• Journal of Information Technology Applications and Management
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• 제13권1호
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• pp.95-116
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• 2006

Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

• 품질경영학회지
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• 제28권1호
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• pp.27-40
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• 2000

Technological forecasting for microprocessor market can provide timely insight into the prospects for significant technological changes in computer hardware as well as software. In this paper, we use bibliometrics to forecast R&D trend on microprocessor technology. Cumulative numbers of US Patents on several generations of microprocessor technology (pipeline, superpipeline, supersclar and VLIW) approved since 1980 are applied to fit diffusion models. Our study results provide both the maximum market potential and the maturity time for each generation of microprocessor technology. Such information is expected to make contribution on making better decisions with regard to strategic corporate planning, R&D management, product development and investment in new technology of microprocessor.

• 대한산업공학회지
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• 제23권3호
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• pp.545-557
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• 1997

This paper deals with dynamic optimal pricing for new products by a firm which maximizes the discounted profit stream of it's own in a duopoly. The problem is constructed as differential games and dynamic optimization theory. Cost is assumed to decline as time goes on. A modified customer's choice model is formulated as a diffusion model and we solve a dynamic optimization problem by adopting the diffusion model. Since this paper focus on deriving real prices not showing a time trend, we formulate recursive form equations of costate variables(shadow price) and a simultaneous equation of price. Hence we derive a dynamic optimal pricing model for using in real market. In particular, we construct a dynamic optimal pricing model in the case that there are benefits from not only new subscribers but also previous subscribers. We analyze instant camera market in U.S.A(1976-1985) by utilizing the above model.

• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.81-96
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• 2017

Forecasting long-term mobile service demand is inevitable to establish an effective frequency management policy despite the lack of reliability of forecast results. The statistical forecasting method has limitations in analyzing how the forecasting result changes when the scenario for various drivers such as consumer usage pattern or market structure for mobile communication service is changed. In this study, we propose a dynamic model of the mobile communication service market using system dynamics technique and forecast the future demand for long-term mobile communication subscriber based on the dynamic model, and also experiment on the change pattern of subscriber demand under various scenarios.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 추계 학술대회
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• pp.17-22
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• 2006

Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.161-164
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• 2006

The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

• 산업경영시스템학회지
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• 제22권53호
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• pp.55-67
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• 1999

The objectives of the study are to build a structural model of intra-organizational diffusion of information technology and to test this model. Data were collected from senior managers of the purchasing department through questionnaires and statistically analyzed using the structural equation modeling. The questionnaires were concerning firm's database system adoption. Key findings of the study are as follows. First, buying center dynamics (i.e., buying center decision centrality, participation in buying center, and top-management support) are substantially related to the intra-organizational diffusion. Second, environmental characteristics (i.e., market turbulence, technological turbulence, and competitive intensity) indirectly affect on intra-organizational diffusion via buying center dynamics.

• 유통과학연구
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• 제14권9호
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• pp.5-13
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• 2016

Purpose - This study proposes a framework for service innovation strategy to cope with the emergence of electric vehicles. Research design, data, and methodology - This study designs an electric-vehicle lease program and collects the resulting data to analyze. By analyzing the previous studies on the electric-vehicle market with cases, a theoretical framework based on existing theories is to be set. Results - This study proposes a strategy for the rapid diffusion of electric vehicles. First, a partitioned-pricing system is proposed to create an advantage for electric vehicles in terms of initial purchasing cost relative to traditional internal combustion vehicles. Second, focusing on reducing switching costs is important because electric vehicles have relatively low resale values due to the uncertainty of battery life. Third, a battery-leasing strategy is supposed to reduce the cost of switching from a traditional internal combustion vehicle to an electric vehicle. Conclusions - This paper can provide strategic guidance for decision makers in firms that have already entered the electric-vehicle leasing market by making a recommendation such as a service innovation strategy. The proposed strategy can be considered as an electric vehicle market in the future and can contribute to the wider diffusion of electric vehicles.

• 한국산학기술학회논문지
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• 제19권9호
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• pp.108-115
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• 2018

단세대 기술의 확산 거동에 대한 이해는 시간의 변화가 주요한 확산 인자로 고려되었으나, 다세대 기술의 확산거동은 시간의 변화 외에 다양한 인자들을 고려할 필요가 있다. 본 연구에서는 다세대 기술의 확산경로를 분석하기 위해 가격 및 기술적 성능의 추가적인 인자들을 발굴하여 '시간, 가격, 성능' 차원의 확산경로를 정의하였고, 정의된 다차원 확산경로를 바탕으로 다세대 기술인 반도체 산업에 대해 확산경로를 추적하였다. 반도체 산업에 대한 사례 연구 결과 기술 확산경로는 '가격과 기술적 성능으로 구성되는 면적이 최대한 커지는 방향'으로 확산되는 거동을 보였다. 본 연구는 다세대 기술의 확산 거동을 다차원에 기반하여 분석하였고, 성숙 및 초기 단계의 다세대 기술들의 확산 거동에 대해 예측 가능하다는 이론적 의의를 지니고 있다. 또한 다세대 기술 산업의 연구개발 및 마케팅 담당자들에게도 시장 진입 및 퇴출 시기, 고객의 경제적 및 기술적 요구조건 파악을 위해 실무적으로도 의의가 있다.

• 중소기업연구
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• 제32권1호
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• pp.65-87
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• 2010

본 연구의 목적은 기술혁신형중소기업(이노비즈)의 건전한 성장발전을 위하여 기업의 중요한 전략적 자원으로 인식되고 있는 기술혁신능력과 기술사업화능력이 시장정보지향성을 매개로 경영성과에 미치는 영향을 분석하여 기술혁신형중소기업의 효율적인 경영관리와 정부의 정책방향에 시사점을 제공하고자 하는데 있다. 이러한 목적을 달성하기 위하여 우리나라 기술혁신형 중소기업를 대상으로 오슬로매뉴얼과 선행연구를 토대로 연구개발능력, 기술축적능력, 기술혁신체제를 기술혁신능력으로, 제품화능력, 생산화능력, 마케팅능력을 기술사업화능력으로 구성하고, 이들 요인들이 시장정보지향성을 매개 변수로 경영성과에 미치는 영향을 실증분석을 통하여 검증하였다. 연구결과에 의하면, 제품경쟁력 향상과 같은 기술의 상업적 성과와 직접적인 관련이 있는 경영성과는 기술혁신체제나 생산화능력, 마케팅능력 등의 경영관리적 측면에서의 능력이 상대적으로 큰 영향을 미치며 기술적 성과를 의미하는 신기술/신제품개발 성과는 연구개발능력, 기술축적능력, 제품화능력 등 공학적 측면에서의 능력이 상대적으로 큰 영향을 미친다는 것을 보여 주었다. 또한 시장정보지향성과 관련하여 신기술/신제품개발 등의 기술적 성공을 위해서는 조직내부에서의 정보확산 수준이 상대적으로 크게 부각되고 있고, 제품경쟁력 향상 등 상업적 성공을 이루기 위해서는 정보에 대한 반응수준이 더 크게 요구된다는 점을 함축하고 있다.