• 한국IT서비스학회지
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• 제17권1호
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• pp.33-45
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• 2018

Recently, many South Korean firms have suffered financial losses and damaged corporate images from the data breaches. Accordingly, a firm should manage their IT assets securely through an information security investment. However, the difficulty of measuring the return on an information security investment is one of the critical obstacles for firms in making such investment decisions. There have been a number of studies on the effect of IT investment so far, but there are few researches on information security investment. In this paper, based on a sample of 76 investment announcements of firms whose stocks are publicly traded in the South Korea's stock market between 2001 and 2017, we examines the market reaction to information security investment by using event study methodology. The results of the main effects indicate that self-developed is significantly related to cumulative average abnormal returns (CAARs), while no significant effect was observed for discloser, investment characteristics and firm characteristics. In addition, we find that the market reacts more favorably to the news announced by the subject of investment than the vendor, in case of investments with commercial exploitation. One of main contributions in our study is that it has revealed the factors affecting the market reaction to announcement of information security investment. It is also expected that, in practice, corporate executives will be able to help make an information security investment decision.

• 지식경영연구
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• 제20권4호
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• pp.39-55
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• 2019

Although Firms have been increasing their information security significantly to handle increased security risks, the effects of information security were not well understood. This study aims to investigate the market value of information security by employing the event study methodology. Our research also explores how market responses vary depending on the type of information security announcements. We collected 177 firm-level information security announcements between 2001 and 2017 in South Korea. For all samples, our results indicate that the stock market positively reacts to information security announcements. We also conducted subsample analysis and found that while information security certification announcement has a positive impact on the stock market, information security activities (e.g. award, information security system) announcement had no impact on the stock market. Our study adopted a novel approach (i.e. event study) for investigating the effects of information security and found that information security investment positively affects firm value. Our results allow managers to measure the effects of information security investment and help them make right decisions on information security investment.

• 산경연구논집
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• 제1권1호
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• pp.23-31
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• 2010

본 연구는 부동산 시장에서 시장지향성의 요인인 시장정보 창출과 시장정보 확산, 시장정보에 대한 반응이 부동산 거래성과에 미치는 영향을 알아보고 이 과정에서 환경적 요인인 시장 격변성과 경쟁강도에 따라 부동산 시장에서 고객의 반응을 연구하여 시장의 범위에 최종 고객은 물론 부동산거래업자 등을 포함시킴으로써 보다 광범위한 마케팅 패러다임을 지향하고자 하였다. 따라서 부동산 유통과정에서 나타나는 시장지향성의 특성을 통해 부동산 거래성과에 미치는 영향에 관한 연구를 목적으로 연구대상을 결정하고 설문을 통한 실증분석을 하였다. 이번 연구 결과로 새로운 고객과의 관계와 부동산 시장에 대한 가능성을 확인하고 보다 적극적인 마케팅 전략을 수립하여 부동산 거래성과를 새로운 방향을 모색하는데 그 목적이 있다.

• 유통과학연구
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• 제20권9호
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• pp.73-81
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• 2022

Purpose: This study aimed to examine whether key audit matters (KAMs) readability influences investor reaction. Research design, data, and methodology: The signaling theory was applied to explain the behavior of investors when they receive useful information for their decisions. Data were collected from 1,866 firm-year observations from Thai listed companies in both the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI) for the fiscal years of 2016-2019. The study was based on secondary data, which were collected from the SET Market Analysis and Reporting Tool (SETSMART) database and the Stock Exchange of Thailand's website (www.set.or.th). A statistical regression method was used with panel data analysis to evaluate possible associations between KAMs readability and investor reaction. The study relied on popular readability measures (Fog Index). Moreover, investor reaction was measured by absolute cumulative abnormal return and abnormal trading volume. Results: It was found that the KAMs readability has positive significance on both absolute cumulative abnormal return and abnormal trading volume. Conclusion: This study showed a significant contribution to the implication of KAMs in an emerging economy. The results reveal that more readable KAMs disclosure distributed new insights and useful information to investors and led to reducing the information gap between auditors and investors.

• 재무관리연구
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• 제22권2호
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• pp.107-133
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• 2005

본 논문은 신용평가기관의 신용등급 변경공시 정보가 주식시장과 채권시장에 어떠한 영향을 주는 지를 1993년 1월에서 2001년 2월까지의 주식시장과 2000년 7월에서 2001년 2월까지의 채권시장에서의 자료를 이용하여 사건연구를 통하여 살펴본다. 주식시장의 경우를 살펴보면, 등급이 상승하는 경우는 신용등급 공시전이나 공시 후 유의한 반응이 관찰되지 않았다. 그러나 신용등급이 2등급 이상 하락한 경우는 등급 변경 공시 이전과 등급 공시일과 이후 모두에 유의한 반응을 나타냈으며 등급이 1등급 하락한 경우는 사건이 발생한 이후의 경우에서만 유의한 반응을 나타내었다. 채권시장에서는 등급이 상승하는 경우에는 투자수익률이 상승하고, 만기수익률이 하락하는 것이 관찰되며, 등급이 하락한 경우에는 투자수익률이 하락하고, 만기수익률이 상승하는 것이 관찰된다. 또한, 등급이 하락하는 경우가 상승하는 경우보다 그 변동이 크다.

• 국제지역연구
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• 제22권4호
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• pp.3-18
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• 2018

본 연구에서는 변동성반응가설에 입각한 T-GARCH 모형을 사용하여 최근 24년간의 일별 주식시장 수익률 자료를 바탕으로 OECD 29개 회원국들의 자본시장 충격반응도를 분석하였다. 연구모형에 사용한 독립변수로는 글로벌 금융위기의 진원지이며 세계시장 점유율도 가장 큰 미국시장 수익률을 사용하였다. 그 결과 OECD 회원국 중 미국으로부터의 수익률 전이효과가 가장 큰 나라는 프랑스, 핀란드, 멕시코의 순으로 나타났고 모형의 설명력은 캐나다, 멕시코, 프랑스 순으로 나타났다. 변동성반응가설에 입각한 충격반응의 크기로는 독일, 칠레, 스위스, 덴마크의 순으로 크게 나타났고 하락시장 충격에 대한 반응은 그리스, 영국, 호주, 일본의 순으로 크게 나타났다. NAFTA에 속한 캐나다와 멕시코는 예상대로 미국시장으로부터의 수익률 전이와 설명력이 크게 나타났으나 충격반응의 정도는 OECD 회원국들 중 하위권에 속하는 것으로 나타나 인근 지역의 국가들간의 더 큰 영향력이 존재한다는 중력이론을 지지하지 않았다. 한편, 2008년 미국발 글로벌 금융위기기간만을 고려한 소표본 분석을 통해서는 전체 기간과는 달리 북미 3국의 충격반응도가 서로 일관성이 없는 대신 유럽 각국의 충격반응도는 더욱 강하게 나타남으로써 미국발 충격이 주로 유럽지역에 미쳤음을 입증해 주었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.697-710
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• 2021

The purpose of this study is to explore the reaction of sharia stock in the Indonesian capital market to the global Covid-19 pandemic. The method used in this study is an event study with a Market Adjusted Model (MAM) approach. The population of this study is shares listed on the Indonesian Stock Exchange (IDX), with the sample chosen from the Jakarta Sharia (Islamic) Index. The result of this study found that the global Covid-19 pandemic is bad news, with the indicators as follows: a) the average expected return is negative; b) the average actual return is negative; c) the average abnormal return is negative, and d) the increase selling action of stock as a cut loss strategy. There is a negative abnormal return and significant Trading Volume Activity (TVA) before, during, and after the announcement of the global Covid-19 pandemic. However, this study found no difference in abnormal return and TVA before and after the announcement of the global Covid-19 pandemic. From these results, this study indicates that the sharia stocks in the capital market in Indonesia can respond quickly to the information that existed. Therefore, the capital market of Indonesia is a capital market with a semi-strong efficient form.

• 한국전자통신학회논문지
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• 제6권2호
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• pp.280-287
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• 2011

연구의 목적은 서민주거안정정책이 주택가격에 미치는 영향을 분석하는 것이다. 이에 대한 실증분석을 실시한 결과 다음과 같은 결론을 얻었다. 첫째, 그랜저인과관계를 검증한 결과 전 지역의 주택시장은 서민주거안정정책에 영향을 주고 있는 것으로 나타났다. 둘째, 충격반응은 전 지역에서 부(-)의 반응을 보이며, 서민주거안정정책은 주택시장안정에 어느 정도 기여한 것으로 나타났다. 셋째, 로짓회귀분석결과 서민주거안정정책은 노무현 정부의 강남지역을 제외하고 주택시장안정에 상당한 효과가 있는 것으로 나타났다.

• 한국컴퓨터정보학회논문지
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• 제21권11호
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• pp.151-158
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• 2016

This study analyzes the stock market reaction of disclosure of technological information using events which are collected in the Korean stock market for the thirteen-year period between January 2002 and December 2014. We find that abnormal return on the disclosure day of full sample firms is positive and statistically significant. However, abnormal return of high R&D intensity subsample is a larger positive number than that of the low one. Using a longer window, it shows that low R&D intensity negatively decreases the long term performance after the adoption of new technological information. The empirical evidence of the studying is expected to serve as a good judging guide-line for the investors.

• 마케팅과학연구
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• 제16권2호
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• pp.95-108
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• 2006

The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship announcement for service organizations using event study method. Our research intention is to test 440 daily stock prices and transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and investors' behavior. For this study we examined the announcement data of three grand sponsors of Olympic Games of Athens 2004 (Alpha Bank. Delta and G.T.O) The main contribution of this study is to examine how stock investors' behavior is influenced by the sponsorship program of companies and to extend research scope of marketing field toward stock market. They authors suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports' sector.