• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 추계학술대회
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• pp.112-115
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• 2008

CRM is one of fields that come into the spotlight in academic circles. A Marked changes of business environment makes it get a various information about competitive products unlike in the past and makes it understand the customer needs. Also, Market boundary become to be uncleared. Insurance industry is lied in the age of limitless competition due to uncleared market boundary. Channels for getting customer information and understandings become to be various. In this study, we collect the customer information using various channel and we analyze out a primary factor. Using this results, we present the method that cluster target customers. It is the object of this paper that analyze out the effects when we execute the One-to-One-Marketing using clustered target customer based customer pattern.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2013년도 춘계학술대회
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• pp.81-82
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• 2013

국내항만의 경쟁체제로 특정항만의 시장지배력이 점차 낮아지고 있다. 이는 시장 환경의 변화 및 경제개방에 따라 외부적 요인들의 영향력이 커지고 있다. 이러한 유동성 요인들은 설명하는데 어려움을 가지고 있다. 실시간 데이터를 이용한 네트워크 효과를 파악하여 실질적인 방안을 마련하는데 의미가 있을 것으로 판단된다.

• 벤처창업연구
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• 제17권6호
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• pp.115-125
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• 2022

디지털 경제가 새로운 비즈니스 질서를 구축하고 새로운 가치 창출 수단으로 떠오르면서, 디지털 플랫폼에 참여하는 소상공인도 점차 증가하고 있다. 본 연구는 디지털 플랫폼에 참여하는 소상공인이 플랫폼 내에서 이루어지는 학습을 통해 시장 환경에 적절히 대응하고 성장에 필요한 전략 수립 및 실행하는 데에 도움을 받고 있는지 확인하고자 하는 목적을 가진다. 이를 위하여 본 연구는 이커머스 플랫폼을 이용하는 소상공인의 흡수능력이 시장 반응성에 미치는 영향과 플랫폼 내의 두 가지 학습의 유형인 대리 학습과 경험적 학습의 조절 효과에 대해 살펴보고자 하였다. 설문조사를 통해 가설을 검증한 결과, 디지털 플랫폼을 이용하는 소상공인의 흡수역량이 이들의 시장 반응성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 조절효과 분석 결과, 플랫폼 내에서의 대리 학습이 흡수역량과 시장 반응성 간의 관계를 강화하는 것을 알 수 있었다. 이는 소상공인이 대리학습을 통해 얻는 간접적인 학습을 통해 시장 불확실성에 대비할 수 있을 뿐 아니라 시장니즈에 부합하는 제품과 서비스를 제공할 수 있는 전략을 수립할 수 있다는 점을 시사한다. 한편, 경험적 학습의 효과는 시장 반응성을 낮추는 것으로 나타났는데, 이는 이전 사업 경험이 오히려 환경에 대한 주의력을 저하시킬 수 있음을 의미한다. 이에 대한 연구의 의의와 시사점을 제시하였다.

• 디지털산업정보학회논문지
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• 제4권2호
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• pp.67-74
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• 2008

Entering the 21st century, the primary influence leading world economy have been shifting. U.S. economy has seemed to slow down, Japan and EU are also in same situation. But China have started to lead Asia economy and expended to the World. According to Goldman Sachs Group, "The 21st century will be a era of Brics because of their enormous territory, a large population and abundant natural resources." We have to more focus on China because China have directly effect on Korean market and have a great potential market opportunity for our industries. However, this report mentioned above didn't carefully deal with a field of information and technology(from here IT), Digital contents consumption wasn't mentioned at all. Now Digital Contents (from here 'DC') emerge as new value creator and actually Korea has been a dominant in IT industries and is leading Digital contents market in China. This phenomenon is called as 'Korean wave (Han-Ryu)'. Many researchers have studied about 'Korean wave(Han-Ryu)' focusing on the economic effect but Korean DC industries need to build specifical strategies for exporting Korean DC to China market. Therefore, purpose of this study is following : Firstly, to analyze environment of DC in China and competitive advantages of it. Secondly, to compare ICAI (Industrial Comparative Advantage Index) according to a kind of DC. Finally, to make an analysis of China consumer's attitude to DC. This study will give much implication for Korean DC industries to enter China market.

• KIEAE Journal
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• 제10권4호
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• pp.19-28
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• 2010

As design tools, building performance certification systems can be applied to provide adequate guidelines on design process to create environment-friendly buildings. Domestic certification systems of residential building took effect by doing supply to designers and contractors from affiliated organization of governments in the early 2000s. As a result, Building Energy Rating System, Apartment Performance Rating System, Green Homes and other means to promote green designs have been operated. International trends of applying certification systems were started in the early 1990s as forms of LEED in USGBC, BREEAM in BRE, GBTool Canada. These systems aim to evaluate building performance in line with the Climatic Change Convention and realize sustainable building design. In 2009, residential buildings accounted for the largest portion of the internal real estate market with 67.9 percent according to the National Statistical Office data. And for 18 years since 1991, apartments among constructed residential buildings have ranked top taking up 77.7% as of 2009. Apartment performance evaluations accordingly are to promote to constitution of improving tenant quality of life, the residential environment and saving energy and resources in the internal building market. The purpose of this study is to compare and analyze valuation bases of each sector in evaluation systems of residential buildings at home and abroad to upgrade current systems through reflecting the characteristics of residential buildings. Implementation of this study basically include comparison of valuation bases and partial analysis on properties of rating systems to suggest requisites for improvement in building performance certification.

• 한국전자거래학회지
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• 제16권4호
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• pp.221-239
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• 2011

스마트폰 시장의 확장과 함께 다양한 애플리케이션이 개발되고 있으며 이는 모바일광고의 형태 및 시장 변화에도 많은 영향을 미치고 있다. 기존의 모바일광고는 문자 기반의 푸쉬형 광고였지만 스마트폰 환경의 모바일광고는 애플리케이션에 덧붙여지는 배너형태 또는 광고 자체를 위하여 개발된 브랜디드앱의 형태로 변화하고 있다. 이에 따라 본 논문에서는 스마트폰 환경에서 모바일광고 태도에 영향을 미치는 요소들에 대하여 광고업계 종사자들과 사용자들의 관점에서 분석하여 비교해 보았다. 분석 결과는 모바일광고 사용자와 광고업계 종사자들 간에 광고 태도에 미치는 영향 요소에 대한 인식의 차이가 확연히 있음을 보여준다. 본 연구는 스마트폰 환경의 광고 제작 시 주로 고려되어야 하는 요인들을 제시하며 광고업계 종사자들이 광고제작 시 사용자의 입장을 충분하게 고려하여야 함을 보여주고 있다.

• 디지털융복합연구
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• 제11권4호
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• pp.467-472
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• 2013

최근 ICT와 의료 기술 및 서비스의 융합 강도가 높아지면서 ICT 기반 의료기기 및 장비, 소프트웨어, 서비스 개발 등의 부가가치가 높아지고 있다. 본 논문에서는 의료분야 데이터 백업 이슈 등에 대한 시장 환경 분석을 통한 사업 타당성 검토와 클라우드 서비스 비즈니스 거래 유형 분석을 통해 의료 분야의 새로운 융합 비즈니스 모델을 도출하고, 향후 고객 확보 및 시장 확대, 경쟁력 강화 등을 위한 사업화 활용 모델의 개발 방향을 제안한다. 본 연구는 클라우드 서비스의 새로운 융합 비스니스 모델을 설계 할 때 산업의 핵심 역량 강화 전략 및 제휴 연계 전략을 수립하는데 가이드라인을 제공해 줄 것이다.

• KIEAE Journal
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• 제13권2호
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• pp.151-156
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• 2013

This study examines the properties of spaces where historical and cultural resources have been preserved in the street system of Daegu Yakryeong market district, by using Space Syntax methodology. The results were obtained through ASA(Angular Segment Analysis) on each node (spatial unit) in the street network. An overall characteristic of spatial configuration in street system of the surveyed district is that nodes in the street network tend to form socially integrated spatial structure to allow easy access to each space in the system. There are a small number of socially isolated spaces in the street system, which are located at nodes in narrow streets adjacent to the roadway outside the district, or in narrow alleys between early modern Korean buildings. More than half of the surveyed spaces have high levels of social integration, which contain buildings playing a central role of the community, a traditional street market, symbolic landmarks. In conclusion, it is expected that the achievements of this study will contribute in leading to rational land use planning for sound and sustainable development of historical and cultural resources in an urban district.

• 디지털산업정보학회논문지
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• 제8권2호
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• pp.189-198
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• 2012

The demand of smart phone that recently came into spotlight as a new media is sharply increasing not only in Korean market but also in worldwide market but the academic study on this is still in the beginning stage. Hence, it would be a well-timed topic for discussion to make a systematic investigation and analysis. The technology acceptance model used in this study as a theoretical frame can set various external factors in introduction of new information technology as variables. This study made an assumption that such external factors would influence on perceived usefulness, easiness and amusement and such perceived awareness would make an impact on user's satisfaction and repurchase intention. This study proposed an empirical model in order to find out the recommendations and repurchase intention for new media, smart phone. This study model was validated to be very effective model that can explain more concretely and systematically for repurchase of smart phone. In conclusion, this paper illustrates a paradigm shift in smart environment to smart device manufacturers under fierce competition in the world market as well as various analysis results on consumer's use patterns according to such paradigm shift, which shall be utilized as useful information when establishing a marketing strategy for smart phone.

• Journal of Information Technology Applications and Management
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• 제25권4호
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• pp.123-143
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• 2018

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment. For the analysis, we conducted research on 300 adolescents who have experienced using domestic multiplex mobile service within the recent year. This study examined the structural relationship among the multi-dimensional mobile service quality of multiple, enjoyment of use, and online word of mouth intention. Also, it explored the mediating effect of enjoyment of use and the moderating effect of gender in the structural model. As a result, the mobile service quality of multiplex has a significant effect on the online word of mouth intention through the enjoyment of use. However, there was no moderating effect of gender of participating adolescents in the relationships. Based on the analysis of empirical results, this study discussed a series of theocratical and practical implications for the marketing strategies of multiplex in the highly competitive market.