• Title/Summary/Keyword: Market power

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The Effect of Indonesian's Korean National Image and Product Evaluation on Purchase Intension of Korean Fashion Product (인도네시아인의 한국 국가 이미지와 패션 제품 평가가 제품 구매의도에 미치는 영향)

  • Na, Sung-Min;Lee, Yoona;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.79-92
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    • 2016
  • The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

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Effects of load variation on a Kaplan turbine runner

  • Amiri, K.;Mulu, B.;Cervantes, M.J.;Raisee, M.
    • International Journal of Fluid Machinery and Systems
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    • v.9 no.2
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    • pp.182-193
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    • 2016
  • Introduction of intermittent electricity production systems like wind and solar power to electricity market together with the deregulation of electricity markets resulted in numerous start/stops, load variations and off-design operation of water turbines. Hydraulic turbines suffer from the varying loads exerted on their stationary and rotating parts during load variations since they are not designed for such operating conditions. Investigations on part load operation of single regulated turbines, i.e., Francis and propeller, proved the formation of a rotating vortex rope (RVR) in the draft tube. The RVR induces pressure pulsations in the axial and rotating directions called plunging and rotating modes, respectively. This results in oscillating forces with two different frequencies on the runner blades, bearings and other rotating parts of the turbine. This study investigates the effect of transient operations on the pressure fluctuations exerted on the runner and mechanism of the RVR formation/mitigation. Draft tube and runner blades of the Porjus U9 model, a Kaplan turbine, were equipped with pressure sensors for this purpose. The model was run in off-cam mode during different load variations. The results showed that the transients between the best efficiency point and the high load occurs in a smooth way. However, during transitions to the part load a RVR forms in the draft tube which induces high level of fluctuations with two frequencies on the runner; plunging and rotating mode. Formation of the RVR during the load rejections coincides with sudden pressure change on the runner while its mitigation occurs in a smooth way.

A Study on the Change of Clothing Culture of North Korea under the Regime of Jong Un Kim (김정은 체제에서의 북한 의생활 변화 연구)

  • Choy, Hyon sook
    • Journal of the Korean Society of Costume
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    • v.66 no.6
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    • pp.122-134
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    • 2016
  • With the advent of the new political regime of Jong Un Kim, North Korea is undergoing many changes, with its main motivation being economic growth. This study aims to identify the changes in clothing in North Korea under the new political climate. The research conducted a review on literature and empirical study. For literature review, books and papers from studies related to North Korea have been reviewed. For the empirical part, interviews with diverse class of North Korean refugees including Hanawon, videos on TV, 1,100 pictures and related articles from newspapers and Internet have been collected. Through this analysis, the study found that subtle changes in North Korean fashion started prior to the Jong Un Kim's regime, but has become full-blown since Kim's assumption of power. This proves that the country is not yet independent from its political situation. The results are as follows: First, the appearance of Ri Sol-ju has liberalized the fashion concept of North Korean women, and the popularity of her trademark style has actually contributed to a more amicable image for Kim. Second, the "Hallyu" style has spread to North Korea through various channels, and has started new trends. Third, the diversification of fashion styles has been greatly accelerated in accordance with the expansion of market, resulting from the economic revitalization policy. Last of all, Jong Un Kim's direct orders concerning fashion have resulted in some significant changes. The sophisticated uniforms of flight attendants and the development of luxury cosmetics being prime examples. As studies on this subject are extremely rare, this research is significant to identify the changes on the clothing culture under Jong Un Kim's regime, and to present an expanded view, as the two countries work towards an united Korea.

Two-dimensionally Integrated Fluorescent Lamp for 40 inch LCD-TV Application

  • Kim, Joong-Hyun;Hwang, In-Sun;Byun, Jin-Seob;Park, Hae-Il;Kim, Hyoung-Joo;Jang, Hyeon-Yong;Kang, Seock-Hwan;Kim, Min-Gyu;Kwon, Nam-Ok;Lee, Sang-Yu;Souk, Jun-Hyung;Ko, Jae-Hyeon;Lee, Ki-Yeon;Jung, Kyeong-Taek;Kim, Dong-Woo;Ha, Hae-Soo;Heon, Min;Kim, Nam-Hun;Kim, Hyun-Sook;Kim, Geun-Young;Cho, Seog-Hyun
    • 한국정보디스플레이학회:학술대회논문집
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    • 2004.08a
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    • pp.795-798
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    • 2004
  • After showing 32 inch two-dimensionally integrated fluorescent lamp (TIFL) and its module at SID '04, 40 inch TIFL and its module of prototype have been developed at the first time. It is the biggest size in the world as well as has a backlight unit without BEF optical film. The luminance of TIFL is 14000 nit at 190 watt power consumption and its luminous efficacy is 51 lumen/watt. The use of TIFL simplifies backlight assembly process and removes high price optical sheets. As a result, LCD TV, used by TIFL, is rapidly going to expand its market share in the large size TV area.

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Comparative Research about Korean Cultural Properties of New Generation and Its Product Design (1990년대 한국 신세대문화의 속성과 제품디자인 경향 비교연구)

  • 박규현;박성미
    • Archives of design research
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    • v.13 no.3
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    • pp.201-210
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    • 2000
  • A current of culture changes constantly. The changes in culture have been taken the lead in by new generations. Now, we are connected with a new trend of culture led by new generation. Moreover, it is the younger class from teens to mid-twenties, that is, the new generation group that plays a major part in the new culture. They, in economic affluence, are accustomed to a particular consumption-oriented purchasing pattern in their own way while the old generations had to tighten their belts. A business cannot help getting fascinated with their potential consuming power. The new generation has established itself as a powerful individual consumer class, and is presenting more and more explosive and destructive purchasing pattern in today's consumption market where turmoil of IMF is at the end and 21st century started. As of now, it cannot be emphasized too much to research their consuming culture and tendency. It is suggested that existing designers work out a marketing strategy based on a close investigation of their disposition and cultural characteristics and go on looking into what the properties of a new coming generation's culture vary every time generations change in order to take them to a future consumer group.

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A Study on the Determinants of Fishermen's Work Satisfaction and Turnover Intention (어선원의 직업만족과 이직의도에 영향을 미치는 제요인에 관한 연구)

  • 황순철;최정윤
    • The Journal of Fisheries Business Administration
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    • v.27 no.1
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    • pp.15-45
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    • 1996
  • The sustained economic growth cannot be expected without the balanced development in all the realms of industries. Korea has recorded the continuous high growth rate of economy, but it is now facing some difficulties in keeping the normal economic growth, because industrial workers do not like to work in some fields, the typical one of which is the fishery works. This thesis aims at studying the determinants of fishermen's job satisfaction(FJS) and the determinants of affecting the fishermen's trunover intention(FTI) to obtain and maintain the man power for fishing boats. This study assumes that the determinants which affact FJS are fishermen's work values, job characteristics, the attitude of accepting their fishery work, and that the determinants which affect FTI are FJS and their perceptions of labor market. This study concerns two kinds of Job satisfaction : one is an intrinsic satisfaction which comes directly from the work itself, and the other is an extrinsic satisfaction comes from the compensation for the work, but in this study “Pollnac's work satisfaction factor” is added as an additional determinant of FJS. There is a difference in job satisfactions between the individuals who have different work values. Some feel more satisfacttion than the others, which can be explained by the internal work values which assume the work is only a means for another objective of life. This study applies Hackman and 014ham's studies to the job characteristics that a worker's job satisfaction is positively related to the core job characteristis of the job. In addition, this study transformed their studies into variables. A job enrichment to reduce the simplicity of a work and make it more valueable can increase a job satisfaction, but an existing organization has limitation in redesigning the job for its enrichment. A reasonable answer about this matter can be obtained from the workers' subjective perceptins to highly regard the objective job characteristics. Worker's previews of fishery work also affect their job satisfaction because they are already informed of the details and charcteristics of the job that they have to carry out. A Job dissatisfaction causes their intention to leave jobs owing to general perceptions prevailing in labor markets.

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The Study on the Effect of Cultural Difference on Overseas Travel Market: A Comparison among Korea, China, U.S. and Japan (문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로)

  • Kim, Jonghyuk
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.213-234
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    • 2017
  • This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

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An Analysis of Fashion Styles of Middle-aged Actresses in Drama (드라마 속 중년 여배우의 패션스타일 분석)

  • Yu, Dong-Joo;Lee, Inseong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.79-89
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    • 2016
  • Middle-aged women, who are rising as the main consumers of modern society spare no cost in health care and enjoying cultural activities along with various changes in life styles. They are active in self-realization and taking care of their appearances, and the lifestyle changes of middle-aged women who prefer fashion of young and trendy sensibilities are becoming a important theme in the media such as dramas. The middle-aged women in dramas have social positions and economic power who contribute to the completion of the drama as a main character, and so their fashion styles are receiving attention. Also, they play the role of providing trend information and various fashion information, which even leads to sales of these fashion products. Hence, this study aims to derive design formative characteristics and fashion styles that current middle-aged consumers prefer and provide basic data for promoting the growth of the Korean fashion industry by analyzing the fashion styles in accordance with the life styles of middle-aged women in dramas who are becoming admired by middle-aged women. The analysis of the fashion of middle-aged female characters in dramas allows to examine the fashion styles per various situations in accordance with the life styles of middle-aged women, and furthermore in the domestic and foreign fashion industry, arranges an opportunity to form a new market for potential fashion exports aimed at foreign consumers who view Korean dramas.

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New Challenges for Low Cost and High Speed RF ATE System (새로운 저가형 고속 RF 자동화 테스트 시스템)

  • Song, Ki-Jae;Lee, Ki-Soo;Park, Jongsoo;Lee, Jong-Chul
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.15 no.8
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    • pp.744-751
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    • 2004
  • This paper presents the implementation of the low cost and high speed RF ATE(Automatic Test Equipment) system, which can be a reasonable solution for reducing the test cost of RF devices. This paper suggests high speed and precise measurement capabilities which are realized by the 16 independent RF ports with high speed switching time and high accuracy digitizer using the industry standard Versus module eXtensions for Instrument(VXI) General Purpose Interface Bus(GPIB) interfaces. Also, the system has the capabilities of quad-site test which can dramatically increase the device throughput. This paper concludes with the demonstration of the implemented ATE system through the setup of RF Power Amplifier Module(PAM), which is under the most competitive market situation.

Balanced Strategy, Coordinating and Learning Mechanism, and Performance of Hospitals (의료기관의 균형적 경영전략, 조정 및 학습 기전의 경영성과에 대한 영향)

  • Noh, Yeon-Joo;Ryu, See-Won;Kim, Young-Rhang
    • Korea Journal of Hospital Management
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    • v.14 no.4
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    • pp.1-24
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    • 2009
  • The purpose of this study was to find out the differences and relationships among balanced strategy, coordinating and learning mechanism, and perceived performance of hospitals in Korea, and provide some directions to establish effective strategic management of hospital. Measure items on balanced strategy, coordinating and learning mechanism, and perceived performance were developed from previous studies. Questionnaire was sent and received through Internet site and e-mail during May, 2008. Data were collected from key informant in each institutions, and analyzed using frequency analysis, T-test, ANOVA, correlation and regression analysis. The major findings of this study were as follows: 1. The level of strategic selection and external learning mechanism of private hospital was lower than that of medical corporation, and others corporation hospital. 2. There was little difference between hospitals in metropolitan and those in small cities. 3. Hospitals that have under 100 beds were statistically lower level in strategic selection and external learning mechanism than hospitals has over 100 beds. 4. Formal coordinating and external learning mechanism, and foundation form(medical corporation) were significantly influenced on profitability from specialized field. 5. Strategic selection and adaptation mechanism were significantly affected on total profitability. 6. Strategic selection and external learning mechanism were significantly influenced on competitive power around its local market. Hospitals that are to be competitive by specialization should have to establish mechanism for management such as balanced strategy, coordinating and learning mechanism.

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