• 한국항만경제학회지
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• 제34권2호
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• pp.51-68
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• 2018

본 연구는 물류시장의 업종 간의 경영성과 차이를 비교하는 동시에 물류기업의 사업특성 차이를 분석하였다. 나아가 업종과 사업특성의 차이가 경영성과에 미치는 영향을 검정하였다. 분석 방법으로는 분산분석, 군집분석을 이용하였고, 연구의 시사점은 다음과 같다. 첫째. 일본의 물류시장은 업종 간 경영성과 차이가 나타났고, 창고서비스업이 타 업종에 비해 수익성과 안정성이 높았다. 둘째, 업종별 사업행동의 차이가 나타났고, 타 업종에 비해 해상화물운송업은 자본집약도가 높았고, 창고서비스업은 사업선도력과 신용거래도가 높았다. 마지막으로 업종과 사업특성 군집의 두 요인은 경영성과에 미치는 상호작용이 유의미하게 검정되었는데, 수익성에 있어 화물운송업과 창고서비스업의 사업특성의 작용이 달랐다. 반면, 안정성에 있어 전 업종은 공통적으로 자본집약도를 낮추고 사업선도력을 재고하는 사업특성이 유효하게 작용하였다.

• 아태비즈니스연구
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• 제10권3호
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• pp.153-171
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• 2019

This is an exploratory study on facilitators, impediments and their priorities of firm innovation activities regarding the Fourth Industrial Revolution. This study adopted an inductive method to explore the properties and contents of the facilitators and impediments. 10 main factors and 30 sub-factors (15 facilitators, 15 impediments) were extracted through the Delphi survey. The highest priority goes to the factor of executive-level officers' minds and future strategies. By examining the properties and contents of 15 facilitators and 15 impediments of innovation activities, this study notices that the most factors are related to the prior stage of innovation. It indicates that each firms' innovation activities regarding the Fourth Industrial Revolution is not about the managing problems in (or of) innovation process, but closely associated with the degree of whether they are willing to be engaged with their innovation activities of the Fourth Industrial Revolution. In addition, this study proposes that the relationship between each firms' innovation activities on existing market/business and the new market/business regarding the Fourth Industrial Revolution can be predicted as a dynamic reverse one. 15 facilitators and 15 impediments can influence two types of innovation activities. Finally, this study suggests that through priorities of facilitators and impediments, leadership and future strategies, culture and organization, and (human) resource acquisition are the prioritized areas for a further study of innovation activities.

• 산업융합연구
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• 제20권11호
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• pp.127-134
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• 2022

최근 4차산업 혁명의 도래와 함께 플랫폼 비즈니스의 중요성이 더욱 커지고 있다. 높은 시장 가치를 지닌 글로벌 기업들은 대부분 플랫폼 기업으로 알려져 있다. 이러한 변화는 다양한 산업에 있는 기업들의 비즈니스 모델에 변화를 주고 있다. 하지만, 기존의 연구들은 주로 정보 집약적 산업과 대기업을 중심으로 이루어져 왔다. 이에 본 연구는 신생산업이라고 볼 수 있는 서비스용 로봇 산업에서 성공적으로 성장하고 있는 에브리봇 사례를 분석하였다. 에브리봇은 로봇청소기를 판매하는 기업으로 알려져 있으나, 자율주행기술에 초점을 두고 제품 중심이 아닌 플랫폼 중심의 비즈니스를 영위함으로써 장기적 성장을 도모하고 있는 것으로 분석되었다. 이러한 연구결과는 국내 중소로봇기업이 개인서비스용 로봇시장에서 리더십을 가지고 장기적으로 성장하기 위해 어떻게 제품 중심이 아닌 플랫폼 중심 비즈니스 전략을 적용하는지 보여줌으로써 이론적 실무적 시사점을 가진다.

• 통상정보연구
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• 제11권1호
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• pp.95-116
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• 2009

Korea-Us FTA negotiation started in February 2006 with a view to overcoming those uncertainties in the global market and was finally concluded in April, 2007. The Agreement was officially signed between ministers two month later and it is expected to be ratified this year even though the process is most likely to be painful in both countries by the political resistances. For the new President of the United States, effective leadership will depends largely on how to encourage domestic industries such as Automobile industry and Iron and Steel industry from the financial crisis. Many trading partners of US worry about US foreign trade policy changes to protectionism that might be unequal to bear. Korea textile industry is one of the major industry in Korea as it occupies 15% of total number of manufacturers, 11% of total employment and 5% of national GDP. Korea-US FTA will provide a breakthrough for bouncing back by exploring new market. US agreed to remove all tariff and non-tariff barriers to 87% of textile items under trading. This study shows that Korean textile industry has been losing it's competitiveness as textile quota system abolished in the year 2005 and has been traced by pursuers such as China, India and Vietnam. In case of woven fabric which was a representing export item of Korea lost price competitiveness against China after 2005. This study seeks the strategy of Korea textile industry in the US market by utilizing the capacity of KOTRA offices in US. All possible statistical data obtained in the US were used for analysing the competitiveness. Fabrics and Garments are analysed independently with a view to finding out real trends of textile market in US. This study also suggest Korea's textile industry strategic ideas obtained from the potential buyers to show the way to penetrate into US market.

• Journal of Ginseng Research
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• 제29권3호
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• pp.152-158
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• 2005

몇 천년동안 고려인삼은 동양국가에서 최고의 약재로 사용되어 왔다. 한국은 인삼종주국이며 이러한 이유로 한국의 특용작물인 인삼은 삼국시대부터 세계로 수출되어 왔다. 그러나 최근에 중국과 캐나다의 거대한 인삼 생산량 때문에 고려인삼 제품의 국제 시장 점유율이 급격히 떨어지고 있다. 게다가 미국은 공격적인 시장전략을 가지고 국제 인삼시장을 이끌고있다. 그러므로 인삼 종주국으로서의 한국은 국제 인삼시장의 상황과 분위기를 이해해야만 한다. 이 연구의 목적은 세계 시장에서 주요 경쟁자들의 인삼 소비실태와 소비인지를 구명하는 것이다. 연구의 발견은 소비자 행동과 주요 국가의 인식차이를 보여준다. 결과적으로 이 연구는 다방면의 인삼분야에 사용하는데 응용될 것이라고 기대한다.

• 한국컴퓨터정보학회논문지
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• 제26권1호
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• pp.189-199
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• 2021

본 연구는 내부마케팅, 시장지향, 환자만족, 병원이미지 간의 관계를 조사하고 특히 지역 국립대학 병원의 내부 마케팅에 대한 CEO의 역할의 영향에 초점을 둔다. 편의표본추출법으로 설문조사를 실시하였으며, 불성실한 답변을 제외한 222개의 설문지가 가설 검정을 위해 최종 분석에 사용되었다. 수집된 데이터의 기본 분석은 SPSS 21.0을 사용하였으며, AMOS 21.0을 사용하여 신뢰성과 타당성을 검정하기 위해 확인요인분석을 실시하였다. 가설 검정을 위해 경로분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, CEO의 역할은 내부마케팅에 긍정적인 영향을 미쳤다. 둘째, 내부마케팅은 시장지향성에 긍정적인 영향을 미치며 리더십은 내부 마케팅의 가장 영향력 있는 요인이다. 셋째, 시장지향성은 비재무적 조직성과인 환자만족과 병원이미지에 긍정적인 영향을 미쳤다. 따라서 내부마케팅은 시장지향성 및 환자만족과 병원이미지의 향상에 중요한 역할을하며, 내부마케팅 활성화는 병원 CEO의 지원에 달려있는 것으로 확인된다.

• 유통과학연구
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• 제10권9호
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• pp.13-21
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• 2012

Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

• 유통과학연구
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• 제19권6호
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• pp.41-50
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• 2021

Purpose: The importance of entrepreneurship education is increasing as interest in entrepreneurship is increasing around the world. In addition to the US and Europe, which operate advanced entrepreneurship education programs, Korea is also investing a lot of government resources for university centered entrepreneurship education. On the other hand, developing countries, which have high interest in Korea's economic development, are also trying to benchmark this Korean university entrepreneurship education. Research design, data and methodology: This study systematizes experiences such as training on entrepreneurship, science park management, and policy consulting for science, technology parks, and universities in developing countries. Through this, the needs of the relevant countries are analyzed based on the results of previous research, related theories, and policies. Results: As a result of the analysis, four key elements were derived for the establishment of entrepreneurship education and entrepreneurship ecosystem in developing countries. In addition, the details that these elements can be used in the university entrepreneurship ecosystem are presented in the form of tasks in stages. Conclusions: This study presents factors, including entrepreneurship-based leadership and human resources, structure and program, domestic and international network, and budget as a plan for revitalizing entrepreneurship education in developing countries.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.285-294
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• 2022

Using the ARDL approach, this study examined the impact of macro factors on Vietnam's stock market in the short and long run from 2010 to 2021. The State Bank of Vietnam and the International Monetary Fund provided time series data for this study. Research results show that in the long run, money supply and exchange rate respectively affect the stock market. The money supply had a positive effect on the VN-Index, while the exchange rate showed the opposite effect. However, the study did not find a relationship between world oil price and interest rates on VN-Index in the long run. On the other hand, in the short term, there are relationships between variables; specifically, interest rates and exchange rates have a negative impact on the VN-Index, while the world oil price and the fluctuation of money supply M2 of the previous one and two months showed an impact in the same direction on this index. The differences in the regression results on the impact of exchange rate and oil price on the VN-Index compared to previous studies come from the characteristics of Vietnam's stock market, with the large capitalization of companies in the oil and gas sector, and the structure of Vietnam's economy with export heavily depends on FDI sector.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.118-124
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• 2023

With the acceleration of globalization and economic integration, multinational enterprises are becoming more and more important in the international market, and Sinar Mas Group, one of the largest integrated companies in Indonesia, has become one of the most influential overseas Chinese companies in Indonesia due to its outstanding performance and leadership position. This study aims to analyze the success factors of Sinar Mas Group and reveal its competitive advantages in the global market. Founded in 1962, Sinar Mas Group is an integrated multinational company headquartered in Indonesia, with significant presence in various fields such as paper, palm oil, real estate, finance and energy, with operations in Indonesia and many other countries and regions around the world. This study investigates the aspects of corporate history, corporate status, and corporate competitiveness. In addition, this study analyzes the reasons for Sinar Mas Group's success using the SWOT model. By comprehensively analyzing these key factors, this paper provides readers with an insight into the vitality and remarkable achievements of this Indonesian corporate giant in the global market. This study will help Korea enter Indonesia and contribute to Indonesian business research.