• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.51-61
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• 2013

This Paper aims to explore the key factors that drive box-office success in Korean, Chinese and Japanese film market regarding to the storytelling of the movies. At first, I researched the top 20 movies at the box office of Korean, Chinese and Japanese film market from 2007 to 2011.And then I tried to figure out the key factors for the success and the differences among those countries. Usually the purpose of the movie planning in Korea is for the domestic market. In the profit structure of Korean film industry, it is really hard to focus on the overseas film market. In Chinese film market, recently it has been changed a lot especially film genre. The movie liked to watch is melodrama, romantic comedy movie It is being changed to the comedy genre from the war and martial arts movie. And it is emphasized the importance of the scenario in the film production. They want to watch their lives like a real and dreams at the movie and the movie tries to show this trend. In Japanese film market, they made movies in which TV drama, animation and cartoon according to the O.S.M.U. strategy. The movies like to watch are the blockbuster movies, horror movies, thriller movies and melodrama. Comparing with Korea and China, they like movies which show more fantastic and fairy tale imagination.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.11a
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• pp.31-34
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• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.

• The Korean Journal of Health Service Management
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• v.12 no.4
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• pp.127-138
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• 2018

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

• Korea Trade Review
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• v.44 no.4
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• pp.1-17
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• 2019

The purpose of this paper is to suggest strategies for Korean companies to overcome the limitation of the international trade structure between Korea and Vietnam. This study examined foreign multinational distribution companies, Korean distribution companies and domestic distribution companies in Vietnam. A SWOT analysis conducted to propose effective strategies revealed that Saigon Mart, Vietnam's largest regional mart company, needs an O/W strategy and to capture market opportunities quickly through strategic alliances with foreign distribution companies, in order to gradually complement their core competencies internally. Lotte mart in Vietnam, one of Korea's three largest marts, needs to establish a T/S strategy in order to overcome the crisis situation in Vietnam market and succeed in business. BIG C Mart has over 40,000 diverse products needs to use a T/S strategy in order to effectively overcome the crisis situation in the Vietnamese market and to increase the possibility of business success. From the study findings and conclusions, various implications are derived. Vietnam is still very strong in socialism and regional characteristics, so it needs to build up close cooperation such as joint venture with local partners in the region and strategic alliances to increase the possibility of investment success.

• International Journal of Quality Innovation
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• v.8 no.2
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• pp.57-68
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• 2007

Benchmarking is more than just a comparison of measures about different company's performance in a wider sense. It is a methodology of learning-comparing-learning, at least within small and medium sized enterprises. This learning is not just limited to learn by copying successful concepts from other enterprises or competitors. It starts in learning more about the own company, about its structure and processes causing its own success or its failure. This kind of learning is necessary before the enterprise starts watching for a suitable Benchmarking partner. Learning from each other's strengths and weaknesses is the main goal of the European research project Quality beyond Borders! By using the Benchmarking methodology, small and medium sized enterprises get the opportunity to take part in a Benchmarking study and can learn more about the different strengths and weaknesses of other enterprises on both sides of the border. The results of such a Benchmarking can help to identify potentials for future cooperations among German and Polish enterprises in the same market or business. These potentials can lie in different ways of realising the same success or top-position. The Benchmarking study is not focused on an special business or region. That helps to find out trends for different kinds of top-positions, which can be claimed in all markets within a country. Every trend is characterised by different success factors which are responsible for the success in this top-position. In a first overview, the results of the Benchmarking study show 5 different groups of top-positions within a market which all have different profiles regarding to the importance of their success factors. By the end of the Benchmarking study it will be possible, to give answer about the special reasons for different kind of successes of these groups. These answers can be related to a special region within a country, a special business or of course related to possible differences in the expression of the group success factors in comparison of both countries.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.187-198
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• 2015

The purpose of this research is to explore the characteristics of Korean Global Hidden Champions focused on the success factors of foreign hidden champions. For this, we investigated the application process of these success factors of foreign hidden champions to Korean Global Hidden Champions and analyzed characteristics of Korean Global Hidden Champions with the cases of 11 companies. This research shows that there are the success factors of foreign hidden champions such as leadership and goals, self production, high-performance employees, market focus, continuous innovation, closeness to customer, globalization. This research also shows that there are some differences in the individual application process of success factors to each company. The Korean SME's trying to achieve the position of global hidden champions should know the success factors of foreign hidden champions clearly and investigate the application process of these success factors to Korean Global Hidden Champions carefully so that they may apply these lessons to their management processes and activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

• Korean Journal of Organic Agriculture
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• v.14 no.4
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• pp.341-360
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• 2006

The paper describes condition success for the development and policy environment of organic farming in Korea. policy measures concerning area-based financial support for conversion to and continuation of organic farming, officially-recognized standards and support for market and regional development, advice and research are considered. This indicates that individual measures can also work against each other. In some region, good experiences habe been made with integrated action plan, an approach that is also being discussed at the national level and which could achieve a good basis for the development of Bio-farming in future.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.435-439
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• 2010

The purpose of this paper is to design a new management model based on the grill-formed product charscteristic area(PCA) which specify the position of products classified by the level of market and technology. This product characteristic area is composed of 9 cells and the cases sorted by market and technology are analyzed by each cell. Conclusion of this study based on many significant results gained by the various multi-variate analysis is summarized as follows; First, it can be noted that success/failure factor and progress stages are different by each cell. Second, a new management model is designed by combining the Motive Resource, Success/Failure(S/F) factors, and Progress Stages of New Product Development. Third, success products featured a balance between marketing oriented and technically oriented activities. A new attemp that combine S/F factors with development stages by each product cell will be of great usefulness for further study.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.133-147
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• 2018

This study examines the experience structure and success theme in the business experience of successful young entrepreneurs in the fashion field. The study was conducted as a qualitative case study. The participants were three CEOs with more than 10 years fashion businesses experience with small and medium enterprises. Data were collected from July 2016 to June 2017 through in-depth interviews in Seoul and Gwangju as well as literature collected from other journals, newspaper articles, and books. Collected data were first summarized in 284 meaning units and then reduced to 53 common meanings through description, analysis, and interpretation processes that produced 16 sub-themes. Finally, six successful themes were extracted. The study results are as follows. First, the experience structure for successful entrepreneurs is formed by the qualitative difference of experience according to time order. Second, there are six successful themes found in the fashion start-up process. 1. Developing talent as entrepreneurs with a sense of fashion and enthusiasm 2. Passing on trial and error as a chance to communicate with customers 3. Challenge the fashion retail market with global online start-up opportunities 4. Building a system that responds to market environment changes 5. Leading and distinguishing with expertise from entrepreneurs 6. Evolve into the coexistence of members.