• 제목/요약/키워드: Market promotion

검색결과 953건 처리시간 0.026초

공간 네트워크 분석을 통한 전통시장 활성화 요인 도출 - 청주시 육거리 시장을 중심으로 - (Derivation of Factors for Traditional Market Revitalization through Spatial Network Analysis - Focused on Yukgeori Market in Cheongju City -)

  • 정상규;반영운
    • 대한건축학회논문집:계획계
    • /
    • 제34권10호
    • /
    • pp.55-61
    • /
    • 2018
  • Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.

Roles, job market, and evidence into practice of health education professionals in the UK

  • Green, Jackie
    • 한국보건교육건강증진학회:학술대회논문집
    • /
    • 한국보건교육건강증진학회 2009년도 추계학술대회 자료집
    • /
    • pp.18-29
    • /
    • 2009
  • This paper reviews the position of health promotion in England and, in particular, how structural change and reorganisation within the NHS, along with the emergence of multidisciplinary public health, have been a challenge to its identity. It draws lessons from recent experience to emphasise the distinctive contribution of health promotion to public health and the need for proper recognition and career progression for health promotion staff. It argues that the specification of competences should be informed by a health promotion discourse and that as well as defining skills these should also include the values and ethical principles of health promotion. It argues that practice should be evidence-based and health practitioners have a responsibility to draw critically on evidence and also to generate the type of evaluation evidence which would inform dissemination.

  • PDF

한국 수산물시장이 나아갈 방향 - 사회적 마케팅컨셉트의 관점에서 - (The Direction Governing the Future of korean Seafood Market -in view of societal marketing concept-)

  • 김수관;강연실
    • 수산경영론집
    • /
    • 제30권1호
    • /
    • pp.31-50
    • /
    • 1999
  • The purpose of this paper is to offer policies or laws governing the future of Korean seafood markets in view of societal marketing concept. The environment surrounding those markets is changing quickly and constantly. The proposals in this paper are meant to help the Korean seafood market coping with this swiftly changing environment. This paper sorts this changing environment in terms of institutional side and secio-economical side. The institutional side involves the enforcement of international and domestic seafood trade standards, the increase of seafood importation, the adoption of optional seafood sales system, the openness of distribution market, and the adoption of TAC system. The secio-economical side involves the development of telecommunication and transportation, and the changing of seafood consumption pattern. The forecast about the future of seafood market could be classified into three fields, that is, the production field, the distribution field, and the consumption field of seafood. In the production field of seafood, the stabilization of supply of seafood and the production management oriented seafood market could be forecasted. In the distribution field, the formulating of enforced trade standards, the dispersion of marketing function among fisher, wholesaler and retailer, the development of marketing skills, and the promotion of marketing information system could be forecasted. Finally, in consumption field, the promotion of standardization and diversification, the appearance of intellectual consumers could be forecasted. This paper seeks to offer policies or laws fur the three categories of the seafood market-the government, the fisher, and the distributor-coping with the changing environment on the above three fields, thereby benefiting the consumer's long-term welfare. For the government, this paper suggests the construction of a Seafood Transaction Information Infrastructure, a Seafood Dealer License System, and a Seafood Safety Security System. For the fishers, this paper proposes an Eco-labelling System, a Sustainable Production System, and a Real Naming System in dealing seafood. Finally, for the distributors, this paper offers a Seafood Production Controlling System, a Nature-friendly Marketing System, and a Consumer-oriented Marketing System.

  • PDF

A Study on the Introduction of E-commerce and the Revitalization of the Korean Traditional Market

  • Soo-Wook, Lee
    • International Journal of Advanced Culture Technology
    • /
    • 제10권4호
    • /
    • pp.255-260
    • /
    • 2022
  • It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

재래시장 활성화를 위한 U-Market 서비스 수용성에 영향을 미치는 요인 연구 (A Study of factors Influencing u-Market Service Acceptance for Traditional Market Revitalization)

  • 유호선;김재경;김민용;권오병;조혜경
    • 경영정보학연구
    • /
    • 제10권2호
    • /
    • pp.97-121
    • /
    • 2008
  • 유비쿼터스 기술(uT)의 적용에 대한 논의가 상대적으로 저조한 재래시장에 uT를 적용하여 쇼핑고객의 쇼핑편의와 온/오프라인 쇼핑경험을 촉진할 수 있는 u-Market을 구현한다면, 재래시장을 방문하는 쇼핑고객의 수를 증가시킬 수 있으며, 이는 매출증대로 이어져 재래시장 활성화에 일조할 것이다. 이를 위해 우선 현실적인 u-Market 서비스 시나리오를 개발하였고, u-Market 시나리오를 기반으로 실제 사용자들을 대상으로 u-Market 서비스 수용성에 영향을 미치는 요인에 대한 연구를 하였다. 본 연구에서 제안하는 u-Market 서비스 시나리오는 향후 시스템 구현단계에서 개발자들 간의 협업을 촉진하여 고품질의 시스템을 효과적으로 개발하는데 일조할 것이다. 뿐만 아니라 u-Market 서비스 수용성에 영향을 미치는 요인에 대한 연구결과는 차후 재래시장에 실제로 구축될 u-Market 서비스의 성공가능성을 제고하는데 도움을 줄 것으로 기대한다.

The Product Market Strategies of Korean Knitwear Companies

  • Lee, Yoon-Mee;Park, Jae-Ok;Lee, Youn-Hee
    • The International Journal of Costume Culture
    • /
    • 제7권1호
    • /
    • pp.48-57
    • /
    • 2004
  • The purpose of this study is to investigate how three factors--designer's capability, product market strategy, and product organization--supposed to determine the design process are related to each other. These factors influence Korean knitwear companies' market performances. For this purpose, we did not only library research on relevant theories such as the transaction cost economics but also empirical research largely based on a questionnaire. The respondents of the questionnaire were 59 designers, merchandisers(MDs), and top managers of knitwear companies located in Seoul. We analyzed the collected questionnaire data by using such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. While there was a significant relation between organization form and designer's capability, no significant difference in designer's capability was found between trust enhanced network and unenhanced network. No significant relation was found between organization form and product market strategy, in discordance with Carney's arguments. Also, it appeared that there was no significant relationship between knitwear companies' product market strategies and their designers' capabilities.

  • PDF

시나리오 플래닝기법을 활용한 한.중 FTA 체결이후의 한의서비스 시장 분석 및 대응전략 (Analysis of Korean Medicine Market and Strategies after the conclusion of a Korea-China FTA through the Scenario Planning Approach)

  • 김정민;임병묵;신미숙
    • 대한예방한의학회지
    • /
    • 제16권2호
    • /
    • pp.53-65
    • /
    • 2012
  • Objectives : This study aimed to analyze the fundamentals of a Korea-China FTA and suggest strategies for Korean medicine market that correspond with each scenario selected from foreseen circumstances after the conclusion of the FTA through the scenario planning, which is one of management techniques. Methods : Four scenarios have been established by means of key questions : the scope of FTA, health care policies, and the combination of western medicine(WM) and Korean medicine(KM). Each scenario is defined as the Maximized Competitive Market, Neutral Market, General Completive Market, and Conservative Market. This study suggests brand marketing, extending of health insurance coverage, launching local network, and strategy for Korean medicine based health promotion programs. Results and Conclusions : Although Korean medicine could be prompted by the trade policies between countries, related studies are very limited. Therefore, more research is needed to suggest the detailed strategies for change of Korean medicine market through various strategic analysis tools.

Role of Financial Literacy and Peer Effect in Promotion of Financial Market Participation: Empirical Evidence in Vietnam

  • NGUYEN, Thi Anh Nhu;NGUYEN, Kieu Minh
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권6호
    • /
    • pp.1-8
    • /
    • 2020
  • The research examines how interactions of financial literacy and peer effect indicators impact financial market participation of Vietnamese investors. In this research, financial literacy indicator is constructed from two levels, namely, basic financial literacy and advanced financial literacy. An empirical study was carried out by investigating 387 individuals who are currently working in finance-related areas such as banking, insurance and real estate industries. The findings indicate that individuals with higher level of financial literacy, specifically those with advanced financial literacy level, tend to participate in financial market. However, individuals with basic financial literacy level tend to walk away from financial market because the nexus between basic financial literacy and financial market participation is found negative statistically significant. The findings also suggest that peer effect and perceived financial literacy have a positive significant relationship with financial market participation. These findings remain robust after endogenous problem is addressed by employing instrument variable (IV) method, especially Ivprobit regression. Hence, these findings recommend that policy-makers should design and develop financial literacy programs, specifically at sophisticated level, to adapt and overtake the trend in financial innovation development. This should be done, not only on individual, but also national scale to ensure greater financial market participation.

의료분야 3D프린팅 비즈니스 시장규모 예측 연구 : 치과 분야를 중심으로 (Market Prediction Methodology for a Medical 3D Printing Business : Focusing on Dentistry)

  • 김민관;이정우;김영명;이기광;한창희
    • Journal of Information Technology Applications and Management
    • /
    • 제23권2호
    • /
    • pp.263-277
    • /
    • 2016
  • Recently, 3D printing technology has been considered as a core applicable technology because it brings many improvements such as the development of medical technology, medical customization, and reducing production cost and shortening treatment period. This research suggests a market prediction framework for medical 3D printing business. As an immature market situation, it is important to control some uncertainty for market prediction such as a customers' conversion rate. So we adopt decision making tree (DMT) model which used to choose an optimal decision making among diverse pathway. Among medical industries this paper just focuses on dentistry business. For predicting a 5 year period trend expected market size, we identified some replaceable denture procedure by 3D printing, collected related data, controlled uncertain variables. The result shows that medical 3D printing business could be a market of 28.2 billion won at 1st year and in the end of fifth year it could become on a scale of 61.1 billion won market.

B2B 전자제품 수요예측 모형 : PC시장 사례 (Demand Forecasting for B2B Electronic Products : The Case of Personal Computer Market)

  • 문정웅;장남식;조우제
    • 한국IT서비스학회지
    • /
    • 제14권4호
    • /
    • pp.185-197
    • /
    • 2015
  • As the uncertainty of demand in B2B electronics market has increased, firms need a strong method to estimate the market demand. An accurate prediction on the market demand is crucial for a firm not to overproduce or underproduce its goods, which would influence the performance of the firm. However, it is complicated to estimate the demand in a B2B market, particularly for the private sector, because firms are very diverse in terms of size, industry, and types of business. This study proposes both qualitative and quantitative demand forecasting approaches for B2B PC products. Four different measures for predicting PC products in B2B market with consideration of the different PC uses-personal work, common work, promotion, and welfare-are developed as the qualitative model's input variables. These measures are verified by survey data collected from experts in 139 firms, and can be applied when individual firms estimate the demand of PC goods in a B2B market. As the quantitative approach, the multiple regression model is proposed and it includes variables of region, type of industry, and size of the firm. The regression model can be applied when the aggregated demand for overall domestic PC market needs to be estimated.