• Journal of the Korean Institute of Rural Architecture
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• v.12 no.1
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• pp.17-24
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• 2010

This paper aims to clarify the spatial form and functional characteries of traditional market place in Seomjin river. The objects of this study are Gokseong, Gurye, Soonchang, and Okgok market place. The results are as follows. First, the form of the traditional market that it was open focusing on large open space of a village was maintained until now. Second, the spatial form of a market place surrounds market-shop located at the center of a market, and a permanent market-store is located in a line. Spatial element important for constituting a market place is three, market-shop, stall, and the mall of market place, and each spatial element is functioning in linkage. The unit space of market-shop is mainly determined by between pillars, and a store is opened. And the same type of industry adjoins, and market-shop's forms a fixed domain and is distributed. The stall is located with many kinds and forms at street mall, and it is taking charge of the important function of trade.

• Journal of Distribution Science
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• v.10 no.1
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• pp.11-22
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• 2012

The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.1
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• pp.1-22
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• 2011

The challenge shop is a means of countermeasure for empty store at downtown in Japan and takes effect all part of the city from 2000. Local self-government, chamber of commerce and industry or other organizations introduce the challenge shop with the object of a nurture talent. Raises the talented man can be the commencement of an enterprise to empty store from the area. It will reduce the empty store. But it is hard to accomplish purpose of business only by the founder of recruitment in manage challenge shop. Even though the challenge shop is not making more active only one time that is contributing to business district. This study focuses on the key success factor based on the way of managing challenge shops in Japan and draws the conclusion from the domestic challenge shop of Anyang Central market and Daejeon underground Central market that one market-on-one university exclusive charge system produces founders of new business.

• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• Journal of Distribution Science
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• v.14 no.10
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• pp.47-57
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• 2016

Purpose - This study's purpose is to investigate the market structure of the Korean duty free shop industry that has received recent attention from researchers and practitioners. By raising the question of whether or not the Korean duty free shop industry is unequivocally monopolistic, a wider viewpoint is provided. The study seeks to offer insights and managerial implications for marketers and policy makers who are in charge of regulating major Korean duty free shops. Research design, data, and methodology - The authors use secondary data from various sources, including Korea Customs Service and the Moodie Report, to investigate the structure of the duty free shop industry of Korea. Based on several theories, they present various criteria and statistical evidence such as K-firm concentration ratio, HHI, consumer substitutability, excess profit, and marketing costs. Results - In terms of consumer substitutability, it is difficult to confirm whether or not the Korean duty free shop industry is monopolistic. Notwithstanding monopoly characteristics in terms of market share, neither the company Lotte nor Shilla appear to have market dominating power. It is not easy for either of them to control prices or to achieve a much lower operational profit ratio due to a dominant bargaining power. Moreover, the license is not an economic rent. In this situation, it is not easy for these companies to obtain an excessive profit. Conclusions - Considering that most global duty free shops are trying to go upscale to improve bargaining power, it does not seem likely that rigid regulations are needed in the industry. Even though the Korean duty free industry ostensibly has a monopolistic structure, government and policy-makers should look beyond the surface. They should take global and other reasonable criteria into consideration when they establish or change regulation policies. Thorough understanding and appropriate support are needed for the Korean duty free shop industry. Additionally, duty free shops should position themselves as global companies struggling against unlimited international competition, rather than Korean domestic companies. At the same time, they need to give customers appropriate information about the benefits they provide.

• Journal of the Korean Society of Food Culture
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• v.32 no.6
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.148-155
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• 2010

After the first-ever international espresso coffee shop Starbucks Korea opened its first branch near Ewha University in Korea, positioning of divers foreign cultures among us and changes of life style due to the gross income growth have leaded to the growth of the number of needs for espresso coffee shops and, therefore, international espresso shops have been launching their shops in Korea. While the foreign shops have been holding most of the domestic market share, domestic espresso coffee shops like Hollys and Angel-In-Us have been penetrating the market with differentiated marketing strategies that a espresso coffee shop is no longer considered as just a shop, but a cultural product to Korean. Along with the recent changes, customers have started to laying emphasis on interior and each of the domestic coffee shops has been changing its interior designs by establishing own brand identification. Base on the Starbucks' success case, the domestic coffee shops have been adopting emotional marketing which would stimulate and arouse customers' emotions. The purpose of this study is to present systematic data which would be applied in an espresso coffee shop planning by researching applied emotional design elements of the domestic coffee shops interior designs in depth and finding their characteristics.

• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.25-53
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• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.275-282
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• 2020

As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.