance gener as per types and obtained the following result First, It appeared that Ballet company of North America continent took advantage of SNS the most. Second, It appeared that Facebook, Twitter of North America was the most frequently used. Third, It appeared that Facebook wsa the most frequently used by traditional dance company. Fourth. Facebook, Twitter, Youtube were the most activity used by Ballet company of North America continent. In conclusion, this study recommends the policy alternatives related to the awareness of digital media, the establishment of the SNS marketing information system.

A Study on Priority of Innovation Activity, Business Performance and Maximization Factors of SMEs. (중소기업의 혁신활동과 사업성과 극대화 요인의 우선순위 연구)

  • Kim, Chi-Kook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.436-446
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    • 2018
  • The purpose of this study is to examine the priorities of innovation activities, business performance, and maximization factors of SMEs. Support programs for each government department are operated by various industries. Various supports, including subsidies, grants, marketing, planning, and education, are provided to each company. Therefore, this study aims to analyze and identify the priorities of innovation activities that have a positive effect on business performance. The efficacy of the proposed model and the psychometric properties of structure were analyzed using the analytic hierarchy process (AHP). The hierarchical structure of corporate innovation activities are composed of 'R&D' and 'government support', and 'Inside R&D, Outsourcing R &D, Consortium R&D'. As a result of analyzing companies that received more than one type of R&D government support, it can be seen that 'government support' (72.1%) is more important than 'research and development' (27.8%). In addition, this study found key sub-factors loadings including Assistant Support (30.1%), Tax Support (22.7%), Funding Support (18.8%), Inside R&D (10.8%), Outsourcing R&D (10.3%), and Consortium R&D (7.2%). Analysis results suggest that the priorities of detailed innovation activities of R&D and government support affect product innovation and process innovation, which in turn, influence business performance and maximization of SMEs. This implies that SMEs who want to participate in the government support project will be helpful in setting the direction of innovation activities. This study also suggests the importance of strategic priorities among the decision elements for CEOs.

Landscape Design of Gamcheon Wholesale Fish Market (감천항 수산물 도매시장 조경설계)

  • 권영휴;민권식;황용득
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.2
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    • pp.70-78
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    • 2002
  • The landscape disign of Gamcheon wholesale fish Market was designed around a turnkey base to promote the economy of Busan Metropolitan City, to establish a fishery marketing center and to modernize existing facilities. The objectives of the project were to promote the mood of an old market, while preserving its functions and efficiency as a market, to design outdoor spaces with natural resources and amenities in balance, and to create attractive tourist spots in connection with the wide area development plan. The project was oriented, fast, to enhance the functions of the market. For this purpose, a multi-dimensional space layout was designed in consideration of functions as a wholesale market. The safety of pedestrians was secured by separating lathes for vehicles and for pedestrians. Tree planting with various functions such as sheltering, wind breaking and guiding was planned. Secondly, nature-friendly and human-friendly landscaping design was attempted. For this, the beautiful natural resources of Amnam Park were utilized, and green spaces such as green bridges linking buildings in the wholesale market, and rooftop gardens were to be arranged. In addition, environment-friendly facilities such as roads paved with natural materials(i.e. gravel, shells) and program parking lots were to be planned. Thirdly, landscape design was considered to create attractive tourist spots. For example, a fish farm was created as a theme street for pedestrians and various water-friendly spaces such as pedestrian ramps, observatories and seaside streets were to be secured. The main contents are as follows. First, a green bridge to Ahnnam Park was introduced for a tour source and flower garden, an event plan and viewing deck open to the sea were planned on the bridge's axis. Secondly, for the effective land use plan concerning open space and convenience to visitors, a promenade was planned, which is connected with the theme plaza and small plazas by environmental sculptures in front of the market hall and at the gate. As well, an observatory and a roof garden help create three dimensional multi leveled space, with a good view of the natural landscape of the sea, sky and park Thirdly, landscape materials, such as trees and those for facilities, strengthened for protection against the seawind and salt damage were selected. The commercial market area was intended to be transformed a traditional functional area of efficiency and economy into an attractive marine leisure area where both tourists and neighbors can make use of it.