• Journal of Fashion Business
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• v.22 no.5
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.450-453
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• 2015

The Construction Engineering Industry (CEI) is construction field based on professional knowledge, staff and information service, and is distinguished by construction activity. The contemporary CEI market has extended globally and diversified construction work classifications. International construction engineering companies now have an important economic and social effect. Over the last five years (2009 to 2013), the top-200 global engineering firms reported global revenue that grew from 54.4 billion to 71.5 billion, about 27% growth (ENR, 2014). Countries such as the U.S.A., Canada, those in Europe (Several developed countries, i.e., United Kingdom, Netherlands, France, Spain, France, Italy, and Spain), Australia, Japan, China, and Korea comprise the bulk of world construction engineering revenue. Although the construction engineering market continues to grow, much of the work is limited to Europe, mid-Asia, and Asia. Additionally, specific construction types are focused on building projects, industrial plants, and refining plants. As such, there are imbalances in the construction engineering market and some market saturation. Further, there is heavy competition and the construction engineering market may shrink in the future. This paper analyzed various factors affecting the construction engineering market, specifically looking at construction classifications and factors related to a global market. To accomplish this, we collected to data from Engineering News Record (ENR) and recast each variable. And we used nonparametric statistics because the number of cases were small, making it difficult to assume a case's population parameter. Then we tested with the Kruskal-Wallis test and drew results. The results indicate that concentration in particular construction types and extending global regional markets will be have a positive effect on the overall global construction engineering market..

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.683-692
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• 2020

The primary purpose of the study is to investigate the volatility spillovers from global economic policy uncertainty and macroeconomic factors to the Islamic stock market returns. The study focuses on the Islamic stock indices of emerging economies including Indonesia, Malaysia, and Turkey. The Macroeconomic factors are industrial production, consumer price index, exchange rate. EGARCH model is employed for investigation of volatility spillovers. The results show that the global economic policy uncertainty has a significant spillover effect only on the returns of Turkish Islamic stock index. Similarly, the shocks in macroeconomic factors have little influence on the volatility of Islamic indices returns. The volatility of Indonesian and the Turkish Islamic stock indices returns is not influenced from the fluctuations in macroeconomic factors. However, there is significant volatility spillover only from industrial production to the returns of Malaysian Islamic index. The results suggest that the Islamic stock markets are less likely to influence from the global economic policies and macroeconomic factors. The stability of Islamic stocks provide opportunity for diversification of portfolios, particularly in stressed market conditions. The major price factors of Islamic markets could be firms' specific factors or investors' behaviors. The findings are helpful for policy makers and investors in formulating policies and portfolios.

• International Commerce and Information Review
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• v.11 no.1
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• pp.485-515
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• 2009

In this study aims to research and analyze what are decision factors between a wholly-owned subsidiary and a international company cooperation in the internationalization process. From 57 primary studies found 26 observed variables for aggregation of effect size in the using "Fixed Effect Model" on this mata-analysis. The article also links the theories that are used in the literature, not considered in the most of primary studies, to the empirical results and recommends global management strategy which is needed for business practical affairs. According to the result, the meta-analysis suggests that the number of employees of a MNC, the geological and cultural differneces between the host country and home country, the country-specific international experience of the MNC and export intensity, the international product diversification, the market growth and the market size of the foreign operations, and resource intensity of the foreign operations, the legal restrictions in the host country and the country risk of the home country do exert a significant effect on the decision between cooperative arrangement and a wholly-owned subsidiary. Conversely, for a large number of variables, no significant relationship seems to exist based on the combined results. This is the case, for example, for factor specificity, the r&d-intensity, the subsidiary size, the assets of the MNC and the sales volume of the MNC.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.47-59
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• 2009

This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.1-9
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• 2022

The study examines stock prices (LOGKSE) and exchange rate (LOGPK)-Pakistani Rupee vis-à-vis US Dollar- interactions in Pakistan. This study employs a multivariate VAR-GARCH model using monthly data from January 2012 to October 2020. The results of the Johansen cointegration test show that there is no relationship between Foreign Exchange Market and Stock Market in the long run. In the short-run, stock exchange returns are affected slightly negatively by the changes in the foreign exchange market, but the foreign exchange market does not seem to be affected by the ups and downs of the stock exchange. The VAR model and Granger Causality show that both markets are strongly influenced by their own lagged values rather than by the lagged values of one another and show weak or no correlation between the two markets. Volatility persistence is observed in both the stock and foreign exchange markets, implying that shocks and past period volatility are major drivers of future volatility in both markets. Thus greater uncertainties today will induce panic and consequently generate higher volatility in the future period. This phenomenon has been observed many times on Pakistan Stock Exchange especially. The results have important implications for local international investors in portfolio diversification decisions and risk hedging strategies.

• International Area Studies Review
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• v.13 no.1
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• pp.341-367
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• 2009

This study is aimed to analyse the performances and market positions of Korean products at the Central and South America where recently come into the spotlight for the emerging markets with FTA. The main problems were not the communication or geographical distance but the faint Central and South American specific support of the government and indifferent market approaching concepts. New cultural merchandising approach, Korean enterprise can maintain the competitive advantage against with chinese low products which is main opponent in this market. In order to achieve the close cultural approach, Korean enterprise should use the 'elite groups' in the Central and South america whom are multi cultural leaders in there and also needs to use the Korean CQO merchandisers in the Central and South America. And the new FTA with rest of countries in the Central and South America more aggressively will be the inmost objet of maintaining competitive advantage and we could change the concept of the this market from 'big indifferent market' to 'strategic market' as a hopeful market for achieve the diversification of export.

• Asia-Pacific Journal of Business
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• v.15 no.2
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• pp.143-157
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• 2024

Purpose - This paper aims to analyze the relationship and correlation between the stock markets of Korea, the US, China, and Japan before and after the outbreak of COVID-19. Design/methodology/approach - This study conducted an empirical analysis using the stock market data from January 2016 to June 2023 for the representative market indices of Korea, the US, China, and Japan. The analysis employed the VAR model, Granger causality test, impulse response function, and variance decomposition. Findings - Analyzing the relationships of these stock markets before and after the outbreak of COVID-19, we obtained the following results. (i) The influence of the U.S. stock market was found to be absolute regardless of the COVID-19 period, and the rise in the U.S. stock market led to rises in other stock markets. (ii) The Chinese stock market had a significant negative impact on the U.S., Korean, and Japanese stock markets before COVID-19, but this influence disappeared after COVID-19. This suggests that the Chinese market exhibited unique characteristics different from the global market after COVID-19. (iii) Analyzing the period excluding the first quarter of 2020, when global stock market volatility was extremely high due to the spread of COVID-19, we found that the results were very similar to the analysis including the first quarter of 2020. Therefore, it is difficult to argue that the increased uncertainty during this period distorted the relationships among the stock markets of these four countries. Research implications or Originality - We anticipate that these findings will offer valuable insights for both individual and institutional investors, aiding them in portfolio diversification and risk mitigation.

• Korean Management Science Review
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• v.29 no.2
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• pp.167-184
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• 2012

Business diversification is inevitable to survive under the current competitive business environments. The advent of new businesses makes corporate governance more complicated through corporate combinations. Recent introduction of new accounting standard, International Financial Reporting Standards(IFRS), accelerates the need for corporate governance analysis. This study analyses the complex corporate governance system and its relation to the business performance using social network analysis. Corporate inter-governance networks can be visualized easily in a social network diagram. 552 corporate governance data are empirically analysed in the Korean stock market. The changes in In-Degree between networks are positively related with the changes in corporate sales volume. We can find the same results using operating profits as corporate performance proxy. The results show that social network analysis technique can be applied to investments in the stock markets.

• Journal of Distribution Science
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• v.14 no.3
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• pp.31-38
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• 2016

Purpose - This paper reviews the change of steel export-import structure between Japan and China by the courtesy of international business reference index and stress to analyze comparative advantage under the circumstance of time-series evaluating database by 3 indexes. Research design, data, methodology - Per economic phase, both China-Japan have mutually a complementary base. Under this kind of view point, the reason why to conduct this study is to realize how this 2 country's trade competitiveness should be improved and strengthened. Results - Under this research data and analysis outcomes, bilateral intra-economy's potential supplementation is enormous. Additionally, expected benefits from here are so sufficiently assured as we compare them with any other regional economic integrated society. Conclusions - When we review our economic point of view, Northeast economic cooperations between China and Japan can provide a chance for industrial technological cooperations not only in steel business but also in other business areas. Come to think of the circumstance to accelerate competitions between 2 country's industries past time and acknowledge concrete resource supplier including expanding export market and diversification.